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    12 Simple Ways to Sell More Books (guest post)

    Thursday, March 24th, 2011

    Most authors want to sell books, but many never will. At least not more than a handful.
    mari smith
    The #1 way to sell books is to get yours to stand out from the millions of others that are out there.

    Below are 12 very easy to implement “stand out” ideas.

    1. Article marketing

    One of the oldest online marketing strategies is still one of the most effective. Writing articles that tie into the theme of your book should be very easy. After all, you are a writer.

    Even if you don’t have a lot of time on your hands you can take portions of a chapter and create several articles.

    At the end of the article add in something that drives readers back to your blog, website or landing page to opt in for something of value. Yes, ethical bribes still work.

    2. Tell people

    You need to let your friends, family, colleagues, clients, peers and just about anybody you know that your book was published. After all, if you’re not willing to talk about your book others may not be either.

    3. Reviews from happy readers

    Third party endorsements (verbal or written) are a great way to have your book stand out. Just today I began reading a book my nutritionist recommended.

    Recently Sandi hosted a workshop on food cravings. During her presentation she recommended the audience read two books. I wrote both down and upon returning home immediately ordered the Kindle version of the one that most caught my attention.

    Once I’m done with the book I will write an Amazon review. It’s likely I will even blog about the book. Viral marketing at its best.

    4. Facebook

    Start a page for your book. I have done that for the last two books I was the marketing director for. The strategy worked well in that we created interest in the book before it was published.

    Once you start the page you need to let everyone know about it. Be actively involved with those who “liked” the page. Otherwise the page is a stagnant piece and does you no good.

    5. LinkedIn groups

    A fantastic way to build a loyal following of potential buyers of your book(s) is to start a LinkedIn group that is specific to the theme or genre of your book.

    Does a group take work? Yes. But so do all the other methods outlined in this article.

    The fact is, anything you do is going to take effort.

    6. Blogging

    By far one of the best things you can do to build visibility, credibility, market reach and SEO is blogging.

    Here are only a handful of ideas for what you can blog about regarding your book.

    7. FAQ’s

    Frequently asked questions as they pertain to the theme of your book. If you’re not sure what the main questions your potential readers have, ask. Even if you have a pretty good idea, ask.

    One way to do this is with Survey Monkey. When someone completes your survey give them a gift for doing so without requiring any opt in. This creates a win/win.

    Try the survey method. Not only can you post results on your blog, you can write articles and develop products based on the answers.

    8. Tips

    Based on the theme of your book you can write tips that are specific to the interests of your market.

    Just like I did with this posting, you can do so with your book.

    9. Interviews with other authors in the same genre

    Why not find other authors who have a following and interview them? Not only will you have great information for your blog, you will build credibility by association.

    10. Case studies

    If your book is a how to, you can profile those who got specific results based on the information your book outlines. This not only increases potential reader interest, it substantiates the value of your book’s information.

    11. Guest Blogging

    One of the fastest and most effective ways to increase market reach and visibility for you and your book is to be a featured blogger on other high traffic blogs.

    12. Videos

    Without a doubt video is one of the most powerful marketing tools you can use to promote your book. You can do book trailers, short readings, or simply share stories as they relate to your book. Be sure to be animated during your shooting and use keywords both in the spoken part of the video and the title and description.

    So there you have it… 12 simple ways to gain visibility for your book(s).

    3 Simple Steps to Begin Making Money Online Right Now! FREE online course from Kathleen Gage. Kathleen works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money making products and services. http://www.streetsmartsmarketing.com/3simple.htm

    Article Source: http://EzineArticles.com/6010505

    Hear interview with million-dollar biz owner and author, Richelle Shaw

    Thursday, December 30th, 2010

    Are you ready to build your million dollar business? Hear this interview:

    Listen to internet radio with Pam Perry PR Coach on Blog Talk Radio

    I realize that this can be scary. Of course it is not a sure thing…but

    what really is?

