Ministry Marketing Solutions | Pam Perry - PR Coach » Networking for Authors

Interview Tactics: How to Give a Killer Interview

Pam Perry — Thu, 24 Dec 2009 18:11:15 +0000

Click to hear interview:

Gayl Murphy interview with Pam Perry on Chocolate Pages Show

Interview Tactics & Media Coaching from Gayl: How to Give a “Killer” Interview

Be as honest and up front as you can with the person that’s interviewing you without “giving up” anything you wouldn’t want to read about yourself tomorrow.

Relax, enjoy and have a good time. Being interviewed is supposed to be FUN. You get to be the star of THE ME SHOW, starring ME, or in this case … YOU!

Your JOB is to your CAPTURE your listener’s ATTENTION and imagination in the shortest amount of time. One of best ways of doing that is by using COLOR and DETAIL. Always speak in complete sentences and avoid lazy language.

Keep people ENGAGED in what you’re saying, so they’ll continue asking you questions. This keeps the interview DYNAMIC, COHESIVE and MOVING along.

PREPARE. PREPARE. PREPARE. KNOW the hard questions in advance and what you’re going to say BEFORE you talk to the press, or any gatekeeper just don’t write a script. (MURPHY’S LAW: Think BULLET POINTS.)

Stay on TOPIC and stay FOCUSED. Be SPECIFIC. Give facts and information, names, dates and places. And, there is NO such thing as off-the-record.

Always have your SOUNDBITES READY, they help tell your story and keep it COMPELLING and ATTENTION GRABBING. (MURPHY’S LAW: A soundbite is a brief and outstanding mini-version of who you are and what you’re selling. Like an audio snapshot!)

Whenever possible, CONNECT your STORY, or pitch, with a story, or trend that’s already in the headlines, so it becomes NEWSWORTHY. The press loves stories that are “ripped from the headlines” because they’re in the news business.

LISTEN carefully to what’s being asked. Answer SPECIFICALLY and SUCCINCTLY.

Don’t be long-winded and GET TO THE POINT. You can always add more information on the back end.

Know when to WRAP IT UP - and YES or NO is not an answer.

WRAP their questions into your answers. (MURPHY’S LAW: Practice this one so it sounds natural.)

Don’t wear, or carry anything that jingles, beeps, rings, cries, barks or makes noise on it’s own.

Being in the media spotlight requires a level of PERFORMANCE. Always bring your ENERGY with you, regardless of where you are IT’S SHOWTIME!

ALL interviews are GIVE AND TAKE. Listen carefully to what’s being asked, so you know what’s next.

Make eye contact, SMILE! It’s OK to comment on an insightful question.

Whatever your product, service or pitch, take along a sample, or photo, or PR material.

Dress for SUCCESS and dress the part, whatever your part is. You’re the STAR! (MURPHY’S LAW: You decide how you want the world to see you.

Source: GAYL MURPHY’S
INTERVIEW TACTICS! REPORT
www.InterviewTactics.com

Gayl Murphy is a Veteran Hollywood Correspondent, Media and Presentational Coach, Speaker and Author of “Interview Tactics! How to Survive the Media without Getting Clobbered! The Insider’s Guide to Giving a Killer Interview!”

As a Media Expert, Gayl celebrit-izes CEO’s, authors, experts, inventors, creative entrepreneurs, doctors, engineers, entertainment industry pros and celebrities in business and entertainment to CELEBRITIZE themselves and their brands so they can TELL IT TO SELL IT! http://www.InterviewTactics.com

As a veteran Correspondent, Gayl’s has reported on entertainment and show business for ABC News, ABC TV, SKY News, BBC Radio, BBC TV, E! Entertaintment, HollywoodToday.net and BigMediaUSA among others. She has personally interviewed over 14,000 of the biggest celebrities and newsmakers in the world.

About Gayl Murphy’s “Interview Tactics!”
Working with the media and getting the word out about who you are and what you do on TV, radio, print and online is about as good as it gets!

One hot story can bring you an avalanche of new clients and even more press coverage. And, having an arsenal of engaging, media-savvy and sticky soundbites to get you there is the best news of all!

In today’s highly competitive, time-crunching and media-morphing world, having stockpile of “Interview Tactics!” is about knowing the lay of Media Land – and being a STAR in ANY situation that requires stepping up, answering questions, telling your story, peaking your listener’s interest and wrapping it up in 20 seconds or less…because sometimes that’s all you’re going to get.

Go one-on-one with the media, or any gatekeeper/decision-maker to tell the world about who you are, what you do and what’s next using “Interview Tactics!” Learn REAL insider strategies for pitching any business, any product, any service, anytime, anywhere! Because when the going gets tough, the tough use the media!

www.InterviewTactics.com

Watch your email for upcoming FREE Teleseminar with Pam Perry & Gayl Murphy

at the end of January 2010 – “How to Pitch it to Promote it”

Go to: www.MinistryMarketingSolutions.com

Want More Publicity? Need social media mentoring?

