• PR Boot Camp Tool Box: The “Get Out There” Kit for Authors!

    null

    Buy Now
  • Check out Pam Perry FAN Page

  • Publisher's Weekly called Pam Perry the “Christian Book PR Guru.”
    Detroit Free Press called her a "Marketing Genius."
  • Buy this Book Now!

    BE THE MEDIA | Buy The Book!

  • Tags

  • Categories

  • Archives

  • Archive for the ‘Book Reviews’ Category

    12 Simple Ways to Sell More Books (guest post)

    Thursday, March 24th, 2011

    Most authors want to sell books, but many never will. At least not more than a handful.
    mari smith
    The #1 way to sell books is to get yours to stand out from the millions of others that are out there.

    Below are 12 very easy to implement “stand out” ideas.

    1. Article marketing

    One of the oldest online marketing strategies is still one of the most effective. Writing articles that tie into the theme of your book should be very easy. After all, you are a writer.

    Even if you don’t have a lot of time on your hands you can take portions of a chapter and create several articles.

    At the end of the article add in something that drives readers back to your blog, website or landing page to opt in for something of value. Yes, ethical bribes still work.

    2. Tell people

    You need to let your friends, family, colleagues, clients, peers and just about anybody you know that your book was published. After all, if you’re not willing to talk about your book others may not be either.

    3. Reviews from happy readers

    Third party endorsements (verbal or written) are a great way to have your book stand out. Just today I began reading a book my nutritionist recommended.

    Recently Sandi hosted a workshop on food cravings. During her presentation she recommended the audience read two books. I wrote both down and upon returning home immediately ordered the Kindle version of the one that most caught my attention.

    Once I’m done with the book I will write an Amazon review. It’s likely I will even blog about the book. Viral marketing at its best.

    4. Facebook

    Start a page for your book. I have done that for the last two books I was the marketing director for. The strategy worked well in that we created interest in the book before it was published.

    Once you start the page you need to let everyone know about it. Be actively involved with those who “liked” the page. Otherwise the page is a stagnant piece and does you no good.

    5. LinkedIn groups

    A fantastic way to build a loyal following of potential buyers of your book(s) is to start a LinkedIn group that is specific to the theme or genre of your book.

    Does a group take work? Yes. But so do all the other methods outlined in this article.

    The fact is, anything you do is going to take effort.

    6. Blogging

    By far one of the best things you can do to build visibility, credibility, market reach and SEO is blogging.

    Here are only a handful of ideas for what you can blog about regarding your book.

    7. FAQ’s

    Frequently asked questions as they pertain to the theme of your book. If you’re not sure what the main questions your potential readers have, ask. Even if you have a pretty good idea, ask.

    One way to do this is with Survey Monkey. When someone completes your survey give them a gift for doing so without requiring any opt in. This creates a win/win.

    Try the survey method. Not only can you post results on your blog, you can write articles and develop products based on the answers.

    8. Tips

    Based on the theme of your book you can write tips that are specific to the interests of your market.

    Just like I did with this posting, you can do so with your book.

    9. Interviews with other authors in the same genre

    Why not find other authors who have a following and interview them? Not only will you have great information for your blog, you will build credibility by association.

    10. Case studies

    If your book is a how to, you can profile those who got specific results based on the information your book outlines. This not only increases potential reader interest, it substantiates the value of your book’s information.

    11. Guest Blogging

    One of the fastest and most effective ways to increase market reach and visibility for you and your book is to be a featured blogger on other high traffic blogs.

    12. Videos

    Without a doubt video is one of the most powerful marketing tools you can use to promote your book. You can do book trailers, short readings, or simply share stories as they relate to your book. Be sure to be animated during your shooting and use keywords both in the spoken part of the video and the title and description.

    So there you have it… 12 simple ways to gain visibility for your book(s).

