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  • Archive for March, 2010

    Social Media Expert Badge of Pam Perry, PR Coach

    Monday, March 29th, 2010


    Who are YOU following and what have you learned?

    Have YOU let them know? Rave about them to others!


    Publicity Tips

    Thursday, March 25th, 2010

    pam perry pr

    1. The easiest way to get publicity is to find out what a producer/editor wants and give it to them.
    2. How much publicity can you get?  $100,000 a month at least. It’s simple but you have to follow a lot of steps.  It snowballs…then people come knocking at your door.
    3. Start with “grass roots” and build out. Try out the smaller stations/newspapers first.
    4. There are some companies that you pay for performances not promises.  (Guarantees are what people want).
    5. People can pay for interviews secured.  People can pay $2,000 to $10,000 a month.
    6. It’s never to early to get started with your publicity campaign.  90 days is not too early.  You can get pre-orders and you can plug your website.  You can do seminars.
    7. Give away books to get publicity.
    8. THE BASICS. Need: Media kit (A folder with the pasted cover of the book on it. Then a press/media release, bio, testimonials, GOOD photographs). The media know that you’re a professional if you have this.
    9. Optimize them so people can find it high on Google.  PRWEB.com is a good one and ChristianPRGroup.com

    10. Write a column for a local paper for free in exchange for a plug for your book.

    11. People are always looking for more content.  (Newspapers and broadcast) – so send out a newsletter to the media, send postcards, send emails.

    12. Build Relationships with the media…and other book clubs.

    13. Do Teleseminars or regular seminars – this establishes you as an expert.

    14. Internet Marketing (www.BlackGospelPromo.com) is the best!

    15. Blogs…high in search engines and comment on B. (Like an online diary) See http://www.ministrymarketingsolutionsblog.com

    Courtesy of Ministry Marketing Solutions

    Pam Perry, 248.426-2300



    Top 7 Topic Ideas For Your Next Press Release

    Tuesday, March 9th, 2010

    Your first press release should be your introduction to the business world.

    It should be told in the 3rd person, as if you are a reporter interviewing a new business, and you should refrain from making it sound like an advertisement as much as possible.

    If you are not comfortable writing it yourself, you should find someone who can do it for you. Trying to come up with new ideas is tough.

    Maybe the following will help you brainstorm.

    1. Educate Educate the readers on some new item or procedure in your target market.
    2. Celebrate Tie in your service or product with the current holiday. Brainstorm ways you could help with any local events that are planned in your area. (donate time/product, provide items for raffles)
    3. EntertainWrite about something funny that happened recently. Maybe your clients have a funny story about you that you wouldn’t mind them sharing. Hold a silly contest. Maybe a 10% discount to anyone who scores above a certain # on some ridiculous test (look around the internet, they are everywhere).

      Be silly, just don’t over-do it.

    4. Inform Make sure you are up-to-date on the latest technology for your industry and your target industry. Provide readers with new and exciting information/reviews on the newest gadget, software, etc.
    5. Volunteer There are many places online where you can volunteer “virtually”. Once you have gotten your feet wet with one of the many deserving charities in need, write about your experience working for the charity, what you have learned about the cause, disease, etc. How others can help.
    6. Resolution Research your target market/niche and find out what one of the biggest obstacles or pet peeves they have and solve it, or provide resources for dealing with it or learning more about it. Sounds difficult but, with a little research, should be fairly simple.

    7. Freebies Compile some information that is targeted to your niche and make it into an e-book. Then, give it away free. The best part, you make it so they have to enter their email address to get the free e-book and you can compile a contact list for later. The list can be used to send promotional emails or e-newsletters. Just be sure to provide an unsubscribe link in the emails.

    Christina Nelson is Owner of Vital Office Solutions, a virtual assistance business providing financial and administrative support services to small businesses and professionals. Christina has over 11 years of financial and administrative experience in the construction, retail, food and insurance industries. For more information, please visit http://www.vitalofficesolutions.com

    see www.pamperryonlinepr.com

    for free goodies.