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  • Archive for the ‘Online Tools’ Category

    Pam’s Tweets of the Week

    Thursday, August 30th, 2012


    pam perry social media swag pr coach

    Pam Perry, PR Coach

    listen to ‘PR 2.0 and Platform Building Bootcamp’ on Audioboo

    Social Media Day with Pam Perry #smday

    Friday, June 22nd, 2012

    social media pr solutionsLike us on Facebook

    Why is Social Media

    So Important?

    What is it and why should you get involved?

    Social media is the means by which people share thoughts,

    ideas, photos, videos and relationships online.

    It allows everyone the opportunity to contribute content.

    There are many tools people use to participate in social media

    including blogs and social networking sites such as Facebook,

    Twitter and LinkedIn.

    What was once a fad for teenagers has become the
    fastest growing segment of the online world.

    Social Media Swag with Pam Perry, Social Media Specialist & PR Coach
    Social Media Swag with Pam Perry, Social Media Specialist & PR Coach

    Millions of people are using the Web to reconnect with old friends,

    make new friends, research products and services, join fan clubs

    and become active in campaigns they feel passionate about.

    Social media is alive and not going away anytime soon.

    Communities are forming and discussions are happening

    whether you’re there or not.

    Seven out of 10 consumers have visited social media

    websites to get information, and nearly half (49%)

    of these consumers made a purchase decision

    based on what they gathered.

    It’s time YOU become an active participant.

    Here’s how:


    Pam Perry’s Laptop Workshop on Social Media Day, Sat., June 30
    Go here now:

    and get bonus gifts.

    Listen to this show:
    “You Need A Platform to Be Heard.

    Here’s How To Build One”
    by Pam Perry PR Coach on #BlogTalkRadio

    On Demand Podcast: Click and Listen

    social media pr solutions

    Facebook Success Summit 2011 featuring Mari Smith and others…

    Saturday, September 24th, 2011

    This summit offers the best Facebook marketing advice (from the biggest names in the industry).
    mari smith

    Discover how to quickly attract quality customers, build loyal fans and grow your revenue with Facebook.

    Social Media Examiner Presents Web’s Largest Fully Online Facebook Marketing Conference
    http://bit.ly/fbpamperry, my synergy link

    LIVE in PERSON Social Media Swag Seminar / Detroit

    Monday, May 2nd, 2011

    Social Media Swag with Pam Perry in 7 Steps

    Sunday, April 10th, 2011

    Social Media Marketing is the NEW and NOW method for generating buzz (and more business) through social networking and Web 2.0 websites.

    Do you feel confident in doing it?

    Do you have the “Swagger” to Attract a Tribe, Build a Brand, Close the Deal and Get The Money?

    It’s not rocket science – but it does take someone to show you how to do it RIGHT.  Without the hype. Without the Techy Talk and Geek Speak. Just someone to break it down for you so you can actually GET THIS THING moving –  so YOU CAN

    build your online brand to bring in business,

    get some videos up that will go viral,

    attract  “raving fans” on Facebook and Twitter and

    harness the secret power of Linkedin!

    For the past 5 years I spent thousands of dollars and thousands of hours figuring out the perfect social media system that I could use that would:
    Not require me to spend countless hours online

    Build a loyal email database and social media following

    Market my business and my brand to attract influential clients

    Create and market information products that sell very well on my website

    Use email and internet marketing techniques to bring in thousands of dollars per month
    And finally, get hundreds of thousands of monthly visitors to my websites and blogs who have interest in my services and products and ready to do business!

    Now, I’ve got it! I’ve got this all down to a complete set of strategies that work – and I want to share this information with you so you can be confident and get your social media SWAG on!

    You are invited to my Social Media Swag Seminar where you can learn my time-tested and proven Social Media System that I have used for many years.

    So get clicking. You are one click away from awesome.

    social media swag with pam perry, pr coach

    Blogging for Beginners Video Series

    Sunday, March 20th, 2011

    Do you desperately NEED A BLOG but you have NO CLUE how to Blog? Internet Entrepreneurs and Newbie Bloggers

    I’m sure you already know that having a blog is a big deal. As a work at home mom, I’ve been using my blog to market my business for years. Not only does my blog make me money, but it gets me publicity. I have gotten PR opportunities from big name companies like Disney and interview requests from talk show hosts and reporters for magazines like Essence and Black Enterprise (just to name a few).

    With over 8 years blogging experience and a growing list of popular blogs like SistaSense.com and the Black Parenting Blog, I know exactly what you need to know about starting and marketing your own blog online.

    Don’t spend hundreds or even thousands of dollars on a web designer!

    Technology has gotten ALOT easier for people who don’t like computers but need to know how to use them (lol). With just a few clicks, you can easily install and manage your own website. Plus, when you know how to BLOG you can make money setting up blogs for other people!

    I Know WordPress Looks  Scary… but it’s not.

