|Publisher's Weekly called Pam Perry the “Christian Book PR Guru.”|
|Detroit Free Press called her a "Marketing Genius."|
Do you desperately NEED A BLOG but you have NO CLUE how to Blog? Internet Entrepreneurs and Newbie Bloggers
I’m sure you already know that having a blog is a big deal. As a work at home mom, I’ve been using my blog to market my business for years. Not only does my blog make me money, but it gets me publicity. I have gotten PR opportunities from big name companies like Disney and interview requests from talk show hosts and reporters for magazines like Essence and Black Enterprise (just to name a few).
With over 8 years blogging experience and a growing list of popular blogs like SistaSense.com and the Black Parenting Blog, I know exactly what you need to know about starting and marketing your own blog online.
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Providing solutions is our business.
That’s why in order to fortify you with as much useful information and working knowledge as possible we will be updating this section frequently with a variety of educational tools.
The Free Webinar from Aweber is the perfect place to start learning about email marketing.
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Go get the FREE trial and watch the webinar.
|Ministry Marketing Solutions Chief Visionary, Pam Perry leads firm delivering Online Branding, Viral Videos, Digital Marketing, Virtual Assistance and More to Authors, Nonprofits and Entrepreneurs|
Pam Perry, PR Coach & Social Media Strategist (www.pamperrypr.com)
FOR IMMEDIATE RELEASE
The award-winning PR coach has kicked the company into another gear by developing a full selection of social media services for authors, organizations and small businesses.
“I want to position my clients to superstar success – like a rock star! The way to help them achieve major visibility, more credibility and high marketability is to leverage the internet and ‘crush it’ with social media marketing,” said Perry. “We have kicked it up a notch – and ready to rock and roll.”
Perry and her virtual team at Ministry Marketing Solutions Inc. work with Sports & Entertainment Executives, like Max Siegel and business organizations like Michigan Minority Supplier Development and Detroit Black Expo plus coaches scores of best-selling authors.
She is often called on to speak at conferences on marketing and social media from as far as San Juan, Puerto Rico to Houston. This October she will be one of the panelists at prestigious Blogalious Conference at the Ritz Carlton in Miami.
One can Google Pam Perry and find online comments from clients raving about her creativity and connectivity. “Pam is a wonderful publicist! She worked her socks off to promote my book: How Strong Women Pray. She knows the book industry, does creative things, and helps you to leverage your own contacts and assets. She also is on the cutting edge of using the internet to get people talking about you and your book,” said author Bonnie St. John.
The MMS client was featured in Essence, Ebony and in O Magazine as well as premiere online media publications and on many broadcast stations.
The Detroit Free Press called Perry “a marketing whiz on an almost immortal mission.” Publishers Weekly called her a “PR Guru.” She is also an Emmy award-winning TV producer and internet radio host of Chocolate Pages where she has interviewed celebrities like Rev. Run, Yolanda Adams, Kirk Franklin and Demond Wilson.
Her passion for networking and social media has led her to also produce and host two weekly online business shows: Diverse Business and Synergy Energy on Blogtalk radio. And she pens social media columns for Gospel Today and the Detroit Nonprofit Examiner.com and plus publishes numerous blogs and ezines on internet marketing.
Perry’s public relations firm began to “rebrand” about five years ago when she started her first blog. Seeing the power in Web 2.0 technology, she now has personal “PR 2.0” network of tens of thousands of followers on Facebook, Twitter, Myspace, Linkedin and Youtube.
This allows her to get the messages out about clients quickly, easily and more inexpensively than traditional media methods. “Brand building is about being consistent and connecting with the right audience often – social media marketing allows this and we have been able to build powerful brand recognition for clients,” said Perry.
The Ministry Marketing Solutions Inc. team provides clients with overall branding which includes blog site development, email marketing, article marketing, online videos, podcasting, social media management, PR coaching, virtual assistance, keyword research and other traffic building techniques.
