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    How to Brand YOUR Book. Help is here

    Sunday, September 27th, 2009

    The “new” economy is online – learn how to work it!
    synergy energy pam perry


    Detroit, Mich. (September 2009) —  In this challenging economy, people have noticed the world is quickly changing from the industrial to the technical industry. This means people are moving from manufacturing work, which was popular throughout 1990’s, to the ever-growing world of the internet.

    Why? Because the internet is the largest market place in the world, with billions of buyers and sellers all coming together to exchange goods and services for cold-hard cash. And, if you’re not capitalizing on the internet…you will be left behind!

    People are earning from hundred to thousands of dollars a month via the web – using automated systems. “The money is NOT automatic, but if your system is automated – the money will come. It takes time to get there but once the you know what you’re doing online and your systems are in place it can happen,” said Detroiter Ralph Claxton, who is the founder of Tech Club CPR (www.techclubcpr.com),  an internet coaching and training organization located online.

    Claxton’s Michigan partner, Pam Perry, of Farmington, is the chief visionary of Ministry Marketing Solutions, Inc.  She is a publicist turned social media marketing expert.  The two met online early this year via a mutual twitter friend and have been tweeting, blogging and podcasting ever since.

    Claxton and Perry spent thousands of dollars on internet training over the past few years. They each clunked down almost $20,000 in live seminars, online courses, books, teleseminars, e-courses, home study courses and personal coaching from the “masters” of internet marketing.

    Now, the two internet marketing mavens have come together to help other entrepreneurs and authors make money online – without spending an arm and leg.

    On Saturday, October 17 from 10 am-4pm (Sweetest Day in Michigan), The Tech Club CPR will host a sweet deal for those who are serious about making money online leveraging social media.

    Authors, entrepreneurs or those just looking for an additional revenue stream can come to the “boot camp” at the Courtyard Livonia, 17200 N Laurel Park Drive in Livonia, Michigan near Laurel Park Mall.

    “Because we get calls all the time from people who want to learn how we do what we do, we wanted to share our resources, experiences and give them an up-close and personal event to show what we do behind the scenes. Our mission is to help people crack the internet code,” said Perry.

    The Tech CPR Boot Campis basic training for people who are comfortable with the internet but find it hard to really leverage it to make money online, brand themselves and keep up with all the new social media tools. “If you can log on, browse, click, drag and drop online, we can help you get to the next level,” said Claxton.

    Claxton and Perry will provide hands-on internet training so that everyone will leave with knowledge of how to play the game of Social Networking.

    Those who attend the Tech Club CPR will discover….
    ·        How to master every technique needed to become an advanced internet marketing money-making machine.
    ·        All the tricks, tips, and secret techniques used to easily navigate the internet like a pro.
    ·        How to use Social Networking to earn a hefty income with popular sites such as Twitter and Facebook.
    ·        How to build a stable online business just by following along with a few video tutorials.
    ·        How to Use YouTube, Google, Ning and other sources to increase traffic to your blogs or affiliate links
    ·        How to Utilize CPA networks, Clickbank, Commission-Junction and E-Junkie to maximum effect

    This Boot Camp is different from others because people will get personal attention that will cater to those from beginner to the advanced level. “Without all the techno-speak,” added Perry.

    “All the other courses were too techy and made me feel intimidated. We won’t do. I personally want to help people avoid costly mistakes I made when attending over-priced seminars that left me with more questions than answers.  Me and Ralph want everyone to leave our boot camp ready to go get paid without having had to pay an arm and a leg.”

    Added Claxton, “the last event we did in Farmington Hills,  people walked away feeling empowered. They had their ‘aha’ moments – and we still get tons of testimonials,” said Claxton.

    To see the videos of some of the testimonials and more details, go to: www.TechClubCPR.com.

    For more information on early bird registration for the boot camp event on Sat, Oct. 17, go to Tech Club CPR website or contact Pam Perry via info(at)ministrymarketingsolutions.com.


    Brand YOUR Best Life!

    here interviews at: www.blogtalkradio.com/ministrymarketingsolutions

    Also, ask about Ministry Marketing Solutions Inc. monthly Teleseminars, Webinars, Home Study Courses, bootcamps and online forums, blogs and podcasts.

