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  • Archive for May, 2009

    The NEW Formula For Business Success By Guest Blogger Maria Simone

    Wednesday, May 27th, 2009

    Despite the economy, many people are pursuing their dreams and succeeding by playing with a new set of rules

    In what looks like a scene from an old science fiction movie, many people appear to have stopped dead in their tracks when it comes to moving their business forward, paralyzed by fear and unable to take action. There are still others who have lost jobs in industries undergoing dramatic shifts yet they continue to pursue similar opportunities within the same industries, only to find out repeatedly that those once familiar opportunities just aren’t there anymore.

    Yet on the flip side, there are an equal number of people who appear to be thriving in this new economy, seemingly unaffected by the doom and gloom being reported. Why is this so?

    The rules are changing for entrepreneurs and small business owners and those who are embracing the new models and taking action are thriving. Here are some of the basic strategies:

    • Pursue your passion. It’s not just about making money anymore, it’s about doing something you love. Customers want authenticity and know that you have their best interest at heart at all times. This happens naturally when you’re being true to yourself. Additionally, coming from this place of high service leads to prosperity in business.

    •Build a support team. The “Lone Ranger” syndrome is not sexy anymore and could be a formula for disaster. Learn to ask for and RECEIVE support from those that have taken a similar journey. Allow Mentors to show you the ropes, open doors for you, inspire you and help you be accountable to yourself.

    •Create Multiple Revenue Streams. This is a time to stop trading time for dollars and start packaging your skills and talents to create products and services with varying price points. Maintain your premium price points and begin adding lower price point items or begin bundling services to provide additional value. Even Starbucks recently announced new price points and product combinations yet still maintains a high level of service and brand integrity.

    •Build a subscriber base. People are more likely to buy from those they have an existing relationship with. That’s difficult to do unless you have the opportunity to regularly communicate with a potential customer. It’s important that businesses take the time to collect basic contact information from everyone who crosses their path and use the latest technology tools that allow for regular follow up via phone, email or snail mail.

    •Collaborate with others for promotional purposes. The “dog-eat-dog” model of doing business has fallen by the wayside. Those who are succeeding are creating win-win opportunities for cross promotion and bundling of products and services. It’s crucial that we support each other by formulating ways to build value for our customers, endorse our colleagues, and tap into each other’s markets.

    •Incorporate Web 2.0 and Social Media strategies. If you haven’t tapped into this new paradigm or plan to, you’re absolutely missing the boat.  The power of this medium was evidenced during the last presidential campaign as Obama stunned McCain’s camp with his ability to quickly raise large sums of money, mobilize millions of volunteers and regularly get his message across to the masses. Social Networks such as Facebook and Twitter, in addition to some of the other Social Media tools, have made it virtually effortless to connect to potential customers, employers, as well as movers and shakers in your industry.  Large corporations have even tapped into this resource to track market changes and quickly survey customers so they are constantly staying ahead of the game. The barriers have come down and the playing field is more “even” online so what used to be considered an afterthought should now be at the forefront in any marketing plan.

    •Provide solutions to problems. It’s not just about selling more stuff. It’s important to regularly communicate with your market to truly understand what their immediate needs are and to then craft products and services that are true solutions to those needs. The more in alignment your business is with this philosophy, the more in demand you’ll be.

    •Automate your marketing platforms. There are a variety of methods you can employ to reach your market but whatever methods you employ, you want to systematize and automate your processes to allow you to reach the masses with increased frequency. More often than not, customers respond by making a purchase only after multiple encounters.

    •Celebritize yourself. Become an authority figure, the media “go-to” person and the face of your company. People connect with people, especially those who can quickly establish their credibility. There are a plethora of media opportunities for those who have a story to tell or an expertise to share.

    One of the most important things you can do as an entrepreneur is to give yourself permission to do your dream and realize that success is possible for anyone who allows it. Challenges are usually related to your own limiting beliefs that get in your way. Learn to break free of them by planning to succeed!