Perry understands how to build powerful brands and teaches the online secrets to her customers’ in short easy sessions that would normally take months to learn. “Simplicity is the key, said Perry. “As a baby-boomer, I know that the internet can be scary because it changes so rapidly– but when I teach clients – I make it fun – and they learn to build their own online networks to reach their marketing results.”
# # #
— end — Visit Press Room
Millions of people log on to the internet daily. The internet has become a big market for products and services. In addition, as you know, marketing your product or service anywhere needs promotion because you need to make your presence felt to consumers.
Writing press releases is one of the most important ways to promote your website over the internet. Writing press releases frequently will attract web traffic to your site.
Press releases are an essential part of advertising and promoting your campaigns online, and hence writing an effective press release, which is newsworthy, and attention grabbing is very important. Simply writing the PR does not help your purpose. It needs to be well complemented with proper use, to get the most effective result.
* Your PR needs to stand out so that the media and or consumer will see that it is newsworthy and it is something they want to explore of purchase.
* The more people want to read your PR, the more advertising you will be getting online. Your Christian-PR news release is like a “virtual sales brochure” that can attract potential customers. Hence, the body of the PR should be factual and informative, giving the readers like bloggers, the consumer and media a reason to read your press release.
* After identifying your target audience, you should write your PR keeping in mind the maturity level and the attitude of your audience. Write more versions of the same press release to cater to the different fragments of your objective market.
* The titles of your press release acts like a door bell, it should attract attention.
to hear live tips and PR Coaching from Pam Perry
Christian-PR | P.O. Box 4172 | Houston | TX | 77210
Church Marketing Strategies For The Body of Christ by guest blogger Theresa Croft
Church marketing for your corporate body of believers involves implementing strategic marketing to help fulfill the Great Commission of reaching out to save the lost. The church marketing plan discussed here is NOT about developing fancy flashy material, or expensive advertising campaigns with a “fast talking” preacher-salesman mindset. It is about using sound marketing principles and applying them to your church as you fulfill God’s call.
In fact, church evangelism and basic marketing have some of the same purposes. It’s to get the “word out”, to make others aware of a service or product offered to potential clients (or members for the churches), and to motivate them to “buy” or take part.
A preacher or evangelists already has some great skills of selling. Instead of making a deal for a product, they are attempting to “close the prospect” in accepting Jesus as their Savior!
Hence, ministry marketing is put into place to reach out and attract the lost for salvation first, and then to teach and train them to play a vital role in your church’s vision to impact the world.
This church marketing plan involves accomplishing what Jesus said in Mathew 28:19-20:
“Go therefore and make disciples of all the nations, baptizing them in the name of the Father and the sonand of the Holy Spirit, teaching them to observe all things that I have commanded you….”
So where do you start your own church marketing?
Clarify Your Vision
Identify what you believe is your church’s vision or destiny. What part are you going to play in making disciples? Is your focus on the homeless on your city streets or the rich and famous?
Define and Write Down The Marketing Plan
Church marketing planning will help connect you to your desired goal and destiny for your body of believers. Having a written ministry marketing plan will put you in the top 5% of ministry marketers, according to Chris Forbes, the “Ministry Marketing Coach.”Write out the goals and make a time table to accomplish them in one year to 18 months. Praying and asking for a “God-inspired” ministry marketing principle or a marketing anointing is a great place to start.
Find Your Focus Group
Focus on the “WHO” you want your specific church marketing to reach. You have to know who you will be talking to, in order to effectively communicate and speak to their needs.
For example, in my days of working at the Christian radio station, we knew based on Arbitron ratings and other studies, that are main listening audience base consisted of women in a certain age bracket. So we aimed our promotions and ministry marketing focus to reach out and help that particular group. When I was on the air, I knew I was mostly talking to this targeted group of women, so I spoke in a way where I tried to minister to their specific needs and concerns.
So take the time to write down characteristics, demographics and any information you can to identify your target group. Study and learn as many things as you can about them. As you get to know your target audience more and more, you will be able to connect and communicate to the people you want to reach.
