The opportunity to appear as a guest on a radio or television talk show is a goal for many because they know it can open doors to more exposure and financial prosperity. If you’re one of those people looking to get an interview, this article will help give you insight on what you can do in order to make it happen.
The first thing you need to know is who is your point of contact for the particular show you’re interested in. Although the Host will be conducting the interview, often times it is the Producer who is calling the shots so you need to know who that is in order to send your information.
The next thing you need to know is how to pitch them. As a former television reporter and assignment editor, I can tell you first-hand that nearly half of all pitches get rejected because people looking for their thirty seconds of fame don’t have a clear understanding of how to present themselves. The truth of the matter is some radio and TV talk show hosts won’t even acknowledge your pitch if it doesn’t fit their show’s format. That’s why it’s important to research a show before you ask for a guest appearance. Pay attention to whom they are trying to reach.
Here are two important things to remember:
1) Not everyone wants to be pitched the same way
2) Your pitch for a news segment is different than for a feature story
If you are pitching yourself as a guest for a newscast, what you offer needs to directly tie into the news of the day or an important event.
Being interviewed in a feature story gives you more leeway on a particular topic and you can actually have a hand in creating the the show.
One more thing: There is no such thing as the PERFECT media pitch but make sure you do your homework so you know who to pitch and how.
Veteran Journalist and Media Trainer Beverly Mahone offers more insightful media tips on her website: http://beverlymahone.com. She invites you to pick up a FREE copy of her BAMedia Contacts List at: http://beverlymahone.com/bammedia/ or your may purchase the more comprehensive BAMedia Contacts Directory.
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