Professionals always come prepared. Good plumbers don’t show up at your home unless they have all the right tools with them. And, they keep their equipment in shipshape condition so repairs go smoothly.
Well, the same holds true when you want to publicize your book; you need to have the right tools and they must be ready to use. Having the right tools is an indispensable part of being prepared.
Numerous tools can help you publicize your book. However, for our purpose, lets classify them in two basic categories. They are:
1. Primary tools, items that are essential and that no promotional campaign should attempt to proceed without, and
2. Secondary tools, those that are not essential but can help your campaign be more productive.
Previously we discussed the author’s silver bullet (see http://www.ministrymarketingsolutionsblog.com), which is an author’s number one publicity tool. No book publicity campaign should proceed without a silver bullet. In addition, every campaign should include the following primary tools, which we will subsequently address in greater detail.
The primary tools include:
Websites
Media lists
Media kits
Press releases
Biographies
Photographs of the author in color and black and white, including one of the author in an action shot, perhaps signing the book or doing something that relates to the book
Question-and-answer sheets
Business cards
Newsletters
Promotional materials
Additional Tools
The number of additional tools that you can use in your campaign is as extensive as your imagination. Finding them can be an exercise in creativity. Unlike the primary tools, which are a must for every campaign, additional tools should be plugged in only when they can be helpful, because adding tools you don’t need can clutter your campaign and weaken the impact of initiatives that could be more productive.
The following items are examples of some of the additional devices you can use. Be creative and come up with other promotional tools of your own that could help you publicize your book.
Additional promotional tools include:
Articles
Blogs
Book excerpts
Bookmarks
Brochures
Clippings
Contests
Endorsements/recommendations
Fact sheets
Graphics (photographs, charts, diagrams, lists, illustrations)
Handouts List of top topics for the media
Op-ed piece
Pitch letter
Postcards
Puzzles/Quizzes
Quotations
Reviews
Sample chapter(s)
Stories about the Book
Toll-free telephone number Videos
The “new” economy is online – learn how to work it!
Detroit, Mich. (September 2009) — In this challenging economy, people have noticed the world is quickly changing from the industrial to the technical industry. This means people are moving from manufacturing work, which was popular throughout 1990’s, to the ever-growing world of the internet.
Why? Because the internet is the largest market place in the world, with billions of buyers and sellers all coming together to exchange goods and services for cold-hard cash. And, if you’re not capitalizing on the internet…you will be left behind!
People are earning from hundred to thousands of dollars a month via the web – using automated systems. “The money is NOT automatic, but if your system is automated – the money will come. It takes time to get there but once the you know what you’re doing online and your systems are in place it can happen,” said DetroiterRalph Claxton, who is the founder of Tech Club CPR (www.techclubcpr.com), an internet coaching and training organization located online.
Claxton’s Michigan partner, Pam Perry, of Farmington, is the chief visionary of Ministry Marketing Solutions, Inc. She is a publicist turned social media marketing expert. The two met online early this year via a mutual twitter friend and have been tweeting, blogging and podcasting ever since.
Claxton and Perry spent thousands of dollars on internet training over the past few years. They each clunked down almost $20,000 in live seminars, online courses, books, teleseminars, e-courses, home study courses and personal coaching from the “masters” of internet marketing.
Now, the two internet marketing mavens have come together to help other entrepreneurs and authors make money online – without spending an arm and leg.
On Saturday, October 17 from 10 am-4pm (Sweetest Day in Michigan), The Tech Club CPR will host a sweet deal for those who are serious about making money online leveraging social media.
Authors, entrepreneurs or those just looking for an additional revenue stream can come to the “boot camp” at the Courtyard Livonia, 17200 N Laurel Park Drive in Livonia, Michigan near Laurel Park Mall.
“Because we get calls all the time from people who want to learn how we do what we do, we wanted to share our resources, experiences and give them an up-close and personal event to show what we do behind the scenes. Our mission is to help people crack the internet code,” said Perry.
The Tech CPR Boot Campis basic training for people who are comfortable with the internet but find it hard to really leverage it to make money online, brand themselves and keep up with all the new social media tools. “If you can log on, browse, click, drag and drop online, we can help you get to the next level,” said Claxton.
Claxton and Perry will provide hands-on internet training so that everyone will leave with knowledge of how to play the game of Social Networking.
Those who attend the Tech Club CPR will discover….
· How to master every technique needed to become an advanced internet marketing money-making machine.
· All the tricks, tips, and secret techniques used to easily navigate the internet like a pro.
· How to use Social Networking to earn a hefty income with popular sites such as Twitter and Facebook.
· How to build a stable online business just by following along with a few video tutorials.