Branding is what differentiates you from other ministries. Sometimes the religion of your church is what creates a branding. Non-denominational churches don’t have this as much as say, a Baptist or Catholic church.
So branding is not about trying to get your focus group to choose your ministry over another, but to show them you have a definite solution to their need.
For example, I used to go to a church where people who ride Harley Davidson Motorcycles were accepted without a blink of an eye. Any given Sunday, you’d see many come through the church doors with their leathers on and some with their black Tee-shirts saying, “These ARE my Church clothes”. This is a good example of how branding can attract the kind of people of which you desire to teach and minister.
When you have a good branding in your marketing approach, you know your message is clear, you have established credibility, and you have found a way to emotionally connect with your target audience. The result is a motivated group of people who are loyal and want to help you to accomplish your vision.
It’s interesting to note that the branding of your ministry often resides within the hearts and minds of your church members. It is the sum total of their experiences and perceptions, some of which you can influence.
Promotion and Using Video Ministry
Your church marketing plan obviously will have an element of promotion in it. But I am not referring to the kind of promotion that costs a great deal of money, such as advertising and expensive billboards. You can promote through learning to write news releases and sending them regularly to your local media outlets. Get the word out through Community Calenders, Public Service Announcements which many Christian Radio Stations offer, and local involvement in areas where your target audience is likely to be found.
Back to the example of a targeted group that includes Harley Riders, or Bikers. Find out when they have their regular rides, meetings and special events. You can find ways to use these events to connect with them. Have a special “Biker’s Sunday” to invite more motorcycle riders to your church.
One key element in this promotional part of Church marketing is a website. Having a professional website is a must in a church marketing plan in today’s fast pace world of technology. Almost everyone is on line. The audience you can reach there is incredible!
But let’s make one thing clear. It’s not just about having a website for the sake of saying you have one! It must be professional and exemplify excellence in all facets. Having a fancy web site with blinking animations and scrolling text is NOT what I mean.
Content is what keeps keeps people coming back and new people finding you on line. Write great content to meet the needs of your church body and your target group. Tell them not just what’s happening at the church, but what is going on in heart of your pastor, worship leader or youth pastor. Ultimately they are desiring that you speak life into their daily challenges with words of hope and instruction from the Word.
Powerful testimonies of what God is doing in Church members lives should be featured and updated often. Testimonies will do more to “sell” the benefits of your ministry than anything else. Create a section in your website where you get members to speak into a camera and testify. This is one ministry marketing strategy that hits a “home run” every time.
This leads me to one passion I have in using video ministry and multimedia tools. We live in a media saturated world. According to comScore, 75% of Internet users watched online video in May 2007, averaging 158 minutes per viewer. Nearly 8.4 billion videos were streamed online in the month of May. That’s a lot. And it’s increasing day by day.
I started a Video Production Company a few years ago to help churches and ministries use video to promote themselves and to use on the front page of their website. I have also worked with Christian schools producing powerful video marketing promotional tools. You can check one I did recently by clicking here. I can think of no better way to illustrate this type of Promotional Video tool that can help in your branding and marketing than to show it to you….ON VIDEO. This is one of my favorite ways to help with ministry marketing.
Traffic Plan For Ministry
Soon to be released, Ministry Marketing Productions will present the Book, “Ministry Marketing Strategies For Today’s Christian Ministries”.
Check out a preview with this video:
Ministry Marketing Video Series Teaching The Power Of Social Media (Part 1)
We’d love to provide more information to help you in marketing and information concerning the latest online strategies.
Video is proving to be a key element in any market plan. Why not take advantage of it. You don’t have to be a “YouTube” channel, but you can provide powerful videos on your church website or on your own church’s video channel!
Click here to return to Ministry-Marketing-Strategies HOME Page.
Why? Because the internet is the largest market place in the world, with billions of buyers and sellers all coming together to exchange goods and services for cold-hard cash. And, if you’re not capitalizing on the internet…you will be left behind!
