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    Pam’s Tweets of the Week

    Thursday, August 30th, 2012

    BRAND NEW:

    pam perry social media swag pr coach

    Pam Perry, PR Coach

    listen to ‘PR 2.0 and Platform Building Bootcamp’ on Audioboo

    How to get Publicity…with Monique Caradine

    Wednesday, October 12th, 2011

    If a producer called you today for a TV interview would you be ready?

    Monique Caradine

    Would you be able to turn a brief conversation with a newspaper or magazine editor into a free publicity opportunity?
    Upon their request, would you be able to send a reporter all the information they needed about you in a professionally branded electronic media kit INSTANTLY?
    For most people, the answer to all these questions is a resounding NO!  However, there is no reason that a lack of media preparedness should be a barrier to your media success!

    FOR A LIMITED TIME

    Momentum Media Group is offering a special rate on one of our newest and most exclusive service offerings:
    HIGH-POWERED PRESS KITS – For authors, experts and executives.  Visit our website today today to get your custom High-Powered Press Kit.


    Hear her on the Synergy Energy Show: http://tobtr.com/s/2428485. #BlogTalkRadio #pr

    12 Simple Ways to Sell More Books (guest post)

    Thursday, March 24th, 2011

    Most authors want to sell books, but many never will. At least not more than a handful.
    mari smith
    The #1 way to sell books is to get yours to stand out from the millions of others that are out there.

    Below are 12 very easy to implement “stand out” ideas.

    1. Article marketing

    One of the oldest online marketing strategies is still one of the most effective. Writing articles that tie into the theme of your book should be very easy. After all, you are a writer.

    Even if you don’t have a lot of time on your hands you can take portions of a chapter and create several articles.

    At the end of the article add in something that drives readers back to your blog, website or landing page to opt in for something of value. Yes, ethical bribes still work.

    2. Tell people

    You need to let your friends, family, colleagues, clients, peers and just about anybody you know that your book was published. After all, if you’re not willing to talk about your book others may not be either.

    3. Reviews from happy readers

    Third party endorsements (verbal or written) are a great way to have your book stand out. Just today I began reading a book my nutritionist recommended.

    Recently Sandi hosted a workshop on food cravings. During her presentation she recommended the audience read two books. I wrote both down and upon returning home immediately ordered the Kindle version of the one that most caught my attention.

    Once I’m done with the book I will write an Amazon review. It’s likely I will even blog about the book. Viral marketing at its best.

    4. Facebook

    Start a page for your book. I have done that for the last two books I was the marketing director for. The strategy worked well in that we created interest in the book before it was published.

    Once you start the page you need to let everyone know about it. Be actively involved with those who “liked” the page. Otherwise the page is a stagnant piece and does you no good.

    5. LinkedIn groups

    A fantastic way to build a loyal following of potential buyers of your book(s) is to start a LinkedIn group that is specific to the theme or genre of your book.

    Does a group take work? Yes. But so do all the other methods outlined in this article.

    The fact is, anything you do is going to take effort.

    6. Blogging

    By far one of the best things you can do to build visibility, credibility, market reach and SEO is blogging.

    Here are only a handful of ideas for what you can blog about regarding your book.

    7. FAQ’s

    Frequently asked questions as they pertain to the theme of your book. If you’re not sure what the main questions your potential readers have, ask. Even if you have a pretty good idea, ask.

    One way to do this is with Survey Monkey. When someone completes your survey give them a gift for doing so without requiring any opt in. This creates a win/win.

    Try the survey method. Not only can you post results on your blog, you can write articles and develop products based on the answers.

    8. Tips

    Based on the theme of your book you can write tips that are specific to the interests of your market.

    Just like I did with this posting, you can do so with your book.

    9. Interviews with other authors in the same genre

    Why not find other authors who have a following and interview them? Not only will you have great information for your blog, you will build credibility by association.

    10. Case studies

    If your book is a how to, you can profile those who got specific results based on the information your book outlines. This not only increases potential reader interest, it substantiates the value of your book’s information.

    11. Guest Blogging

    One of the fastest and most effective ways to increase market reach and visibility for you and your book is to be a featured blogger on other high traffic blogs.

    12. Videos

    Without a doubt video is one of the most powerful marketing tools you can use to promote your book. You can do book trailers, short readings, or simply share stories as they relate to your book. Be sure to be animated during your shooting and use keywords both in the spoken part of the video and the title and description.

    So there you have it… 12 simple ways to gain visibility for your book(s).

    3 Simple Steps to Begin Making Money Online Right Now! FREE online course from Kathleen Gage. Kathleen works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money making products and services. http://www.streetsmartsmarketing.com/3simple.htm

    Article Source: http://EzineArticles.com/6010505

    Social Media PR Interview featuring Pam Perry

    Saturday, January 29th, 2011
    Brand YOUR Best Life: Market The Message! BE BIG. BOLD.

    Click & Listen to this one-hour Social Media PR Interview about how to have a BREAKOUT Year!

    Listen to internet radio with Paul Lawrence Vann on Blog Talk Radio


    SEO + Publicity + Social Media = ?


    See www.PamPerryPRCoach.com too and join www.ChocolatePagesNetwork.com!

    How to get Buzz for YOUR Christian Book

    Thursday, October 28th, 2010

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    How to use blogs to build your brand and promote your book

    Tuesday, October 12th, 2010

    How to Sell to Libraries – Top Ten Strategies for Independent Authors and Publishers

    Tuesday, August 24th, 2010

    America’s 123,000 libraries purchase nearly $2 billion worth of books annually, according to statistics from the American Library Association and the Book Industry Study Group. Nonfiction books are especially well suited to library sales. To sell fiction to libraries, it’s helpful to have reviews in journals, book awards, or a strong local tie-in, such as a novel being set in the region.

    Here are ten tips on how to sell to libraries:

    1. Publish a library-friendly book. Library books take a lot of abuse, so libraries prefer books that are sturdy. However, given the choice between a hardcover and paperback edition, they may choose the paperback because it’s less expensive. Libraries generally will not purchase books with spiral or other nontraditional binding, and they don’t like books with “fill-in-the-blank” pages.  Nonfiction books should have a good index and preferably a bibliography. Librarians also prefer to purchase books that are cataloged using CIP (cataloging-in-publication) data.

