Guest blogger, my friend, Sophfronia Scott

Lately I’ve been attracting questions from first time authors on how to get their books “out there”. In other words, now that your book is done, how do you tell as many people as possible about it? Book marketing! Since my conversations with these writers were brief I kept the tips as simple as possible, but then it occurred to me: this was exactly how I was planning the marketing of my newest book. I’m purposely keeping it simple so I don’t get overwhelmed. And overwhelm is common. After all, according to John Kremer there are 1,001 ways to market your book. You can’t possibly do them all! So here’s the easy way to look at book marketing. Make good choices and you’ll find just the audience you’re looking for.

Decide What Media You’ll Target

You don’t have to use all media in your marketing plan. Choose what you’re most comfortable with and what would bring you superior results. Perhaps you prefer print (newspapers and magazines) to radio and television. Or maybe you’ll limit your choices to radio and the internet because that’s where you’re most likely to find the types who will read your book. Is direct mail your cup of tea? Making this choice will help you focus. It will also save you money: pursuing everything can get really expensive.

Set Specific Goals for Each Target

Some writers will try for a mention of their book and feel triumphant if they get one review or one interview. That’s great, but a real marketing strategy will help you to secure more than one review or more than one interview. But it won’t happen unless you set goals and shoot for them. Let’s say you choose the internet, magazines and radio as your desired media. Your goals could be:
–Internet: Get enough partners to do an email blast to 2 million people.
–Magazines: Get mentions and/or reviews of your book in 4 magazines read by your target audience.
–Radio: Do 4-6 radio interviews a month.

Write Down Action Steps

Now that you have these goals, what exactly do you have to do to achieve them? For your internet goal, your tasks may include seeking out like-minded partners who have lists of their own to send an email on your behalf. For your magazine goal, you’ll probably send out regular press releases and story ideas to the editors of the magazines. Likewise for your radio goal. Once you see the steps written down, it’s that much easier to put them in a calendar and schedule time to get them done.

Take Action Daily

Make sure you do something everyday to forward your goals. That’s exactly what Jack Canfield and Mark Victor Hansen did to make Chicken Soup for the Soul a success. They called it “The Rule of Five” and they made sure they did five things from their action plan every single day. It paid off for them big time. You can do the same. Remember to go back to your plan and read it again if you get distracted or become overwhelmed. Your plan will remind you of what you want to achieve and what choices will help you to do so. It’s like they say about eating an elephant–you can do it. It just takes a while and you have to take small bites!

Sophfronia Scott is Executive Editor of the Done For You Writing & Publishing Company. Learn what a difference being a published author can make for your business. Get your FREE audio CD, “How to Succeed in Business By Becoming a Bestselling Author” and your FREE online writing and book publishing tips at www.DoneForYouWriting.com.

PR Kit in a box: http://www.e-junkie.com/pamperry

www.e-junkie.com/pamperry

and see www.ardyssintl.blogspot.com

book promotion with pam perry

This is from my PR friend and colleague, Dee Stewart. We were both participants in SORMAG’s online conference.  This is her “discussion” from the conference on the SORMAG blog.

Renowned media consultant and author David Mathison has assembled a who’s who of new media experts and compiled this essential guide to the “personal media renaissance.”

Until recently, publishing books, music and film required years of education and the expensive assistance of publishers, labels, studios, distributors and lawyers.

Today, artists can leverage low-cost tools and new methods of distribution to connect with their audience directly, and keep more of their royalties and rights.

This book covers everything from how to blog and podcast to the ins-and-outs of social networking and internet syndication. Specific chapters help authors, musicians, filmmakers, and journalists.

Buy BE THE MEDIA right now, and you’ll gain access to the “Blockbuster Media Success” package with $10,000 in BONUS GIFTS provided by over 100 media experts:
http://www.bethemediabooklaunch.com/bookpromo.html

Also see www.e-junkie.com/pamperry for PR products

Is it taking you longer to write your book

than you ever expected … a lot longer?

If so, you’re invited to a free telephone

seminar on Thursday, June 25th with a woman

who’s developed a unique system for writing

a quality non-fiction book in a weekend!

http://www.WriteYourBookInAWeekend.com/call/?11291


Discover the speed writing system she’s

used to help 238 authors get their books

done quickly. Yes YOU can too! You are one

click away from awesome!

