• PR Boot Camp Tool Box: The “Get Out There” Kit for Authors!

    null

    Buy Now
  • Check out Pam Perry FAN Page

  • Publisher's Weekly called Pam Perry the “Christian Book PR Guru.”
    Detroit Free Press called her a "Marketing Genius."
  • Buy this Book Now!

    BE THE MEDIA | Buy The Book!

  • Tags

  • Categories

  • Archives

  • Archive for March, 2011

    12 Simple Ways to Sell More Books (guest post)

    Thursday, March 24th, 2011

    Most authors want to sell books, but many never will. At least not more than a handful.
    mari smith
    The #1 way to sell books is to get yours to stand out from the millions of others that are out there.

    Below are 12 very easy to implement “stand out” ideas.

    1. Article marketing

    One of the oldest online marketing strategies is still one of the most effective. Writing articles that tie into the theme of your book should be very easy. After all, you are a writer.

    Even if you don’t have a lot of time on your hands you can take portions of a chapter and create several articles.

    At the end of the article add in something that drives readers back to your blog, website or landing page to opt in for something of value. Yes, ethical bribes still work.

    2. Tell people

    You need to let your friends, family, colleagues, clients, peers and just about anybody you know that your book was published. After all, if you’re not willing to talk about your book others may not be either.

    3. Reviews from happy readers

    Third party endorsements (verbal or written) are a great way to have your book stand out. Just today I began reading a book my nutritionist recommended.

    Recently Sandi hosted a workshop on food cravings. During her presentation she recommended the audience read two books. I wrote both down and upon returning home immediately ordered the Kindle version of the one that most caught my attention.

    Once I’m done with the book I will write an Amazon review. It’s likely I will even blog about the book. Viral marketing at its best.

    4. Facebook

    Start a page for your book. I have done that for the last two books I was the marketing director for. The strategy worked well in that we created interest in the book before it was published.

    Once you start the page you need to let everyone know about it. Be actively involved with those who “liked” the page. Otherwise the page is a stagnant piece and does you no good.

    5. LinkedIn groups

    A fantastic way to build a loyal following of potential buyers of your book(s) is to start a LinkedIn group that is specific to the theme or genre of your book.

    Does a group take work? Yes. But so do all the other methods outlined in this article.

    The fact is, anything you do is going to take effort.

    6. Blogging

    By far one of the best things you can do to build visibility, credibility, market reach and SEO is blogging.

    Here are only a handful of ideas for what you can blog about regarding your book.

    7. FAQ’s

    Frequently asked questions as they pertain to the theme of your book. If you’re not sure what the main questions your potential readers have, ask. Even if you have a pretty good idea, ask.

    One way to do this is with Survey Monkey. When someone completes your survey give them a gift for doing so without requiring any opt in. This creates a win/win.

    Try the survey method. Not only can you post results on your blog, you can write articles and develop products based on the answers.

    8. Tips

    Based on the theme of your book you can write tips that are specific to the interests of your market.

    Just like I did with this posting, you can do so with your book.

    9. Interviews with other authors in the same genre

    Why not find other authors who have a following and interview them? Not only will you have great information for your blog, you will build credibility by association.

    10. Case studies

    If your book is a how to, you can profile those who got specific results based on the information your book outlines. This not only increases potential reader interest, it substantiates the value of your book’s information.

    11. Guest Blogging

    One of the fastest and most effective ways to increase market reach and visibility for you and your book is to be a featured blogger on other high traffic blogs.

    12. Videos

    Without a doubt video is one of the most powerful marketing tools you can use to promote your book. You can do book trailers, short readings, or simply share stories as they relate to your book. Be sure to be animated during your shooting and use keywords both in the spoken part of the video and the title and description.

    So there you have it… 12 simple ways to gain visibility for your book(s).

    3 Simple Steps to Begin Making Money Online Right Now! FREE online course from Kathleen Gage. Kathleen works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money making products and services. http://www.streetsmartsmarketing.com/3simple.htm

    Article Source: http://EzineArticles.com/6010505

    Blogging for Beginners Video Series

    Sunday, March 20th, 2011

    Do you desperately NEED A BLOG but you have NO CLUE how to Blog? Internet Entrepreneurs and Newbie Bloggers

    BLACK BLOGGERS
    I’m sure you already know that having a blog is a big deal. As a work at home mom, I’ve been using my blog to market my business for years. Not only does my blog make me money, but it gets me publicity. I have gotten PR opportunities from big name companies like Disney and interview requests from talk show hosts and reporters for magazines like Essence and Black Enterprise (just to name a few).

    With over 8 years blogging experience and a growing list of popular blogs like SistaSense.com and the Black Parenting Blog, I know exactly what you need to know about starting and marketing your own blog online.

    Don’t spend hundreds or even thousands of dollars on a web designer!

    Technology has gotten ALOT easier for people who don’t like computers but need to know how to use them (lol). With just a few clicks, you can easily install and manage your own website. Plus, when you know how to BLOG you can make money setting up blogs for other people!

    I Know WordPress Looks  Scary… but it’s not.

    You no longer have to be afraid of using WordPress or creating your own blog. Let me show you how easy it is for you to setup and manage your own blog. I have created over 30 how-to video tutorials designed to show you the following:

    Module #1 Using WordPress
    Module #2 Marketing Tips for Bloggers
    Module #3 Branding Your Business Via Your Blog
    Module #4 Social Media Marketing & Your Blog
    Module #5 Blogging for Profit

    Plus Bonus Material

    Bonus Module #6 Blogging Tips and Tools
    Bonus PHP Script My Banner Rotator Script
    3 Bonus eBooks Selling Adspace Online, Web Tools for Entrepreneurs, and Turning Your Niche into a Network

    Get Instant Access to the Blogging for Beginners Video Tutorials Online

    This Digital Bundle includes:

    • Access to 30+ Video Tutorials Viewable Online [High Speed Connection Required]
    • 7 Day eCourse: How to Create an Information Website for Profit
    • 3 eBooks for Blogging Beginners
    • Recommended Resources for Bloggers
    • My Banner Rotator PHP Script

    Price: $149 | Value: $349 | You Save: $200

    Click here to visit LaShanda Henry.

    Click here to get your blog videos: Get clicking in 2011!

    Blog on! Get your Social Media SWAG!

    Look out for the upcoming book: The  Swag of Social Media Marketing with Pam Perry, LaShanda Henry, Karen Taylor Bass, MelindaEmerson and Sylvia Hubbard in 2011!

    pam perrywww.pamperrypr.com

    Visit www.PamPerryOnlinePR.com for PR and marketing tools for authors!