    About Maria Simone
    Maria Simone is an entrepreneur, speaker, author, conscious business “architect” and marketing expert who has been featured in the media for her expertise. She has helped thousands with the exact “next steps” they need to take to package their ideas, attract investors, develop a steady stream of customers and create revenue. Her book “Passion 2 Prosperity: Instant Ways To Profit From Your Skills and Talents”, with bonus gift offerings, is a how-to of setting this type of system up for yourself and can be found at www.passion2prosperitybook.com

    Hear the recent SYNERGY ENERGY SHOW where Maria Simone was a guest

    Click here to hear the interview!

    Appear on the Oprah Show.

    Monday, May 25th, 2009

    You hear it all the time: Getting on The Oprah Winfrey Show is just like winning the lottery. And it can be. But as you probably know you have fierce competition-a lot of it. Thousands of others like you want to be on the show just as much as you do. The only thing that stands between you and them is knowledge, skills, and abilities.

    The good news is that some of these things can be taught. The bad news is that others cannot. You need to have expertise, good timing, and a certain set of skills, to even be considered by the Oprah producers.

    Maybe you’ve already tried to contact the Oprah producers and have not received a reply. Maybe you believe you’ve got just the right talent or expertise for Oprah, but you haven’t been able to get the Oprah Show’s attention. Maybe you know you’ve got a story that is so incredible the Oprah producers are sure to call you up in a flashŠbut they haven’t.

    Oprah Winfrey

    Oprah Winfrey

    If you’ve answered ‘yes’ to any of  these questions, I’d like to invite you to explore The Ultimate Guide to Getting Booked on Oprah: Super Training kit from my colleague Susan Harrow, respected media trainer & marketing strategist who is also the author of Sell Yourself Without Selling Your Soul, considered by most to be The Bible of all publicity.

    Harrow, along with her team of experts, the best publicists in the business, show you how to get on America’s #1 talk show.

    Collectively, they have worked with high profile people, best-selling authors, top experts, famous speakers, successful entrepreneurs, well-known non-profits, and people who are doing remarkable things inspiring others and changing the world. The kind of people Oprah’s producers want.

    Harrow’s team has not only gotten guests on The Oprah Winfrey Show, but virtually all the national TV talk shows that matter. Their clients have been on Oprah, Larry King Live, CBS’ 60 Minutes, Good Morning America, The Today Show, Rachael Ray, Donny Deutsch, Montel, Ellen, E! Entertainment Channel, ABC’s 20/20, CBS’ 48 Hours, NBC’s Dateline, MSNBC, CNN, even Bill O’Reilly, and Fox & Friends, and more.

    Harrow’s personal clients paid her thousands of dollars for creating pitches and for extensive media training. Now she has encapsulated all that advice, and their experiences, into a definitive guide – one that’s not available anywhere else, on or off the Internet.

    This is invaluable information if your goal is to be on Oprah. And it’s important to take action right away since many people who make it on to the show have a timely topic that’s current in the news…and you never know when that will happen.

    To find out how to be a guest on the Oprah Winfrey Show go here now:


    P.S.  Also, see the must-have PR tools at: www.e-junkie.com/pamperry

    Next Online PR Boot Camp is June 16. Be Oprah-READY!


    5 Different Kinds of Articles You Can Write to Promote Your Book

    Thursday, May 21st, 2009

    Writing articles to promote your book can be a super way to let readers know
    about your area of expertise and encourage them to learn more by purchasing your

    Write articles to promote your book

    Write articles to promote your book

    Here are 5 different kinds of articles you can write that will make it easy for you to put together a portfolio of articles to promote your book.

    1. How To articles are always fun and highly informational. They get right to the point and the reader is sure to take something away that they can use

    2. Opinion or “op-ed” is an article that is sure to get a response. This article is
    used to write a convincing and persuasive article that is opposite the popular
    viewpoints on the subject matter.

    3. Reflection articles are interesting because the writer is able to pour out the feelings and emotions from a particular experience in a free way.

    4. Case Study articles present a problem and then lay out how it was solved by a certain person or group.

    5. Compilation articles are basically the opinions or questions and answers of
    multiple sources compiled into one article to present a message.
    Take the time to decide which article type is best for you and enjoy the
    benefits of using articles to promote your book.

    See all my articles at Ezine Articles on book marketing and publicity.

    See The PR Pro Coach Shop for digital products and shoot me

    an email if you have questions.