To your success,

Pam Perry, Your PR Coach

P.S. For PR tools and resources go to: http://www.e-junkie.com/pamperry (Get free mp3 for PR Boot Camp Orientation call) Next Class starts July 14!

Pam Perry and Rick Frishman, book PR mentor

from Rick Frishman’s Amazon Blog

Cultivating relationships with the media is crucial to the success of a publicity campaign. In order to get optimum publicity, you need to become a media resource. The fact is the media is interested only in what you can do for them or their audience so you need to frame your presentations to show the media how your story can satisfy their goals.

Always be a professional. If the media doesn’t respond to or return your call, understand it’s not personal. Remember there are thousands of other people doing exactly what you’re doing and it takes time to respond to everyone.

Stay on their radar screen by periodically calling or e-mailing to gently remind them that you’re still around and available if they need your expertise. Follow the careers of your media contacts. Learn which subjects interest them, the projects they’re working on and those they plan to cover. When you make new media contacts, ask how they prefer to be contacted-email, phone, fax or mailing and be sure to note their preference on your media list.

Be available when media contacts call, consider it an opportunity and go the extra mile. If you can’t supply what they want, think of who else you know that might. Give the media names and leads, make some calls, check with your network and do research . . . whatever might help. They’ll remember that and you.
This is syndicated from Rick Frishman’s Blog.

Get the both books on Amazon.com: Synergy Energy and Networking Magic

Despite the economy, many people are pursuing their dreams and succeeding by playing with a new set of rules

In what looks like a scene from an old science fiction movie, many people appear to have stopped dead in their tracks when it comes to moving their business forward, paralyzed by fear and unable to take action. There are still others who have lost jobs in industries undergoing dramatic shifts yet they continue to pursue similar opportunities within the same industries, only to find out repeatedly that those once familiar opportunities just aren’t there anymore.

Yet on the flip side, there are an equal number of people who appear to be thriving in this new economy, seemingly unaffected by the doom and gloom being reported. Why is this so?

The rules are changing for entrepreneurs and small business owners and those who are embracing the new models and taking action are thriving. Here are some of the basic strategies:

• Pursue your passion. It’s not just about making money anymore, it’s about doing something you love. Customers want authenticity and know that you have their best interest at heart at all times. This happens naturally when you’re being true to yourself. Additionally, coming from this place of high service leads to prosperity in business.

•Build a support team. The “Lone Ranger” syndrome is not sexy anymore and could be a formula for disaster. Learn to ask for and RECEIVE support from those that have taken a similar journey. Allow Mentors to show you the ropes, open doors for you, inspire you and help you be accountable to yourself.

•Create Multiple Revenue Streams. This is a time to stop trading time for dollars and start packaging your skills and talents to create products and services with varying price points. Maintain your premium price points and begin adding lower price point items or begin bundling services to provide additional value. Even Starbucks recently announced new price points and product combinations yet still maintains a high level of service and brand integrity.

•Build a subscriber base. People are more likely to buy from those they have an existing relationship with. That’s difficult to do unless you have the opportunity to regularly communicate with a potential customer. It’s important that businesses take the time to collect basic contact information from everyone who crosses their path and use the latest technology tools that allow for regular follow up via phone, email or snail mail.

•Collaborate with others for promotional purposes. The “dog-eat-dog” model of doing business has fallen by the wayside. Those who are succeeding are creating win-win opportunities for cross promotion and bundling of products and services. It’s crucial that we support each other by formulating ways to build value for our customers, endorse our colleagues, and tap into each other’s markets.

•Incorporate Web 2.0 and Social Media strategies. If you haven’t tapped into this new paradigm or plan to, you’re absolutely missing the boat.  The power of this medium was evidenced during the last presidential campaign as Obama stunned McCain’s camp with his ability to quickly raise large sums of money, mobilize millions of volunteers and regularly get his message across to the masses. Social Networks such as Facebook and Twitter, in addition to some of the other Social Media tools, have made it virtually effortless to connect to potential customers, employers, as well as movers and shakers in your industry.  Large corporations have even tapped into this resource to track market changes and quickly survey customers so they are constantly staying ahead of the game. The barriers have come down and the playing field is more “even” online so what used to be considered an afterthought should now be at the forefront in any marketing plan.

