Top 7 Topic Ideas For Your Next Press Release
Posted in PR Tips for Authors and Minsters, Publishing Tips - No CommentsMarch 9th, 2010 by Pam Perry
Inform
Make sure you are up-to-date on the latest technology for your industry and your target industry. Provide readers with new and exciting information/reviews on the newest gadget, software, etc.
Read more...4 Ways to Make Profit With Press Releases
Posted in Ezines and Email Promotions, Internet Technology, Ministry Marketing, Online Strategies for Authors, Online Tools, PR Tips for Authors and Minsters, PR coaching, training podcasts, Platform Building, Podcasting and Preaching, Promotional tools for authors, Publicity for Books and Authors - No CommentsFebruary 10th, 2010 by Pam Perry
After identifying your target audience, you should write your PR keeping in mind the maturity level and the attitude of your audience. Write more versions of the same press release to cater to the different fragments of your objective market.
Read more...You need a Book Publicity Toolkit for your book
Posted in Book Marketing Plans, Book Publishing, PR Tips for Authors and Minsters, PR coaching, training podcasts, Publicity for Books and Authors - No CommentsFebruary 3rd, 2010 by Pam Perry
1. Primary tools, items that are essential and that no promotional campaign should attempt to proceed without, and
2. Secondary tools, those that are not essential but can help your campaign be more productive.
Previously we discussed the author’s silver bullet, which is an author’s number one publicity tool. No book publicity campaign should proceed without a silver bullet. In addition, every campaign should include the following primary tools, which we will subsequently address in greater detail.
Read more...Top 10 Ways to Establish Your Expert Credentials
Posted in Article Marketing for Authors, Platform Building, Twitter Training - No CommentsJanuary 20th, 2010 by Pam Perry
Speak? Train? Consult? Coach? You’ve bottled a lot of information and experience over the years. Are you re-packaging it? Sure that “book as a credential” is what everyone says you need, and that’s a great welcome token, give-away or deal sweetener. I’ve left it off this list, for I don’t think “having a book makes you an expert.” You have to be an expert before you are able to author the book. A book is a fancy business card, as most people never get past the dust jacket. Want to hire a great dust jacket person and write four chapters?
Read more...Pam Perry’s Picks for Business Success
Posted in Amazon Marketing Strategies, Book Reviews - No CommentsDecember 29th, 2009 by Pam Perry
Readers are leaders! Best books of 2009 to go to the next level!
Read more...Interview Tactics: How to Give a Killer Interview
Posted in Networking for Authors, PR coaching, training podcasts, Publicity for Books and Authors, Social Media Marketing for Authors - No CommentsDecember 24th, 2009 by Pam Perry
Working with the media and getting the word out about who you are and what you do on TV, radio, print and online is about as good as it gets!
One hot story can bring you an avalanche of new clients and even more press coverage. And, having an arsenal of engaging, media-savvy and sticky soundbites to get you there is the best news of all!
In today’s highly competitive, time-crunching and media-morphing world, having stockpile of “Interview Tactics!” is about knowing the lay of Media Land – and being a STAR in ANY situation that requires stepping up, answering questions, telling your story, peaking your listener’s interest and wrapping it up in 20 seconds or less…because sometimes that’s all you’re going to get.
Go one-on-one with the media, or any gatekeeper/decision-maker to tell the world about who you are, what you do and what’s next using “Interview Tactics!” Learn REAL insider strategies for pitching any business, any product, any service, anytime, anywhere! Because when the going gets tough, the tough use the media!
Read more...Ministry Marketing with Pam Perry teaching internet marketing and online buzz
Posted in Amazon Marketing Strategies, Ministry Marketing, New Media Marketing, Online Strategies for Authors, Online Tools, PR coaching, training podcasts, Podcasting and Preaching - No CommentsDecember 23rd, 2009 by Pam Perry
In 2010 We are introducing a BRAND New Ministry Marketing Solutions – teaching social media & internet marketing! Creating major Christian book buzz online!
Read more...Marketing to the Social Web: How Digital Customer Communities Build Your Business
Posted in Amazon Marketing Strategies - No CommentsDecember 9th, 2009 by Pam Perry
Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media.
Read more...Ministry Marketing Strategies Online!
Posted in Internet Technology, Joint Ventures, Ministry Marketing, New Media Marketing, Platform Building, Podcasting and Preaching - No CommentsDecember 7th, 2009 by Pam Perry
Church marketing for your corporate body of believers involves implementing strategic marketing to help fulfill the Great Commission of reaching out to save the lost. The church marketing plan discussed here is NOT about developing fancy flashy material, or expensive advertising campaigns with a “fast talking” preacher-salesman mindset. It is about using sound marketing principles and applying them to your church as you fulfill God’s call.
Read more...Branding Super Star Call with Pam Perry & Cedrick Harris
Posted in Book Expert Interviews, Branding, Online Tools, Platform Building, Promotional tools for authors - No CommentsDecember 1st, 2009 by Pam Perry
Everyone seems to be looking for another stream of income because certain “brooks” have dried up!
Well, Ministry Marketing Solutions is about that – providing solutions!
This Thursday, Dec. 3, from 9 pm to 10 pm EST, I will be hosting a teleseminar with “Mega Branding Super Star,” Cedrick Harris. http://www.brandingsuperstar.com
Read more...Book Marketing Simplified & PR Kit in a BOX
Posted in Book Expert Interviews, Book Marketing Plans, Platform Building, Publishing Tips, Writing and Editing - No CommentsNovember 30th, 2009 by Pam Perry
Decide What Media You’ll Target
You don’t have to use all media in your marketing plan. Choose what you’re most comfortable with and what would bring you superior results. Perhaps you prefer print (newspapers and magazines) to radio and television. Or maybe you’ll limit your choices to radio and the internet because that’s where you’re most likely to find the types who will read your book. Is direct mail your cup of tea? Making this choice will help you focus. It will also save you money: pursuing everything can get really expensive.