    You no longer have to be afraid of using WordPress or creating your own blog. Let me show you how easy it is for you to setup and manage your own blog. I have created over 30 how-to video tutorials designed to show you the following:

    Module #1 Using WordPress
    Module #2 Marketing Tips for Bloggers
    Module #3 Branding Your Business Via Your Blog
    Module #4 Social Media Marketing & Your Blog
    Module #5 Blogging for Profit

    Plus Bonus Material

    Bonus Module #6 Blogging Tips and Tools
    Bonus PHP Script My Banner Rotator Script
    3 Bonus eBooks Selling Adspace Online, Web Tools for Entrepreneurs, and Turning Your Niche into a Network

    Get Instant Access to the Blogging for Beginners Video Tutorials Online

    This Digital Bundle includes:

    • Access to 30+ Video Tutorials Viewable Online [High Speed Connection Required]
    • 7 Day eCourse: How to Create an Information Website for Profit
    • 3 eBooks for Blogging Beginners
    • Recommended Resources for Bloggers
    • My Banner Rotator PHP Script

    Price: $149 | Value: $349 | You Save: $200

    Click here to visit LaShanda Henry.

    Click here to get your blog videos: Get clicking in 2011!

    Blog on! Get your Social Media SWAG!

    Look out for the upcoming book: The  Swag of Social Media Marketing with Pam Perry, LaShanda Henry, Karen Taylor Bass, MelindaEmerson and Sylvia Hubbard in 2011!

    pam perrywww.pamperrypr.com

    Visit www.PamPerryOnlinePR.com for PR and marketing tools for authors!

    Shine online and brand like a superstar!

    Monday, January 24th, 2011

    shine online with pam perry pr

    BLOGGING Secrets Revealed: Exposing “light” on the internet! PLR

    Content is king on the internet. But you don’t have time to create it?  Watch or read about ways to use Easy PLR in your business, on your blog or website. PLR is a tip from Pam Perry, YOUR PR Coach.

    Go to EasyPLR.com to make your life easier!


    Content is always in high demand. Right now the focus seems to be on Private Label Rights (or PLR) articles. PLR articles are pre-written and sold in packages to online businesses looking for content. The big selling points of PLR articles are that you may edit the articles and that there is no author bio required (so they don’t have any outbound links).

    Compare PLR articles to free reprint articles. Free reprint articles from places like EzineArticles.com or freeaffiliatearticles.com are written by people who have something they’d like to share. (Or, they are sometimes written by people just publishing junk, in the hopes that they’ll get some incoming links. But, good article directories will delete those, so we’ll focus on the good ones here.)

    So, which is better? Honestly, each has its place. Sometimes you’ll find an excellent free reprint article that you’ll want to share with your readers and you won’t mind a bit having an outbound link, especially if there is an affiliate program associated with it. The free reprint article added value to your readers, and you didn’t have to write the article. That’s what free reprint articles are all about.

    Other times you’ll already have an idea in mind for a topic and you’ll just want a boost getting that section of your website done. If you run across a high quality PLR package on that niche, you’re set to go.

    So, how do you know which PLR service or membership to choose?

    Here are some guidelines to follow:

    1. Some PLR sites offer a monthly membership where you receive a grab-bag of articles – on any topic. If you already know what you need, this may be a waste of money. Other PLR sites will list topics and you can buy the articles in a shopping cart. That ensures you receive the articles you need when you need them.

    2. Are the articles written by professional writers with experience? Or are they outsourced to the cheapest overseas help they can find – no matter the quality? If the articles are going to be a reflection of your business, you’ll want to ensure that the articles are well-written.

    3. Who’s running this thing? Is the PLR site run by someone who knows about content or someone who thinks they can ride the content wave and make a quick buck? Make sure you’re hitching your wagon to someone who knows what they’re doing.

    Those are just a few tips to keep you from wasting money on a PLR site that you can’t use. Continue to use free reprint articles, but look into PLR articles as well. They can both benefit your website and your business.

    Nicole Dean is the co-owner of http://www.EasyPLR.com – where you’ll find high-quality PLR articles sold in very limited quantities.

    Here’s a free PLR Ebook: Click here

    The Pam Perry socialmedia Daily

    Friday, January 14th, 2011
    inc.com – Keeping your trademark safe from infringement requires a consistent offense and a sturdy defense. Experts explain how to master both. Protecting your trademark is like managing a winning sports tea…
    Make your mark – and protect it! How to Protect Your Trademark From Infringement. http://ow.ly/3E4hz
    active.com – Offer brought to you by Active.com – $20 for a FuelBelt Helium H20 ($40 Value) To view this offer in a browser, click here. More About this Schwaggle Ready to get back in shape for 2011? Set a goal…
    Hey running/triathlon buddies: Half off a fuel belt. http://bit.ly/hhVy5d You’re welcome. :)
    seomoz.org – This post is primarily a beginning guide to doing volunteer search engine marketing for nonprofit organizations based on my experience, but it is also an effort to convince more companies to donate…
    The Power Of Volunteer Search Marketing – http://seomz.me/goz6T0 – from @KeenanSteel – New on YOUmoz!

    My twitter round up




    The Video

    Facebook wall Posts & Podcasts from Pam Perry, PR Coach

    Tuesday, November 16th, 2010

    pam perry synergy energy show

    Listen to these podcasts and get a glimpse of what you’ll get in the Strategy sessions (PAM PERRY UNIVERSITY) tailored to YOU: http://itunes.apple.com/us/podcast/pam-perry-pr-coach-blog-talk/id302291002

    How to monetize Facebook? Even if you Hate Facebook (Video)

    Wednesday, October 20th, 2010

    Time to get with the program!