People are earning from hundred to thousands of dollars a month via the web – using automated systems. “The money is NOT automatic, but if your system is automated – the money will come. It takes time to get there but once the you know what you’re doing online and your systems are in place it can happen,” said Detroiter Ralph Claxton, who is the founder of Tech Club CPR (www.techclubcpr.com), an internet coaching and training organization located online.
Claxton’s Michigan partner, Pam Perry, of Farmington, is the chief visionary of Ministry Marketing Solutions, Inc. She is a publicist turned social media marketing expert. The two met online early this year via a mutual twitter friend and have been tweeting, blogging and podcasting ever since.
Claxton and Perry spent thousands of dollars on internet training over the past few years. They each clunked down almost $20,000 in live seminars, online courses, books, teleseminars, e-courses, home study courses and personal coaching from the “masters” of internet marketing.
Now, the two internet marketing mavens have come together to help other entrepreneurs and authors make money online – without spending an arm and leg.
On Saturday, October 17 from 10 am-4pm (Sweetest Day in Michigan), The Tech Club CPR will host a sweet deal for those who are serious about making money online leveraging social media.
“Because we get calls all the time from people who want to learn how we do what we do, we wanted to share our resources, experiences and give them an up-close and personal event to show what we do behind the scenes. Our mission is to help people crack the internet code,” said Perry.
The Tech CPR Boot Campis basic training for people who are comfortable with the internet but find it hard to really leverage it to make money online, brand themselves and keep up with all the new social media tools. “If you can log on, browse, click, drag and drop online, we can help you get to the next level,” said Claxton.
Claxton and Perry will provide hands-on internet training so that everyone will leave with knowledge of how to play the game of Social Networking.
Those who attend the Tech Club CPR will discover….
This Boot Camp is different from others because people will get personal attention that will cater to those from beginner to the advanced level. “Without all the techno-speak,” added Perry.
“All the other courses were too techy and made me feel intimidated. We won’t do. I personally want to help people avoid costly mistakes I made when attending over-priced seminars that left me with more questions than answers. Me and Ralph want everyone to leave our boot camp ready to go get paid without having had to pay an arm and a leg.”
Added Claxton, “the last event we did in Farmington Hills, people walked away feeling empowered. They had their ‘aha’ moments – and we still get tons of testimonials,” said Claxton.
To see the videos of some of the testimonials and more details, go to: www.TechClubCPR.com.
For more information on early bird registration for the boot camp event on Sat, Oct. 17, go to Tech Club CPR website or contact Pam Perry via info(at)ministrymarketingsolutions.com.
Brand YOUR Best Life!
Also, ask about Ministry Marketing Solutions Inc. monthly Teleseminars, Webinars, Home Study Courses, bootcamps and online forums, blogs and podcasts.
Also get the Christian Writers Market Guide available from www.e-junkie.com/pamperry (The tool every Christian Writer Should have)
Visit the PR PRO Shop at www.e-junkie.com/pamperry get free stuff there too.
WHY SHOULD HIRE OR CONTINUE
WITH A PR COACH…
Hold you accountable. It’s too easy to neglect or postpone tasks critical to the sales and marketing of your book. I require a commitment from you to buckle down and get them done.
Develop and refine your ideas…make a plan. You have great ideas. Some are easy to put into practice and others need refinement. I have a working knowledge of hundreds of PR strategies and marketing know-hows to adapt to your book. Come away with a workable plan that fits your schedule and budget!
Share a wealth of PR strategies and secrets. When you’ve just “run out of ideas” on how to market and sell your book, I will educate you in the industry and PR principles you’ll use to get results.
Provide you with the contacts you need. When you need contacts or resources for the marketing of your book, I have an extensive network of media and publishing industry contacts and know where to find the information.
Give you perspective from the outside looking in. It’s possible to lose the ability to “see the forest for the trees” once your book is published and ready for sale. I am there to take a fresh look, knowing what to look for, seeing the market potential and providing you the accurate, frank and honest feedback that you need to be a success.