    3 Simple Steps to Begin Making Money Online Right Now! FREE online course from Kathleen Gage. Kathleen works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money making products and services. http://www.streetsmartsmarketing.com/3simple.htm

    Article Source: http://EzineArticles.com/6010505

    Pam Perry’s Picks for Business Success

    Tuesday, December 29th, 2009

    www.e-junkie.com/pamperry

    Learn How to Market Yourself Like A Media Pro with BE THE MEDIA

    Sunday, July 12th, 2009

    Renowned media consultant and author David Mathison has assembled a who’s who of new media experts and compiled this essential guide to the “personal media renaissance.”

    Until recently, publishing books, music and film required years of education and the expensive assistance of publishers, labels, studios, distributors and lawyers.

    Today, artists can leverage low-cost tools and new methods of distribution to connect with their audience directly, and keep more of their royalties and rights.

    This book covers everything from how to blog and podcast to the ins-and-outs of social networking and internet syndication. Specific chapters help authors, musicians, filmmakers, and journalists.

    Buy BE THE MEDIA right now, and you’ll gain access to the “Blockbuster Media Success” package with $10,000 in BONUS GIFTS provided by over 100 media experts:
    http://www.bethemediabooklaunch.com/bookpromo.html

    be_the_media_banner_animation_500redgif2

    Also see www.e-junkie.com/pamperry for PR products

    American Christian Writers Meeting Info & 20 Books to Help You Market Your Book!

    Sunday, May 17th, 2009

    Web 2.0 Recommended Reading List

    1. Taking Your Business To the Next Level: An Essential Step-By-Step Success Plan for Small Business by Frances McGuckin

    2. How to Be an Entrepreneur and Keep Your Sanity: The African-American Handbook & Guide to Owning, Building, and Maintaining Successfully Your Own Small Business by Paula McCoy Pinderhughes

    3. Complete Publicity Plans: Create Publicity That Will Spark Media Exposure and Excitement by Sandra Beckwith

    4. Branding for Dummies: Discover a Dynamic System for Brand-creation & Management by Bill Chiaravelle and Barbara Findlay Schenck

    5. The Brand YU Life: Re-Thinking Who You Are Through Personal Brand Management by Hajj E. Flemings

    6. The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin

    7. The E Code: 34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly – Using Only Email! By Joe Vitale and Jo Han Mok

    8. Advanced Email Marketing: How to Deliver the Right Message to the Right Audience by Jim Sterne

    9. Blogs, Wikis, MySpace, and More: Everything You Want to Know About Using Web 2.0 but Are Afraid to Ask by Terry Burrows

    10. Permission-Based E-Mail Marketing That Works!: Everything You Need to Know by Kim MacPherson

    11. What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere by Ted Demopoulis

    12. Red Hot Internet Publicity: An Insider’s Guide to Marketing Your Book on the Internet by Penny C. Sansevieri

    13. From Book to Bestseller: An Insider’s Guide to Publicizing and Marketing Your Book! by Penny C. Sansevieri

    14. Publish & Market Your Christian Book in 10 Easy Steps by Tamika Johnson-Hall

    15. The New Rules of Marketing & PR: How to use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly by David Meerman Scott

    16. Blogging for Dummies: Set up, publish and maintain a blog that draws readers by Brad Hill

    17. Amp Your MySpace Page: Essential Tools for Giving your Profile an Extreme Makeover by Eric Butow & Michael Bellomo

    18. Be The Media: How to Create and Accelerate Your Message…Your Way by David Mathison

    19. You Want Caviar but have money for Chitlins: A Smart PR Guide for Those on a Budget by Karen Taylor Bass

    20. Syndicating Web Sites with RSS Feeds for Dummies by Ellen Finkelstein

    Prepared by: Pam Perry, www.MinistryMarketingSolutions.com & see www.e-junkie.com/pamperry

    for products
    President of American Christian Writers/Detroit Chapter*

    *FREE ACW/Detroit Meeting every Third Monday
    (except during the summer) held at
    Greater Grace Temple City of David, Conf. Rm. 200 C.
    23500 W. Seven Mile Road (near Telegraph) – Detroit, MI 48235
    313.543-6000
    Next Meeting: Monday, May 18 meeting at 6:00 p.m. to 8:30 p.m.

    Topic: Publishing & Dream Management with Cliff Hubbard
    All authors, writers and aspiring welcome!