    2. Get your book reviewed in a library journal. Library purchasing decisions are based largely on reviews in the major journals. It’s impossible for librarians to keep up with the huge volume of books being published, and they value the screening process that the journals provide.  Eligibility and submission instructions vary by publication, so read the requirements carefully. Unfortunately, the journals can review only a small percentage of the books submitted to them. If you aren’t able to get reviewed in major journals, play up your other reviews in your marketing materials.

    3. Make sure your book is available through major library wholesalers such as Baker & Taylor and Ingram. The majority of library book purchases are made through wholesalers, and some libraries won’t order directly from small publishers.

    4. Apply to work with a library distributor such as Quality Books or Unique Books, if you have a nonfiction book.

    5. Solicit testimonials from librarians to add to your marketing materials, and play up any awards the book has won.

    6. Contact libraries in your area to inquire about programs for local authors, and contact libraries in towns you visit. Let the library know about your events or media coverage in the area, such as book signings, radio interviews, or newspaper feature stories.

    7. Look into speaking opportunities at libraries, like lectures and readings. In some cases you can sell copies of your book at your event or even get paid a speaking fee. Sometimes these events are organized by the “friends of the library” or other similar volunteer groups.

    8. Send direct mail to libraries, either on your own or through co-operative mailings. Address mail to the Collection Development Librarian for your subject area, and include a flyer with book details and a list of wholesalers and distributors that carry your book.

    9. Consider donating a sample copy of your book to a few top library systems, to encourage purchases for branch libraries.

    10. Exhibit at library tradeshows through co-operative exhibit programs such as those offered through the Independent Book Publishers Association, Combined Book Exhibit, and other organizations.

    Excerpted from The Savvy Book Marketer’s Guide to Selling Your Book to Libraries by Dana Lynn Smith.  For book marketing tips, get a free copy of the Top Book Marketing Tips ebook on Dana’s book marketing blog and follow @BookMarketer on Twitter.

    Successful Social Marketing book: http://bit.ly/socialmediasavvy


    Book marketing blog: http://www.TheSavvyBookMarketer.com

    Steps to Positioning/Branding yourself in the African American Christian Market

    Friday, August 13th, 2010

    pam perry

    Step 1: Define your target audience.

    Who is your main customer? What do they look like? What do they watch? Listen to? What other media do they consume? The more research you do the more you can identify and target your ideal customer to BUY YOUR BOOK!

    Step 2: What’s your PLATFORM? Find your “book hook.” What message are you marketing?

    Get your message “out there!” But what do you want to say? Are you an expert? An evangelist? Do you want to position yourself as a “brain” or a “creative” – or do you have endorsements that will speak volumes for you? Who you have endorse you will “pin point” how you will be perceived/branded in the market. Make sure your message that you communicates makes the media say “wow” and not yawn. Examine yourself and find your unique selling position. Why is your book worthy of media attention?

    Step 3: Build a media “wish list”

    We would all love to be on Oprah, Tom Joyner and Steve Harvey and TBN…that’s a for sure best-seller status. But starting out, get a focused, realistic media database that reaches the core target audience. What do you read, watch and listen to? Do you really know the media? Google the media you know matches your platform. Look up other authors in your genre and Google them to see where they have had media hits. Put those on your “wish list” and go and find those same reporters/stations. No need buy expensive media lists and doing mass mailings – that is old school and doesn’t work.

    Here are some Eblast services/media to look at:
    (targeting the African-American and faith-based African-American markets)
    BlackGospelPromo.com
    DetroitGospel.com
    GoodGirlBookClubOnline.com
    UrbanGospelPromo.com
    GospelCity.com
    BlackBookPromo.com
    UrbanRoundUp.com
    GospelEblast.com
    GospelEFlyer.com
    TheLoopOnline.com
    MIProductions.org
    GospelTruthMagazine.com
    CushCity.com
    UrbanGospelPromo.com
    GospelFlava.com
    Rawsistaz.com
    MosaicBooks.com (300 BookClubs)
    FriendshipProductions
    GospelFruits.com
    Izania.com
    BlackChristianbookpromo.com
    Gospeltube.com
    Blacknews.com
    Christianbookbuzzonline.com

    Step 4: Create dazzling press materials

    If you’re trying to pitch Essence, “O” magazine or your local weekly neighborhood newspaper, you better come correct. You only have one chance to make a first impression. Get customized press kit folders if doing mailing. Or get graphics help to design your EPK (electronic press kit). But whatever you do, get great author photos. A picture is worth a thousand words – and a “glamour” shot will get you noticed. Even in the Christian market, sex appeal sells. Make sure your press releases, fact sheets, articles and pitch letters stand out from the crowd and “position” yourself. BRAND!
    Great error-free press material is the foundation to a good campaign.

    Step 5: Media contact – they are your friends.

    How do you meet the media? Go where they go. Go to conferences where you know media will be there like the Gospel Heritage Conference, The PowerNetworking Conference, The Stellar Awards, ICRS (formerly CBA) and even the regional/local National Black Association of Black Journalists. Not a bad idea to even join as an associate member. You’re a writer, right? Networking and building relationships is critical. If you can meet them, keep in contact by commenting on their work – so they know you’re just not “begging” allllllll the time – but really are an educated media consumer. (Also get their name right!)

    When you prove yourself as an “expert” and dependable source of information, you get reporters to contact you over and over. And they will tell their friends about you because you will become known as a good source.

    But never brow beat and badger a reporter/producer with unwanted phone calls, faxes or E-mails – that’s a quick way to make an enemy with the whole industry. If they don’t respond, ask them why and then move on. There are tons of other media that will reach your target market. Use your time and energy wisely and don’t be a pain – and when you really have something to contact them about – just a quick email is all that is needed.

    For more info go to: www.pamperryonlinepr.com

    See youtube.com/pamperry1 too for videos

    Max Siegel – The Premiere Brand Master – in ministry, sports & entertainment

    Sunday, June 6th, 2010


    This  is a must read for those serious about business today. I know Max and I highly recommend this book!

    Book Description

    Max Siegel started with none of the obvious advantages, yet again and again he built mutually beneficial partnerships—with peers, mentors, supervisors, and industry leaders—that took him to the heights of professional and personal achievement. He’s managed some of the world’s top recording artists, ballplayers, and race-car drivers, and helped run some of the top organizations in sports and entertainment. He’s grown fragmented niche markets into bestselling audiences by tapping into the universal hopes and passions that bring people together. Now he travels the country giving motivational speeches and inspiring professionals of all kinds, sharing his method for connecting with people, whatever their differences.