Pam Perry — Mon, 26 Oct 2009 21:21:39 +0000

Missed the Social Media Boot Camp?
Well, you can get the digital product..

PR Boot Camp ONLINE – PR 2.0

Click and get all the information you need to market
your book, brand your ministry and promote your platform online.

Hey Future Best Seller!
Would you like to get a whole lot more national
publicity and promotional exposure for what you do?

Want to be written-up in more magazines, newspapers
and interviewed on top radio/TV shows?

How about getting lots of other people to eagerly
promote your book, product or service?

If you answered ‘yes’ to any of those questions, I’d
like to invite you to a free telephone seminar my
friend Steve Harrison is offering this Tuesday,
October 27th where you’ll learn practical strategies
you can use to promote almost any book, product,
business or service.

To reserve your spot on this free 75-minute teleseminar
- which I’m offering at your choice of two time slots
on Tuesday (10/27): either 2:00 pm Eastern (11:00 am Pacific)
OR 7:00 pm Eastern (4:00 pm Pacific)
– go here now: FREE PR Call!

Here’s some of what you’ll learn on Tuesday’s call:
* Why conventional press releases are not always
the best way to contact journalists and what to
send instead.

* What a Good Morning America producer told Steve
is the absolute best way to pitch his show — something
very few publicity-seekers do but dramatically
increases your chances of getting booked.

* Understanding the mindset of journalists and
producers and how it differs by type of media outlet.
* The surprisingly simple strategy a former Oprah
guest booker told Steve everyone should use when
pitching the show.

* Five proven ways to create a compelling publicity
“hook” or angle.

* How to get other people to promote your book,
products and services.

* What you should never wear on a TV show.
* Some simple non-publicity strategies you can use to
get the word out.

* Book not out yet? You’ll learn some tricks for how
to structure your book so it’ll be a whole lot easier
to get publicity and promotional exposure.

* Three keys to maximizing sales from on-air interviews.
Go here now to register for Tuesday’s call:
http://www.YourQuantumLeap.com/PreviewCallFour/?11291

Get the Pam Perry PR Boot Camp Kit at the PR PRO Shop:

www.e-junkie.com/pamperry

P.S. If you’re a Christian author and want hands on training. Go to
www.PRBootCampOnline.eventbrite.com for Online coaching!

How to Brand YOUR Book. Help is here

Pam Perry — Sun, 27 Sep 2009 20:47:49 +0000

The “new” economy is online – learn how to work it!

Detroit, Mich. (September 2009) — In this challenging economy, people have noticed the world is quickly changing from the industrial to the technical industry. This means people are moving from manufacturing work, which was popular throughout 1990′s, to the ever-growing world of the internet.

Why? Because the internet is the largest market place in the world, with billions of buyers and sellers all coming together to exchange goods and services for cold-hard cash. And, if you’re not capitalizing on the internet…you will be left behind!

People are earning from hundred to thousands of dollars a month via the web – using automated systems. “The money is NOT automatic, but if your system is automated – the money will come. It takes time to get there but once the you know what you’re doing online and your systems are in place it can happen,” said Detroiter Ralph Claxton, who is the founder of Tech Club CPR (www.techclubcpr.com), an internet coaching and training organization located online.

Claxton’s Michigan partner, Pam Perry, of Farmington, is the chief visionary of Ministry Marketing Solutions, Inc. She is a publicist turned social media marketing expert. The two met online early this year via a mutual twitter friend and have been tweeting, blogging and podcasting ever since.

Claxton and Perry spent thousands of dollars on internet training over the past few years. They each clunked down almost $20,000 in live seminars, online courses, books, teleseminars, e-courses, home study courses and personal coaching from the “masters” of internet marketing.

Now, the two internet marketing mavens have come together to help other entrepreneurs and authors make money online – without spending an arm and leg.

On Saturday, October 17 from 10 am-4pm (Sweetest Day in Michigan), The Tech Club CPR will host a sweet deal for those who are serious about making money online leveraging social media.

Authors, entrepreneurs or those just looking for an additional revenue stream can come to the “boot camp” at the Courtyard Livonia, 17200 N Laurel Park Drive in Livonia, Michigan near Laurel Park Mall.

“Because we get calls all the time from people who want to learn how we do what we do, we wanted to share our resources, experiences and give them an up-close and personal event to show what we do behind the scenes. Our mission is to help people crack the internet code,” said Perry.

The Tech CPR Boot Campis basic training for people who are comfortable with the internet but find it hard to really leverage it to make money online, brand themselves and keep up with all the new social media tools. “If you can log on, browse, click, drag and drop online, we can help you get to the next level,” said Claxton.