    Before deciding on a project, I think through the worst that can

    happen…then I think about the best. If I can handle the worst, then I

    do it.

    Here is your first question. How many books have you read now?

    Why it is fun to continue to research?…

    When you have a backup…something to keep your income steady, it is

    easy to keep working and working to perfect a new project. You think

    about how much you can make and fantasize about the freedom it will

    give you.

    Hear me when I say, I totally understand. Implementing makes your

    idea real; And makes potential failure real. It was more fun for me to

    continue to dream than to implement because, I don’t fail in my

    dreams.

    I have to admit that I have had more failures than successes

    however, I still love the game.

    I would love to see you bring your business idea to reality. AND

    know for sure that it is or is not a great business. Remember, Yes or

    No – either is better than neither. If the answer is yes, it is a success –

    GREAT!!! If it is No, then we can move on to a new project. I like to

    fail fast so that I can find my next opportunity.

    If you find that you do need additional help, feel free to go to my

    website, www.richelleshaw.com for more help. Let me know that Pam Perry sent you and get a bonus!

    richelle shaw

    Richelle Shaw, guest on the Synergy Energy Show with Pam Perry

    What Is Foursquare? And How Can You Use It to Promote Your Business?

    Sunday, September 5th, 2010

    Kyle Wegner, who is one of the social media experts at BKV Digital and Direct Response, wrote a terrific post on BKV’s blog the other day. It outlined 43 different ways people can use Foursquare to promote their businesses.

    What is Foursquare?

    What is Foursquare? It’s a powerful new social media tool you can use to promote your business.

    In a nutshell, Foursquare is a mobile check-in service that allows regular customers to get points every time they visit their favorite restaurant, bar, coffee shop or whatever. The more points you get, the more likely you’ll be the recipient of special offers from that establishment.

    If you’re really lucky, you’ll become Mayor of a particular business. That award is typically given to the person who “checks-in” most frequently.

    To read more about what Foursquare is, check out BKV’s blog post called The Foursquare 411. Otherwise, here’s Kyle’s post on the 43 ways you can use Foursquare to promote your business:

    First, set it all up:

    1. Search for your business on Foursquare.com.
    2. If it isn’t there, add it using this link.
    3. After you’ve found or added your business, claim your business by hitting the link on your listing that looks like this:

    Foursquare Add Venue Button

    4. Also, make sure to link your Twitter account to your listing.

    The claiming process is fairly simple. Once that is done, it’s time to start using Foursquare to help promote your business!

    Deals, deals and more deals:

    5. Reward first time visitors. Give users a percentage or dollar amount off their bill the first time they check in.
    6. Or a free upgrade!
    7. Replace your loyalty card – give discounts or rewards every 5 or 10 times someone visits your business. 8. Reward the mayor. Give them a freebie or discount.
    9. Or call them out, putting their name up on the wall and thanking them for being the mayor!
    10. Create deals around big events. Give a free drink for anyone checking in after the big game, or a % off during a conference.
    11. Have evergreen specials, like 10% off for anyone who checks in on Foursquare. Remember, a check in is free publicity.
    12. Change deals often. Keep users coming back for different specials by swapping them out.
    13. Cross promote your properties that are in close proximity. If users check in at one, present a deal for the other part of your business next door.
    14. Make deals “limited time only.” Give a sense of urgency to persuade users to come now instead of later.
    15. Stave off seasonality or weekly trends. Have a part of your business that struggles on Tuesdays? Promote that part in the deal.
    Foursquare Screenshot16. Highlight existing deals. Just because you don’t have any Foursquare exclusives doesn’t mean that users won’t want to know about other deals.
    17. Promote group check ins. Make deals progressively better (10, 20, 30% off etc) the more people in your group check in.
    18. Accept competitor deals. What better deal is there than “We accept all competitor coupons.”?
    19. Bring them back with a “next time” coupon on check in. Give a coupon redeemable on the next visit, ensuring the customers will visit you again.
    20. Use “2 for 1″ deals that require both parties to check in. Double the promotion for half the work!
    21. Interact with your customers. Make them accomplish a small task (build an origami figure out of a napkin, high five the sales person, say a “passphrase”) to redeem the Foursquare special.
    22. Give deals to users who leave behind Foursquare tips. You can regulate this by saying “the first X people to leave a tip get a free shirt!”