    The secret, Siegel says, is to know what makes others tick. For some, it’s financial security; for others, it’s respect, devotion to family, a creative calling, or a vision of a better world. He shows how to encourage people to share these hidden, all-important motivations, and how to partner with them in the most powerful way there is: by finding the overlap between their goals and yours, so that together you can realize the dreams that make you tick.

    The nine universal rules outlined in Know What Makes Them Tick include:

    See Where You Want to Be, Not Where You Are

    Find Your Ambassadors

    Show What’s in It for Them

    Readers will learn practical strategies for negotiating the challenges in every part of life, whether motivating colleagues to be more productive, finding a market for their product, uniting a divided family, or building a life of satisfaction in an unpredictable world. It’s an eye-opening guide to a unique and powerful approach that anyone can use.


    Author Extras

    Know What Makes Them Tick: How to Successfully Negotiate Almost Any  Situation

    Editorial Reviews

    From Publishers Weekly

    Siegel, CEO of a sports and music media platform company, shares nine principles for personal and professional advancement centered on figuring out what makes someone else “tick,” what motivates them, and what they value, need, and want. To really succeed at negotiation, according to Siegal, it is necessary to determine how the other players define success. This principle lays the foundation for his subsequent maxims-appreciating coworkers and competitors, using your outsider advantage, and “gathering your inner circle.” By peppering each tip with multiple stories from his long and varied career and challenging personal life, Siegel follows through on his eighth rule-remember who you are and how you got to where you are. He freely admits his mistakes and pulls no punches in this lucid and very readable guide to winning at home and at work.
    Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

    Review

    “Siegel shows us how to successfully navigate situations that may arise at work, in the home, or in personal relationships. More, he shows how, if the cards are played right, everyone walks away a winner–an empowering feeling if ever there was one.” (Chris Gardner, author of The Pursuit of Happyness and Start Where You Are )

    “Max Siegel was part of the inner circle that helped to shape our careers. . . For anyone who’s ever wished for a Siegel to represent him or her, it’s all right here in Know What Makes Them Tick.” (Tony Gwynn, Eight-time National League Batting Champion, Baseball Hall of Fame; and Alicia Gwynn, Philanthropist )

    “Who is this book for? Anyone who wants to make a difference.” (Bob Johnson, founder of Black Entertainment Television, chairman of The RLJ Companies, and owner of the Charlotte Bobcats )

    “When Max speaks, people listen … and when Max writes, people read and learn. If you want to grow both personally and professionally, then join the winners and leaders who find wisdom with Max Siegel. (Chuck Wielgus, CEO of USA Swimming )

    “Working with Max closely for over a decade, I have benefited personally from the treasures in this book–and I am a walking testimony to its real-life benefits.” (Kirk Franklin, Seven-Time Grammy Award Winner )

    “In a world of constant distraction and pointless conflicts, Know What Makes Them Tick shows you how to find the clarity to pursue the vision that matters most, and to share that vision with those who can help make it a reality.” (Ken Mok, television producer, America’s Next Top Model )

    Is your ministry reaching its full potential? Contact Max Siegel Inc. for info on our Ministry Consulting Services. See Max on Facebook. Follow him on twitter @max_siegel

    Top 7 Book Promotion Methods for Your Nonfiction Book

    Monday, May 10th, 2010
    There are two things every author must know about book promotion for your nonfiction book. First, it is your responsibility, no matter what publishing method you use – conventional, print on demand (POD), or self-publishing.
    Second, promotion should begin long before your book is finished. In fact, you should be thinking about it from the very beginning of the planning process.

    One of the first questions you should ask yourself is who are my readers? Once you have identified your target market, your next step is to find ways to tell them what the book is about; what problem it will solve; why it is funny, informative, or moving; who wrote it and why; and, most important, why they want to spend money to own your book. What follows are seven proven book promotion ways to reach your readers with this information:

    1. Create a website for your book.

    You must have a presence on the Internet for solid book promotion and book marketing. A Website showcases your book, highlights the cover, introduces you as an expert author, delineates the main points, tells where the book may be purchased, and provides a place for testimonials. A Website doesn’t have to be expensive or elaborate, but it should be professionally designed and constructed. Unless you are a Web guru, invest in a professional Website designer.

    2. Brainstorm ideas for book promotion and book marketing.

    Gather a group of your most creative friends to generate as many ideas as you can (It’s a good idea to feed them). Break your reading audience into subgroups, and list all the places to find them. Where do they hang out? What organizations do they belong to? Where do they shop? What are their passions, hobbies, and vocations? The spreadsheet you create is the beginning of your promotional plan.

    3. Send advance readers’ copies (ARCs) to promote your book.

    When the book is finished but not yet published, send bound copies of Galley proofs to book reviewers at print and electronic media. Be sure to stamp them “Reader’s Copy” or “Galley Proof.” You want to time the reviews to coincide with the publication and availability of your book. Reviewers want to read it before it hits the shelves. Timing is everything. Ministry Marketing Solutions can help with this.

    4. Submit articles to promote your book.

    Your book is a goldmine of article ideas. Every major point is an article ready to be excerpted or paraphrased. Once you know what your target audience is reading, you have a list of potential publications, print and electronic. Write a 25- and 50-word author’s blurb to be printed at the end of every article. When you submit to an online article Website, indicate that the article may be reprinted at no charge, as long as it includes the author’s blurb.

    5. Take part in book fairs as a great book promotion tool.

    Share a table or booth with other writers or with members of an association of which you are a member, if it is relevant to your topic. Book fairs can mean long hours on your feet if you go it alone; but, when you share the workload, the experience can be fun and rewarding. You’ll meet new people, reach readers directly, and become personally involved in selling your book.

    6. Share what you know to become an expert in your field.

    Offer to give free presentations at bookstores and other venues that carry your book. This is a great way to build your reputation as an expert in your field, provide value to the bookseller and the book buyer, and connect directly with your readers. It’s good for your ego to be asked to sign your own book. One caveat: if you don’t feel comfortable speaking in front of a group, join Toastmasters or hire a speaking coach. Don’t muddle through your presentation.