Claxton and Perry will provide hands-on internet training so that everyone will leave with knowledge of how to play the game of Social Networking.

Those who attend the Tech Club CPR will discover….
·        How to master every technique needed to become an advanced internet marketing money-making machine.
·        All the tricks, tips, and secret techniques used to easily navigate the internet like a pro.
·        How to use Social Networking to earn a hefty income with popular sites such as Twitter and Facebook.
·        How to build a stable online business just by following along with a few video tutorials.
·        How to Use YouTube, Google, Ning and other sources to increase traffic to your blogs or affiliate links
·        How to Utilize CPA networks, Clickbank, Commission-Junction and E-Junkie to maximum effect

This Boot Camp is different from others because people will get personal attention that will cater to those from beginner to the advanced level. “Without all the techno-speak,” added Perry.

“All the other courses were too techy and made me feel intimidated. We won’t do. I personally want to help people avoid costly mistakes I made when attending over-priced seminars that left me with more questions than answers. Me and Ralph want everyone to leave our boot camp ready to go get paid without having had to pay an arm and a leg.”

Added Claxton, “the last event we did in Farmington Hills, people walked away feeling empowered. They had their ‘aha’ moments – and we still get tons of testimonials,” said Claxton.

To see the videos of some of the testimonials and more details, go to: www.TechClubCPR.com.

For more information on early bird registration for the boot camp event on Sat, Oct. 17, go to Tech Club CPR website or contact Pam Perry via info(at)ministrymarketingsolutions.com.

Brand YOUR Best Life!

here interviews at: www.blogtalkradio.com/ministrymarketingsolutions

Also, ask about Ministry Marketing Solutions Inc. monthly Teleseminars, Webinars, Home Study Courses, bootcamps and online forums, blogs and podcasts.

Also get the Christian Writers Market Guide available from www.e-junkie.com/pamperry (The tool every Christian Writer Should have)

Visit the PR PRO Shop at www.e-junkie.com/pamperry get free stuff there too.

WHY SHOULD HIRE OR CONTINUE

WITH A PR COACH…

Hold you accountable. It’s too easy to neglect or postpone tasks critical to the sales and marketing of your book. I require a commitment from you to buckle down and get them done.

Develop and refine your ideas…make a plan. You have great ideas. Some are easy to put into practice and others need refinement. I have a working knowledge of hundreds of PR strategies and marketing know-hows to adapt to your book. Come away with a workable plan that fits your schedule and budget!

Share a wealth of PR strategies and secrets. When you’ve just “run out of ideas” on how to market and sell your book, I will educate you in the industry and PR principles you’ll use to get results.

Provide you with the contacts you need. When you need contacts or resources for the marketing of your book, I have an extensive network of media and publishing industry contacts and know where to find the information.

Give you perspective from the outside looking in. It’s possible to lose the ability to “see the forest for the trees” once your book is published and ready for sale. I am there to take a fresh look, knowing what to look for, seeing the market potential and providing you the accurate, frank and honest feedback that you need to be a success.

Go to: www.prbootcamponline.eventbrite.com for next teleclasses (Oct. 20)

Need help to get started with branding yourself “online” too – don’t know where to start? Start here… www.prbootcamponline.eventbrite.com & www.techclubcpr.com

Pam Perry — Wed, 02 Sep 2009 05:57:59 +0000

Home-based businesses are estimated to be a $427
billion-a-year industry. In recent studies it was found that as many as 105
million people in North America alone were working at home. Considering this
information, it is obvious that home-based businesses can be successful and
authors Jill Hart and Diana Ennen will help you succeed with your own.

So You Want to Be a Work-at-Home
Mom details all the basics of starting a business in a
spiritual, motivational, and comprehensive manner. From deciding what type of
business to start to keeping your family and faith first, this helpful tool
details every aspect of establishing a business. With proven success tips
utilized by the authors and others who own work-at-home businesses, this
inspiration approach will provide you with the resources you need to start your
own home-based business.

So You Want to Be a Work-at-Home
Mom includes:
* Detailed information on types
of businesses to start
* Ideas and assistance for setting up, operating, and
marketing your business
* Definitions and descriptions of work-at-home
terminology and processes
* Help for developing your Website
*
Explanations of the business nuts and bolts, including bookkeeping, taxes, and
more

About the Authors
JILL HART is the founder of Christian Work at Home Moms,
CWAHM.com. Jill is a co-author of So You Want To Be a Work-at-Home Mom.
Jill has published many articles and is a contributing author in Laundry Tales,
The Business Mom Guide Book, I ll Be Home for Christmas, and Faith Deployed. She
holds a bachelor s degree in human development and family studies. Learn more
about working from home at http://www.cwahm.com/work-at-home/
.

