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    To get Superstar status with your book, it’s going to cost you something.

    Wednesday, May 12th, 2010
    pam perry

    Learn the Secrets! Get Out There Kit! www.pamperrypr.com

    I deal with authors all the time – African American Christian authors. They are some soulful folks – and filled with hope and faith. Wonderful authors, great testimonies. Anointed.

    Yet, when it comes to business – the business of selling books – they want a “magic pill” to instantly be a superstar.

    I’ve been at this book marketing business for over 10 years. And let me tell you, it takes a few years to be an “overnight success.”

    So many authors believe that once they write and publish their book and tell a few friends, the sales will start coming in. That doesn’t happen.  Sorry.

    They soon realize that it is a crowed market out there and they desperately throw together some marketing materials and do a few eBlasts, and still nothing.

    They hear about social media marketing and try that – for a weeks or a couple of months.  And still nothing.  They call up some author friends and ask what should they do and the authors tell them to hire a publicist.

    They then look online for a publicist, and approach a few of them with $250 to $500 in their hands – and get discouraged because they find out it takes a lot more. A whole lot more.  (See  this special report on what a publicist cost) Note, if the PR person is “cheap” – you get what you pay for. Enough said.

    So what should a new author do?

    1. Get a mentor or PR coach to help you define your target audience, grasp the big picture and avoid costly mistakes.  At least buy a home study course. See my “Get Out There Kit.” Way before the book come out!!!
    2. Have a marketing plan and get contacts and instructions from your PR coach to execute the plan. A written plan is your road map to success.
    3. Have a budget or learn how to create partnerships or joint ventures to leverage your lack of funds. Bartering is good if you have no money.
    4. Build a brand – online and offline. Be consistent in all your marketing materials including blog, press kit, postcards, biz cards, etc.
    5. Have an email list of folks interested in your subject and understand your brand and you feed them with valuable information BEFORE your book is out.

    That’s a start. But I’d go with #1 first. Not willing to get PROFESSIONAL help is ignorant.  Investing in education and getting information will change the game for you.  It has happened for me and my clients.

    Those who have experience can help you go fastest and further towards the superstar track!

    I have mentors and coaches that have helped me over the years. Invaluable lessons they have shared!

    It has cost me time and money – but it would of cost me more if I didn’t engage their services.

    I know that anything of value is NEVER free.  You can get some information for free online, but it is “spotty” and never the entire strategic plan to help YOUR campaign specifically.

    If you have big dreams for your book – be prepared to commit to a program and sacrifice time and money to make the dream a reality.

    pam perry

    There is no magic pill – only a lot of elbow grease. Writing the book was only 10% of the work. 90% is learning about marketing & PR.

    Finally, think about this:

    If you had a tooth ache,  you wouldn’t do your own dental work, you’d go to a dentist.

    Same with book marketing. Hiring a PR Coach and Social Media professional makes a statement that you are SERIOUS about your book marketing and serious about SUCCESS.

    Get the PR Boot Camp in a Box: The Get Out There Kit at www.pamperryonlinepr.com

    4 Ways to Make Profit With Press Releases

    Wednesday, February 10th, 2010
    Christian PR

    Get the PR you Deserve! Market the Message!

    Millions of people log on to the internet daily. The internet has become a big market for products and services. In addition, as you know, marketing your product or service anywhere needs promotion because you need to make your presence felt to consumers.

    Writing press releases is one of the most important ways to promote your website over the internet. Writing press releases frequently will attract web traffic to your site.

    Press releases are an essential part of advertising and promoting your campaigns online, and hence writing an effective press release, which is newsworthy, and attention grabbing is very important. Simply writing the PR does not help your purpose. It needs to be well complemented with proper use, to get the most effective result.

    * Your PR needs to stand out so that the media and or consumer will see that it is newsworthy and it is something they want to explore of purchase.
    * The more people want to read your PR, the more advertising you will be getting online. Your Christian-PR news release is like a “virtual sales brochure” that can attract potential customers. Hence, the body of the PR should be factual and informative, giving the readers like bloggers, the consumer and media a reason to read your press release.

