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  • Archive for June, 2010

    Nine Tips For Using Twitter to Create a Buzz For Your Business (or book)

    Wednesday, June 30th, 2010

    I am often asked by small business owners and entrepreneurs if they should be using Twitter for their business. They seldom like my answer, mainly because I respond with a series of questions.


    “What is your goal for using social media?”
    “Who are you trying to reach?”
    “How much time are you willing to spend each day on social media?”
    “Do you want to use Twitter, or feel like you ‘should’ use Twitter?”
    “Are you willing to get out of your comfort zone and make a commitment?”

    Until these questions can be answered, Twitter and other social media sites would be a waste of time. Chances are, the business owner would get frustrated with the results because of unrealistic expectations, and give up, but not after spending countless hours online without a clear voice or message to promote about themselves or their business. Sometimes sending mixed signals is worse than being silent, and the same holds true when entering the world of social media.

    For businesses that are ready to make the commitment to social media, Twitter is a great tool for quickly sharing information, gathering real-time feedback and establishing relationships and building a buzz.

    A recent study by Chadwick Martin Bailey and Imoderate Technologies found 67 percent of Twitter followers are more likely to buy at least one brand since becoming a follower and 79 percent of followers are more likely to recommend at least one brand since becoming a follower.

    The study also found Twitter followers want to be “Brand Insiders,” with “to receive discounts and promotions” and “to be the first to know information about the brand” as the primary reasons they follow a brand on Twitter.

    Followers have shown their loyalty and willingness to spread the word about your business, so it makes sense they want to be rewarded for their support. Who doesn’t want to be considered an insider, receive preferential treatment or save money?

    Here are some tips for using Twitter to

    create a buzz for your business (or book):

    1. Offer inside scoops, special, discounts, coupons and other incentives exclusively to you followers
    2. Ask for help or ideas
    3. Solicit ideas or solutions to challenges
    4. Publish solutions, useful tips and fun facts
    5. Comment and retweet to recognize and acknowledge followers
    6. Answer tweets, but resist the urge to sell
    7. Participate in conversations
    8. Thank people for following
    9. Join Twitter chats to be seen as a leader in your field and learn from other experts

    Incorporating just a few of these tips will greatly increase the amount of buzz generated about your business. Just remember to be consistent and have patience. Most of all, be yourself and have fun.

    (c) 2010 Kristina Shands and Authentic Communications

    Kristina Shands is the owner of Authentic Communications, a communications and marketing firm specializing in telling stories that move people to action. Authentic Communications collaborates with small businesses and entrepreneurs to spark interest, create a buzz, build connections, increase loyalty and inspire action in order to attract new clients and increase visibility. Download a special report, “Six Questions to Develop Your Business Story (and set yourself apart from the crowd),” at http://authentic-communications.com. Contact Kristina at kristina@authentic-communications.com and follow her on Twitter (@authenticbuzz).

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    Twitter Weekly Updates for 2010-06-27

    Sunday, June 27th, 2010

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    Twitter Weekly Updates for 2010-06-20

    Sunday, June 20th, 2010

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    Twitter Weekly Updates for 2010-06-13

    Sunday, June 13th, 2010

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    Harness the power of Facebook to sell more books

    Tuesday, June 8th, 2010
    pam perry facebook


    Social networking sites like Facebook are a terrific way to promote your book, but many authors don’t optimize their Facebook profile or venture beyond their profile. Here are six ways to effectively promote your book on Facebook:

    1. Take full advantage of the promotional opportunities on your Facebook Profile. Just below your photo is a small box where you can enter a concise description of what you do, including the title of your book.

    The About Me box (under Personal Information) is a good place to describe your book and your business. In the Contact Information section you can enter multiple website addresses. Post your book cover in your photo album or another application and display it in the left column of your profile.

    Remember, your Facebook profile must be registered in your real name. If you create a profile for your book or business, you risk having your account canceled.

    2. Facebook Fan Pages are similar to personal profiles, but they are created for business use. You can create a page to promote your book or your business, or even create a page for one of the characters in your novel. People join a page by becoming a fan.

    You may want to offer an incentive to join (or at least visit) your fan page, such as a free download, a coupon for one of your products, or a contest. Another way to attract fans is to set your page up as an information hub, offering links and resources.

    3. Facebook Groups are a great place to meet people who share your interests and find new friends. Search for groups by entering keywords in the Search box at the top of the page and then clicking on the Groups tab. You can gain visibility on a group page by introducing yourself on the wall, participating in discussions, and posting your book cover, photos or videos.

    Forming your own group is another good way to subtly promote your book. Be sure to encourage discussions and offer valuable information such as free downloads and links to resources. You can send direct messages the entire group.