    Also get the Christian Writers Market Guide available from www.e-junkie.com/pamperry (The tool every Christian Writer Should have)

    Visit the PR PRO Shop at www.e-junkie.com/pamperry get free stuff there too.

    WHY SHOULD HIRE OR CONTINUE

    WITH A PR COACH…

    Hold you accountable. It’s too easy to neglect or postpone tasks critical to the sales and marketing of your book.  I require a commitment from you to buckle down and get them done.

    Develop and refine your ideas…make a plan. You have great ideas. Some are easy to put into practice and others need refinement. I have a working knowledge of hundreds of PR strategies and marketing know-hows to adapt to your book.  Come away with a workable plan that fits your schedule and budget!

    Share a wealth of PR strategies and secrets. When you’ve just “run out of ideas” on how to market and sell your book, I will educate you in the industry and PR principles you’ll use to get results.

    Provide you with the contacts you need. When you need contacts or resources for the marketing of your book, I have an extensive network of media and publishing industry contacts and know where to find the information.

    Give you perspective from the outside looking in. It’s possible to lose the ability to “see the forest for the trees” once your book is published and ready for sale. I am there to take a fresh look, knowing what to look for, seeing the market potential and providing you the accurate, frank and honest feedback that you need to be a success.

    Go to: www.prbootcamponline.eventbrite.com for next teleclasses (Oct. 20)


    Need help to get started with branding yourself “online” too – don’t know where to start? Start here… www.prbootcamponline.eventbrite.com & www.techclubcpr.com


    8 Points Online Marketing Plan for Authors

    Friday, August 28th, 2009
    book promotion with pam perry

    book promotion with pam perry

    This is from my PR friend and colleague, Dee Stewart. We were both participants in SORMAG’s online conference.  This is her “discussion” from the conference on the SORMAG blog.

    I want to talk to you about a specialized marketing form that has fast become the choice for publishing houses, online marketing.

    If you are an author with a contract, then you know most midlist authors and below are no longer receiving marketing support by way of product placement, instore events, book tours, and book promo items.

    Instead publishing houses are devoting a bulk of the author’s designated marketing dollars to online campaigns. And since I’ve talked about book marketing plans all year, I decided to switch the game up.

    I want to help you create an online marketing campaign that will help you meet and galvanize your ideal readers.

    Imagine as an author your day consists of writing great stories you know your readers will love, then meeting these readers to fellowship with you about your story and why they love them. Isn’t that a sweet dream? In life coaching terms we call that place- operating in your sweet spot.

    Online Marketing—if you plan your efforts well—is the best tool to get you to that sweet spot faster than any other opportunity out there. It is why your publishing houses are using it, as well as the face that it is a more affordable alternative to traditional advertising.

    Today’s session I will share basic online marketing planning tips, techniques and tricks to help you galvanize your readership. If you have further questions, you can leave a comment at the end of the post or email me at deegospelpr at gmail dot com.

    Let’s begin by defining Online Marketing.

    Marketing– is a practiced science, the ongoing process to identify, anticipate, supply and satisfy your ideal client.

    Book Marketing is the ongoing processes to identify, anticipate, supply and satisfy your ideal clients( readers, your distributors, your publishing house, bookstores.)

    Online Book Marketing: is the ongoing processes to identify, anticipate, supply and satisfy your ideal client by using online tools. It is an extension of your overall book marketing campaign.

    Let me repeat: Online Book Marketing is an extension of your overall book marketing toolbox. Do not stop your other marketing efforts!

    Now I will introduce you to seven basic online marketing tools and how to prepare a strategy to use them.

    The 8 Point Online Marketing Toolbox

    1. Email Marketing
    2. Blogging, including Podcasting, Vlogging & Microblogging
    3. Social Media Design
    4. Forum Building
    5. Online Advertising
    6. Online PR
    7. Social Bookmarking

    A more detailed look:

    Email Marketing: Email marketing is a public relations, customer relations management, direct mailing Trifecta (PR/CRM/DM.) You can participate in three marketing processes at once. What’s very good about email marketing is that your direct mailing efforts have a better return on investment(ROI) when you couple it with a client connection piece—consistent, compelling and strategic email placements to your ideal readers.