    Hey Super Star!

    I’m sure you’ve heard of the website, Facebook.

    I’m also sure you’ve had SOMEONE out there say to you, “Go get on Facebook… start marketing on Facebook!”

    And then you go to Facebook and create your profile…

    And now what?!?

    How in the world can you leverage Facebook into a relationship building, trust acquiring, cash-cow producing slot-machine that will work for you 24×7?

    Well, I’m so glad you’ve asked because I want to share my BUZZ building secret!

    Watch and learn as a 22yr old kid shows you EVERY trick inside Facebook that will assist you in building YOUR empire!


    Not only that… but this should NOT take you more then 30 minutes a day… And the coolest part is that there are no limitations with Facebook… Its currently the second MOST visited site in the world with MILLIONS of people to connect with who are out there looking for YOU. SO GET OUT THERE!

    Depending on how badly you want results, Facebook could become a HUGE part of your marketing arsenal that generates TONS OF TRAFFIC (prospects) PER DAY and for F*R*E*E!

    Get free training. Go to: http://bit.ly/facebookbuzzbuilding

    Pam Perry, PR coach & Social Media Expert

    Join my page: http://www.facebook.com/pamperryfanpage

    and follow me on twitter: http://www.twitter.com/pamperry

    read the new blog

    and http://www.christianbookbuzzonline.com/ (want to guest blog? – comment and show me you got the idea)

    P.S. The next PR Boot Camp starts in a few weeks. Strap up your boots and get with the program. Weekly PR Tips & Branding Video to come – Watch your email! www.pamperryonlinepr.com

    http://www.ministrymarketingsolutionsblog.com/ (and read the articles)

    How to use blogs to build your brand and promote your book

    Tuesday, October 12th, 2010

    What does RE-Branding Look Like for a Publicist? PR 2.0 Style

    Wednesday, July 14th, 2010

    Ten-Year-Old Public Relations Firm Reinvents to PR 2.0

    Ministry Marketing Solutions Chief Visionary, Pam Perry leads firm delivering Online Branding, Viral Videos, Digital Marketing, Virtual Assistance and More to Authors, Nonprofits and Entrepreneurs
    Pam Perry, PR Coach & Social Media Strategist  (www.pamperrypr.com)

    Pam Perry, PR Coach & Social Media Strategist (www.pamperrypr.com)


    PRLog (Press Release) –  Reinvention. Reposition. Rebranding. This is what Pam Perry, the chief visionary of the 10-year-old Ministry Marketing Solutions Inc has done.

    The award-winning PR coach has kicked the company into another gear by developing a full selection of social media services for authors, organizations and small businesses.

    “I want to position my clients to superstar success – like a rock star! The way to help them achieve major visibility, more credibility and high marketability is to leverage the internet and ‘crush it’ with social media marketing,” said Perry. “We have kicked it up a notch – and ready to rock and roll.”

    Perry and her virtual team at Ministry Marketing Solutions Inc. work with Sports & Entertainment Executives, like Max Siegel and business organizations like Michigan Minority Supplier Development and Detroit Black Expo plus coaches scores of best-selling authors.

    She is often called on to speak at conferences on marketing and social media from as far as San Juan, Puerto Rico to Houston. This October she will be one of the panelists at prestigious Blogalious Conference at the Ritz Carlton in Miami.

    One can Google Pam Perry and find online comments from clients raving about her creativity and connectivity. “Pam is a wonderful publicist! She worked her socks off to promote my book: How Strong Women Pray.  She knows the book industry, does creative things, and helps you to leverage your own contacts and assets. She also is on the cutting edge of using the internet to get people talking about you and your book,” said author Bonnie St. John.

    The MMS client was featured in Essence, Ebony and in O Magazine as well as premiere online media publications and on many broadcast stations.

    The Detroit Free Press called Perry  “a marketing whiz on an almost immortal mission.” Publishers Weekly called her a “PR Guru.” She is also an Emmy award-winning TV producer and internet radio host of Chocolate Pages where she has interviewed celebrities like Rev. Run, Yolanda Adams, Kirk Franklin and Demond Wilson.

    Her passion for networking and social media has led her to also produce and host two weekly online business shows: Diverse Business and Synergy Energy on Blogtalk radio. And she pens social media columns for Gospel Today and the Detroit Nonprofit Examiner.com and plus publishes numerous blogs and ezines on internet marketing.

    Perry’s public relations firm began to “rebrand” about five years ago when she started her first blog. Seeing the power in Web 2.0 technology, she now has personal “PR 2.0” network of tens of thousands of followers on Facebook, Twitter, Myspace, Linkedin and Youtube.

    This allows her to get the messages out about  clients quickly, easily and more  inexpensively than traditional media methods. “Brand building is about being consistent and connecting with the right audience often – social media marketing allows this and we have been able to build powerful brand recognition for clients,” said Perry.