    Deals will show up in the “deals nearby” section on iPhones, meaning your business will stand out above the rest.

    Create events:

    23. Host a swarm party. The Swarm badge can only be achieved if 50+ users check in at the same place, so help organize that event at your business for local users.
    Foursquare Swarm Badge24. Better yet, host a Super Swarm Party! This badge takes 250+ people checking in at the same venue at the same time. These are rare events and have been great ways for businesses to bring in new business.
    25. Create temporary venues. Speaking at an event? Have a booth at a conference? Users can check in anywhere on Foursquare, so create locations for these temporary venues.

    26. Promote grand openings. Give away freebies or deals for the first X people who check in on opening day – build buzz for your brand new location and create loyal customers at the same time!

    Create custom badges:

    27. Have more than one location? Give users who check in multiple places a specially branded badge!
    28. Create event-based badges, like a badge that can only be earned when checking in during an industry conference. Fix Flags Foursquare Badge
    29. Create a badge that you can only get if you check in to your venue a certain number of times. Apple has a “Jobs” badge for triple-checkins.

    Custom badges have to be created by Foursquare, so you’ll need to contact them and form a partnership at this point. Lots of companies have done so though, so Foursquare is more than open to adding new badges.

    Join in the fun:

    30. Create an account and start checking in. People will notice when they keep checking in the same places as you.
    31. Connect with your customers. Follow them on Foursquare, but make sure to let them know why they should follow you back (which is discussed in the next section).
    32. Shout! If you’ve gathered a number of followers and know of some interesting news or of fun happenings in your local area, shout the information to your followers.
    33. Monitor on Twitter. Many users automatically post their check ins to Twitter. Thank those customers for coming in and invite them back with an exclusive Twitter deal!
    34. Get to know your mayor. This doesn’t only apply to within Foursquare, but make sure you know who your mayor is (they will be redeeming mayor deals, so this should be easy). You should always know your best customers

    35. However, don’t BE the mayor. Since you work there, you will have the easiest time being the mayor of your business. This takes away the fun of checking in and means you will never be able to award mayor deals to an actual loyal customer.

    Get local, give tips:

    36. Give tips in your area to get more followers. Businesses like the Huffington Post and IFC provide local tips and recommendations to their followers on a regular basis.
    37. Create a scavenger hunt around your local area, leading users through or to your local business.

    38. Monitor for duplicate or incorrect information. This can apply to your business or any of those around you. A clean list of businesses, without duplicates or incorrect listings, makes it easier for customers to find your correct listing.

    Promote your presence:

    39. Put up Foursquare signage reminding customers to check in. Include your deals to incentivize it even more!
    40. Also include your Foursquare username so customers can connect with you. Explain why they should follow you as well (local tips/deals, local expertise).
    41. Get your business in the “Trending Now” section. Businesses that have multiple people check in within a small period of time are highlighted at the top of the Places list, so coordinate check ins if you can.
    42. Connect with local Foursquare deal aggregators and enthusiasts. In Atlanta there is a Twitter account @4sqATL (website at http://4sqatl.com) that covers local deals and specials. I bet there is one in your area too. Foursquare Check-in Prompt Sticker
    43. Cross promote from other social media platforms. Remind your Twitter followers or Facebook fans of your Foursquare deals.

    While this is a fairly long list, there are plenty of other ideas out there. Have you seen any cool Foursquare promotions in your area? Have any ideas? Leave them in the comments! We’ll update this post over time to include your suggestions so we have the most extensive list of ways businesses can use Foursquare.