    * After identifying your target audience, you should write your PR keeping in mind the maturity level and the attitude of your audience. Write more versions of the same press release to cater to the different fragments of your objective market.

    * The titles of your press release acts like a door bell, it should attract attention.

    PR is one of the most important tools of advertising over internet.

    However, if the above tips are kept in mind while writing it, you can write an effective and newsworthy PR, which in turn will help you make profit.

    Get started TODAY!

    Hear Pam Perry's Show and get PR Tips weekly

    Visit:

    http://www.blogtalkradio.com/ministrymarketingsolutions

    to hear live tips and PR Coaching from Pam Perry

    Christian-PR | P.O. Box 4172 | Houston | TX | 77210

    You need a Book Publicity Toolkit for your book

    Wednesday, February 3rd, 2010

    Pam Perry's PR Kit in a Box - 1/2 off now


    Author Marketing 101

    Professionals always come prepared. Good plumbers don’t show up at your home unless they have all the right tools with them. And, they keep their equipment in shipshape condition so repairs go smoothly.

    Well, the same holds true when you want to publicize your book; you need to have the right tools and they must be ready to use. Having the right tools is an indispensable part of being prepared.

    Numerous tools can help you publicize your book. However, for our purpose, lets classify them in two basic categories. They are:

    1. Primary tools, items that are essential and that no promotional campaign should attempt to proceed without, and

    2. Secondary tools, those that are not essential but can help your campaign be more productive.

    Previously we discussed the author’s silver bullet (see http://www.ministrymarketingsolutionsblog.com), which is an author’s number one publicity tool. No book publicity campaign should proceed without a silver bullet. In addition, every campaign should include the following primary tools, which we will subsequently address in greater detail.

    The primary tools include:

    Websites
    Media lists
    Media kits
    Press releases
    Biographies
    Photographs of the author in color and black and white, including one of the author in an action shot, perhaps signing the book or doing something that relates to the book
    Question-and-answer sheets
    Business cards
    Newsletters
    Promotional materials

    Additional Tools

    The number of additional tools that you can use in your campaign is as extensive as your imagination. Finding them can be an exercise in creativity. Unlike the primary tools, which are a must for every campaign, additional tools should be plugged in only when they can be helpful, because adding tools you don’t need can clutter your campaign and weaken the impact of initiatives that could be more productive.

    The following items are examples of some of the additional devices you can use. Be creative and come up with other promotional tools of your own that could help you publicize your book.

    Additional promotional tools include:

    Articles
    Blogs
    Book excerpts
    Bookmarks
    Brochures
    Clippings
    Contests
    Endorsements/recommendations
    Fact sheets
    Graphics (photographs, charts, diagrams, lists, illustrations)
    Handouts List of top topics for the media
    Op-ed piece
    Pitch letter
    Postcards
    Puzzles/Quizzes
    Quotations
    Reviews
    Sample chapter(s)
    Stories about the Book
    Toll-free telephone number
    Videos


    More Publishing resources at

    more at http://bit.ly/8cDLgm

    Also see www.e-junkie.com/pamperry

    Source: Rick Frishman

    Interview Tactics: How to Give a Killer Interview

    Thursday, December 24th, 2009

    Click to hear interview:

    Gayl Murphy interview with Pam Perry on Chocolate Pages Show

    Interview Tactics & Media Coaching  from Gayl: How to Give a “Killer” Interview

    Be as honest and up front as you can with the person that’s interviewing you without “giving up” anything you wouldn’t want to read about yourself tomorrow.

    Relax, enjoy and have a good time. Being interviewed is supposed to be FUN. You get to be the star of THE ME SHOW, starring ME, or in this case … YOU!

    Your JOB is to your CAPTURE your listener’s ATTENTION
    and imagination in the shortest amount of time. One of best ways of doing that is by using COLOR and DETAIL. Always speak in complete sentences and avoid lazy language.

    Keep people ENGAGED in what you’re saying, so they’ll continue asking you questions. This keeps the interview DYNAMIC, COHESIVE and MOVING along.