· How to Use YouTube, Google, Ning and other sources to increase traffic to your blogs or affiliate links
· How to Utilize CPA networks, Clickbank, Commission-Junction and E-Junkie to maximum effect
This Boot Camp is different from others because people will get personal attention that will cater to those from beginner to the advanced level. “Without all the techno-speak,” added Perry.
“All the other courses were too techy and made me feel intimidated. We won’t do. I personally want to help people avoid costly mistakes I made when attending over-priced seminars that left me with more questions than answers. Me and Ralph want everyone to leave our boot camp ready to go get paid without having had to pay an arm and a leg.”
Added Claxton, “the last event we did in Farmington Hills, people walked away feeling empowered. They had their ‘aha’ moments – and we still get tons of testimonials,” said Claxton.
To see the videos of some of the testimonials and more details, go to: www.TechClubCPR.com.
For more information on early bird registration for the boot camp event on Sat, Oct. 17, go to Tech Club CPR website or contact Pam Perry via info(at)ministrymarketingsolutions.com.
Hold you accountable. It’s too easy to neglect or postpone tasks critical to the sales and marketing of your book. I require a commitment from you to buckle down and get them done.
Develop and refine your ideas…make a plan. You have great ideas. Some are easy to put into practice and others need refinement. I have a working knowledge of hundreds of PR strategies and marketing know-hows to adapt to your book. Come away with a workable plan that fits your schedule and budget!
Share a wealth of PR strategies and secrets. When you’ve just “run out of ideas” on how to market and sell your book, I will educate you in the industry and PR principles you’ll use to get results.
Provide you with the contacts you need. When you need contacts or resources for the marketing of your book, I have an extensive network of media and publishing industry contacts and know where to find the information.
Give you perspective from the outside looking in. It’s possible to lose the ability to “see the forest for the trees” once your book is published and ready for sale. I am there to take a fresh look, knowing what to look for, seeing the market potential and providing you the accurate, frank and honest feedback that you need to be a success.
Need help to get started with branding yourself “online” too – don’t know where to start? Start here… www.prbootcamponline.eventbrite.com &www.techclubcpr.com
The answer: DELEGATE to a well-qualified
Publicity Virtual Assistant!
Publicity virtual assistants are especially beneficial
for those many first-time authors who are overwhelmed
with the publishing & marketing process. By partnering
with a Publicity Virtual Assistant, the stress of having to know
it all is drastically reduced and the author can rely on their
PVA to take over and implement much of the publicity campaign.
Ministry Marketing Solutions offers you an answer:
Mrs. Leah Hubbard, PVA Extraordinaire!
“Leah Hubbard is my right hand – without her expert administrative
& proof reading skills Ministry Marketing Solutions would just be ministry marketing
– and we’d be scrambling for the solutions. She helps us clarify and soar.” Pam Perry
Hey Future best seller:
You are always on my mind.
You have been coached and know your stuff.
I know you’re serious about “marketing the message.”
But as a busy author, it’s easy to feel overwhelmed
by all the details of your book, marketing plans,
online efforts and promotional duties. I feel you!
Your many projects and ideas can lose their effectiveness
if you can’t implement them successfully.
If you are drowning in a sea of sticky notes,
you need a Publicity Virtual Assistant!
Enter – The PVA Solution: Leah Hubbard! (waabiz@aol.com)
Delegating will help you go from obscurity to fame!
Get YOUR Author Act Together! Delegate!
Self-publishers and published authors alike often need assistance with the most vital aspect of their book journey, marketing and publicity.
Successful authors know that to sell books, you need to do PR. And even more importantly, you need to do a lot of PR.
You can’t just put your book on Amazon and send out a press release or two and hope for the masses to come.
You need do an aggressive marketing campaign and get out there and promote your hard work.
Fortunately, with the help of a Publicity Virtual Assistant it has never been easier.
Publicity Virtual Assistants are virtual assistants who specialize in publicity and marketing.
Publicity Virtual Assistants utilize all their expert talents and superb writing abilities for book marketing and promotions, thereby helping authors achieve the success they deserve by providing extensive marketing support, help with social networking, following up on media pitches, proofing and editing capabilities, extensive research, administrative support and so much more.
Leah Hubbard started Wise Administrative Associates in 1996 to support small-mid sized companies and entrepreneurs in all phases of Administrative Support.
With over 20 years of corporate office experience as well as entreprenuerial business support, Leah can assist you by ensuring that your administrative tasks are completed in a timely and professional manner.
Her business is to alleviate the tasks that prevent your from getting your primary goals completed.
Publicity virtual assistants are especially beneficial for those many first-time authors who are overwhelmed with the publishing process. By partnering with a Publicity Virtual Assistant, the stress of having to do it all while maintaining the rest of your life is drastically reduced and the author can rely on their PVA to take over and implement much of the mundane tasks of a publicity campaign.