Go to: www.prbootcamponline.eventbrite.com for next teleclasses (Oct. 20)
Need help to get started with branding yourself “online” too – don’t know where to start? Start here… www.prbootcamponline.eventbrite.com & www.techclubcpr.com
This is from my PR friend and colleague, Dee Stewart. We were both participants in SORMAG’s online conference. This is her “discussion” from the conference on the SORMAG blog.
I want to talk to you about a specialized marketing form that has fast become the choice for publishing houses, online marketing.
If you are an author with a contract, then you know most midlist authors and below are no longer receiving marketing support by way of product placement, instore events, book tours, and book promo items.
Instead publishing houses are devoting a bulk of the author’s designated marketing dollars to online campaigns. And since I’ve talked about book marketing plans all year, I decided to switch the game up.
I want to help you create an online marketing campaign that will help you meet and galvanize your ideal readers.
Imagine as an author your day consists of writing great stories you know your readers will love, then meeting these readers to fellowship with you about your story and why they love them. Isn’t that a sweet dream? In life coaching terms we call that place- operating in your sweet spot.
Online Marketing—if you plan your efforts well—is the best tool to get you to that sweet spot faster than any other opportunity out there. It is why your publishing houses are using it, as well as the face that it is a more affordable alternative to traditional advertising.
Today’s session I will share basic online marketing planning tips, techniques and tricks to help you galvanize your readership. If you have further questions, you can leave a comment at the end of the post or email me at deegospelpr at gmail dot com.
Let’s begin by defining Online Marketing.
Marketing– is a practiced science, the ongoing process to identify, anticipate, supply and satisfy your ideal client.
Book Marketing is the ongoing processes to identify, anticipate, supply and satisfy your ideal clients( readers, your distributors, your publishing house, bookstores.)
Online Book Marketing: is the ongoing processes to identify, anticipate, supply and satisfy your ideal client by using online tools. It is an extension of your overall book marketing campaign.
Let me repeat: Online Book Marketing is an extension of your overall book marketing toolbox. Do not stop your other marketing efforts!
Now I will introduce you to seven basic online marketing tools and how to prepare a strategy to use them.
The 8 Point Online Marketing Toolbox
1. Email Marketing
2. Blogging, including Podcasting, Vlogging & Microblogging
3. Social Media Design
4. Forum Building
5. Online Advertising
6. Online PR
7. Social Bookmarking
A more detailed look:
Email Marketing: Email marketing is a public relations, customer relations management, direct mailing Trifecta (PR/CRM/DM.) You can participate in three marketing processes at once. What’s very good about email marketing is that your direct mailing efforts have a better return on investment(ROI) when you couple it with a client connection piece—consistent, compelling and strategic email placements to your ideal readers.
Blogging: Online Journaling (blogging) Many authors blog to share their writing life with their readers. Blogging can be used for various reasons:
· To serve as an online hub for your fanbase
· To serve as your newsletter content builder
· To promote your next event
· To attract event planners and bookclubs
· To serve as an online bookstore
· To serve as an online press room
· To attract agents and editors
· To create another source of writing revenue
· To host an online blogtour
· To podcast your book
· To videocast(vlog) your book
The key to blogging is commitment, consistence and content. Join me in September for 30 Days to Build a Better Book Blog at http://www.christianfiction.blogspot.com
Social Media Design: Despite the contrary authors should have a strategy and design in place when you are online. This design consists of scheduling, tooling, and driving readers from event to event. Tools like brightkite, eventbrite, igoogle, ping.fm, and squidoo helps you create almost an online (ro)bot of you, whereby you are promoting yourself 24-7 streaming and responding to your ideal readers and clients in real time. The top social media building blocks for authors are:
· Amazon Author Pages
Forum Building: Fan bases grow exponentially when they form a community. The Twilight Moms Club on Mommy Blogger is a huge community that talks about the series, meet regularly and host charity events. If you’re operating in your sweet spot your fans will come together and create a fun and exciting community for you as well. The best way to do that is through forum building. Couple your email campaign with a forum to continue conversations in and you have a winning combination. A great example of a blog that created a community with a forum is Faith*in*Fiction. Bethany House Editor David Long created the blog to start a conversation about compelling Christian novels. It is the catalyst for The Christian Fiction Blog Alliance, Relief Journal, First Wildcard Blog Tours, and over 150 Christian book review blogs.