•Provide solutions to problems. It’s not just about selling more stuff. It’s important to regularly communicate with your market to truly understand what their immediate needs are and to then craft products and services that are true solutions to those needs. The more in alignment your business is with this philosophy, the more in demand you’ll be.

•Automate your marketing platforms. There are a variety of methods you can employ to reach your market but whatever methods you employ, you want to systematize and automate your processes to allow you to reach the masses with increased frequency. More often than not, customers respond by making a purchase only after multiple encounters.

•Celebritize yourself. Become an authority figure, the media “go-to” person and the face of your company. People connect with people, especially those who can quickly establish their credibility. There are a plethora of media opportunities for those who have a story to tell or an expertise to share.

One of the most important things you can do as an entrepreneur is to give yourself permission to do your dream and realize that success is possible for anyone who allows it. Challenges are usually related to your own limiting beliefs that get in your way. Learn to break free of them by planning to succeed!

About Maria Simone
Maria Simone is an entrepreneur, speaker, author, conscious business “architect” and marketing expert who has been featured in the media for her expertise. She has helped thousands with the exact “next steps” they need to take to package their ideas, attract investors, develop a steady stream of customers and create revenue. Her book “Passion 2 Prosperity: Instant Ways To Profit From Your Skills and Talents”, with bonus gift offerings, is a how-to of setting this type of system up for yourself and can be found at www.passion2prosperitybook.com

Hear the recent SYNERGY ENERGY SHOW where Maria Simone was a guest

Click here to hear the interview!

Quick Publishing Self-Assessment

Before you publish, take this test.

1. You have at least $3,500 to $7,000 to invest in the project.
2. Your topic is a topic that is very “marketable” in a book.
3. You regularly support other author events, i.e. book signings and lectures.
4. You frequently visit bookstores and know what the trends are in Christian books and know the best sellers.
5. You have a website or plan to get one to sell/market your book.
6. You’ve published articles or regularly speak/lecture thereby you have an “audience” for your book.
7. You research and read books/magazines on publishing or go to writer’s conferences or are apart of a writer’s group.
8. You know a good graphic designer, editor and webmaster – or at least know where to find one.
9. You have a written marketing plan and know how you’re going to sell your book– before you’ve written it.
10. You have at least 10 to 20 hours a week to promote your book.
11. You are part a writer’s discussion group online or blog regularly.
12. You have had media training or worked with a PR Coach.

If you have answered “yes” to 7 or more of these questions, you are a good candidate to be a successful author.

If not, you now have a guideline of what to do before you start the publishing process.

Future Best-Selling Authors From the Desk of: Pam Perry, PR Coach

How to Jump Start and Pump up Your Publishing Career

Time to stop dreaming your dreams and start living your dreams!

How would you like to learn the insider secrets that most authors will never know about publishing and promoting their books? Well, fasten your seatbelt!

On Tuesday, April 14, join me and New York Times Best-selling author Omar Tyree, for an informative, exhilarating and enlightening publishing and promotion teleseminar that will give you everything you need and always wanted to know about the book business.

Omar Tyree, who is one of the pioneers in contemporary African American literature, is an icon of publishing success. His high-energy, intense, in-your-face style will ignite you to soar in your publishing speaking career.

See him in action, CLICK HERE!!!

That’s why I partnered with him: To share with you what he knows. So, you can apply it to what YOU do – and be a power-player for the Kingdom.

This teleseminar won’t be like Sunday School – but it is a God-ordained event that may be your breakthrough to go to your next level!

I made it my personal mission to keep you on the cutting-edge by bringing you the most savvy, enterprising, seasoned and successful experts to the table to help take the guesswork out of the publishing game.

When you sign up, you’ll get:

• An insider’s grasp of how major publishers work

• The facts you need on how to secure an agent

• Hard-won wisdom on self-publishing

• A Step-by-Step No-Brainer Promotion Checklist

• In-Depth Answers on How to Get Your Book Noticed & Known

• Useful Advice on How to Get More Web Traffic and Sales

• Great PR Ideas to get Maximum Sales with Minimum Budget

• An understanding of how the media works and what they want

• A Blueprint on How to Write a Book – and have it make money

So, why should you listen to us?

This synergistic event promises give you a wealth of information from the spiritual and practical perspective!

“Pam Perry has been instrumental in connecting me with a network of people that have opened their doors to my ministry and my message. She has provided priceless exposure for me, in the marketplace, helping me to brand my business, books and outreach. God bless you, Pam!”

