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  • Archive for April, 2011

    Making The Right Media Pitch

    Thursday, April 21st, 2011

    The opportunity to appear as a guest on a radio or television talk show is a goal for many because they know it can open doors to more exposure and financial prosperity. If you’re one of those people looking to get an interview, this article will help give you insight on what you can do in order to make it happen.

    The first thing you need to know is who is your point of contact for the particular show you’re interested in. Although the Host will be conducting the interview, often times it is the Producer who is calling the shots so you need to know who that is in order to send your information.

    The next thing you need to know is how to pitch them. As a former television reporter and assignment editor, I can tell you first-hand that nearly half of all pitches get rejected because people looking for their thirty seconds of fame don’t have a clear understanding of how to present themselves. The truth of the matter is some radio and TV talk show hosts won’t even acknowledge your pitch if it doesn’t fit their show’s format. That’s why it’s important to research a show before you ask for a guest appearance. Pay attention to whom they are trying to reach.

    Here are two important things to remember:

    1) Not everyone wants to be pitched the same way

    2) Your pitch for a news segment is different than for a feature story

    If you are pitching yourself as a guest for a newscast, what you offer needs to directly tie into the news of the day or an important event.

    Being interviewed in a feature story gives you more leeway on a particular topic and you can actually have a hand in creating the the show.

    One more thing: There is no such thing as the PERFECT media pitch but make sure you do your homework so you know who to pitch and how.
    Veteran Journalist and Media Trainer Beverly Mahone offers more insightful media tips on her website: http://beverlymahone.com. She invites you to pick up a FREE copy of her BAMedia Contacts List at: http://beverlymahone.com/bammedia/ or your may purchase the more comprehensive BAMedia Contacts Directory.

    Article Source: http://EzineArticles.com/5684297

    Social Media Swag with Pam Perry in 7 Steps

    Sunday, April 10th, 2011

    Social Media Marketing is the NEW and NOW method for generating buzz (and more business) through social networking and Web 2.0 websites.

    Do you feel confident in doing it?

    Do you have the “Swagger” to Attract a Tribe, Build a Brand, Close the Deal and Get The Money?

    It’s not rocket science – but it does take someone to show you how to do it RIGHT.  Without the hype. Without the Techy Talk and Geek Speak. Just someone to break it down for you so you can actually GET THIS THING moving –  so YOU CAN

    build your online brand to bring in business,

    get some videos up that will go viral,

    attract  “raving fans” on Facebook and Twitter and

    harness the secret power of Linkedin!

    For the past 5 years I spent thousands of dollars and thousands of hours figuring out the perfect social media system that I could use that would:
    Not require me to spend countless hours online

    Build a loyal email database and social media following

    Market my business and my brand to attract influential clients

    Create and market information products that sell very well on my website

    Use email and internet marketing techniques to bring in thousands of dollars per month
    And finally, get hundreds of thousands of monthly visitors to my websites and blogs who have interest in my services and products and ready to do business!

    Now, I’ve got it! I’ve got this all down to a complete set of strategies that work – and I want to share this information with you so you can be confident and get your social media SWAG on!

    You are invited to my Social Media Swag Seminar where you can learn my time-tested and proven Social Media System that I have used for many years.

    So get clicking. You are one click away from awesome.

    social media swag with pam perry, pr coach