As your Publishing Virtual Assistant, Leah Hubbard will:
Proof articles and post to your blog and tweet out for you
Be your social networker: finding you friends, followers and fans
Submit articles to online directories & press releases to the media
Follow up on media contacts & set up interviews (a job all by itself!!)
Assist in arranging book signings and speaking engagements
Mailings of marketing materials to various outlets
Calendar Coordination to keep you on top of appointments
Help you keep your sanity and keep your dream alive while you work by providing top-notch administrative support!
For pricing information, please email her at waabiz@aol.com or call 248.342-8806.
P.S. Achieve the success they deserve – contact Leah today! She can only work effectively with a limited number of authors at a time. There is a 3 month minimum commitment. Prices will rise in the fall! Don’t drag your feet. Get help so you can focus on what YOU do best!
Writing my book was the easy part – getting the word out was a completely different “story.” Before taking Pam Perry’s PR Boot Camp, I had no idea where my book was headed or how to get it there. Through the PR Boot Camp I acquired tips, tools and resources that serve as my publicity GPS.. I learned how to develop an effective marketing plan, identify my platform and establish my brand.
I also learned how to use the internet to get tons of free publicity and drive traffic to my website using social networks, Twitter and by blogging. In addition, I learned some of the best kept secrets on how to attract media attention. Now, I am equipped to navigate my way through the labyrinth of book publicity with skill and confidence.
Venus Mason Theus, author Brown Paper Bag, a novel
Readers can print out the book or read it on their computer.
There are no printing or warehouse expenses.
They can be written and delivered quickly to the audience.
Changes and updates can rapidly be made.
They are marketed through a variety of online and offline techniques.
Wondering if you should do one? Yes! It’s a great way to “test” your market without a lot of expense. Better than printing 500 or more copies and beg people to buy them, right? Put the Ebook online and ask for feedback.
These famous best-selling authors self published for the same reasons that you
should consider choosing as an option to achieving your publishing dream.
Lack of money and resources, wanting creative control, wanting to get published
faster and being rejected multiple times by publishing houses are all normal
reasons to self publish. And that’s not a BAD thing to do!
It is obvious by this list that self publishing can be a wonderful way to get your foot
in the door leading to a successful writing career that can change lives for years to come!
Here are 12 authors who did it…recognize any of these authors?
1. TD Jakes (pictured above)
2. Ken Blanchard
3. Benjamin Franklin
4. Earnest Hemingway
5. Spencer Johnson
6. Stephen King
7. Edgar Allen Poe
8. William Strunk
9. Henry David Thoreau
10 Mark Twain
11 Walt Whitman
12 Omar Tyree
1. You have at least $3,500 to $7,000 to invest in the project.
2. Your topic is a topic that is very “marketable” in a book.
3. You regularly support other author events, i.e. book signings and lectures.
4. You frequently visit bookstores and know what the trends are in Christian books and know the best sellers.
5. You have a website or plan to get one to sell/market your book.
6. You’ve published articles or regularly speak/lecture thereby you have an “audience” for your book.
7. You research and read books/magazines on publishing or go to writer’s conferences or are apart of a writer’s group.
8. You know a good graphic designer, editor and webmaster – or at least know where to find one.
9. You have a written marketing plan and know how you’re going to sell your book– before you’ve written it.
10. You have at least 10 to 20 hours a week to promote your book.
11. You are part a writer’s discussion group online or blog regularly.
12. You have had media training or worked with a PR Coach.
If you have answered “yes” to 7 or more of these questions, you are a good candidate to be a successful author.
If not, you now have a guideline of what to do before you start the publishing process.
Future Best-Selling Authors From the Desk of: Pam Perry, PR Coach
How to Jump Start and Pump up Your Publishing Career
Time to stop dreaming your dreams and start living your dreams!
How would you like to learn the insider secrets that most authors will never know about publishing and promoting their books? Well, fasten your seatbelt!
On Tuesday, April 14, join me and New York Times Best-selling author Omar Tyree, for an informative, exhilarating and enlightening publishing and promotion teleseminar that will give you everything you need and always wanted to know about the book business.
Omar Tyree, who is one of the pioneers in contemporary African American literature, is an icon of publishing success. His high-energy, intense, in-your-face style will ignite you to soar in your publishing speaking career.
That’s why I partnered with him: To share with you what he knows. So, you can apply it to what YOU do – and be a power-player for the Kingdom.
This teleseminar won’t be like Sunday School – but it is a God-ordained event that may be your breakthrough to go to your next level!
I made it my personal mission to keep you on the cutting-edge by bringing you the most savvy, enterprising, seasoned and successful experts to the table to help take the guesswork out of the publishing game.