The top forum building sites for authors are:
· Facebook Groups
· Twitter Groups
· GoodReads Groups
· Utterli Groups
· MySpace Book Groups
· Shelfari Groups
· Blogger Fan Groups
Online Advertising – paid for placement. Examples of book ads are (ads in print & online publications, radio, internet or network television, blogs, etc.) Its goal is immediate promotional impact and short lived. It’s results can be measured via survey, tracking backlinks and sneeze page hits. It is the most expensive form of marketing. When you create your plan it is imperative to use online ads to promote your next event or next title, and most effective when creating and implementing book launch strategy. Where can you find online advertise placements?
· Online Mags like SORMAG
· Blogs like Christian Fiction Blog http://www.christianfiction.blogspot.com
· You can submit ads/drops to online radio shows like Media Candy www.blogtalkradio.com/mediacandy
· Social Media Sites like Facebook Ads
· Internet TV Shows like Faithful Folios on LiveStream
· Eblast services like GoodGirlBookClub. Make sure to include in your plan to purchase eblast service from a local service, a genre specific service, a national magazine.
· Link Ads in online newsletters like Dee’s Goody Mail
· Book Trailers on DeeGospel on YouTube
· Sponsoring online events like SORMAG Online Conference
· Paying for a Blog Tour through Ty Moody Creations
· Ad placements on Literary Sites like Booktour.com
Online Public Relations & CRM – the activity to create opportunities to build relationships with your readers gatekeepers and to promote your service, product and brand. It is not a guaranteed sale, cannot be measured short-term, but affects are longer and more lasting than advertising. Customer Relations Management (CRM) is tied to PR, because PR also handles crisis management and customer feedback and retention. Online PR & CRM activities are:
Online Book Tours like CFBA
Online Audio Interviews like From Cover to Cover Literary Talk Show
Online Book club meetings using SKYPE or Mogalus
Book review placements on Christian Fiction Blog or RAWSISTAZ
Online mag interview opps like Victorious Living
Radio opps like Ella Curry’s BAN
Speaking opps like Nia Promotions’ Online Teleseminars
Online Parties via Twitter and Facebook and BrightKite
Social BookMarking– social bookmarking is a referral activity for bloggers. Blog readers find a great service or read and the refer what they like through social bookmarking sites like:
Become very familiar with this tool and implore your readers to do the same.
Direct Selling – your website or blog is the lifeblood of your online presence. Moreover you can create a buyer’s page to navigate readers to direct selling. It is best practice to provide your local booksense tour, an online bookstore and an affiliate link with either Amazon, Borders or Faithpoint. To be able to watch the activity from your site setup a google analytics account and put the code inside or have your website designer place the code and provide monthly reports about your site’s activity. On that site make sure you have both audio and visual components of who you are and your book, preferably, you the author.
In short, let me share what these services should do for you. Online Marketing – is not the same as CRM, although social networking is a tool for both CRM, publicity, advertising, direct sales, and direct mailing. Online Marketing is using the 4ps of marketing process online.
Identify readers with online research using SMS, bookmarking, blogging, podcasting, polling.
Anticipating reader needs via polling, forum building, e-newsletter campaign strategy
Supply readers by introducing your answer to their wants and needs by creating an effective product launch strategy using online hubs, blogs and supplying online snippets in audio, video and print forms via viral sms like Twitter, Facebook, MySpace, Viddler, YouTube, UStream, Skype, Utterz
Satisfy readers by enabling your book e-reader capable with ebooks and sony reader and Kindle Ready.