    The Ministry Marketing Solutions Inc. team provides clients with overall branding which includes blog site development, email marketing, article marketing, online videos, podcasting, social media management, PR coaching, virtual assistance, keyword research and other traffic building techniques.

    Perry understands how to build powerful brands and teaches the online secrets to her customers’ in short easy sessions that would normally take months to learn.  “Simplicity is the key, said Perry. “As a baby-boomer, I know that the internet can be scary because it changes so rapidly– but when I teach clients – I make it fun – and they learn to build their own online networks to reach their marketing results.”

    # # #

    Ministry Marketing Solutions Inc., founded in 2000, is an online branding and social media agency that provides services for best-selling authors, nonprofit organizations and entrepreneurs. For more information, www.ministrymarketingsolutions.com or call 248.426-2300.

    — end —     Visit Press Room

    Nine Tips For Using Twitter to Create a Buzz For Your Business (or book)

    Wednesday, June 30th, 2010

    I am often asked by small business owners and entrepreneurs if they should be using Twitter for their business. They seldom like my answer, mainly because I respond with a series of questions.


    “What is your goal for using social media?”
    “Who are you trying to reach?”
    “How much time are you willing to spend each day on social media?”
    “Do you want to use Twitter, or feel like you ‘should’ use Twitter?”
    “Are you willing to get out of your comfort zone and make a commitment?”

    Until these questions can be answered, Twitter and other social media sites would be a waste of time. Chances are, the business owner would get frustrated with the results because of unrealistic expectations, and give up, but not after spending countless hours online without a clear voice or message to promote about themselves or their business. Sometimes sending mixed signals is worse than being silent, and the same holds true when entering the world of social media.

    For businesses that are ready to make the commitment to social media, Twitter is a great tool for quickly sharing information, gathering real-time feedback and establishing relationships and building a buzz.

    A recent study by Chadwick Martin Bailey and Imoderate Technologies found 67 percent of Twitter followers are more likely to buy at least one brand since becoming a follower and 79 percent of followers are more likely to recommend at least one brand since becoming a follower.

    The study also found Twitter followers want to be “Brand Insiders,” with “to receive discounts and promotions” and “to be the first to know information about the brand” as the primary reasons they follow a brand on Twitter.

    Followers have shown their loyalty and willingness to spread the word about your business, so it makes sense they want to be rewarded for their support. Who doesn’t want to be considered an insider, receive preferential treatment or save money?

    Here are some tips for using Twitter to

    create a buzz for your business (or book):

    1. Offer inside scoops, special, discounts, coupons and other incentives exclusively to you followers
    2. Ask for help or ideas
    3. Solicit ideas or solutions to challenges
    4. Publish solutions, useful tips and fun facts
    5. Comment and retweet to recognize and acknowledge followers
    6. Answer tweets, but resist the urge to sell
    7. Participate in conversations
    8. Thank people for following
    9. Join Twitter chats to be seen as a leader in your field and learn from other experts

    Incorporating just a few of these tips will greatly increase the amount of buzz generated about your business. Just remember to be consistent and have patience. Most of all, be yourself and have fun.

    (c) 2010 Kristina Shands and Authentic Communications

    Kristina Shands is the owner of Authentic Communications, a communications and marketing firm specializing in telling stories that move people to action. Authentic Communications collaborates with small businesses and entrepreneurs to spark interest, create a buzz, build connections, increase loyalty and inspire action in order to attract new clients and increase visibility. Download a special report, “Six Questions to Develop Your Business Story (and set yourself apart from the crowd),” at http://authentic-communications.com. Contact Kristina at kristina@authentic-communications.com and follow her on Twitter (@authenticbuzz).

    Hear the new radio spot: http://synergyenergy.posterous.com/

    Join our Facebook page too! facebook.com/nationalchrstianwritersconference

    4 Ways to Make Profit With Press Releases

    Wednesday, February 10th, 2010
    Christian PR

    Get the PR you Deserve! Market the Message!

    Millions of people log on to the internet daily. The internet has become a big market for products and services. In addition, as you know, marketing your product or service anywhere needs promotion because you need to make your presence felt to consumers.

    Writing press releases is one of the most important ways to promote your website over the internet. Writing press releases frequently will attract web traffic to your site.

    Press releases are an essential part of advertising and promoting your campaigns online, and hence writing an effective press release, which is newsworthy, and attention grabbing is very important. Simply writing the PR does not help your purpose. It needs to be well complemented with proper use, to get the most effective result.

    * Your PR needs to stand out so that the media and or consumer will see that it is newsworthy and it is something they want to explore of purchase.
    * The more people want to read your PR, the more advertising you will be getting online. Your Christian-PR news release is like a “virtual sales brochure” that can attract potential customers. Hence, the body of the PR should be factual and informative, giving the readers like bloggers, the consumer and media a reason to read your press release.

    * After identifying your target audience, you should write your PR keeping in mind the maturity level and the attitude of your audience. Write more versions of the same press release to cater to the different fragments of your objective market.

    * The titles of your press release acts like a door bell, it should attract attention.

    PR is one of the most important tools of advertising over internet.

    However, if the above tips are kept in mind while writing it, you can write an effective and newsworthy PR, which in turn will help you make profit.