    Kyle Wegner is the SEO & Emerging Media Manager at BKV. He also podcasts at The Business of Tech and you can find him on Twitter @kwegner and on Google Buzz.

    Read more: What Is Foursquare? | Marketing Tips and Marketing Best Practices from the 60 Second Marketer http://60secondmarketer.com/blog/2010/08/23/what-is-foursquare-and-how-can-you-use-it-to-promote-your-business/#ixzz0yiBewhhr

    How to Sell to Libraries – Top Ten Strategies for Independent Authors and Publishers

    Tuesday, August 24th, 2010

    America’s 123,000 libraries purchase nearly $2 billion worth of books annually, according to statistics from the American Library Association and the Book Industry Study Group. Nonfiction books are especially well suited to library sales. To sell fiction to libraries, it’s helpful to have reviews in journals, book awards, or a strong local tie-in, such as a novel being set in the region.

    Here are ten tips on how to sell to libraries:

    1. Publish a library-friendly book. Library books take a lot of abuse, so libraries prefer books that are sturdy. However, given the choice between a hardcover and paperback edition, they may choose the paperback because it’s less expensive. Libraries generally will not purchase books with spiral or other nontraditional binding, and they don’t like books with “fill-in-the-blank” pages.  Nonfiction books should have a good index and preferably a bibliography. Librarians also prefer to purchase books that are cataloged using CIP (cataloging-in-publication) data.

    2. Get your book reviewed in a library journal. Library purchasing decisions are based largely on reviews in the major journals. It’s impossible for librarians to keep up with the huge volume of books being published, and they value the screening process that the journals provide.  Eligibility and submission instructions vary by publication, so read the requirements carefully. Unfortunately, the journals can review only a small percentage of the books submitted to them. If you aren’t able to get reviewed in major journals, play up your other reviews in your marketing materials.

    3. Make sure your book is available through major library wholesalers such as Baker & Taylor and Ingram. The majority of library book purchases are made through wholesalers, and some libraries won’t order directly from small publishers.

    4. Apply to work with a library distributor such as Quality Books or Unique Books, if you have a nonfiction book.

    5. Solicit testimonials from librarians to add to your marketing materials, and play up any awards the book has won.

    6. Contact libraries in your area to inquire about programs for local authors, and contact libraries in towns you visit. Let the library know about your events or media coverage in the area, such as book signings, radio interviews, or newspaper feature stories.

    7. Look into speaking opportunities at libraries, like lectures and readings. In some cases you can sell copies of your book at your event or even get paid a speaking fee. Sometimes these events are organized by the “friends of the library” or other similar volunteer groups.

    8. Send direct mail to libraries, either on your own or through co-operative mailings. Address mail to the Collection Development Librarian for your subject area, and include a flyer with book details and a list of wholesalers and distributors that carry your book.

    9. Consider donating a sample copy of your book to a few top library systems, to encourage purchases for branch libraries.

    10. Exhibit at library tradeshows through co-operative exhibit programs such as those offered through the Independent Book Publishers Association, Combined Book Exhibit, and other organizations.

    Excerpted from The Savvy Book Marketer’s Guide to Selling Your Book to Libraries by Dana Lynn Smith.  For book marketing tips, get a free copy of the Top Book Marketing Tips ebook on Dana’s book marketing blog and follow @BookMarketer on Twitter.

    Successful Social Marketing book: http://bit.ly/socialmediasavvy


    Book marketing blog: http://www.TheSavvyBookMarketer.com

    Tuesday, September 1st, 2009

    Home-based businesses are estimated to be a $427
    billion-a-year industry. In recent studies it was found that as many as 105
    million people in North America alone were working at home. Considering this
    information, it is obvious that home-based businesses can be successful and
    authors Jill Hart and Diana Ennen will help you succeed with your own.