DIANA ENNEN has been a leader and mentor in the
work-at-home industry since starting her business, Virtual Word Publishing, in 1985.
She is the author of many books, including Virtual Assistant the Series;
Become a Highly Successful, Sought After VA and Words from Home: Start,
Run, and Profit from a Home-Based Word Processing Business. She resides in
Margate, Florida, with her husband and their three children.

Below is an interview with the authors of So You
Want To Be a Work-at-Home Mom – Jill & Diana.

If you have questions they are happy to answer your
questions anytime. Leave a comment below or email Jill@cwahm.com or
Diana@virtualwordpublishing.com

How long have you been working at home?

Jill Hart – I’ve been
working at home since 2000. I had to go back to work full-time for a brief
period in 2003 when my husband got out of the Air Force. At that point I got
even more serious about making my business work and I’ve been home full-time
since then.

Diana Ennen – I’ve
been working at home since 1985, when my son was born. He’s now graduated
college and already working towards his own career. I absolutely love it. I
can’t imagine doing anything else.

What types of businesses do you operate?

Jill Hart – I run
Christian Work at Home Moms, CWAHM.com, a website full of free resources, job
listings and information about home businesses. I also write articles and books
(yes, more books to come!) and am a blogger for sites like Time/Warner’s
Christian Momlogic.com and a member of the Guideposts blogger team

Diana Ennen– I’m the
President of Virtual Word Publishing. I’m a
virtual assistant and specialize in marketing & publicity. I’ve also written
numerous books on how to start a VA business and offer PR and VA Coaching.

Tell us about your book? How do you think it can benefit
those who want to start a business?

Jill Hart – The book
has been such a “God thing.” He orchestrated the entire sequence of events –
from putting Diana and I together as co-authors to bringing us to the right
publisher. The book is a hands-on practical guide for anyone who wants to build
a business from home. We cover topics ranging from how to select the right type
of business for you, to how to get started, to how to market and grow your
business.

Diana Ennen – I think
one of the best features of our book is that it’s not only informative, but
motivational as well. You’ll feel like friends are helping you on your journey
to success. Also, we discuss numerous types of businesses to start and provide
proven methods to achieve success. We also often hear how starting a business
can be so overwhelming. That’s why we pay special attention to all the how tos.
We feel very confident our book will help, not only those starting a business,
but those already in business wanting to expand it.

What types of businesses are featured in your book?

Jill Hart – We have
such a great range of contributors – everything from direct sales companies like
Southern Living at Home and Avon to unique product-driven businesses like BSM
Media and GrillCharms. These woman are amazing and give readers a great insight
into how they’ve grown their businesses in very different ways.

Diana Ennen – We cover
everything from direct sales companies to specialized areas such as medical
transcription and virtual assisting. Also, Jill shares detailed information on
starting a community based membership site. We think you’ll get a lot of helpful
tips too from such work-at-home powerhouses as Maria Bailey and Lesley Spencer
Pyle.

Do you have any tips for success for Christian
entrepreneurs that you’d like to share?

Jill Hart – I think my
favorite tip – shared with me by one of our contributors, Tammy Degenhart,
almost ten years ago is that working together benefits everyone. She told me,
“Jill, what you give to others God brings back tenfold” and I’ve seen that hold
true time and time again. It may not be in financial gains and it may not look
like what we expected but God is so faithful in that when we work together there
is no competition – it’s a win-win situation.

Diana Ennen – Do what
you believe in and use your own skills and prior experience to find the business
that’s just right for you. Research/Research/Research. The more you research,
the better your business. Continue to market and be out there. So many once they
find a few clients stop marketing. You need to get out there continually. You
then become the go to person when someone needs services or products that you
offer.

What are some of the challenges that you see with those
starting or operating a business?

Jill Hart – In my
experience, I’ve talked with many women who get frustrated because success
doesn’t come easily or quickly. Working from home may sound easy, but in reality
it can actually be just as hard as working outside the home. There are many
unique challenges, especially when working at home while raising children. If
women don’t prepare themselves, they can become discouraged and
disheartened.

Diana Ennen– One of
the major challenges I see is losing belief in yourself that you can do it.
That’s why I think a faith-based book will be so beneficial. Even when times get
tough, you can rely on your faith to forge ahead.

With the economy, do you believe it’s still a good time to
start a business? Why?

Jill Hart – I think
it’s a better time than ever. The internet is so much more widely used than it
was even nine years ago when I began my website. If people do their research and
find a company that fits them as well as their budget this can be a great time
to break into the work-at-home field.

Diana Ennen –
Absolutely. In fact, I think there’s never been a better time. You might have to
work a little harder, but it absolutely can be done. Plus, there are so many
businesses who need us more than ever because of the economy. For example, with
virtual assistants because businesses are downsizing they are seeking the help
of a VA to help on an as needed basis.