Dee Stewart is a writing diva mother, publicist, inspirational book reviewer for Romantic Times Magazine, Atlanta Satellite Bookseller for Mocha Readers Bookstores, and owner of Christian Fiction Blog(www.christianfiction.blogspot.com) and The Christian Fiction Network(christianfiction.ning.com). Her writings have appeared in: Spirit Led Woman, Gospel Today, Good Girl Book Club, The Dabbling Mum, Atlanta Christian Family, Mosaic Literary, Precious Times, Vertical Fix just a few. She will be featured in SistahFaith Anthology(Simon & Schuster, Feb. 2010.) Follow her on Twitter at @DeeGospel. Or visit my site at http://www.deestewart.com or on Facebook at www.facebook.com/dee.stewart
“This fall I will be hosting a six week Media Candy book marketing session for a very affordable rate. Let me know if you are interested in more details. Also in the fall my site www.deegospelpr.com will become a membership site, whereby you can download free reports, ebooks, tip sheets, bookclub contact info, participate in some of my free teleseminars, podcasts receive discounts for group coaching and marketing products, literary agents accepting submissions, book festival panel speaking opps, an invitation to apply to become a speaker’s bureau member, and much more more for a low fee of $25 a month.
Also see: www.e-junkie.com/pamperry for FREE Ebook & PR materials (cds, books, etc)
Renowned media consultant and author David Mathison has assembled a who’s who of new media experts and compiled this essential guide to the “personal media renaissance.”
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Writing my book was the easy part – getting the word out was a completely different “story.” Before taking Pam Perry’s PR Boot Camp, I had no idea where my book was headed or how to get it there. Through the PR Boot Camp I acquired tips, tools and resources that serve as my publicity GPS.. I learned how to develop an effective marketing plan, identify my platform and establish my brand.
I also learned how to use the internet to get tons of free publicity and drive traffic to my website using social networks, Twitter and by blogging. In addition, I learned some of the best kept secrets on how to attract media attention. Now, I am equipped to navigate my way through the labyrinth of book publicity with skill and confidence.
Venus Mason Theus, author Brown Paper Bag, a novel
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There are two things every author must know about book promotion for your nonfiction book. First, it is your responsibility, no matter what publishing method you use – conventional, print on demand (POD), or self-publishing. Second, promotion should begin long before your book is finished. In fact, you should be thinking about it from the very beginning of the planning process.
One of the first questions you should ask yourself is who are my readers? Once you have identified your target market, your next step is to find ways to tell them what the book is about; what problem it will solve; why it is funny, informative, or moving; who wrote it and why; and, most important, why they want to spend money to own your book. What follows are seven proven book promotion ways to reach your readers with this information:
You must have a presence on the Internet for solid book promotion and book marketing. A Website showcases your book, highlights the cover, introduces you as an expert author, delineates the main points, tells where the book may be purchased, and provides a place for testimonials. A Website doesn’t have to be expensive or elaborate, but it should be professionally designed and constructed. Unless you are a Web guru, invest in a professional Website designer.
Gather a group of your most creative friends to generate as many ideas as you can (It’s a good idea to feed them). Break your reading audience into subgroups, and list all the places to find them. Where do they hang out? What organizations do they belong to? Where do they shop? What are their passions, hobbies, and vocations? The spreadsheet you create is the beginning of your promotional plan.
When the book is finished but not yet published, send bound copies of Galley proofs to book reviewers at print and electronic media. Be sure to stamp them “Reader’s Copy” or “Galley Proof.” You want to time the reviews to coincide with the publication and availability of your book. Reviewers want to read it before it hits the shelves. Timing is everything.
Your book is a goldmine of article ideas. Every major point is an article ready to be excerpted or paraphrased. Once you know what your target audience is reading, you have a list of potential publications, print and electronic. Write a 25- and 50-word author’s blurb to be printed at the end of every article. When you submit to an online article Website, indicate that the article may be reprinted at no charge, as long as it includes the author’s blurb.
Share a table or booth with other writers or with members of an association of which you are a member, if it is relevant to your topic. Book fairs can mean long hours on your feet if you go it alone; but, when you share the workload, the experience can be fun and rewarding. You’ll meet new people, reach readers directly, and become personally involved in selling your book.