    American Christian Writers Meeting Info & 20 Books to Help You Market Your Book!

    Sunday, May 17th, 2009

    Web 2.0 Recommended Reading List

    1. Taking Your Business To the Next Level: An Essential Step-By-Step Success Plan for Small Business by Frances McGuckin

    2. How to Be an Entrepreneur and Keep Your Sanity: The African-American Handbook & Guide to Owning, Building, and Maintaining Successfully Your Own Small Business by Paula McCoy Pinderhughes

    3. Complete Publicity Plans: Create Publicity That Will Spark Media Exposure and Excitement by Sandra Beckwith

    4. Branding for Dummies: Discover a Dynamic System for Brand-creation & Management by Bill Chiaravelle and Barbara Findlay Schenck

    5. The Brand YU Life: Re-Thinking Who You Are Through Personal Brand Management by Hajj E. Flemings

    6. The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin

    7. The E Code: 34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly – Using Only Email! By Joe Vitale and Jo Han Mok

    8. Advanced Email Marketing: How to Deliver the Right Message to the Right Audience by Jim Sterne

    9. Blogs, Wikis, MySpace, and More: Everything You Want to Know About Using Web 2.0 but Are Afraid to Ask by Terry Burrows

    10. Permission-Based E-Mail Marketing That Works!: Everything You Need to Know by Kim MacPherson

    11. What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere by Ted Demopoulis

    12. Red Hot Internet Publicity: An Insider’s Guide to Marketing Your Book on the Internet by Penny C. Sansevieri

    13. From Book to Bestseller: An Insider’s Guide to Publicizing and Marketing Your Book! by Penny C. Sansevieri

    14. Publish & Market Your Christian Book in 10 Easy Steps by Tamika Johnson-Hall

    15. The New Rules of Marketing & PR: How to use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly by David Meerman Scott

    16. Blogging for Dummies: Set up, publish and maintain a blog that draws readers by Brad Hill

    17. Amp Your MySpace Page: Essential Tools for Giving your Profile an Extreme Makeover by Eric Butow & Michael Bellomo

    18. Be The Media: How to Create and Accelerate Your Message…Your Way by David Mathison

    19. You Want Caviar but have money for Chitlins: A Smart PR Guide for Those on a Budget by Karen Taylor Bass

    20. Syndicating Web Sites with RSS Feeds for Dummies by Ellen Finkelstein

    Prepared by: Pam Perry, www.MinistryMarketingSolutions.com & see www.e-junkie.com/pamperry

    for products
    President of American Christian Writers/Detroit Chapter*

    *FREE ACW/Detroit Meeting every Third Monday
    (except during the summer) held at
    Greater Grace Temple City of David, Conf. Rm. 200 C.
    23500 W. Seven Mile Road (near Telegraph) – Detroit, MI 48235
    Next Meeting: Monday, May 18 meeting at 6:00 p.m. to 8:30 p.m.

    Topic: Publishing & Dream Management with Cliff Hubbard
    All authors, writers and aspiring welcome!

    Top 10 Facts about an Ebook

    Thursday, May 14th, 2009

    Create Ebook from your laptop

    Create an Ebook from your laptop - EASY!

    1. E-Books are digital files that contain all of the same information as a traditional book.
    2. You do not have to publish a traditional book to have an E-Book.
    3. E-Books are most commonly in PDF form.
    4. They are usually between 4 – 200+ pages.
    5. They are delivered to the reader by email or they can be viewed at your website.
    6. Readers can print out the book or read it on their computer.
    7. There are no printing or warehouse expenses.
    8. They can be written and delivered quickly to the audience.
    9. Changes and updates can rapidly be made.
    10. They are marketed through a variety of online and offline techniques.

    Wondering if you should do one?  Yes! It’s a great way to “test” your market without a lot of expense.  Better than printing 500 or more copies and beg people to buy them, right?  Put the Ebook online and ask for feedback.

    For more details and publishing wisdom go to: www.e-junkie.com/pamperry

    Want to Learn more?  Next PR Boot Camp www.prbootcamponline.eventbrite.com

    (PR Coaching)

    Self-Publishing is NOT a bad thing. 12 Authors Who Originally Self-Published

    Wednesday, May 13th, 2009

    These famous best-selling authors self published for the same reasons that you
    should consider choosing as an option to achieving your publishing dream.