    So You Want to Be a Work-at-Home
    Mom
    details all the basics of starting a business in a
    spiritual, motivational, and comprehensive manner. From deciding what type of
    business to start to keeping your family and faith first, this helpful tool
    details every aspect of establishing a business. With proven success tips
    utilized by the authors and others who own work-at-home businesses, this
    inspiration approach will provide you with the resources you need to start your
    own home-based business.

    So You Want to Be a Work-at-Home
    Mom
    includes:
    * Detailed information on types
    of businesses to start
    * Ideas and assistance for setting up, operating, and
    marketing your business
    * Definitions and descriptions of work-at-home
    terminology and processes
    * Help for developing your Website
    *
    Explanations of the business nuts and bolts, including bookkeeping, taxes, and
    more

    About the Authors
    JILL HART is the founder of Christian Work at Home Moms,
    CWAHM.com. Jill is a co-author of So You Want To Be a Work-at-Home Mom.
    Jill has published many articles and is a contributing author in Laundry Tales,
    The Business Mom Guide Book, I ll Be Home for Christmas, and Faith Deployed. She
    holds a bachelor s degree in human development and family studies. Learn more
    about working from home at http://www.cwahm.com/work-at-home/
    .

    DIANA ENNEN has been a leader and mentor in the
    work-at-home industry since starting her business, Virtual Word Publishing, in 1985.
    She is the author of many books, including Virtual Assistant the Series;
    Become a Highly Successful, Sought After VA
    and Words from Home: Start,
    Run, and Profit from a Home-Based Word Processing Business
    . She resides in
    Margate, Florida, with her husband and their three children.

     

    Below is an interview with the authors of So You
    Want To Be a Work-at-Home Mom
    – Jill & Diana.

    If you have questions they are happy to answer your
    questions anytime. Leave a comment below or email Jill@cwahm.com or
    Diana@virtualwordpublishing.com

    How long have you been working at home?

    Jill Hart – I’ve been
    working at home since 2000. I had to go back to work full-time for a brief
    period in 2003 when my husband got out of the Air Force. At that point I got
    even more serious about making my business work and I’ve been home full-time
    since then.

    Diana Ennen – I’ve
    been working at home since 1985, when my son was born. He’s now graduated
    college and already working towards his own career. I absolutely love it. I
    can’t imagine doing anything else.

     

    What types of businesses do you operate?

    Jill Hart – I run
    Christian Work at Home Moms, CWAHM.com, a website full of free resources, job
    listings and information about home businesses. I also write articles and books
    (yes, more books to come!) and am a blogger for sites like Time/Warner’s
    Christian Momlogic.com and a member of the Guideposts blogger team

    Diana Ennen– I’m the
    President of Virtual Word Publishing. I’m a
    virtual assistant and specialize in marketing & publicity. I’ve also written
    numerous books on how to start a VA business and offer PR and VA Coaching.

     

    Tell us about your book? How do you think it can benefit
    those who want to start a business?

    Jill Hart – The book
    has been such a “God thing.” He orchestrated the entire sequence of events –
    from putting Diana and I together as co-authors to bringing us to the right
    publisher. The book is a hands-on practical guide for anyone who wants to build
    a business from home. We cover topics ranging from how to select the right type
    of business for you, to how to get started, to how to market and grow your
    business.

    Diana Ennen – I think
    one of the best features of our book is that it’s not only informative, but
    motivational as well. You’ll feel like friends are helping you on your journey
    to success. Also, we discuss numerous types of businesses to start and provide
    proven methods to achieve success. We also often hear how starting a business
    can be so overwhelming. That’s why we pay special attention to all the how tos.
    We feel very confident our book will help, not only those starting a business,
    but those already in business wanting to expand it.

     

    What types of businesses are featured in your book?

    Jill Hart – We have
    such a great range of contributors – everything from direct sales companies like
    Southern Living at Home and Avon to unique product-driven businesses like BSM
    Media and GrillCharms. These woman are amazing and give readers a great insight
    into how they’ve grown their businesses in very different ways.

