Postcards and Bookmarks as Marketing Pieces
Thursday, August 20th, 2009
I was a guest on Yvonne Perry’s podcast, and I just love her blog. She is a great PR colleague and resource.
Here she writes about marketing promo pieces! Yaay!
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Postcards and bookmarks are a handy tool for giving people information about your book using as few words as possible. They may be used as handouts at speaking engagements and book signings, or as giveaways with the purchase of your book. You can include one in the correspondence you have with clients, friends, or co-workers. I have even enclosed them with my bill payment. After all, someone has to open the envelope to log in your payment, which means a connection with a potential reader.
As a marketing piece for a book, the postcard or bookmark should have these items:
· Your book cover photo
· Book title
· Author’s name
· Very brief book synopsis
· URL to purchase
If you have enough space in the layout, you can add an endorsement from a celebrity (if you were fortunate enough to garner such an endorsement), or someone who is well-known as an expert in the topic of your book. If you don’t have an endorsement that carries clout, pull something from your best book review and use it as an excerpt. Be sure to give credit to the person who gave you the endorsement or wrote your book review.
Once you’ve got an idea of what you want to include on the bookmark or postcard, you’ll need to find someone to design and print them for you. If you design them yourself, you can take them to Kinko’s or your local printer. Call first to get their upload specifications. Some will accept an MS Word document, but others prefer a PDF and will charge an extra fee to open a Word document.
There are plenty of companies online that can design and print the cards at an affordable price. I’ve made a list of places to get the bookmarks or postcards printed. This came from a social networking site where several folks chimed in.
One person was very pleased with the results when they used http://www.48hourprint.com/ and stated that she found their prices to be the most reasonable; they shipped quickly and the quality was very good.
http://www.earthlycharms.com/ has author-related items. They also have stickers that read Autographed Copy, Local Author, or Award Winning Author.
I’ve personally used http://www.vistaprint.com/ for business cards, postcards, tee-shirts, and check printing. Use their designs or upload your logo to create your own design. This company offers several other promotional items free with purchase. I’ve been pleased with the quality of their products and their customer service.
PS Print http://www.psprint.com/ has several promotional items as well as postcards. Even though I haven’t used this company, others in my network report they have quality service and reasonable pricing. A bulk of 500 color 4” x 6” postcard run about $0.08. This company also provides mailing services.
http://www.gotprint.com/ for full color, high gloss products such as bookmarks, postcards, business cards, and brochures. Their work is outstanding and the shipping price is low.
Yvonne Perry, is the owner of Writers in the Sky Creative Writing Services—a team of highly qualified writers and editors with many years of experience in writing for articles, books, ad copy, media releases, PR kits, Web text, biographical sketches, and newsletters. Editing, proofreading, book review, and book evaluation services offered individually and as packages. Find us online at http://www.writersinthesky.com
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