    Lack of money and resources, wanting creative control, wanting to get published
    faster and being rejected multiple times by publishing houses are all normal
    reasons to self publish.  And that’s not a BAD thing to do!

    It is obvious by this list that self publishing can be a wonderful way to get your foot
    in the door leading to a successful writing career that can change lives for years to come!

    Here are 12 authors who did it…recognize any of these authors?

    1. TD Jakes (pictured above)
    2. Ken Blanchard
    3. Benjamin Franklin
    4. Earnest Hemingway
    5. Spencer Johnson
    6. Stephen King
    7. Edgar Allen Poe
    8. William Strunk
    9. Henry David Thoreau
    10 Mark Twain
    11 Walt Whitman
    12 Omar Tyree

    Resources:  See www.e-junkie.com/pamperry for Publishing & Promotion seminar

    by Pam Perry & Omar Tyree

    Are you Ready to be on the “Essence Best-Seller” List?

    Thursday, May 7th, 2009


    Quick Publishing Self-Assessment

    Before you publish, take this test.

    1. You have at least $3,500 to $7,000 to invest in the project.
    2. Your topic is a topic that is very “marketable” in a book.
    3. You regularly support other author events, i.e. book signings and lectures.
    4. You frequently visit bookstores and know what the trends are in Christian books and know the best sellers.
    5. You have a website or plan to get one to sell/market your book.
    6. You’ve published articles or regularly speak/lecture thereby you have an “audience” for your book.
    7. You research and read books/magazines on publishing or go to writer’s conferences or are apart of a writer’s group.
    8. You know a good graphic designer, editor and webmaster – or at least know where to find one.
    9. You have a written marketing plan and know how you’re going to sell your book– before you’ve written it.
    10. You have at least 10 to 20 hours a week to promote your book.
    11. You are part a writer’s discussion group online or blog regularly.
    12. You have had media training or worked with a PR Coach.

    If you have answered “yes” to 7 or more of these questions, you are a good candidate to be a successful author.

    If not, you now have a guideline of what to do before you start the publishing process.

    Insider Secrets revealed during Publishing Promotion Teleseminar with New York Times Best Seller

    Tuesday, May 5th, 2009

    Future Best-Selling Authors From the Desk of: Pam Perry, PR Coach

    How to Jump Start and Pump up Your Publishing Career

    Time to stop dreaming your dreams and start living your dreams!

    How would you like to learn the insider secrets that most authors will never know about publishing and promoting their books? Well, fasten your seatbelt!

    On Tuesday, April 14, join me and New York Times Best-selling author Omar Tyree, for an informative, exhilarating and enlightening publishing and promotion teleseminar that will give you everything you need and always wanted to know about the book business.

    Omar Tyree, who is one of the pioneers in contemporary African American literature, is an icon of publishing success. His high-energy, intense, in-your-face style will ignite you to soar in your publishing speaking career.

    See him in action, CLICK HERE!!!

    youtube logo

    That’s why I partnered with him: To share with you what he knows. So, you can apply it to what YOU do – and be a power-player for the Kingdom.

    This teleseminar won’t be like Sunday School – but it is a God-ordained event that may be your breakthrough to go to your next level!

    I made it my personal mission to keep you on the cutting-edge by bringing you the most savvy, enterprising, seasoned and successful experts to the table to help take the guesswork out of the publishing game.

    When you sign up, you’ll get:

    • An insider’s grasp of how major publishers work
    • The facts you need on how to secure an agent
    • Hard-won wisdom on self-publishing
    • A Step-by-Step No-Brainer Promotion Checklist
    • In-Depth Answers on How to Get Your Book Noticed & Known
    • Useful Advice on How to Get More Web Traffic and Sales
    • Great PR Ideas to get Maximum Sales with Minimum Budget
    • An understanding of how the media works and what they want
    • A Blueprint on How to Write a Book – and have it make money
    check this out
    You’re just one click away from what is standing between you and YOUR Dream. This is your divine link in your destiny.
    red carpet

    So, why should you listen to us?