    4. Joining relevant Facebook Events is a good way to get visibility by writing on the event wall and posting photos. In addition, you can subtly promote your book and yourself by promoting your own live or virtual events through a Facebook event.

    5. Facebook displays pay-per-click ads on most pages on the site, and ads can be targeted by age, gender, location, education level, relationship status, or keywords in people’s profiles.

    6. The Facebook Marketplace is a free classified advertising area where you can post a listing to sell your book. It’s worth an experiment if you have a book on a topic that someone might search for on a classified advertising site.

    Dana Lynn Smith is a book marketing coach and author of The Savvy Book Marketer Guides. For in-depth information on how to promote your book through Facebook, see the Facebook Guide for Authors at http:bit.ly/facebookforauthors.

    Article Source: http://EzineArticles.com/?expert=Dana_Lynn_Smith

    pam perry


    Max Siegel – The Premiere Brand Master – in ministry, sports & entertainment

    Sunday, June 6th, 2010

    This  is a must read for those serious about business today. I know Max and I highly recommend this book!

    Book Description

    Max Siegel started with none of the obvious advantages, yet again and again he built mutually beneficial partnerships—with peers, mentors, supervisors, and industry leaders—that took him to the heights of professional and personal achievement. He’s managed some of the world’s top recording artists, ballplayers, and race-car drivers, and helped run some of the top organizations in sports and entertainment. He’s grown fragmented niche markets into bestselling audiences by tapping into the universal hopes and passions that bring people together. Now he travels the country giving motivational speeches and inspiring professionals of all kinds, sharing his method for connecting with people, whatever their differences.

    The secret, Siegel says, is to know what makes others tick. For some, it’s financial security; for others, it’s respect, devotion to family, a creative calling, or a vision of a better world. He shows how to encourage people to share these hidden, all-important motivations, and how to partner with them in the most powerful way there is: by finding the overlap between their goals and yours, so that together you can realize the dreams that make you tick.

    The nine universal rules outlined in Know What Makes Them Tick include:

    See Where You Want to Be, Not Where You Are

    Find Your Ambassadors

    Show What’s in It for Them

    Readers will learn practical strategies for negotiating the challenges in every part of life, whether motivating colleagues to be more productive, finding a market for their product, uniting a divided family, or building a life of satisfaction in an unpredictable world. It’s an eye-opening guide to a unique and powerful approach that anyone can use.

    Author Extras

    Know What Makes Them Tick: How to Successfully Negotiate Almost Any  Situation

    Editorial Reviews

    From Publishers Weekly

    Siegel, CEO of a sports and music media platform company, shares nine principles for personal and professional advancement centered on figuring out what makes someone else “tick,” what motivates them, and what they value, need, and want. To really succeed at negotiation, according to Siegal, it is necessary to determine how the other players define success. This principle lays the foundation for his subsequent maxims-appreciating coworkers and competitors, using your outsider advantage, and “gathering your inner circle.” By peppering each tip with multiple stories from his long and varied career and challenging personal life, Siegel follows through on his eighth rule-remember who you are and how you got to where you are. He freely admits his mistakes and pulls no punches in this lucid and very readable guide to winning at home and at work.
    Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


    “Siegel shows us how to successfully navigate situations that may arise at work, in the home, or in personal relationships. More, he shows how, if the cards are played right, everyone walks away a winner–an empowering feeling if ever there was one.” (Chris Gardner, author of The Pursuit of Happyness and Start Where You Are )

    “Max Siegel was part of the inner circle that helped to shape our careers. . . For anyone who’s ever wished for a Siegel to represent him or her, it’s all right here in Know What Makes Them Tick.” (Tony Gwynn, Eight-time National League Batting Champion, Baseball Hall of Fame; and Alicia Gwynn, Philanthropist )

    “Who is this book for? Anyone who wants to make a difference.” (Bob Johnson, founder of Black Entertainment Television, chairman of The RLJ Companies, and owner of the Charlotte Bobcats )

    “When Max speaks, people listen … and when Max writes, people read and learn. If you want to grow both personally and professionally, then join the winners and leaders who find wisdom with Max Siegel. (Chuck Wielgus, CEO of USA Swimming )

    “Working with Max closely for over a decade, I have benefited personally from the treasures in this book–and I am a walking testimony to its real-life benefits.” (Kirk Franklin, Seven-Time Grammy Award Winner )

    “In a world of constant distraction and pointless conflicts, Know What Makes Them Tick shows you how to find the clarity to pursue the vision that matters most, and to share that vision with those who can help make it a reality.” (Ken Mok, television producer, America’s Next Top Model )

    Is your ministry reaching its full potential? Contact Max Siegel Inc. for info on our Ministry Consulting Services. See Max on Facebook. Follow him on twitter @max_siegel

    Twitter Weekly Updates for 2010-06-06

    Sunday, June 6th, 2010

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