Your book is written from a Christian perspective? Tell us
a little about that and how you feel that makes it so unique?

Jill Hart – My faith
is central to who I am and therefore central to my business. I began Christian
Work at Home Moms because I wanted women to have a safe place where they could
discuss not only business things, but also talk about an area that doesn’t get
talked about a lot in business circles – how our faith affects our businesses.
The book is written in a way that doesn’t hit anyone over the head with our
faith, but it’s true to who we are and talks about things from the vantage point
that we see life – through the lens of our faith.

Diana Ennen – There
are so many books out there today on starting a business. However, few have the
Christian mom in mind. We provide a lot of scriptures and examples of how you
can use your faith to help you. Our hope is that not only will your business
thrive, but it might just give a little boost to your faith as well.

Learn more about the book at Beacon
Hill Press or SoYouWantToBeAWAHM.com.

www.e-junkie.com/pamperry

and see www.ardyssintl.blogspot.com

8 Points Online Marketing Plan for Authors

Pam Perry — Sat, 29 Aug 2009 05:02:34 +0000

book promotion with pam perry

This is from my PR friend and colleague, Dee Stewart. We were both participants in SORMAG’s online conference. This is her “discussion” from the conference on the SORMAG blog.

I want to talk to you about a specialized marketing form that has fast become the choice for publishing houses, online marketing.

If you are an author with a contract, then you know most midlist authors and below are no longer receiving marketing support by way of product placement, instore events, book tours, and book promo items.

Instead publishing houses are devoting a bulk of the author’s designated marketing dollars to online campaigns. And since I’ve talked about book marketing plans all year, I decided to switch the game up.

I want to help you create an online marketing campaign that will help you meet and galvanize your ideal readers.

Imagine as an author your day consists of writing great stories you know your readers will love, then meeting these readers to fellowship with you about your story and why they love them. Isn’t that a sweet dream? In life coaching terms we call that place- operating in your sweet spot.

Online Marketing—if you plan your efforts well—is the best tool to get you to that sweet spot faster than any other opportunity out there. It is why your publishing houses are using it, as well as the face that it is a more affordable alternative to traditional advertising.

Today’s session I will share basic online marketing planning tips, techniques and tricks to help you galvanize your readership. If you have further questions, you can leave a comment at the end of the post or email me at deegospelpr at gmail dot com.

Let’s begin by defining Online Marketing.

Marketing– is a practiced science, the ongoing process to identify, anticipate, supply and satisfy your ideal client.

Book Marketing is the ongoing processes to identify, anticipate, supply and satisfy your ideal clients( readers, your distributors, your publishing house, bookstores.)

Online Book Marketing: is the ongoing processes to identify, anticipate, supply and satisfy your ideal client by using online tools. It is an extension of your overall book marketing campaign.

Let me repeat: Online Book Marketing is an extension of your overall book marketing toolbox. Do not stop your other marketing efforts!

Now I will introduce you to seven basic online marketing tools and how to prepare a strategy to use them.

The 8 Point Online Marketing Toolbox

1. Email Marketing
2. Blogging, including Podcasting, Vlogging & Microblogging
3. Social Media Design
4. Forum Building
5. Online Advertising
6. Online PR
7. Social Bookmarking

A more detailed look:

Email Marketing: Email marketing is a public relations, customer relations management, direct mailing Trifecta (PR/CRM/DM.) You can participate in three marketing processes at once. What’s very good about email marketing is that your direct mailing efforts have a better return on investment(ROI) when you couple it with a client connection piece—consistent, compelling and strategic email placements to your ideal readers.

Blogging: Online Journaling (blogging) Many authors blog to share their writing life with their readers. Blogging can be used for various reasons:

· To serve as an online hub for your fanbase
· To serve as your newsletter content builder
· To promote your next event
· To attract event planners and bookclubs
· To serve as an online bookstore
· To serve as an online press room
· To attract agents and editors
· To create another source of writing revenue
· To host an online blogtour
· To podcast your book
· To videocast(vlog) your book

The key to blogging is commitment, consistence and content. Join me in September for 30 Days to Build a Better Book Blog at http://www.christianfiction.blogspot.com

Social Media Design: Despite the contrary authors should have a strategy and design in place when you are online. This design consists of scheduling, tooling, and driving readers from event to event. Tools like brightkite, eventbrite, igoogle, ping.fm, and squidoo helps you create almost an online (ro)bot of you, whereby you are promoting yourself 24-7 streaming and responding to your ideal readers and clients in real time. The top social media building blocks for authors are:

· Twitter
· Facebook
· Amazon Author Pages
· Eventbrite
· BrightKite
· Skype
· FriendFeed
· LiveStream
· YouTube
· BlogTalkRadio
· TalkShoe
· MySpace
· GoodReads
· LibraryThing
· Flickr

Forum Building: Fan bases grow exponentially when they form a community. The Twilight Moms Club on Mommy Blogger is a huge community that talks about the series, meet regularly and host charity events. If you’re operating in your sweet spot your fans will come together and create a fun and exciting community for you as well. The best way to do that is through forum building. Couple your email campaign with a forum to continue conversations in and you have a winning combination. A great example of a blog that created a community with a forum is Faith*in*Fiction. Bethany House Editor David Long created the blog to start a conversation about compelling Christian novels. It is the catalyst for The Christian Fiction Blog Alliance, Relief Journal, First Wildcard Blog Tours, and over 150 Christian book review blogs.