    This synergistic event promises give you a wealth of information from the spiritual and practical perspective!

    “Pam Perry has been instrumental in connecting me with a network of people that have opened their doors to my ministry and my message. She has provided priceless exposure for me, in the marketplace, helping me to brand my business, books and outreach. God bless you, Pam!”

    lyndsay marsh

    -Lindsay Marsh, MD, President
    Worth The Wait Revolution, Inc
    Worth The Wait, LLC and
    author of The Best Sex of My Life: A Guide to Purity

    In his “Equation for Life” lecture, Tyree weaves together a full-proof formula for attaining life-long success in business, as well as everyday living. Ideal for corporate sales and marketing teams, one attendee who heard the lecture commented, “Omar Tyree’s Equation for Life speech made me rethink my whole life – it has given me the focus I need.” (See clip from this lecture)

    click here

    And Click to hear Omar on a recent Synergy Energy Show. He is intriguing, thought-provoking, challenging and powerful. A real off-the-chart type of speaker.

    blogtalkradio logo

    Catch the excitement, feel the energy, he will share even more of his “Equation” success strategies.

    Tuesday, April 14th, teleseminar with you that will catapult your publishing career and unleash your creativity. www.publishingpromotion.eventbrite.com

    But this seminar isn’t for everyone – only those serious about success. Only a handful will probably step forward to get in on the information-packed seminar. I encourage YOU to tap in to his golden opportunity. Take the leap of faith – and do it now.


    The Publishing and Promotion Teleseminar will awaken your spirit to the possibilities in publishing and give you a whole new perspective on how to make real money with your creative products and projects.

    Just go to www.publishingpromotion.eventbrite.com – to learn more about the presenters and the flow of the telesemiarn and to order now while we still have a spots left. You will get your teleseminar Handbook and materials once we receive your payment.

    synergy energy


    P.S. The first 50 to reserve their spot for the April 14, Publishing Promotion TeleSeminar will get the new hardcover book by Omar Tyree, “The Equation: Applying the 4 Indisputable Components of Business Success” and immediately get the Ebook version of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry” by Pam Perry and Anthony/Crystal Obey. These books are vital to your success! (A $50 Value)


    P.S. I should also mention that the Teleseminar recording will be available FREE to everyone that registers along with a teleseminar Handbook and a 30-minute personal consultation with me to go over your marketing and promotion strategy for your book. (Sorry, recordings are only for those who register)

    FINAL NOTE: “Those that show up, go up.” – Pam Perry


    I am dedicated to YOUR success! Satisfaction guaranteed. If you’re not satisfied, we have a no-hassle return refund policy. So, you see there’s nothing to lose – but you will gain an abundance of information that will broaden your reach, build your platform, brand your ministry, boost your career, and increase your confidence about navigating the book biz.



    “Your art is your business…learn how to make business an art.”

    Pam Perry

    Ministry Marketing Solutions, Inc.

    Attention Christian Authors, Ministers and Life Coaches:

    So, you’re writing a book
    or you’re an author
    and want to “get out there?”

    Are you weary from searching for solutions on how to market, promote and sell your book?

    • Do you need help marketing your book?
    • Want to get more exposure immediately for your book?
    • Do you need help putting together dazzling marketing materials such as post cards, a book trailer, a podcast, an author photo or press kit?
    • Could you use a list of media contacts and book stores to send promotional materials?
    • Would you like to know how the media finds and ranks guests?
    • How to do a great interview and get called back over and over again?
    • Would you like more invitations for speaking engagements and book signings?

    Well, I can help! It’s my calling! I will walk you through the steps to help you fulfill your dreams. I can help you as your PR Coach by giving you all of my industry resources, contacts, best-selling tips, proven PR strategies to get your book “out there.”

    As your PR Coach I will show you how to…

    1. Define and target your audience who will buy your book
    2. Build a platform that will sustain your speaking and publishing career
    3. Create a brand that identifies your ministry and translates globally
    4. Develop a campaign strategy that will sell books
    5. Produce dazzling press & marketing materials that get noticed and picked up by the media
    6. Navigate social media to leverage and extend your brand
    7. Generate media hits that will automatically get you to the “A list” status and be a sought-after speaker!

    and more!