    Get started TODAY!

    Hear Pam Perry's Show and get PR Tips weekly



    to hear live tips and PR Coaching from Pam Perry

    Christian-PR | P.O. Box 4172 | Houston | TX | 77210

    Ministry Marketing with Pam Perry teaching internet marketing and online buzz

    Wednesday, December 23rd, 2009

    Online Marketing for Ministries and Christian Authors
    Also visit: bit.ly/ministryvideos

    Branding Super Star Call with Pam Perry & Cedrick Harris

    Tuesday, December 1st, 2009
    Having trouble viewing this email? Click here
    Hello there my friend.

    Everyone seems to be looking for another stream of income because certain “brooks” have dried up!  
    Well, Ministry Marketing Solutions is about that – providing solutions!  
    This Thursday, Dec. 3, from 9 pm to 10 pm EST, I will be hosting a teleseminar with “Mega Branding Super Star,” Cedrick Harris. 


    Topic:  “How to Succeed in Network Marketing with Personal Branding & Attraction Marketing” 
     Cedrick Harris
    This is a complimentary call, holding nothing back. Cedrick Harris is going to bring it!
    Cedrick has coached thousands of people to success and has amassed a yearly seven-figure income over the past 3 1/2 years online. 
    He is an internet marketer, affiliate marketer, network marketing super star – and we are joining forces to give you the stepping stones to success too!
    This call will give you a jump start on how to Brand YOUR Best Life. The marketing system we’ll be sharing with you is proven – and it works. I’m a witness!
    If you are more than just curious about making serious money online using a proven internet marketing system, don’t miss this call!
    Here’s the number to call on Thursday:
    Passcode: 528281
    Can’t make it or want to get the replay number? Register here: http://www.brandingsuperstar.com


    Many people say that we could charge $200 for this material, but you get it as a “thank you” for being one of my faithful readers.  I want you to Brand like a super star!

    Pam Perry, YOUR PR Coach helping you to brand your best life!
    Ministry Marketing Solutions, Inc.  

    P.S. I will also be interviewing the Social Media Sista/WebTech Girl Lashanda Henry on The Synergy Energy show. Tune in on Wednesday, Dec. 2 at Noon EST. She knows her stuff! This is like a preview call for the Branding Secrets Teleseminar on Tuesday, Dec. 15 that I’ll be doing. Check it out (it’s a podcast too)    http://www.blogtalkradio.com/ministrymarketingsolutions
    P.P.S. Early Bird
    Register for the Social Media Marketing Teleseminar “Branding Secrets” Teleseminar by Saturday, Dec. 5, 2009 and get FREE 15 min. personal consultation with me. Limited to the first 10 registered only. Go to: http://www.PamPerry.EventBrite.com
    I have a face book fan page!
    You can look me up and be a fan here.  


    Want More Publicity? Need social media mentoring?

    Monday, October 26th, 2009

    Missed the Social Media Boot Camp?
    Well, you can get the digital product..

    PR Boot Camp ONLINE – PR 2.0

    Click and get all the information you need to market
    your book, brand your ministry and promote your platform online.

    PR Boot Camp Kit

    Hey Future Best Seller!
    Would you like to get a whole lot more national

    publicity and promotional exposure for what you do?

    Want to be written-up in more magazines, newspapers
    and interviewed on top radio/TV shows?

    How about getting lots of other people to eagerly
    promote your book, product or service?

    If you answered ‘yes’ to any of those questions, I’d
    like to invite you to a free telephone seminar my
    friend Steve Harrison is offering this Tuesday,
    October 27th where you’ll learn practical strategies
    you can use to promote almost any book, product,
    business or service.

    To reserve your spot on this free 75-minute teleseminar
    – which I’m offering at your choice of two time slots
    on Tuesday (10/27): either 2:00 pm Eastern (11:00 am Pacific)
    OR 7:00 pm Eastern (4:00 pm Pacific)
    — go here now:
    FREE PR Call!
    Here’s some of what you’ll learn on Tuesday’s call:
    * Why conventional press releases are not always
    the best way to contact journalists and what to
    send instead.

    * What a Good Morning America producer told Steve
    is the absolute best way to pitch his show — something
    very few publicity-seekers do but dramatically
    increases your chances of getting booked.

    * Understanding the mindset of journalists and
    producers and how it differs by type of media outlet.
    * The surprisingly simple strategy a former Oprah
    guest booker told Steve everyone should use when
    pitching the show.

    * Five proven ways to create a compelling publicity
    “hook” or angle.

    * How to get other people to promote your book,
    products and services.

    * What you should never wear on a TV show.
    * Some simple non-publicity strategies you can use to
    get the word out.

    * Book not out yet?  You’ll learn some tricks for how
    to structure your book so it’ll be a whole lot easier
    to get publicity and promotional exposure.