    Blogging: Online Journaling (blogging) Many authors blog to share their writing life with their readers. Blogging can be used for various reasons:

    · To serve as an online hub for your fanbase
    · To serve as your newsletter content builder
    · To promote your next event
    · To attract event planners and bookclubs
    · To serve as an online bookstore
    · To serve as an online press room
    · To attract agents and editors
    · To create another source of writing revenue
    · To host an online blogtour
    · To podcast your book
    · To videocast(vlog) your book

    The key to blogging is commitment, consistence and content. Join me in September for 30 Days to Build a Better Book Blog at http://www.christianfiction.blogspot.com

    Social Media Design: Despite the contrary authors should have a strategy and design in place when you are online. This design consists of scheduling, tooling, and driving readers from event to event. Tools like brightkite, eventbrite, igoogle, ping.fm, and squidoo helps you create almost an online (ro)bot of you, whereby you are promoting yourself 24-7 streaming and responding to your ideal readers and clients in real time. The top social media building blocks for authors are:

    · Twitter
    · Facebook
    · Amazon Author Pages
    · Eventbrite
    · BrightKite
    · Skype
    · FriendFeed
    · LiveStream
    · YouTube
    · BlogTalkRadio
    · TalkShoe
    · MySpace
    · GoodReads
    · LibraryThing
    · Flickr

    Forum Building: Fan bases grow exponentially when they form a community. The Twilight Moms Club on Mommy Blogger is a huge community that talks about the series, meet regularly and host charity events. If you’re operating in your sweet spot your fans will come together and create a fun and exciting community for you as well. The best way to do that is through forum building. Couple your email campaign with a forum to continue conversations in and you have a winning combination. A great example of a blog that created a community with a forum is Faith*in*Fiction. Bethany House Editor David Long created the blog to start a conversation about compelling Christian novels. It is the catalyst for The Christian Fiction Blog Alliance, Relief Journal, First Wildcard Blog Tours, and over 150 Christian book review blogs.

    The top forum building sites for authors are:

    · Ning
    · Facebook Groups
    · Twitter Groups
    · GoodReads Groups
    · Utterli Groups
    · MySpace Book Groups
    · Shelfari Groups
    · YahooGroups
    · Blogger Fan Groups

    Online Advertising – paid for placement. Examples of book ads are (ads in print & online publications, radio, internet or network television, blogs, etc.) Its goal is immediate promotional impact and short lived. It’s results can be measured via survey, tracking backlinks and sneeze page hits. It is the most expensive form of marketing. When you create your plan it is imperative to use online ads to promote your next event or next title, and most effective when creating and implementing book launch strategy. Where can you find online advertise placements?

    · Online Mags like SORMAG
    · Blogs like Christian Fiction Blog
    http://www.christianfiction.blogspot.com
    · You can submit ads/drops to online radio shows like Media Candy www.blogtalkradio.com/mediacandy
    · Social Media Sites like Facebook Ads
    · Internet TV Shows like Faithful Folios on LiveStream
    · Eblast services like GoodGirlBookClub. Make sure to include in your plan to purchase eblast service from a local service, a genre specific service, a national magazine.
    · Link Ads in online newsletters like Dee’s Goody Mail
    · Book Trailers on DeeGospel on YouTube
    · Sponsoring online events like SORMAG Online Conference
    · Paying for a Blog Tour through Ty Moody Creations
    · Ad placements on Literary Sites like Booktour.com

    Online Public Relations & CRM – the activity to create opportunities to build relationships with your readers gatekeepers and to promote your service, product and brand. It is not a guaranteed sale, cannot be measured short-term, but affects are longer and more lasting than advertising. Customer Relations Management (CRM) is tied to PR, because PR also handles crisis management and customer feedback and retention. Online PR & CRM activities are:

    Online Book Tours like CFBA
    Online Audio Interviews like From Cover to Cover Literary Talk Show
    Online Book club meetings using SKYPE or Mogalus
    Book review placements on Christian Fiction Blog or RAWSISTAZ
    Online mag interview opps like Victorious Living
    Radio opps like Ella Curry’s BAN
    Speaking opps like Nia Promotions’ Online Teleseminars
    Online Parties via Twitter and Facebook and BrightKite

    Social BookMarking– social bookmarking is a referral activity for bloggers. Blog readers find a great service or read and the refer what they like through social bookmarking sites like:

    · Dig
    · Mahalo
    · StumbledUpon
    · Delicious
    · Librarything
    · Facebook
    · BookTour

    Become very familiar with this tool and implore your readers to do the same.

    Direct Selling – your website or blog is the lifeblood of your online presence. Moreover you can create a buyer’s page to navigate readers to direct selling. It is best practice to provide your local booksense tour, an online bookstore and an affiliate link with either Amazon, Borders or Faithpoint. To be able to watch the activity from your site setup a google analytics account and put the code inside or have your website designer place the code and provide monthly reports about your site’s activity. On that site make sure you have both audio and visual components of who you are and your book, preferably, you the author.

    In short, let me share what these services should do for you. Online Marketing – is not the same as CRM, although social networking is a tool for both CRM, publicity, advertising, direct sales, and direct mailing. Online Marketing is using the 4ps of marketing process online.

    Identify readers with online research using SMS, bookmarking, blogging, podcasting, polling.

    Anticipating reader needs via polling, forum building, e-newsletter campaign strategy
    Supply readers by introducing your answer to their wants and needs by creating an effective product launch strategy using online hubs, blogs and supplying online snippets in audio, video and print forms via viral sms like Twitter, Facebook, MySpace, Viddler, YouTube, UStream, Skype, Utterz

    Satisfy readers by enabling your book e-reader capable with ebooks and sony reader and Kindle Ready.

    Dee Stewart is a writing diva mother, publicist, inspirational book reviewer for Romantic Times Magazine, Atlanta Satellite Bookseller for Mocha Readers Bookstores, and owner of Christian Fiction Blog(www.christianfiction.blogspot.com) and The Christian Fiction Network(christianfiction.ning.com). Her writings have appeared in: Spirit Led Woman, Gospel Today, Good Girl Book Club, The Dabbling Mum, Atlanta Christian Family, Mosaic Literary, Precious Times, Vertical Fix just a few. She will be featured in SistahFaith Anthology(Simon & Schuster, Feb. 2010.) Follow her on Twitter at @DeeGospel. Or visit my site at http://www.deestewart.com or on Facebook at www.facebook.com/dee.stewart

    “This fall I will be hosting a six week Media Candy book marketing session for a very affordable rate. Let me know if you are interested in more details. Also in the fall my site www.deegospelpr.com will become a membership site, whereby you can download free reports, ebooks, tip sheets, bookclub contact info, participate in some of my free teleseminars, podcasts receive discounts for group coaching and marketing products, literary agents accepting submissions, book festival panel speaking opps, an invitation to apply to become a speaker’s bureau member, and much more more for a low fee of $25 a month.

    Also see: www.e-junkie.com/pamperry for FREE Ebook & PR materials (cds, books, etc)

    Hate YOUR website? Get a makeover!

    Wednesday, June 24th, 2009

    crash-course-arrows-downWebsite Makeover Workshop helps those with book
    marketing and internet marketing struggles. To assist you with learning how to
    market a book online to traffic generation.

    It’s for authors and entrepreneurs who are non
    techie / non web designers just like you, understand and better utilize book
    excerpts, subscriptions forms, book reviews and videos on websites, to capture
    more subscribers, readers, and sales.

    We have helpedcomputer-stuff many authors
    generate more sales and subscribers.

    With Website Makeover Workshop, you
    can more effectively sale online by learning practical and applicable
    techniques. The question is this: What if everything you believed about your
    website was wrong?

    And to help you learn more about how to improve
    your website and  achieve greater results, we’re inviting you to claim your Free
    Website Makeover Workshop eCourse when you visit www.tinyurl.com/authorwebmakeover