    [quoteRotator title=”What our clients say…” delay=”5″ fade=”1″]

    Grab your free subscription to the MMS Newswire and get the FREE Ebook:

    “62 Ways to Boost Your Business Success

    A collection of Essential Tips from Networking Experts.”

    The MMS Newswire will keep you informed on the latest:

    • CHOCOLATE PAGES “Books so good you can eat ’em!”
    • Christian Events
    • National Writer’s Conferences
    • Ministry marketing tools and tips
    • Author podcasts & media interviews
    • PR resources to help take your ministry to the next level

    Subscribe now and get the FREE Ebook



    Pam Perry 2009 Sojourner Truth Awardee by Faith At Work Ministries (award dedicated to her friend, and mentor, the late Andria Hall)

    Tuesday, May 5th, 2009


    Let no corrupt communication proceed out of your mouth, but that which is good to the use of edifying, that it may minister grace unto the hearers

    Ephesians 4:29

    Source: The SpeakEasy M.E.D.I.A. Foundation

    Contact: Bevan Springer, Marketplace Excellence + 1 201 861-2056 – bevanspringer@nj.rr.com Local media contact: Pam Perry, Ministry Marketing Solutions Inc., 248.426-2300 or pamperry@tmail.com ANDRIA HALL COMMUNICATIONS SCHOLARSHIP ANNOUNCED

    Foundation offers awards to US and Caribbean students

    Andria Hall

    SCOTCH PLAINS, New Jersey (2009) – US and Caribbean nationals interested in pursuing studies in media, broadcasting or public speaking are being offered scholarship awards in the memory of Christian communications professional and former CNN news anchor, Andria Hall.

    The SpeakEasy M.E.D.I.A. Foundation opened the application process for two grants which will be awarded to a high school student from the United States and another from the Caribbean region where Andria Hall featured at many inspiring tourism and media conferences.

    Each grant will total US $2,000 and will be awarded to individuals pursing media-related studies at the college or university of their choice.

    In addition, each winner will receive a fellowship to attend an upcoming edition of the Caribbean Media Exchange on Sustainable Tourism (CMEx) – which Andria helped to produce – or another media event in the US or Caribbean.

    “We are determined to ensure Andria’s legacy lives on through the lives of our future generation,” said Andria’s husband Clayton Sizemore, president of The SpeakEasy M.E.D.I.A. Foundation. He added it is appropriate to include Caribbean youth for whom Andria had designed mentoring plans even while courageously battling breast cancer.

    Applications for the scholarships and study grants can be sent via email or via post by May 1, 2009.

    “The dedication of Andria’s family to continue her work so soon after her deeply lamented departure is in itself a huge tribute to Andria and what she stood for so devoutly,” said CMEx Director Lelei LeLaulu. “We as a sustainable development organization will never be the same since Andria reminded us, in her ineffably graceful and elegant fashion, that spiritual development and professional excellence had to go hand in hand,” recalled LeLaulu.

    Applicants must either be a graduating high school senior in the US or 5th/6th Form graduating secondary school student in the Caribbean with an overall grade point average of at least 2.5 or C+ average. Participation in extracurricular activities, community work/social service, school, church, volunteer or work experience is required.

    The scholarship criteria and application form can be found at the following links:

    Completed applications can be emailed or mailed to:

    The SpeakEasy M.E.D.I.A Foundation
    1812 Front Street
    Scotch Plains, New Jersey 07076
    United States
    Email: info@speakeasymedia.com

    About The SpeakEasy M.E.D.I.A. Foundation:

    The SpeakEasy M.E.D.I.A. Foundation, established by Christian communications professional and Emmy award-winning journalist Andria Hall, is dedicated to Ministering, Edifying and Divinely Inspiring All to the glory of God. The Foundation, which Andria established to minister, mentor and mold the future generations, supports education, training and the character development of young people in the fields of Media, Broadcasting and Public Speaking.

    Contributions can be sent to The SpeakEasy M.E.D.I.A. Foundation – 1812 Front Street, Scotch Plains, New Jersey 07076. For further information, email info@speakeasymedia.com.