    7. Assemble a book sales package.

    (see http://pamperry.posterous.com for an instant press kit package)

    Put together a press kit to send to local radio and TV stations. Include a news release with pertinent information about the book and future scheduled appearances, an author’s bio, talking points to use in an on-air interview, a sample book cover, background information, and favorable reviews and testimonials. A press kit is like a resume; it gets you in the door. Once you get there, the rest is up to you.

    Promoting your book is an ongoing project. It isn’t something you do once and then move on. As long as your book is available and there are potential readers who could enjoy it and benefit from reading it, you have a job to do. This is, after all, why you wrote it.

    For more guidance and direction on marketing your book from me, go to:

    Publicity Tips

    Thursday, March 25th, 2010

    pam perry pr

    1. The easiest way to get publicity is to find out what a producer/editor wants and give it to them.
    2. How much publicity can you get?  $100,000 a month at least. It’s simple but you have to follow a lot of steps.  It snowballs…then people come knocking at your door.
    3. Start with “grass roots” and build out. Try out the smaller stations/newspapers first.
    4. There are some companies that you pay for performances not promises.  (Guarantees are what people want).
    5. People can pay for interviews secured.  People can pay $2,000 to $10,000 a month.
    6. It’s never to early to get started with your publicity campaign.  90 days is not too early.  You can get pre-orders and you can plug your website.  You can do seminars.
    7. Give away books to get publicity.
    8. THE BASICS. Need: Media kit (A folder with the pasted cover of the book on it. Then a press/media release, bio, testimonials, GOOD photographs). The media know that you’re a professional if you have this.
    9. Optimize them so people can find it high on Google.  PRWEB.com is a good one and ChristianPRGroup.com

    10. Write a column for a local paper for free in exchange for a plug for your book.

    11. People are always looking for more content.  (Newspapers and broadcast) – so send out a newsletter to the media, send postcards, send emails.

    12. Build Relationships with the media…and other book clubs.

    13. Do Teleseminars or regular seminars – this establishes you as an expert.

    14. Internet Marketing (www.BlackGospelPromo.com) is the best!

    15. Blogs…high in search engines and comment on B. (Like an online diary) See http://www.ministrymarketingsolutionsblog.com

    Courtesy of Ministry Marketing Solutions

    Pam Perry, 248.426-2300

    www.pamperrypr.com

    www.MinistryMarketingSolutions.com

    You need a Book Publicity Toolkit for your book

    Wednesday, February 3rd, 2010

    Pam Perry's PR Kit in a Box - 1/2 off now


    Author Marketing 101

    Professionals always come prepared. Good plumbers don’t show up at your home unless they have all the right tools with them. And, they keep their equipment in shipshape condition so repairs go smoothly.

    Well, the same holds true when you want to publicize your book; you need to have the right tools and they must be ready to use. Having the right tools is an indispensable part of being prepared.

    Numerous tools can help you publicize your book. However, for our purpose, lets classify them in two basic categories. They are:

    1. Primary tools, items that are essential and that no promotional campaign should attempt to proceed without, and

    2. Secondary tools, those that are not essential but can help your campaign be more productive.

    Previously we discussed the author’s silver bullet (see http://www.ministrymarketingsolutionsblog.com), which is an author’s number one publicity tool. No book publicity campaign should proceed without a silver bullet. In addition, every campaign should include the following primary tools, which we will subsequently address in greater detail.

    The primary tools include:

    Websites
    Media lists
    Media kits
    Press releases
    Biographies
    Photographs of the author in color and black and white, including one of the author in an action shot, perhaps signing the book or doing something that relates to the book
    Question-and-answer sheets
    Business cards
    Newsletters
    Promotional materials

    Additional Tools

    The number of additional tools that you can use in your campaign is as extensive as your imagination. Finding them can be an exercise in creativity. Unlike the primary tools, which are a must for every campaign, additional tools should be plugged in only when they can be helpful, because adding tools you don’t need can clutter your campaign and weaken the impact of initiatives that could be more productive.

    The following items are examples of some of the additional devices you can use. Be creative and come up with other promotional tools of your own that could help you publicize your book.

    Additional promotional tools include:

    Articles
    Blogs
    Book excerpts
    Bookmarks
    Brochures
    Clippings
    Contests
    Endorsements/recommendations
    Fact sheets
    Graphics (photographs, charts, diagrams, lists, illustrations)
    Handouts List of top topics for the media
    Op-ed piece
    Pitch letter
    Postcards
    Puzzles/Quizzes
    Quotations
    Reviews
    Sample chapter(s)
    Stories about the Book
    Toll-free telephone number
    Videos


    More Publishing resources at

    more at http://bit.ly/8cDLgm

    Also see www.e-junkie.com/pamperry

    Source: Rick Frishman

    Book Marketing Simplified & PR Kit in a BOX

    Monday, November 30th, 2009

    boxfinalbuttonGuest blogger, my friend, Sophfronia Scott

    Lately I’ve been attracting questions from first time authors on how to get their books “out there”. In other words, now that your book is done, how do you tell as many people as possible about it? Book marketing! Since my conversations with these writers were brief I kept the tips as simple as possible, but then it occurred to me: this was exactly how I was planning the marketing of my newest book. I’m purposely keeping it simple so I don’t get overwhelmed. And overwhelm is common. After all, according to John Kremer there are 1,001 ways to market your book. You can’t possibly do them all! So here’s the easy way to look at book marketing. Make good choices and you’ll find just the audience you’re looking for.

    Decide What Media You’ll Target

    You don’t have to use all media in your marketing plan. Choose what you’re most comfortable with and what would bring you superior results. Perhaps you prefer print (newspapers and magazines) to radio and television. Or maybe you’ll limit your choices to radio and the internet because that’s where you’re most likely to find the types who will read your book. Is direct mail your cup of tea? Making this choice will help you focus. It will also save you money: pursuing everything can get really expensive.

    Set Specific Goals for Each Target

    Some writers will try for a mention of their book and feel triumphant if they get one review or one interview. That’s great, but a real marketing strategy will help you to secure more than one review or more than one interview. But it won’t happen unless you set goals and shoot for them. Let’s say you choose the internet, magazines and radio as your desired media. Your goals could be:
    –Internet: Get enough partners to do an email blast to 2 million people.
    –Magazines: Get mentions and/or reviews of your book in 4 magazines read by your target audience.
    –Radio: Do 4-6 radio interviews a month.