    * Three keys to maximizing sales from on-air interviews.
    Go here now to register for Tuesday’s call:

    Get the Pam Perry PR Boot Camp Kit at the PR PRO Shop:
    P.S. If you’re a Christian author and want hands on training. Go to
    www.PRBootCampOnline.eventbrite.com for Online coaching!

    pr boot camp

    How to Brand YOUR Book. Help is here

    Sunday, September 27th, 2009

    The “new” economy is online – learn how to work it!
    synergy energy pam perry

    Detroit, Mich. (September 2009) —  In this challenging economy, people have noticed the world is quickly changing from the industrial to the technical industry. This means people are moving from manufacturing work, which was popular throughout 1990’s, to the ever-growing world of the internet.

    Why? Because the internet is the largest market place in the world, with billions of buyers and sellers all coming together to exchange goods and services for cold-hard cash. And, if you’re not capitalizing on the internet…you will be left behind!

    People are earning from hundred to thousands of dollars a month via the web – using automated systems. “The money is NOT automatic, but if your system is automated – the money will come. It takes time to get there but once the you know what you’re doing online and your systems are in place it can happen,” said Detroiter Ralph Claxton, who is the founder of Tech Club CPR (www.techclubcpr.com),  an internet coaching and training organization located online.

    Claxton’s Michigan partner, Pam Perry, of Farmington, is the chief visionary of Ministry Marketing Solutions, Inc.  She is a publicist turned social media marketing expert.  The two met online early this year via a mutual twitter friend and have been tweeting, blogging and podcasting ever since.

    Claxton and Perry spent thousands of dollars on internet training over the past few years. They each clunked down almost $20,000 in live seminars, online courses, books, teleseminars, e-courses, home study courses and personal coaching from the “masters” of internet marketing.

    Now, the two internet marketing mavens have come together to help other entrepreneurs and authors make money online – without spending an arm and leg.

    On Saturday, October 17 from 10 am-4pm (Sweetest Day in Michigan), The Tech Club CPR will host a sweet deal for those who are serious about making money online leveraging social media.

    Authors, entrepreneurs or those just looking for an additional revenue stream can come to the “boot camp” at the Courtyard Livonia, 17200 N Laurel Park Drive in Livonia, Michigan near Laurel Park Mall.

    “Because we get calls all the time from people who want to learn how we do what we do, we wanted to share our resources, experiences and give them an up-close and personal event to show what we do behind the scenes. Our mission is to help people crack the internet code,” said Perry.

    The Tech CPR Boot Campis basic training for people who are comfortable with the internet but find it hard to really leverage it to make money online, brand themselves and keep up with all the new social media tools. “If you can log on, browse, click, drag and drop online, we can help you get to the next level,” said Claxton.

    Claxton and Perry will provide hands-on internet training so that everyone will leave with knowledge of how to play the game of Social Networking.

    Those who attend the Tech Club CPR will discover….
    ·        How to master every technique needed to become an advanced internet marketing money-making machine.
    ·        All the tricks, tips, and secret techniques used to easily navigate the internet like a pro.
    ·        How to use Social Networking to earn a hefty income with popular sites such as Twitter and Facebook.
    ·        How to build a stable online business just by following along with a few video tutorials.
    ·        How to Use YouTube, Google, Ning and other sources to increase traffic to your blogs or affiliate links
    ·        How to Utilize CPA networks, Clickbank, Commission-Junction and E-Junkie to maximum effect

    This Boot Camp is different from others because people will get personal attention that will cater to those from beginner to the advanced level. “Without all the techno-speak,” added Perry.

    “All the other courses were too techy and made me feel intimidated. We won’t do. I personally want to help people avoid costly mistakes I made when attending over-priced seminars that left me with more questions than answers.  Me and Ralph want everyone to leave our boot camp ready to go get paid without having had to pay an arm and a leg.”

    Added Claxton, “the last event we did in Farmington Hills,  people walked away feeling empowered. They had their ‘aha’ moments – and we still get tons of testimonials,” said Claxton.

    To see the videos of some of the testimonials and more details, go to: www.TechClubCPR.com.

    For more information on early bird registration for the boot camp event on Sat, Oct. 17, go to Tech Club CPR website or contact Pam Perry via info(at)ministrymarketingsolutions.com.

    Brand YOUR Best Life!

    here interviews at: www.blogtalkradio.com/ministrymarketingsolutions

    Also, ask about Ministry Marketing Solutions Inc. monthly Teleseminars, Webinars, Home Study Courses, bootcamps and online forums, blogs and podcasts.

    Also get the Christian Writers Market Guide available from www.e-junkie.com/pamperry (The tool every Christian Writer Should have)

    Visit the PR PRO Shop at www.e-junkie.com/pamperry get free stuff there too.



    Hold you accountable. It’s too easy to neglect or postpone tasks critical to the sales and marketing of your book.  I require a commitment from you to buckle down and get them done.

    Develop and refine your ideas…make a plan. You have great ideas. Some are easy to put into practice and others need refinement. I have a working knowledge of hundreds of PR strategies and marketing know-hows to adapt to your book.  Come away with a workable plan that fits your schedule and budget!

    Share a wealth of PR strategies and secrets. When you’ve just “run out of ideas” on how to market and sell your book, I will educate you in the industry and PR principles you’ll use to get results.

    Provide you with the contacts you need. When you need contacts or resources for the marketing of your book, I have an extensive network of media and publishing industry contacts and know where to find the information.