Read more...7 Tips on Effectively Writing and Distributing Press Releases to the Black Media
Posted in Book Marketing Plans, Branding, Ministry Marketing, PR Tips for Authors and Minsters, PR coaching, training podcasts, Platform Building, Social Media Marketing for Authors - No CommentsNovember 6th, 2009 by Pam Perry
Pam Perry talks about branding, PR and how to write press releases. See youtube & read tips from BlackPR.com founder.
Read more...PR Tip: Don’t Ignore Your Hometown Media
Posted in Blogtalk Radio, Joint Ventures, PR coaching, training podcasts, Platform Building - No CommentsOctober 27th, 2009 by Pam Perry
Earning national publicity is not for the faint of heart. It takes time, research, great storytelling, planning, tenacity, follow up, patience and a lot of pluck. Some clients are fortunate to earn Oprah’s attention in a heartbeat, though most toil for many months and even years before earning their moment in the spotlight. GET PR TOOLS!
Read more...Want More Publicity? Need social media mentoring?
Posted in Book Expert Interviews, Book Marketing Plans, Branding, Internet Technology, Joint Ventures, Ministry Marketing, Networking for Authors, New Media Marketing, Online Strategies for Authors, Online Tools, PR coaching, training podcasts, Platform Building, Publishing Tips, Twitter Training - No CommentsOctober 26th, 2009 by Pam Perry
Missed the Social Media Boot Camp?
Well, you can get the digital product..
PR Boot Camp ONLINE – PR 2.0 from Pam Perry
Click and get all the information you need to market
your book, brand your ministry and promote your platform online.
How to Brand YOUR Book. Help is here
Posted in Blogs and Websites, Blogtalk Radio, Book Publishing, Branding, Internet Technology, Joint Ventures, Networking for Authors, New Media Marketing, Online Strategies for Authors, Online Tools, PR coaching, training podcasts, Platform Building, Social Media Marketing for Authors, Twitter Training, Writers Meetings - No CommentsSeptember 27th, 2009 by Pam Perry
Develop and refine your ideas…make a plan. You have great ideas. Some are easy to put into practice and others need refinement. I have a working knowledge of hundreds of PR strategies and marketing know-hows to adapt to your book. Come away with a workable plan that fits your schedule and budget! Brand your book and learn how to do it online!
Read more...Posted in Book Expert Interviews, Joint Ventures, Ministry Marketing, Networking for Authors, Non Traditional Marketing ideas, Publishing Tips, Social Media Marketing for Authors, Writing and Editing - No Comments
September 1st, 2009 by Pam Perry
[http://tinyurl.com/sowahm] Home-based businesses are estimated to be a $427 billion-a-year industry. In recent studies it was found that as many as 105 million people in North America alone were working at home. Considering this information, it is obvious that home-based businesses can be successful and authors Jill Hart and Diana Ennen will help you succeed with your own.
Read more...Need some help with your PR Campaign? Get a Publicity Virtual Assistant: Leah to the Rescue!
Posted in Blog Tours, Book Publishing, Christian Book Clubs, Ministry Marketing, Online Strategies for Authors, PR Tips for Authors and Minsters, Promotional tools for authors, Publicity for Books and Authors, Publishing Tips, Social Media Marketing for Authors, Virtual Book Tours - No CommentsAugust 29th, 2009 by Pam Perry
Are you an author short on cash and time?
How can you focus on being the top
of your writing game
when you’re overwhelmed with
administrative tasks?
The answer:
DELEGATE to a well-qualified
Publicity Virtual Assistant!
Publicity virtual assistants are especially beneficial
for those many first-time authors who are overwhelmed
with the publishing & marketing process. By [...]
8 Points Online Marketing Plan for Authors
Posted in Article Marketing for Authors, Blog Tours, Blogs and Websites, Book Expert Interviews, Book Marketing Plans, Christian Book Clubs, Internet Technology, Networking for Authors, New Media Marketing, Online Strategies for Authors, Online Tools, PR Tips for Authors and Minsters, PR coaching, training podcasts, Publishing Tips, Social Media Marketing for Authors, Writers Meetings, Writing and Editing - 1 CommentAugust 28th, 2009 by Pam Perry
This is from my PR friend and colleague, Dee Stewart. We were both participants in SORMAG’s online conference. This is her “discussion” from the conference on the SORMAG blog.
I want to talk to you about a specialized marketing form that has fast become the choice for publishing houses, online marketing.
If you are [...]
Postcards and Bookmarks as Marketing Pieces
Posted in Book Marketing Plans, Branding, Ministry Marketing, New Media Marketing, Platform Building, Writing and Editing - No CommentsAugust 20th, 2009 by Pam Perry
Marketing Promotion materials. Postcards, bookmarks and handbills.
Read more...Facebook, Twitter, Linkedin, Myspace – OH MY!
Posted in Amazon Marketing Strategies - No CommentsAugust 6th, 2009 by Pam Perry
It’s as Easy as 123456
All we hear these days is how important social media is to advertising. But has anyone isolated a simple formula for business outreach through social media?
In a word, yes! In a recent article at Tech Journal South, The Findability Group’s Heather Lutze presented her Social Media Advertising [...]





