    Write Down Action Steps

    Now that you have these goals, what exactly do you have to do to achieve them? For your internet goal, your tasks may include seeking out like-minded partners who have lists of their own to send an email on your behalf. For your magazine goal, you’ll probably send out regular press releases and story ideas to the editors of the magazines. Likewise for your radio goal. Once you see the steps written down, it’s that much easier to put them in a calendar and schedule time to get them done.

    Take Action Daily

    Make sure you do something everyday to forward your goals. That’s exactly what Jack Canfield and Mark Victor Hansen did to make Chicken Soup for the Soul a success. They called it “The Rule of Five” and they made sure they did five things from their action plan every single day. It paid off for them big time. You can do the same. Remember to go back to your plan and read it again if you get distracted or become overwhelmed. Your plan will remind you of what you want to achieve and what choices will help you to do so. It’s like they say about eating an elephant–you can do it. It just takes a while and you have to take small bites!


    Sophfronia Scott
    is Executive Editor of the Done For You Writing & Publishing Company. Learn what a difference being a published author can make for your business. Get your FREE audio CD, “How to Succeed in Business By Becoming a Bestselling Author” and your FREE online writing and book publishing tips at www.DoneForYouWriting.com.

    PR Kit in a box: http://www.e-junkie.com/pamperry


    7 Tips on Effectively Writing and Distributing Press Releases to the Black Media

    Friday, November 6th, 2009

    Pam Perry talking about branding at Christian Writer\’s Meeting

    publicity1

    1. It’s all in the title.

    The title of your press release should be short, meaningful and descriptive. The title is the determining factor of whether or not people will ever bother to read further. Consider using a subtitle to summarize the content.

    2. Make sure the information is newsworthy.

    You are wasting your time and money sending out information that people wont care about. Ask yourself –“would I read this?”

    2. Speak to your audience.

    If your sending a press release out to the Black media, you must make it obvious how your information relates to the African Americans.

    4. Don’t be too fancy.

    Avoid the excessive use of adjectives and fancy language. Don’t bold or underline words within your body. This is unprofessional. The content alone should sell its self.

    5. Include all forms of contact info.

    Include your email address and 1-2 phone numbers. If someone is trying to reach you for an urgent story, you want to be easily reached. Also, include your web site address so they can research more about what you do.

    6. Use BlackPR.com for distribution.

    When your press release is final, use BlackPR.com to distribute it to all the Black newspapers, magazines, TV and radio stations. They only charge $150 bucks to do this. Also, consider using PRweb.com to increase search engine visibility.

    7. Send press releases regularly.

    A well- written press release can easily get you radio interviews and other media coverage. This, in turn, drives traffic to your web site, and more sales to your bottom line. The key is to be consistent. Send out press releases on a monthly basis, and consider writing weekly or bi-weekly columns to distribute as well.

    Dante Lee is the founder of Diversity City Media, a multicultural marketing empire. Visit his daily blog at www.DanteLee.com

    Want More Publicity? Need social media mentoring?

    Monday, October 26th, 2009

    Missed the Social Media Boot Camp?
    Well, you can get the digital product..


    PR Boot Camp ONLINE – PR 2.0

    Click and get all the information you need to market
    your book, brand your ministry and promote your platform online.

    PR Boot Camp Kit

    Hey Future Best Seller!
    Would you like to get a whole lot more national

    publicity and promotional exposure for what you do?

    Want to be written-up in more magazines, newspapers
    and interviewed on top radio/TV shows?

    How about getting lots of other people to eagerly
    promote your book, product or service?

    If you answered ‘yes’ to any of those questions, I’d
    like to invite you to a free telephone seminar my
    friend Steve Harrison is offering this Tuesday,
    October 27th where you’ll learn practical strategies
    you can use to promote almost any book, product,
    business or service.

    To reserve your spot on this free 75-minute teleseminar
    – which I’m offering at your choice of two time slots
    on Tuesday (10/27): either 2:00 pm Eastern (11:00 am Pacific)
    OR 7:00 pm Eastern (4:00 pm Pacific)
    — go here now:
    FREE PR Call!
    Here’s some of what you’ll learn on Tuesday’s call:
    * Why conventional press releases are not always
    the best way to contact journalists and what to
    send instead.

    * What a Good Morning America producer told Steve
    is the absolute best way to pitch his show — something
    very few publicity-seekers do but dramatically
    increases your chances of getting booked.

    * Understanding the mindset of journalists and
    producers and how it differs by type of media outlet.
    * The surprisingly simple strategy a former Oprah
    guest booker told Steve everyone should use when
    pitching the show.

    * Five proven ways to create a compelling publicity
    “hook” or angle.

    * How to get other people to promote your book,
    products and services.

    * What you should never wear on a TV show.
    * Some simple non-publicity strategies you can use to
    get the word out.

    * Book not out yet?  You’ll learn some tricks for how
    to structure your book so it’ll be a whole lot easier
    to get publicity and promotional exposure.

    * Three keys to maximizing sales from on-air interviews.
    Go here now to register for Tuesday’s call:
    http://www.YourQuantumLeap.com/PreviewCallFour/?11291

    Get the Pam Perry PR Boot Camp Kit at the PR PRO Shop:
    P.S. If you’re a Christian author and want hands on training. Go to
    www.PRBootCampOnline.eventbrite.com for Online coaching!

    pr boot camp

    8 Points Online Marketing Plan for Authors

    Friday, August 28th, 2009
    book promotion with pam perry

    book promotion with pam perry

    This is from my PR friend and colleague, Dee Stewart. We were both participants in SORMAG’s online conference.  This is her “discussion” from the conference on the SORMAG blog.

    I want to talk to you about a specialized marketing form that has fast become the choice for publishing houses, online marketing.

    If you are an author with a contract, then you know most midlist authors and below are no longer receiving marketing support by way of product placement, instore events, book tours, and book promo items.

    Instead publishing houses are devoting a bulk of the author’s designated marketing dollars to online campaigns. And since I’ve talked about book marketing plans all year, I decided to switch the game up.

    I want to help you create an online marketing campaign that will help you meet and galvanize your ideal readers.

    Imagine as an author your day consists of writing great stories you know your readers will love, then meeting these readers to fellowship with you about your story and why they love them. Isn’t that a sweet dream? In life coaching terms we call that place- operating in your sweet spot.