The top forum building sites for authors are:

· Ning
· Facebook Groups
· Twitter Groups
· GoodReads Groups
· Utterli Groups
· MySpace Book Groups
· Shelfari Groups
· YahooGroups
· Blogger Fan Groups

Online Advertising – paid for placement. Examples of book ads are (ads in print & online publications, radio, internet or network television, blogs, etc.) Its goal is immediate promotional impact and short lived. It’s results can be measured via survey, tracking backlinks and sneeze page hits. It is the most expensive form of marketing. When you create your plan it is imperative to use online ads to promote your next event or next title, and most effective when creating and implementing book launch strategy. Where can you find online advertise placements?

· Online Mags like SORMAG
· Blogs like Christian Fiction Blog http://www.christianfiction.blogspot.com
· You can submit ads/drops to online radio shows like Media Candy www.blogtalkradio.com/mediacandy
· Social Media Sites like Facebook Ads
· Internet TV Shows like Faithful Folios on LiveStream
· Eblast services like GoodGirlBookClub. Make sure to include in your plan to purchase eblast service from a local service, a genre specific service, a national magazine.
· Link Ads in online newsletters like Dee’s Goody Mail
· Book Trailers on DeeGospel on YouTube
· Sponsoring online events like SORMAG Online Conference
· Paying for a Blog Tour through Ty Moody Creations
· Ad placements on Literary Sites like Booktour.com

Online Public Relations & CRM – the activity to create opportunities to build relationships with your readers gatekeepers and to promote your service, product and brand. It is not a guaranteed sale, cannot be measured short-term, but affects are longer and more lasting than advertising. Customer Relations Management (CRM) is tied to PR, because PR also handles crisis management and customer feedback and retention. Online PR & CRM activities are:

Online Book Tours like CFBA
Online Audio Interviews like From Cover to Cover Literary Talk Show
Online Book club meetings using SKYPE or Mogalus
Book review placements on Christian Fiction Blog or RAWSISTAZ
Online mag interview opps like Victorious Living
Radio opps like Ella Curry’s BAN
Speaking opps like Nia Promotions’ Online Teleseminars
Online Parties via Twitter and Facebook and BrightKite

Social BookMarking– social bookmarking is a referral activity for bloggers. Blog readers find a great service or read and the refer what they like through social bookmarking sites like:

· Dig
· Mahalo
· StumbledUpon
· Delicious
· Librarything
· Facebook
· BookTour

Become very familiar with this tool and implore your readers to do the same.

Direct Selling – your website or blog is the lifeblood of your online presence. Moreover you can create a buyer’s page to navigate readers to direct selling. It is best practice to provide your local booksense tour, an online bookstore and an affiliate link with either Amazon, Borders or Faithpoint. To be able to watch the activity from your site setup a google analytics account and put the code inside or have your website designer place the code and provide monthly reports about your site’s activity. On that site make sure you have both audio and visual components of who you are and your book, preferably, you the author.

In short, let me share what these services should do for you. Online Marketing – is not the same as CRM, although social networking is a tool for both CRM, publicity, advertising, direct sales, and direct mailing. Online Marketing is using the 4ps of marketing process online.

Identify readers with online research using SMS, bookmarking, blogging, podcasting, polling.

Anticipating reader needs via polling, forum building, e-newsletter campaign strategy
Supply readers by introducing your answer to their wants and needs by creating an effective product launch strategy using online hubs, blogs and supplying online snippets in audio, video and print forms via viral sms like Twitter, Facebook, MySpace, Viddler, YouTube, UStream, Skype, Utterz

Satisfy readers by enabling your book e-reader capable with ebooks and sony reader and Kindle Ready.