Offer to give free presentations at bookstores and other venues that carry your book. This is a great way to build your reputation as an expert in your field, provide value to the bookseller and the book buyer, and connect directly with your readers. It’s good for your ego to be asked to sign your own book. One caveat: if you don’t feel comfortable speaking in front of a group, join Toastmasters or hire a speaking coach. Don’t muddle through your presentation.
Put together a press kit to send to local radio and TV stations. Include a news release with pertinent information about the book and future scheduled appearances, an author’s bio, talking points to use in an on-air interview, a sample book cover, background information, and favorable reviews and testimonials. A press kit is like a resume; it gets you in the door. Once you get there, the rest is up to you.
Promoting your book is an ongoing project. It isn’t something you do once and then move on. As long as your book is available and there are potential readers who could enjoy it and benefit from reading it, you have a job to do. This is, after all, why you wrote it.
Bobbi Linkemer is a ghostwriter, editor, and the author of 12 books under her own name. She has been a professional writer for 40 years, a magazine editor and journalist, and a book-writing teacher. Her clients range from Fortune 100 companies to entrepreneurs who want to write books in order to enhance their credibility and build their businesses. Visit her Website at: http://www.WriteANonfictionBook.com
Web 2.0 Recommended Reading List
1. Taking Your Business To the Next Level: An Essential Step-By-Step Success Plan for Small Business by Frances McGuckin
2. How to Be an Entrepreneur and Keep Your Sanity: The African-American Handbook & Guide to Owning, Building, and Maintaining Successfully Your Own Small Business by Paula McCoy Pinderhughes
3. Complete Publicity Plans: Create Publicity That Will Spark Media Exposure and Excitement by Sandra Beckwith
4. Branding for Dummies: Discover a Dynamic System for Brand-creation & Management by Bill Chiaravelle and Barbara Findlay Schenck
5. The Brand YU Life: Re-Thinking Who You Are Through Personal Brand Management by Hajj E. Flemings
6. The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin
7. The E Code: 34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly – Using Only Email! By Joe Vitale and Jo Han Mok
8. Advanced Email Marketing: How to Deliver the Right Message to the Right Audience by Jim Sterne
9. Blogs, Wikis, MySpace, and More: Everything You Want to Know About Using Web 2.0 but Are Afraid to Ask by Terry Burrows
10. Permission-Based E-Mail Marketing That Works!: Everything You Need to Know by Kim MacPherson
11. What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere by Ted Demopoulis
12. Red Hot Internet Publicity: An Insider’s Guide to Marketing Your Book on the Internet by Penny C. Sansevieri
13. From Book to Bestseller: An Insider’s Guide to Publicizing and Marketing Your Book! by Penny C. Sansevieri
14. Publish & Market Your Christian Book in 10 Easy Steps by Tamika Johnson-Hall
15. The New Rules of Marketing & PR: How to use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly by David Meerman Scott
16. Blogging for Dummies: Set up, publish and maintain a blog that draws readers by Brad Hill
17. Amp Your MySpace Page: Essential Tools for Giving your Profile an Extreme Makeover by Eric Butow & Michael Bellomo
18. Be The Media: How to Create and Accelerate Your Message…Your Way by David Mathison
19. You Want Caviar but have money for Chitlins: A Smart PR Guide for Those on a Budget by Karen Taylor Bass
20. Syndicating Web Sites with RSS Feeds for Dummies by Ellen Finkelstein
Prepared by: Pam Perry, www.MinistryMarketingSolutions.com & see www.e-junkie.com/pamperry
President of American Christian Writers/Detroit Chapter*
*FREE ACW/Detroit Meeting every Third Monday
(except during the summer) held at
Greater Grace Temple City of David, Conf. Rm. 200 C.
23500 W. Seven Mile Road (near Telegraph) – Detroit, MI 48235
Next Meeting: Monday, May 18 meeting at 6:00 p.m. to 8:30 p.m.
Topic: Publishing & Dream Management with Cliff Hubbard
All authors, writers and aspiring welcome!