    Online Marketing—if you plan your efforts well—is the best tool to get you to that sweet spot faster than any other opportunity out there. It is why your publishing houses are using it, as well as the face that it is a more affordable alternative to traditional advertising.

    Today’s session I will share basic online marketing planning tips, techniques and tricks to help you galvanize your readership. If you have further questions, you can leave a comment at the end of the post or email me at deegospelpr at gmail dot com.

    Let’s begin by defining Online Marketing.

    Marketing– is a practiced science, the ongoing process to identify, anticipate, supply and satisfy your ideal client.

    Book Marketing is the ongoing processes to identify, anticipate, supply and satisfy your ideal clients( readers, your distributors, your publishing house, bookstores.)

    Online Book Marketing: is the ongoing processes to identify, anticipate, supply and satisfy your ideal client by using online tools. It is an extension of your overall book marketing campaign.

    Let me repeat: Online Book Marketing is an extension of your overall book marketing toolbox. Do not stop your other marketing efforts!

    Now I will introduce you to seven basic online marketing tools and how to prepare a strategy to use them.

    The 8 Point Online Marketing Toolbox

    1. Email Marketing
    2. Blogging, including Podcasting, Vlogging & Microblogging
    3. Social Media Design
    4. Forum Building
    5. Online Advertising
    6. Online PR
    7. Social Bookmarking

    A more detailed look:

    Email Marketing: Email marketing is a public relations, customer relations management, direct mailing Trifecta (PR/CRM/DM.) You can participate in three marketing processes at once. What’s very good about email marketing is that your direct mailing efforts have a better return on investment(ROI) when you couple it with a client connection piece—consistent, compelling and strategic email placements to your ideal readers.

    Blogging: Online Journaling (blogging) Many authors blog to share their writing life with their readers. Blogging can be used for various reasons:

    · To serve as an online hub for your fanbase
    · To serve as your newsletter content builder
    · To promote your next event
    · To attract event planners and bookclubs
    · To serve as an online bookstore
    · To serve as an online press room
    · To attract agents and editors
    · To create another source of writing revenue
    · To host an online blogtour
    · To podcast your book
    · To videocast(vlog) your book

    The key to blogging is commitment, consistence and content. Join me in September for 30 Days to Build a Better Book Blog at http://www.christianfiction.blogspot.com

    Social Media Design: Despite the contrary authors should have a strategy and design in place when you are online. This design consists of scheduling, tooling, and driving readers from event to event. Tools like brightkite, eventbrite, igoogle, ping.fm, and squidoo helps you create almost an online (ro)bot of you, whereby you are promoting yourself 24-7 streaming and responding to your ideal readers and clients in real time. The top social media building blocks for authors are:

    · Twitter
    · Facebook
    · Amazon Author Pages
    · Eventbrite
    · BrightKite
    · Skype
    · FriendFeed
    · LiveStream
    · YouTube
    · BlogTalkRadio
    · TalkShoe
    · MySpace
    · GoodReads
    · LibraryThing
    · Flickr

    Forum Building: Fan bases grow exponentially when they form a community. The Twilight Moms Club on Mommy Blogger is a huge community that talks about the series, meet regularly and host charity events. If you’re operating in your sweet spot your fans will come together and create a fun and exciting community for you as well. The best way to do that is through forum building. Couple your email campaign with a forum to continue conversations in and you have a winning combination. A great example of a blog that created a community with a forum is Faith*in*Fiction. Bethany House Editor David Long created the blog to start a conversation about compelling Christian novels. It is the catalyst for The Christian Fiction Blog Alliance, Relief Journal, First Wildcard Blog Tours, and over 150 Christian book review blogs.

    The top forum building sites for authors are:

    · Ning
    · Facebook Groups
    · Twitter Groups
    · GoodReads Groups
    · Utterli Groups
    · MySpace Book Groups
    · Shelfari Groups
    · YahooGroups
    · Blogger Fan Groups

    Online Advertising – paid for placement. Examples of book ads are (ads in print & online publications, radio, internet or network television, blogs, etc.) Its goal is immediate promotional impact and short lived. It’s results can be measured via survey, tracking backlinks and sneeze page hits. It is the most expensive form of marketing. When you create your plan it is imperative to use online ads to promote your next event or next title, and most effective when creating and implementing book launch strategy. Where can you find online advertise placements?

    · Online Mags like SORMAG
    · Blogs like Christian Fiction Blog
    http://www.christianfiction.blogspot.com
    · You can submit ads/drops to online radio shows like Media Candy www.blogtalkradio.com/mediacandy
    · Social Media Sites like Facebook Ads
    · Internet TV Shows like Faithful Folios on LiveStream
    · Eblast services like GoodGirlBookClub. Make sure to include in your plan to purchase eblast service from a local service, a genre specific service, a national magazine.
    · Link Ads in online newsletters like Dee’s Goody Mail
    · Book Trailers on DeeGospel on YouTube
    · Sponsoring online events like SORMAG Online Conference
    · Paying for a Blog Tour through Ty Moody Creations
    · Ad placements on Literary Sites like Booktour.com

    Online Public Relations & CRM – the activity to create opportunities to build relationships with your readers gatekeepers and to promote your service, product and brand. It is not a guaranteed sale, cannot be measured short-term, but affects are longer and more lasting than advertising. Customer Relations Management (CRM) is tied to PR, because PR also handles crisis management and customer feedback and retention. Online PR & CRM activities are:

    Online Book Tours like CFBA
    Online Audio Interviews like From Cover to Cover Literary Talk Show
    Online Book club meetings using SKYPE or Mogalus
    Book review placements on Christian Fiction Blog or RAWSISTAZ
    Online mag interview opps like Victorious Living
    Radio opps like Ella Curry’s BAN
    Speaking opps like Nia Promotions’ Online Teleseminars
    Online Parties via Twitter and Facebook and BrightKite

    Social BookMarking– social bookmarking is a referral activity for bloggers. Blog readers find a great service or read and the refer what they like through social bookmarking sites like:

    · Dig
    · Mahalo
    · StumbledUpon
    · Delicious
    · Librarything
    · Facebook
    · BookTour

    Become very familiar with this tool and implore your readers to do the same.