-Lindsay Marsh, MD, President
Worth The Wait Revolution, Inc
Worth The Wait, LLC and
author of The Best Sex of My Life: A Guide to Purity

In his “Equation for Life” lecture, Tyree weaves together a full-proof formula for attaining life-long success in business, as well as everyday living. Ideal for corporate sales and marketing teams, one attendee who heard the lecture commented, “Omar Tyree’s Equation for Life speech made me rethink my whole life – it has given me the focus I need.” (See clip from this lecture)

And Click to hear Omar on a recent Synergy Energy Show. He is intriguing, thought-provoking, challenging and powerful. A real off-the-chart type of speaker.

Catch the excitement, feel the energy, he will share even more of his “Equation” success strategies.

Tuesday, April 14th, teleseminar with you that will catapult your publishing career and unleash your creativity. www.publishingpromotion.eventbrite.com

But this seminar isn’t for everyone – only those serious about success. Only a handful will probably step forward to get in on the information-packed seminar. I encourage YOU to tap in to his golden opportunity. Take the leap of faith – and do it now.

The Publishing and Promotion Teleseminar will awaken your spirit to the possibilities in publishing and give you a whole new perspective on how to make real money with your creative products and projects.

Just go to www.publishingpromotion.eventbrite.com – to learn more about the presenters and the flow of the telesemiarn and to order now while we still have a spots left. You will get your teleseminar Handbook and materials once we receive your payment.

REGISTER NOW!!!

P.S. The first 50 to reserve their spot for the April 14, Publishing Promotion TeleSeminar will get the new hardcover book by Omar Tyree, “The Equation: Applying the 4 Indisputable Components of Business Success” and immediately get the Ebook version of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry” by Pam Perry and Anthony/Crystal Obey. These books are vital to your success! (A $50 Value)

P.S. I should also mention that the Teleseminar recording will be available FREE to everyone that registers along with a teleseminar Handbook and a 30-minute personal consultation with me to go over your marketing and promotion strategy for your book. (Sorry, recordings are only for those who register)

FINAL NOTE: “Those that show up, go up.” – Pam Perry

REGISTER NOW

I am dedicated to YOUR success! Satisfaction guaranteed. If you’re not satisfied, we have a no-hassle return refund policy. So, you see there’s nothing to lose – but you will gain an abundance of information that will broaden your reach, build your platform, brand your ministry, boost your career, and increase your confidence about navigating the book biz.

REGISTER NOW

“Your art is your business…learn how to make business an art.”

Pam Perry

Ministry Marketing Solutions, Inc.

Attention Christian Authors, Ministers and Life Coaches:

So, you’re writing a book
or you’re an author
and want to “get out there?”

Are you weary from searching for solutions on how to market, promote and sell your book?

• Do you need help marketing your book?
• Want to get more exposure immediately for your book?
• Do you need help putting together dazzling marketing materials such as post cards, a book trailer, a podcast, an author photo or press kit?
• Could you use a list of media contacts and book stores to send promotional materials?
• Would you like to know how the media finds and ranks guests?
• How to do a great interview and get called back over and over again?
• Would you like more invitations for speaking engagements and book signings?

Well, I can help! It’s my calling! I will walk you through the steps to help you fulfill your dreams. I can help you as your PR Coach by giving you all of my industry resources, contacts, best-selling tips, proven PR strategies to get your book “out there.”

As your PR Coach I will show you how to…

1. Define and target your audience who will buy your book
2. Build a platform that will sustain your speaking and publishing career
3. Create a brand that identifies your ministry and translates globally
4. Develop a campaign strategy that will sell books
5. Produce dazzling press & marketing materials that get noticed and picked up by the media
6. Navigate social media to leverage and extend your brand
7. Generate media hits that will automatically get you to the “A list” status and be a sought-after speaker!

and more!

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Grab your free subscription to the MMS Newswire and get the FREE Ebook: “62 Ways to Boost Your Business Success - A collection of Essential Tips from Networking Experts.” The MMS Newswire will keep you informed on the latest: CHOCOLATE PAGES “Books so good you can eat ‘em!” Christian Events National Writer’s Conferences Ministry marketing tools and tips Author podcasts & media interviews PR resources to help take your ministry to the next level Subscribe now and get the FREE Ebook Email:

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