    Diana Ennen – We cover
    everything from direct sales companies to specialized areas such as medical
    transcription and virtual assisting. Also, Jill shares detailed information on
    starting a community based membership site. We think you’ll get a lot of helpful
    tips too from such work-at-home powerhouses as Maria Bailey and Lesley Spencer
    Pyle.

     

    Do you have any tips for success for Christian
    entrepreneurs that you’d like to share?

    Jill Hart – I think my
    favorite tip – shared with me by one of our contributors, Tammy Degenhart,
    almost ten years ago is that working together benefits everyone. She told me,
    “Jill, what you give to others God brings back tenfold” and I’ve seen that hold
    true time and time again. It may not be in financial gains and it may not look
    like what we expected but God is so faithful in that when we work together there
    is no competition – it’s a win-win situation.

    Diana Ennen – Do what
    you believe in and use your own skills and prior experience to find the business
    that’s just right for you. Research/Research/Research. The more you research,
    the better your business. Continue to market and be out there. So many once they
    find a few clients stop marketing. You need to get out there continually. You
    then become the go to person when someone needs services or products that you
    offer.

     

    What are some of the challenges that you see with those
    starting or operating a business?

    Jill Hart – In my
    experience, I’ve talked with many women who get frustrated because success
    doesn’t come easily or quickly. Working from home may sound easy, but in reality
    it can actually be just as hard as working outside the home. There are many
    unique challenges, especially when working at home while raising children. If
    women don’t prepare themselves, they can become discouraged and
    disheartened.

    Diana Ennen– One of
    the major challenges I see is losing belief in yourself that you can do it.
    That’s why I think a faith-based book will be so beneficial. Even when times get
    tough, you can rely on your faith to forge ahead.

     

    With the economy, do you believe it’s still a good time to
    start a business? Why?

    Jill Hart – I think
    it’s a better time than ever. The internet is so much more widely used than it
    was even nine years ago when I began my website. If people do their research and
    find a company that fits them as well as their budget this can be a great time
    to break into the work-at-home field.

    Diana Ennen
    Absolutely. In fact, I think there’s never been a better time. You might have to
    work a little harder, but it absolutely can be done. Plus, there are so many
    businesses who need us more than ever because of the economy. For example, with
    virtual assistants because businesses are downsizing they are seeking the help
    of a VA to help on an as needed basis.

     

    Your book is written from a Christian perspective? Tell us
    a little about that and how you feel that makes it so unique?

    Jill Hart – My faith
    is central to who I am and therefore central to my business. I began Christian
    Work at Home Moms because I wanted women to have a safe place where they could
    discuss not only business things, but also talk about an area that doesn’t get
    talked about a lot in business circles – how our faith affects our businesses.
    The book is written in a way that doesn’t hit anyone over the head with our
    faith, but it’s true to who we are and talks about things from the vantage point
    that we see life – through the lens of our faith.

    Diana Ennen – There
    are so many books out there today on starting a business. However, few have the
    Christian mom in mind. We provide a lot of scriptures and examples of how you
    can use your faith to help you. Our hope is that not only will your business
    thrive, but it might just give a little boost to your faith as well.


    Learn more about the book at Beacon
    Hill Press
    or SoYouWantToBeAWAHM.com.

    www.e-junkie.com/pamperry

    and see www.ardyssintl.blogspot.com

    The NEW Formula For Business Success By Guest Blogger Maria Simone

    Wednesday, May 27th, 2009

    Despite the economy, many people are pursuing their dreams and succeeding by playing with a new set of rules
    on-the-air-and-on-the-web

    In what looks like a scene from an old science fiction movie, many people appear to have stopped dead in their tracks when it comes to moving their business forward, paralyzed by fear and unable to take action. There are still others who have lost jobs in industries undergoing dramatic shifts yet they continue to pursue similar opportunities within the same industries, only to find out repeatedly that those once familiar opportunities just aren’t there anymore.