Dee Stewart is a writing diva mother, publicist, inspirational book reviewer for Romantic Times Magazine, Atlanta Satellite Bookseller for Mocha Readers Bookstores, and owner of Christian Fiction Blog(www.christianfiction.blogspot.com) and The Christian Fiction Network(christianfiction.ning.com). Her writings have appeared in: Spirit Led Woman, Gospel Today, Good Girl Book Club, The Dabbling Mum, Atlanta Christian Family, Mosaic Literary, Precious Times, Vertical Fix just a few. She will be featured in SistahFaith Anthology(Simon & Schuster, Feb. 2010.) Follow her on Twitter at @DeeGospel. Or visit my site at http://www.deestewart.com or on Facebook at www.facebook.com/dee.stewart

“This fall I will be hosting a six week Media Candy book marketing session for a very affordable rate. Let me know if you are interested in more details. Also in the fall my site www.deegospelpr.com will become a membership site, whereby you can download free reports, ebooks, tip sheets, bookclub contact info, participate in some of my free teleseminars, podcasts receive discounts for group coaching and marketing products, literary agents accepting submissions, book festival panel speaking opps, an invitation to apply to become a speaker’s bureau member, and much more more for a low fee of $25 a month.

Also see: www.e-junkie.com/pamperry for FREE Ebook & PR materials (cds, books, etc)

Make and Keep Friends in the Media – Networking is KEY

Pam Perry — Sat, 06 Jun 2009 02:46:21 +0000

Pam Perry and Rick Frishman, book PR mentor

from Rick Frishman’s Amazon Blog

Cultivating relationships with the media is crucial to the success of a publicity campaign. In order to get optimum publicity, you need to become a media resource. The fact is the media is interested only in what you can do for them or their audience so you need to frame your presentations to show the media how your story can satisfy their goals.

Always be a professional. If the media doesn’t respond to or return your call, understand it’s not personal. Remember there are thousands of other people doing exactly what you’re doing and it takes time to respond to everyone.

Stay on their radar screen by periodically calling or e-mailing to gently remind them that you’re still around and available if they need your expertise. Follow the careers of your media contacts. Learn which subjects interest them, the projects they’re working on and those they plan to cover. When you make new media contacts, ask how they prefer to be contacted-email, phone, fax or mailing and be sure to note their preference on your media list.

Be available when media contacts call, consider it an opportunity and go the extra mile. If you can’t supply what they want, think of who else you know that might. Give the media names and leads, make some calls, check with your network and do research . . . whatever might help. They’ll remember that and you.
This is syndicated from Rick Frishman’s Blog.

Get the both books on Amazon.com: Synergy Energy and Networking Magic

The NEW Formula For Business Success By Guest Blogger Maria Simone

Pam Perry — Thu, 28 May 2009 03:59:03 +0000

Despite the economy, many people are pursuing their dreams and succeeding by playing with a new set of rules

In what looks like a scene from an old science fiction movie, many people appear to have stopped dead in their tracks when it comes to moving their business forward, paralyzed by fear and unable to take action. There are still others who have lost jobs in industries undergoing dramatic shifts yet they continue to pursue similar opportunities within the same industries, only to find out repeatedly that those once familiar opportunities just aren’t there anymore.

Yet on the flip side, there are an equal number of people who appear to be thriving in this new economy, seemingly unaffected by the doom and gloom being reported. Why is this so?

The rules are changing for entrepreneurs and small business owners and those who are embracing the new models and taking action are thriving. Here are some of the basic strategies:

• Pursue your passion. It’s not just about making money anymore, it’s about doing something you love. Customers want authenticity and know that you have their best interest at heart at all times. This happens naturally when you’re being true to yourself. Additionally, coming from this place of high service leads to prosperity in business.

•Build a support team. The “Lone Ranger” syndrome is not sexy anymore and could be a formula for disaster. Learn to ask for and RECEIVE support from those that have taken a similar journey. Allow Mentors to show you the ropes, open doors for you, inspire you and help you be accountable to yourself.

•Create Multiple Revenue Streams. This is a time to stop trading time for dollars and start packaging your skills and talents to create products and services with varying price points. Maintain your premium price points and begin adding lower price point items or begin bundling services to provide additional value. Even Starbucks recently announced new price points and product combinations yet still maintains a high level of service and brand integrity.

•Build a subscriber base. People are more likely to buy from those they have an existing relationship with. That’s difficult to do unless you have the opportunity to regularly communicate with a potential customer. It’s important that businesses take the time to collect basic contact information from everyone who crosses their path and use the latest technology tools that allow for regular follow up via phone, email or snail mail.

•Collaborate with others for promotional purposes. The “dog-eat-dog” model of doing business has fallen by the wayside. Those who are succeeding are creating win-win opportunities for cross promotion and bundling of products and services. It’s crucial that we support each other by formulating ways to build value for our customers, endorse our colleagues, and tap into each other’s markets.

•Incorporate Web 2.0 and Social Media strategies. If you haven’t tapped into this new paradigm or plan to, you’re absolutely missing the boat. The power of this medium was evidenced during the last presidential campaign as Obama stunned McCain’s camp with his ability to quickly raise large sums of money, mobilize millions of volunteers and regularly get his message across to the masses. Social Networks such as Facebook and Twitter, in addition to some of the other Social Media tools, have made it virtually effortless to connect to potential customers, employers, as well as movers and shakers in your industry. Large corporations have even tapped into this resource to track market changes and quickly survey customers so they are constantly staying ahead of the game. The barriers have come down and the playing field is more “even” online so what used to be considered an afterthought should now be at the forefront in any marketing plan.