    PREPARE. PREPARE. PREPARE. KNOW the hard questions in advance and what you’re going to say BEFORE you talk to the press, or any gatekeeper just don’t write a script. (MURPHY’S LAW: Think BULLET POINTS.)

    Stay on TOPIC and stay FOCUSED
    . Be SPECIFIC. Give facts and information, names, dates and places. And, there is NO such thing as off-the-record.

    Always have your SOUNDBITES READY, they help tell your story and keep it COMPELLING and ATTENTION GRABBING. (MURPHY’S LAW: A soundbite is a brief and outstanding mini-version of who you are and what you’re selling. Like an audio snapshot!)

    Whenever possible, CONNECT your STORY, or pitch, with a story, or trend that’s already in the headlines, so it becomes NEWSWORTHY. The press loves stories that are “ripped from the headlines” because they’re in the news business.

    LISTEN carefully to what’s being asked.
    Answer SPECIFICALLY and SUCCINCTLY.

    Don’t be long-winded and GET TO THE POINT. You can always add more information on the back end.

    Know when to WRAP IT UP - and YES or NO is not an answer.

    WRAP their questions into your answers. (MURPHY’S LAW: Practice this one so it sounds natural.)

    Don’t wear, or carry anything that jingles, beeps, rings, cries, barks or makes noise on it’s own.

    Being in the media spotlight requires a level of PERFORMANCE. Always bring your ENERGY with you, regardless of where you are IT’S SHOWTIME!

    ALL interviews are GIVE AND TAKE. Listen carefully to what’s being asked, so you know what’s next.

    Make eye contact, SMILE!
    It’s OK to comment on an insightful question.

    Whatever your product, service or pitch, take along a sample, or photo, or PR material.

    Dress for SUCCESS and dress the part,
    whatever your part is. You’re the STAR! (MURPHY’S LAW: You decide how you want the world to see you.

    Source: GAYL MURPHY’S
    INTERVIEW TACTICS! REPORT
    www.InterviewTactics.com


    Gayl Murphy is a Veteran Hollywood Correspondent, Media and Presentational Coach, Speaker and Author of “Interview Tactics! How to Survive the Media without Getting Clobbered! The Insider’s Guide to Giving a Killer Interview!”

    As a Media Expert, Gayl celebrit-izes CEO’s, authors, experts, inventors, creative entrepreneurs, doctors, engineers, entertainment industry pros and celebrities in business and entertainment to CELEBRITIZE themselves and their brands so they can TELL IT TO SELL IT! http://www.InterviewTactics.com

    As a veteran Correspondent, Gayl’s has reported on entertainment and show business for ABC News, ABC TV, SKY News, BBC Radio, BBC TV, E! Entertaintment, HollywoodToday.net and BigMediaUSA among others. She has personally interviewed over 14,000 of the biggest celebrities and newsmakers in the world.

    About Gayl Murphy’s “Interview Tactics!”
    Working with the media and getting the word out about who you are and what you do on TV, radio, print and online is about as good as it gets!

    One hot story can bring you an avalanche of new clients and even more press coverage. And, having an arsenal of engaging, media-savvy and sticky soundbites to get you there is the best news of all!

    In today’s highly competitive, time-crunching and media-morphing world, having stockpile of “Interview Tactics!” is about knowing the lay of Media Land – and being a STAR in ANY situation that requires stepping up, answering questions, telling your story, peaking your listener’s interest and wrapping it up in 20 seconds or less…because sometimes that’s all you’re going to get.

    Go one-on-one with the media, or any gatekeeper/decision-maker to tell the world about who you are, what you do and what’s next using “Interview Tactics!” Learn REAL insider strategies for pitching any business, any product, any service, anytime, anywhere! Because when the going gets tough, the tough use the media!

    www.InterviewTactics.com

    Watch your email for upcoming FREE Teleseminar with Pam Perry & Gayl Murphy

    at the end of January 2010 – “How to Pitch it to Promote it”

    Go to: www.MinistryMarketingSolutions.com


    Ministry Marketing with Pam Perry teaching internet marketing and online buzz

    Wednesday, December 23rd, 2009

    Online Marketing for Ministries and Christian Authors
    Also visit: bit.ly/ministryvideos