Top 7 Topic Ideas For Your Next Press Release

Inform

Make sure you are up-to-date on the latest technology for your industry and your target industry. Provide readers with new and exciting information/reviews on the newest gadget, software, etc.

4 Ways to Make Profit With Press Releases

After identifying your target audience, you should write your PR keeping in mind the maturity level and the attitude of your audience. Write more versions of the same press release to cater to the different fragments of your objective market.

You need a Book Publicity Toolkit for your book

1. Primary tools, items that are essential and that no promotional campaign should attempt to proceed without, and

2. Secondary tools, those that are not essential but can help your campaign be more productive.

Previously we discussed the author’s silver bullet, which is an author’s number one publicity tool. No book publicity campaign should proceed without a silver bullet. In addition, every campaign should include the following primary tools, which we will subsequently address in greater detail.

Top 10 Ways to Establish Your Expert Credentials

Speak? Train? Consult? Coach? You’ve bottled a lot of information and experience over the years. Are you re-packaging it? Sure that “book as a credential” is what everyone says you need, and that’s a great welcome token, give-away or deal sweetener. I’ve left it off this list, for I don’t think “having a book makes you an expert.” You have to be an expert before you are able to author the book. A book is a fancy business card, as most people never get past the dust jacket. Want to hire a great dust jacket person and write four chapters?

Pam Perry’s Picks for Business Success

Readers are leaders! Best books of 2009 to go to the next level!

Interview Tactics: How to Give a Killer Interview

Working with the media and getting the word out about who you are and what you do on TV, radio, print and online is about as good as it gets!

One hot story can bring you an avalanche of new clients and even more press coverage. And, having an arsenal of engaging, media-savvy and sticky soundbites to get you there is the best news of all!

In today’s highly competitive, time-crunching and media-morphing world, having stockpile of “Interview Tactics!” is about knowing the lay of Media Land – and being a STAR in ANY situation that requires stepping up, answering questions, telling your story, peaking your listener’s interest and wrapping it up in 20 seconds or less…because sometimes that’s all you’re going to get.

Go one-on-one with the media, or any gatekeeper/decision-maker to tell the world about who you are, what you do and what’s next using “Interview Tactics!” Learn REAL insider strategies for pitching any business, any product, any service, anytime, anywhere! Because when the going gets tough, the tough use the media!

Ministry Marketing with Pam Perry teaching internet marketing and online buzz

In 2010 We are introducing a BRAND New Ministry Marketing Solutions – teaching social media & internet marketing! Creating major Christian book buzz online!

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media.

Ministry Marketing Strategies Online!

Church marketing for your corporate body of believers involves implementing strategic marketing to help fulfill the Great Commission of reaching out to save the lost. The church marketing plan discussed here is NOT about developing fancy flashy material, or expensive advertising campaigns with a “fast talking” preacher-salesman mindset. It is about using sound marketing principles and applying them to your church as you fulfill God’s call.

Branding Super Star Call with Pam Perry & Cedrick Harris

Everyone seems to be looking for another stream of income because certain “brooks” have dried up!

Well, Ministry Marketing Solutions is about that – providing solutions!

This Thursday, Dec. 3, from 9 pm to 10 pm EST, I will be hosting a teleseminar with “Mega Branding Super Star,” Cedrick Harris. http://www.brandingsuperstar.com

Book Marketing Simplified & PR Kit in a BOX

Decide What Media You’ll Target

You don’t have to use all media in your marketing plan. Choose what you’re most comfortable with and what would bring you superior results. Perhaps you prefer print (newspapers and magazines) to radio and television. Or maybe you’ll limit your choices to radio and the internet because that’s where you’re most likely to find the types who will read your book. Is direct mail your cup of tea? Making this choice will help you focus. It will also save you money: pursuing everything can get really expensive.

7 Tips on Effectively Writing and Distributing Press Releases to the Black Media

Pam Perry talks about branding, PR and how to write press releases. See youtube & read tips from BlackPR.com founder.

PR Tip: Don’t Ignore Your Hometown Media

Earning national publicity is not for the faint of heart. It takes time, research, great storytelling, planning, tenacity, follow up, patience and a lot of pluck. Some clients are fortunate to earn Oprah’s attention in a heartbeat, though most toil for many months and even years before earning their moment in the spotlight. GET PR TOOLS!

Want More Publicity? Need social media mentoring?

Missed the Social Media Boot Camp?
Well, you can get the digital product..

PR Boot Camp ONLINE – PR 2.0 from Pam Perry

Click and get all the information you need to market
your book, brand your ministry and promote your platform online.

How to Brand YOUR Book. Help is here

Develop and refine your ideas…make a plan. You have great ideas. Some are easy to put into practice and others need refinement. I have a working knowledge of hundreds of PR strategies and marketing know-hows to adapt to your book. Come away with a workable plan that fits your schedule and budget! Brand your book and learn how to do it online!

[http://tinyurl.com/sowahm] Home-based businesses are estimated to be a $427 billion-a-year industry. In recent studies it was found that as many as 105 million people in North America alone were working at home. Considering this information, it is obvious that home-based businesses can be successful and authors Jill Hart and Diana Ennen will help you succeed with your own.

Need some help with your PR Campaign? Get a Publicity Virtual Assistant: Leah to the Rescue!

Are you an author short on cash and time?

How can you focus on being the top
of your writing game
when you’re overwhelmed with
administrative tasks?

The answer:
DELEGATE to a well-qualified
Publicity Virtual Assistant!
Publicity virtual assistants are especially beneficial
for those many first-time authors who are overwhelmed
with the publishing & marketing process. By [...]

8 Points Online Marketing Plan for Authors

This is from my PR friend and colleague, Dee Stewart. We were both participants in SORMAG’s online conference.  This is her “discussion” from the conference on the SORMAG blog.

I want to talk to you about a specialized marketing form that has fast become the choice for publishing houses, online marketing.
If you are [...]

Postcards and Bookmarks as Marketing Pieces

Marketing Promotion materials. Postcards, bookmarks and handbills.

Facebook, Twitter, Linkedin, Myspace – OH MY!

It’s as Easy as 123456
All we hear these days is how important social media is to advertising. But has anyone isolated a simple formula for business outreach through social media?
In a word, yes! In a recent article at Tech Journal South, The Findability Group’s Heather Lutze presented her Social Media Advertising [...]