•Provide solutions to problems. It’s not just about selling more stuff. It’s important to regularly communicate with your market to truly understand what their immediate needs are and to then craft products and services that are true solutions to those needs. The more in alignment your business is with this philosophy, the more in demand you’ll be.

•Automate your marketing platforms. There are a variety of methods you can employ to reach your market but whatever methods you employ, you want to systematize and automate your processes to allow you to reach the masses with increased frequency. More often than not, customers respond by making a purchase only after multiple encounters.

•Celebritize yourself. Become an authority figure, the media “go-to” person and the face of your company. People connect with people, especially those who can quickly establish their credibility. There are a plethora of media opportunities for those who have a story to tell or an expertise to share.

One of the most important things you can do as an entrepreneur is to give yourself permission to do your dream and realize that success is possible for anyone who allows it. Challenges are usually related to your own limiting beliefs that get in your way. Learn to break free of them by planning to succeed!

About Maria Simone
Maria Simone is an entrepreneur, speaker, author, conscious business “architect” and marketing expert who has been featured in the media for her expertise. She has helped thousands with the exact “next steps” they need to take to package their ideas, attract investors, develop a steady stream of customers and create revenue. Her book “Passion 2 Prosperity: Instant Ways To Profit From Your Skills and Talents”, with bonus gift offerings, is a how-to of setting this type of system up for yourself and can be found at www.passion2prosperitybook.com

Hear the recent SYNERGY ENERGY SHOW where Maria Simone was a guest

Click here to hear the interview!

American Christian Writers Meeting Info & 20 Books to Help You Market Your Book!

Pam Perry — Mon, 18 May 2009 04:13:16 +0000

Web 2.0 Recommended Reading List

1. Taking Your Business To the Next Level: An Essential Step-By-Step Success Plan for Small Business by Frances McGuckin

2. How to Be an Entrepreneur and Keep Your Sanity: The African-American Handbook & Guide to Owning, Building, and Maintaining Successfully Your Own Small Business by Paula McCoy Pinderhughes

3. Complete Publicity Plans: Create Publicity That Will Spark Media Exposure and Excitement by Sandra Beckwith

4. Branding for Dummies: Discover a Dynamic System for Brand-creation & Management by Bill Chiaravelle and Barbara Findlay Schenck

5. The Brand YU Life: Re-Thinking Who You Are Through Personal Brand Management by Hajj E. Flemings

6. The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin

7. The E Code: 34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly – Using Only Email! By Joe Vitale and Jo Han Mok

8. Advanced Email Marketing: How to Deliver the Right Message to the Right Audience by Jim Sterne

9. Blogs, Wikis, MySpace, and More: Everything You Want to Know About Using Web 2.0 but Are Afraid to Ask by Terry Burrows

10. Permission-Based E-Mail Marketing That Works!: Everything You Need to Know by Kim MacPherson

11. What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere by Ted Demopoulis

12. Red Hot Internet Publicity: An Insider’s Guide to Marketing Your Book on the Internet by Penny C. Sansevieri

13. From Book to Bestseller: An Insider’s Guide to Publicizing and Marketing Your Book! by Penny C. Sansevieri

14. Publish & Market Your Christian Book in 10 Easy Steps by Tamika Johnson-Hall

15. The New Rules of Marketing & PR: How to use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly by David Meerman Scott

16. Blogging for Dummies: Set up, publish and maintain a blog that draws readers by Brad Hill

17. Amp Your MySpace Page: Essential Tools for Giving your Profile an Extreme Makeover by Eric Butow & Michael Bellomo

18. Be The Media: How to Create and Accelerate Your Message…Your Way by David Mathison

19. You Want Caviar but have money for Chitlins: A Smart PR Guide for Those on a Budget by Karen Taylor Bass

20. Syndicating Web Sites with RSS Feeds for Dummies by Ellen Finkelstein

Prepared by: Pam Perry, www.MinistryMarketingSolutions.com & see www.e-junkie.com/pamperry

for products
President of American Christian Writers/Detroit Chapter*

*FREE ACW/Detroit Meeting every Third Monday
(except during the summer) held at
Greater Grace Temple City of David, Conf. Rm. 200 C.
23500 W. Seven Mile Road (near Telegraph) – Detroit, MI 48235
313.543-6000
Next Meeting: Monday, May 18 meeting at 6:00 p.m. to 8:30 p.m.

Topic: Publishing & Dream Management with Cliff Hubbard
All authors, writers and aspiring welcome!