    Give you perspective from the outside looking in. It’s possible to lose the ability to “see the forest for the trees” once your book is published and ready for sale. I am there to take a fresh look, knowing what to look for, seeing the market potential and providing you the accurate, frank and honest feedback that you need to be a success.

    Go to: www.prbootcamponline.eventbrite.com for next teleclasses (Oct. 20)

    Need help to get started with branding yourself “online” too – don’t know where to start? Start here… www.prbootcamponline.eventbrite.com & www.techclubcpr.com

    8 Points Online Marketing Plan for Authors

    Friday, August 28th, 2009
    book promotion with pam perry

    book promotion with pam perry

    This is from my PR friend and colleague, Dee Stewart. We were both participants in SORMAG’s online conference.  This is her “discussion” from the conference on the SORMAG blog.

    I want to talk to you about a specialized marketing form that has fast become the choice for publishing houses, online marketing.

    If you are an author with a contract, then you know most midlist authors and below are no longer receiving marketing support by way of product placement, instore events, book tours, and book promo items.

    Instead publishing houses are devoting a bulk of the author’s designated marketing dollars to online campaigns. And since I’ve talked about book marketing plans all year, I decided to switch the game up.

    I want to help you create an online marketing campaign that will help you meet and galvanize your ideal readers.

    Imagine as an author your day consists of writing great stories you know your readers will love, then meeting these readers to fellowship with you about your story and why they love them. Isn’t that a sweet dream? In life coaching terms we call that place- operating in your sweet spot.

    Online Marketing—if you plan your efforts well—is the best tool to get you to that sweet spot faster than any other opportunity out there. It is why your publishing houses are using it, as well as the face that it is a more affordable alternative to traditional advertising.

    Today’s session I will share basic online marketing planning tips, techniques and tricks to help you galvanize your readership. If you have further questions, you can leave a comment at the end of the post or email me at deegospelpr at gmail dot com.

    Let’s begin by defining Online Marketing.

    Marketing– is a practiced science, the ongoing process to identify, anticipate, supply and satisfy your ideal client.

    Book Marketing is the ongoing processes to identify, anticipate, supply and satisfy your ideal clients( readers, your distributors, your publishing house, bookstores.)

    Online Book Marketing: is the ongoing processes to identify, anticipate, supply and satisfy your ideal client by using online tools. It is an extension of your overall book marketing campaign.

    Let me repeat: Online Book Marketing is an extension of your overall book marketing toolbox. Do not stop your other marketing efforts!

    Now I will introduce you to seven basic online marketing tools and how to prepare a strategy to use them.

    The 8 Point Online Marketing Toolbox

    1. Email Marketing
    2. Blogging, including Podcasting, Vlogging & Microblogging
    3. Social Media Design
    4. Forum Building
    5. Online Advertising
    6. Online PR
    7. Social Bookmarking

    A more detailed look:

    Email Marketing: Email marketing is a public relations, customer relations management, direct mailing Trifecta (PR/CRM/DM.) You can participate in three marketing processes at once. What’s very good about email marketing is that your direct mailing efforts have a better return on investment(ROI) when you couple it with a client connection piece—consistent, compelling and strategic email placements to your ideal readers.

    Blogging: Online Journaling (blogging) Many authors blog to share their writing life with their readers. Blogging can be used for various reasons:

    · To serve as an online hub for your fanbase
    · To serve as your newsletter content builder
    · To promote your next event
    · To attract event planners and bookclubs
    · To serve as an online bookstore
    · To serve as an online press room
    · To attract agents and editors
    · To create another source of writing revenue
    · To host an online blogtour
    · To podcast your book
    · To videocast(vlog) your book

    The key to blogging is commitment, consistence and content. Join me in September for 30 Days to Build a Better Book Blog at http://www.christianfiction.blogspot.com

    Social Media Design: Despite the contrary authors should have a strategy and design in place when you are online. This design consists of scheduling, tooling, and driving readers from event to event. Tools like brightkite, eventbrite, igoogle, ping.fm, and squidoo helps you create almost an online (ro)bot of you, whereby you are promoting yourself 24-7 streaming and responding to your ideal readers and clients in real time. The top social media building blocks for authors are:

    · Twitter
    · Facebook
    · Amazon Author Pages
    · Eventbrite
    · BrightKite
    · Skype
    · FriendFeed
    · LiveStream
    · YouTube
    · BlogTalkRadio
    · TalkShoe
    · MySpace
    · GoodReads
    · LibraryThing
    · Flickr

    Forum Building: Fan bases grow exponentially when they form a community. The Twilight Moms Club on Mommy Blogger is a huge community that talks about the series, meet regularly and host charity events. If you’re operating in your sweet spot your fans will come together and create a fun and exciting community for you as well. The best way to do that is through forum building. Couple your email campaign with a forum to continue conversations in and you have a winning combination. A great example of a blog that created a community with a forum is Faith*in*Fiction. Bethany House Editor David Long created the blog to start a conversation about compelling Christian novels. It is the catalyst for The Christian Fiction Blog Alliance, Relief Journal, First Wildcard Blog Tours, and over 150 Christian book review blogs.