    Yet on the flip side, there are an equal number of people who appear to be thriving in this new economy, seemingly unaffected by the doom and gloom being reported. Why is this so?

    The rules are changing for entrepreneurs and small business owners and those who are embracing the new models and taking action are thriving. Here are some of the basic strategies:

    • Pursue your passion. It’s not just about making money anymore, it’s about doing something you love. Customers want authenticity and know that you have their best interest at heart at all times. This happens naturally when you’re being true to yourself. Additionally, coming from this place of high service leads to prosperity in business.

    •Build a support team. The “Lone Ranger” syndrome is not sexy anymore and could be a formula for disaster. Learn to ask for and RECEIVE support from those that have taken a similar journey. Allow Mentors to show you the ropes, open doors for you, inspire you and help you be accountable to yourself.

    •Create Multiple Revenue Streams. This is a time to stop trading time for dollars and start packaging your skills and talents to create products and services with varying price points. Maintain your premium price points and begin adding lower price point items or begin bundling services to provide additional value. Even Starbucks recently announced new price points and product combinations yet still maintains a high level of service and brand integrity.

    •Build a subscriber base. People are more likely to buy from those they have an existing relationship with. That’s difficult to do unless you have the opportunity to regularly communicate with a potential customer. It’s important that businesses take the time to collect basic contact information from everyone who crosses their path and use the latest technology tools that allow for regular follow up via phone, email or snail mail.

    •Collaborate with others for promotional purposes. The “dog-eat-dog” model of doing business has fallen by the wayside. Those who are succeeding are creating win-win opportunities for cross promotion and bundling of products and services. It’s crucial that we support each other by formulating ways to build value for our customers, endorse our colleagues, and tap into each other’s markets.

    •Incorporate Web 2.0 and Social Media strategies. If you haven’t tapped into this new paradigm or plan to, you’re absolutely missing the boat.  The power of this medium was evidenced during the last presidential campaign as Obama stunned McCain’s camp with his ability to quickly raise large sums of money, mobilize millions of volunteers and regularly get his message across to the masses. Social Networks such as Facebook and Twitter, in addition to some of the other Social Media tools, have made it virtually effortless to connect to potential customers, employers, as well as movers and shakers in your industry.  Large corporations have even tapped into this resource to track market changes and quickly survey customers so they are constantly staying ahead of the game. The barriers have come down and the playing field is more “even” online so what used to be considered an afterthought should now be at the forefront in any marketing plan.

    •Provide solutions to problems. It’s not just about selling more stuff. It’s important to regularly communicate with your market to truly understand what their immediate needs are and to then craft products and services that are true solutions to those needs. The more in alignment your business is with this philosophy, the more in demand you’ll be.

    •Automate your marketing platforms. There are a variety of methods you can employ to reach your market but whatever methods you employ, you want to systematize and automate your processes to allow you to reach the masses with increased frequency. More often than not, customers respond by making a purchase only after multiple encounters.

    •Celebritize yourself. Become an authority figure, the media “go-to” person and the face of your company. People connect with people, especially those who can quickly establish their credibility. There are a plethora of media opportunities for those who have a story to tell or an expertise to share.

    One of the most important things you can do as an entrepreneur is to give yourself permission to do your dream and realize that success is possible for anyone who allows it. Challenges are usually related to your own limiting beliefs that get in your way. Learn to break free of them by planning to succeed!

    About Maria Simone
    Maria Simone is an entrepreneur, speaker, author, conscious business “architect” and marketing expert who has been featured in the media for her expertise. She has helped thousands with the exact “next steps” they need to take to package their ideas, attract investors, develop a steady stream of customers and create revenue. Her book “Passion 2 Prosperity: Instant Ways To Profit From Your Skills and Talents”, with bonus gift offerings, is a how-to of setting this type of system up for yourself and can be found at www.passion2prosperitybook.com

    Hear the recent SYNERGY ENERGY SHOW where Maria Simone was a guest

    Click here to hear the interview!