    Direct Selling – your website or blog is the lifeblood of your online presence. Moreover you can create a buyer’s page to navigate readers to direct selling. It is best practice to provide your local booksense tour, an online bookstore and an affiliate link with either Amazon, Borders or Faithpoint. To be able to watch the activity from your site setup a google analytics account and put the code inside or have your website designer place the code and provide monthly reports about your site’s activity. On that site make sure you have both audio and visual components of who you are and your book, preferably, you the author.

    In short, let me share what these services should do for you. Online Marketing – is not the same as CRM, although social networking is a tool for both CRM, publicity, advertising, direct sales, and direct mailing. Online Marketing is using the 4ps of marketing process online.

    Identify readers with online research using SMS, bookmarking, blogging, podcasting, polling.

    Anticipating reader needs via polling, forum building, e-newsletter campaign strategy
    Supply readers by introducing your answer to their wants and needs by creating an effective product launch strategy using online hubs, blogs and supplying online snippets in audio, video and print forms via viral sms like Twitter, Facebook, MySpace, Viddler, YouTube, UStream, Skype, Utterz

    Satisfy readers by enabling your book e-reader capable with ebooks and sony reader and Kindle Ready.

    Dee Stewart is a writing diva mother, publicist, inspirational book reviewer for Romantic Times Magazine, Atlanta Satellite Bookseller for Mocha Readers Bookstores, and owner of Christian Fiction Blog(www.christianfiction.blogspot.com) and The Christian Fiction Network(christianfiction.ning.com). Her writings have appeared in: Spirit Led Woman, Gospel Today, Good Girl Book Club, The Dabbling Mum, Atlanta Christian Family, Mosaic Literary, Precious Times, Vertical Fix just a few. She will be featured in SistahFaith Anthology(Simon & Schuster, Feb. 2010.) Follow her on Twitter at @DeeGospel. Or visit my site at http://www.deestewart.com or on Facebook at www.facebook.com/dee.stewart

    “This fall I will be hosting a six week Media Candy book marketing session for a very affordable rate. Let me know if you are interested in more details. Also in the fall my site www.deegospelpr.com will become a membership site, whereby you can download free reports, ebooks, tip sheets, bookclub contact info, participate in some of my free teleseminars, podcasts receive discounts for group coaching and marketing products, literary agents accepting submissions, book festival panel speaking opps, an invitation to apply to become a speaker’s bureau member, and much more more for a low fee of $25 a month.

    Also see: www.e-junkie.com/pamperry for FREE Ebook & PR materials (cds, books, etc)

    Postcards and Bookmarks as Marketing Pieces

    Thursday, August 20th, 2009

    I was a guest on Yvonne Perry’s podcast, and I just love her blog. She is a great PR colleague and resource.

    Here she writes about marketing promo pieces! Yaay!

    ————

    Postcards and bookmarks are a handy tool for giving people information about your book using as few words as possible. They may be used as handouts at speaking engagements and book signings, or as giveaways with the purchase of your book. You can include one in the correspondence you have with clients, friends, or co-workers. I have even enclosed them with my bill payment. After all, someone has to open the envelope to log in your payment, which means a connection with a potential reader.

    As a marketing piece for a book, the postcard or bookmark should have these items:

    · Your book cover photo
    · Book title
    · Author’s name
    · Very brief book synopsis
    · URL to purchase

    If you have enough space in the layout, you can add an endorsement from a celebrity (if you were fortunate enough to garner such an endorsement), or someone who is well-known as an expert in the topic of your book. If you don’t have an endorsement that carries clout, pull something from your best book review and use it as an excerpt. Be sure to give credit to the person who gave you the endorsement or wrote your book review.

    Once you’ve got an idea of what you want to include on the bookmark or postcard, you’ll need to find someone to design and print them for you. If you design them yourself, you can take them to Kinko’s or your local printer. Call first to get their upload specifications. Some will accept an MS Word document, but others prefer a PDF and will charge an extra fee to open a Word document.

    There are plenty of companies online that can design and print the cards at an affordable price. I’ve made a list of places to get the bookmarks or postcards printed. This came from a social networking site where several folks chimed in.

    One person was very pleased with the results when they used http://www.48hourprint.com/ and stated that she found their prices to be the most reasonable; they shipped quickly and the quality was very good.

    http://www.earthlycharms.com/ has author-related items. They also have stickers that read Autographed Copy, Local Author, or Award Winning Author.

    I’ve personally used http://www.vistaprint.com/ for business cards, postcards, tee-shirts, and check printing. Use their designs or upload your logo to create your own design. This company offers several other promotional items free with purchase. I’ve been pleased with the quality of their products and their customer service.

    PS Print http://www.psprint.com/ has several promotional items as well as postcards. Even though I haven’t used this company, others in my network report they have quality service and reasonable pricing. A bulk of 500 color 4” x 6” postcard run about $0.08. This company also provides mailing services.

    http://www.gotprint.com/ for full color, high gloss products such as bookmarks, postcards, business cards, and brochures. Their work is outstanding and the shipping price is low.

    Yvonne Perry, is the owner of Writers in the Sky Creative Writing Services—a team of highly qualified writers and editors with many years of experience in writing for articles, books, ad copy, media releases, PR kits, Web text, biographical sketches, and newsletters. Editing, proofreading, book review, and book evaluation services offered individually and as packages. Find us online at http://www.writersinthesky.com

    Follow WITS on Twitter:
    http://twitter.com/writersinthesky

    Get more FREE info at www.e-junkie.com/pamperry

    5 Smart Reasons Why Authors Should Hire a PR Coach instead of a Publicist

    Wednesday, June 10th, 2009

    Hey Future Best Seller!

    Those who show up, go up. That’s my mantra.

    With summer almost upon up and half the year gone, are you getting your PR in gear for 2010 to win? If not, I invite you to take advantage of the June PR Boot Camp Online Coaching Classes. (Class starts again in 3 weeks)
    Hear the intro on the blog: www.MinistryMarketingSolutionsblog.com
    and as a bonus get the FREE PR Boot Camp Orientation mp3
    at http://www.e-junkie.com/pamperry

    Pam Perry, PR Coach

    Pam Perry, PR Coach

    5 Smart Reasons Why Authors
    Should Hire a PR Coach instead of a Publicist

    Have you considered hiring a publicist but their fees are way out of your price range?

    Do you need a publicist but you’ve heard the horror stories of “I paid my retainers and got nothing?”