When you sign up, you’ll get:
An insider’s grasp of how major publishers work
The facts you need on how to secure an agent
Hard-won wisdom on self-publishing
A Step-by-Step No-Brainer Promotion Checklist
In-Depth Answers on How to Get Your Book Noticed & Known
Useful Advice on How to Get More Web Traffic and Sales
Great PR Ideas to get Maximum Sales with Minimum Budget
An understanding of how the media works and what they want
A Blueprint on How to Write a Book – and have it make money
You’re just one click away from what is standing between you and YOUR Dream. This is your divine link in your destiny.
So, why should you listen to us?
This synergistic event promises give you a wealth of information from the spiritual and practical perspective!
“Pam Perry has been instrumental in connecting me with a network of people that have opened their doors to my ministry and my message. She has provided priceless exposure for me, in the marketplace, helping me to brand my business, books and outreach. God bless you, Pam!”
-Lindsay Marsh, MD, President
Worth The Wait Revolution, Inc
Worth The Wait, LLC and
author of The Best Sex of My Life: A Guide to Purity
In his “Equation for Life” lecture, Tyree weaves together a full-proof formula for attaining life-long success in business, as well as everyday living. Ideal for corporate sales and marketing teams, one attendee who heard the lecture commented, “Omar Tyree’s Equation for Life speech made me rethink my whole life – it has given me the focus I need.” (See clip from this lecture)
And Click to hear Omar on a recent Synergy Energy Show. He is intriguing, thought-provoking, challenging and powerful. A real off-the-chart type of speaker.
Catch the excitement, feel the energy, he will share even more of his “Equation” success strategies.
But this seminar isn’t for everyone – only those serious about success. Only a handful will probably step forward to get in on the information-packed seminar. I encourage YOU to tap in to his golden opportunity. Take the leap of faith – and do it now.
The Publishing and Promotion Teleseminar will awaken your spirit to the possibilities in publishing and give you a whole new perspective on how to make real money with your creative products and projects.
Just go to www.publishingpromotion.eventbrite.com – to learn more about the presenters and the flow of the telesemiarn and to order now while we still have a spots left. You will get your teleseminar Handbook and materials once we receive your payment.
P.S. The first 50 to reserve their spot for the April 14, Publishing Promotion TeleSeminar will get the new hardcover book by Omar Tyree, “The Equation: Applying the 4 Indisputable Components of Business Success” and immediately get the Ebook version of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry” by Pam Perry and Anthony/Crystal Obey. These books are vital to your success! (A $50 Value)
P.S. I should also mention that the Teleseminar recording will be available FREE to everyone that registers along with a teleseminar Handbook and a 30-minute personal consultation with me to go over your marketing and promotion strategy for your book. (Sorry, recordings are only for those who register)
FINAL NOTE: “Those that show up, go up.” – Pam Perry
I am dedicated to YOUR success! Satisfaction guaranteed. If you’re not satisfied, we have a no-hassle return refund policy. So, you see there’s nothing to lose – but you will gain an abundance of information that will broaden your reach, build your platform, brand your ministry, boost your career, and increase your confidence about navigating the book biz.
Attention Christian Authors, Ministers and Life Coaches:
So, you’re writing a book
or you’re an author
and want to “get out there?”
Are you weary from searching for solutions on how to market, promote and sell your book?
Do you need help marketing your book?
Want to get more exposure immediately for your book?
Do you need help putting together dazzling marketing materials such as post cards, a book trailer, a podcast, an author photo or press kit?
Could you use a list of media contacts and book stores to send promotional materials?
Would you like to know how the media finds and ranks guests?
How to do a great interview and get called back over and over again?
Would you like more invitations for speaking engagements and book signings?
Well, I can help! It’s my calling! I will walk you through the steps to help you fulfill your dreams. I can help you as your PR Coach by giving you all of my industry resources, contacts, best-selling tips, proven PR strategies to get your book “out there.”
As your PR Coach I will show you how to…
Define and target your audience who will buy your book
Build a platform that will sustain your speaking and publishing career
Create a brand that identifies your ministry and translates globally
Develop a campaign strategy that will sell books
Produce dazzling press & marketing materials that get noticed and picked up by the media
Navigate social media to leverage and extend your brand
Generate media hits that will automatically get you to the “A list” status and be a sought-after speaker!
Writing my book was the easy part – getting the word out was a completely different “story.” Before taking Pam Perry’s PR Boot Camp, I had no idea where my book was headed or how to get it there. Through the PR Boot Camp I acquired tips, tools and resources that serve as my publicity GPS.. I learned how to develop an effective marketing plan, identify my platform and establish my brand. 