    The top forum building sites for authors are:

    · Ning
    · Facebook Groups
    · Twitter Groups
    · GoodReads Groups
    · Utterli Groups
    · MySpace Book Groups
    · Shelfari Groups
    · YahooGroups
    · Blogger Fan Groups

    Online Advertising – paid for placement. Examples of book ads are (ads in print & online publications, radio, internet or network television, blogs, etc.) Its goal is immediate promotional impact and short lived. It’s results can be measured via survey, tracking backlinks and sneeze page hits. It is the most expensive form of marketing. When you create your plan it is imperative to use online ads to promote your next event or next title, and most effective when creating and implementing book launch strategy. Where can you find online advertise placements?

    · Online Mags like SORMAG
    · Blogs like Christian Fiction Blog
    · You can submit ads/drops to online radio shows like Media Candy www.blogtalkradio.com/mediacandy
    · Social Media Sites like Facebook Ads
    · Internet TV Shows like Faithful Folios on LiveStream
    · Eblast services like GoodGirlBookClub. Make sure to include in your plan to purchase eblast service from a local service, a genre specific service, a national magazine.
    · Link Ads in online newsletters like Dee’s Goody Mail
    · Book Trailers on DeeGospel on YouTube
    · Sponsoring online events like SORMAG Online Conference
    · Paying for a Blog Tour through Ty Moody Creations
    · Ad placements on Literary Sites like Booktour.com

    Online Public Relations & CRM – the activity to create opportunities to build relationships with your readers gatekeepers and to promote your service, product and brand. It is not a guaranteed sale, cannot be measured short-term, but affects are longer and more lasting than advertising. Customer Relations Management (CRM) is tied to PR, because PR also handles crisis management and customer feedback and retention. Online PR & CRM activities are:

    Online Book Tours like CFBA
    Online Audio Interviews like From Cover to Cover Literary Talk Show
    Online Book club meetings using SKYPE or Mogalus
    Book review placements on Christian Fiction Blog or RAWSISTAZ
    Online mag interview opps like Victorious Living
    Radio opps like Ella Curry’s BAN
    Speaking opps like Nia Promotions’ Online Teleseminars
    Online Parties via Twitter and Facebook and BrightKite

    Social BookMarking– social bookmarking is a referral activity for bloggers. Blog readers find a great service or read and the refer what they like through social bookmarking sites like:

    · Dig
    · Mahalo
    · StumbledUpon
    · Delicious
    · Librarything
    · Facebook
    · BookTour

    Become very familiar with this tool and implore your readers to do the same.

    Direct Selling – your website or blog is the lifeblood of your online presence. Moreover you can create a buyer’s page to navigate readers to direct selling. It is best practice to provide your local booksense tour, an online bookstore and an affiliate link with either Amazon, Borders or Faithpoint. To be able to watch the activity from your site setup a google analytics account and put the code inside or have your website designer place the code and provide monthly reports about your site’s activity. On that site make sure you have both audio and visual components of who you are and your book, preferably, you the author.

    In short, let me share what these services should do for you. Online Marketing – is not the same as CRM, although social networking is a tool for both CRM, publicity, advertising, direct sales, and direct mailing. Online Marketing is using the 4ps of marketing process online.

    Identify readers with online research using SMS, bookmarking, blogging, podcasting, polling.

    Anticipating reader needs via polling, forum building, e-newsletter campaign strategy
    Supply readers by introducing your answer to their wants and needs by creating an effective product launch strategy using online hubs, blogs and supplying online snippets in audio, video and print forms via viral sms like Twitter, Facebook, MySpace, Viddler, YouTube, UStream, Skype, Utterz

    Satisfy readers by enabling your book e-reader capable with ebooks and sony reader and Kindle Ready.

    Dee Stewart is a writing diva mother, publicist, inspirational book reviewer for Romantic Times Magazine, Atlanta Satellite Bookseller for Mocha Readers Bookstores, and owner of Christian Fiction Blog(www.christianfiction.blogspot.com) and The Christian Fiction Network(christianfiction.ning.com). Her writings have appeared in: Spirit Led Woman, Gospel Today, Good Girl Book Club, The Dabbling Mum, Atlanta Christian Family, Mosaic Literary, Precious Times, Vertical Fix just a few. She will be featured in SistahFaith Anthology(Simon & Schuster, Feb. 2010.) Follow her on Twitter at @DeeGospel. Or visit my site at http://www.deestewart.com or on Facebook at www.facebook.com/dee.stewart

    “This fall I will be hosting a six week Media Candy book marketing session for a very affordable rate. Let me know if you are interested in more details. Also in the fall my site www.deegospelpr.com will become a membership site, whereby you can download free reports, ebooks, tip sheets, bookclub contact info, participate in some of my free teleseminars, podcasts receive discounts for group coaching and marketing products, literary agents accepting submissions, book festival panel speaking opps, an invitation to apply to become a speaker’s bureau member, and much more more for a low fee of $25 a month.

    Also see: www.e-junkie.com/pamperry for FREE Ebook & PR materials (cds, books, etc)

    Hate YOUR website? Get a makeover!

    Wednesday, June 24th, 2009

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