    Regardless of the fact that this may all be true, at some point people need to know about your business other than by word of mouth.  Publicity has served and still today is the best avenue in getting the word out.

    Ministry Marketing Solutions does full service PR for the most well known Christian publishers and authors in the nation from Bishop TD Jakes, Pastor Bill Winston, Taffi Dollar, Pastor Andre Butler & Dr. Suzan Johnson Cook but also teaches authors to be their own publicist – to build their platform, brand their ministry.

    I will be your coach that shows you step by step, exactly how to do your own publicity just like the pros.  You actually become the publicist for your book and build your “brand.”

    Let’s check out these 5 reasons why you may want to consider
    The PR Boot Camp Coaching  Program:

    #1 – Cost
    This is the number one reason many authors have turned to PR coaching.  The usual fees for a publicist range from $2,000-$5,000 a amonth, depending on the publicist and the number of hours required to publicize the business.

    #2 – Customized Plan
    When you work with a PR coach, your publicity plan is customized just for your book/ministry, not some template used for all other books.

    #3 – Media Savvy
    You will learn everything there is to know about the various forms of media and how to get your business noticed by them. I will give you real contacts too! (Unheard of in the industry)

    #4 – Online Tips and Tricks
    You will learn how to leverage twitter, flickr, facebook, myspace, youtube, blogs, linkedin and more to build your brand and sell more books. Create online relationships that turn into customers and ministry partners.  Learning these free online marketing tools will save you thousands of dollars.

    #5 – Media  vs. Public vs. Ministry Industry Publicity
    In today’s society, mainly because of the Internet, there is more than just media publicity.  Learn how to get to all 3!

    So as you see, PR Coaching is a great alternative to hiring a publicist or a public relations firm.

    For more info go to:
    http://www.ministrymarketingsolutions.com/blog/pr-boot-camp/

    to see what others have said about Ministry Marketing Solutions results!

    Our PR Boot Camp classes start on Tuesday and runs for 4 weeks plus you get 4 weeks of support to make sure you stay on track!  – don’t worry if you can’t make the exact date/times, the classes are recorded and delivered to you via MP3 and you get the PR Boot Camp workbook, email support and worksheets!

    How simple is that!?

    Pam Perry
    Ministry Marketing Solutions, Inc. – Creator of Chocolate Pages Show & Network
    http://prbootcamponline.eventbrite.com

    P.S. Bonus – those who register get a copy of the new book: Synergy Energy and a bonus CD! CAMP STARTS SOON! Get in before we fill up! Need details? Email Leah Hubbard at waabiz@aol.com

    7 Book Promotion Methods for Your Nonfiction Book (Guest Blog)

    Monday, June 8th, 2009

    There are two things every author must know about book promotion for your nonfiction book. First, it is your responsibility, no matter what publishing method you use – conventional, print on demand (POD), or self-publishing. Second, promotion should begin long before your book is finished. In fact, you should be thinking about it from the very beginning of the planning process.

    One of the first questions you should ask yourself is who are my readers? Once you have identified your target market, your next step is to find ways to tell them what the book is about; what problem it will solve; why it is funny, informative, or moving; who wrote it and why; and, most important, why they want to spend money to own your book. What follows are seven proven book promotion ways to reach your readers with this information:

    1. Create a website for your book.

    You must have a presence on the Internet for solid book promotion and book marketing. A Website showcases your book, highlights the cover, introduces you as an expert author, delineates the main points, tells where the book may be purchased, and provides a place for testimonials. A Website doesn’t have to be expensive or elaborate, but it should be professionally designed and constructed. Unless you are a Web guru, invest in a professional Website designer.

    2. Brainstorm ideas for book promotion and book marketing.

    Gather a group of your most creative friends to generate as many ideas as you can (It’s a good idea to feed them). Break your reading audience into subgroups, and list all the places to find them. Where do they hang out? What organizations do they belong to? Where do they shop? What are their passions, hobbies, and vocations? The spreadsheet you create is the beginning of your promotional plan.

    3. Send advance readers’ copies (ARCs) to promote your book.

    When the book is finished but not yet published, send bound copies of Galley proofs to book reviewers at print and electronic media. Be sure to stamp them “Reader’s Copy” or “Galley Proof.” You want to time the reviews to coincide with the publication and availability of your book. Reviewers want to read it before it hits the shelves. Timing is everything.

    4. Submit articles to promote your book.

    Your book is a goldmine of article ideas. Every major point is an article ready to be excerpted or paraphrased. Once you know what your target audience is reading, you have a list of potential publications, print and electronic. Write a 25- and 50-word author’s blurb to be printed at the end of every article. When you submit to an online article Website, indicate that the article may be reprinted at no charge, as long as it includes the author’s blurb.

    5. Take part in book fairs as a great book promotion tool.

    Share a table or booth with other writers or with members of an association of which you are a member, if it is relevant to your topic. Book fairs can mean long hours on your feet if you go it alone; but, when you share the workload, the experience can be fun and rewarding. You’ll meet new people, reach readers directly, and become personally involved in selling your book.

    6. Share what you know to become an expert in your field.

    Offer to give free presentations at bookstores and other venues that carry your book. This is a great way to build your reputation as an expert in your field, provide value to the bookseller and the book buyer, and connect directly with your readers. It’s good for your ego to be asked to sign your own book. One caveat: if you don’t feel comfortable speaking in front of a group, join Toastmasters or hire a speaking coach. Don’t muddle through your presentation.

    7. Assemble a book sales package.

    Put together a press kit to send to local radio and TV stations. Include a news release with pertinent information about the book and future scheduled appearances, an author’s bio, talking points to use in an on-air interview, a sample book cover, background information, and favorable reviews and testimonials. A press kit is like a resume; it gets you in the door. Once you get there, the rest is up to you.

    Promoting your book is an ongoing project. It isn’t something you do once and then move on. As long as your book is available and there are potential readers who could enjoy it and benefit from reading it, you have a job to do. This is, after all, why you wrote it.

    About the Author

    Bobbi Linkemer is a ghostwriter, editor, and the author of 12 books under her own name. She has been a professional writer for 40 years, a magazine editor and journalist, and a book-writing teacher. Her clients range from Fortune 100 companies to entrepreneurs who want to write books in order to enhance their credibility and build their businesses. Visit her Website at: http://www.WriteANonfictionBook.com