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    Pam’s Tweets of the Week

    Thursday, August 30th, 2012

    BRAND NEW:

    pam perry social media swag pr coach

    Pam Perry, PR Coach

    listen to ‘PR 2.0 and Platform Building Bootcamp’ on Audioboo

    Social Media Day with Pam Perry #smday

    Friday, June 22nd, 2012

    social media pr solutionsLike us on Facebook

    Why is Social Media

    So Important?

    What is it and why should you get involved?

    Social media is the means by which people share thoughts,

    ideas, photos, videos and relationships online.

    It allows everyone the opportunity to contribute content.

    There are many tools people use to participate in social media

    including blogs and social networking sites such as Facebook,

    Twitter and LinkedIn.

    What was once a fad for teenagers has become the
    fastest growing segment of the online world.

    Social Media Swag with Pam Perry, Social Media Specialist & PR Coach
    Social Media Swag with Pam Perry, Social Media Specialist & PR Coach

    Millions of people are using the Web to reconnect with old friends,

    make new friends, research products and services, join fan clubs

    and become active in campaigns they feel passionate about.

    Social media is alive and not going away anytime soon.

    Communities are forming and discussions are happening

    whether you’re there or not.

    Seven out of 10 consumers have visited social media

    websites to get information, and nearly half (49%)

    of these consumers made a purchase decision

    based on what they gathered.

    It’s time YOU become an active participant.

    Here’s how:

    REGISTER for the LIVE EVENTpAM PERRY SOCIAL MEDIA

    Pam Perry’s Laptop Workshop on Social Media Day, Sat., June 30
    Go here now:

    http://farmingtonsocialmediaday.eventbrite.com
    and get bonus gifts.

    Listen to this show:
    “You Need A Platform to Be Heard.

    Here’s How To Build One”
    by Pam Perry PR Coach on #BlogTalkRadio

    On Demand Podcast: Click and Listen

    social media pr solutions

    12 Simple Ways to Sell More Books (guest post)

    Thursday, March 24th, 2011

    Most authors want to sell books, but many never will. At least not more than a handful.
    mari smith
    The #1 way to sell books is to get yours to stand out from the millions of others that are out there.

    Below are 12 very easy to implement “stand out” ideas.

    1. Article marketing

    One of the oldest online marketing strategies is still one of the most effective. Writing articles that tie into the theme of your book should be very easy. After all, you are a writer.

    Even if you don’t have a lot of time on your hands you can take portions of a chapter and create several articles.

    At the end of the article add in something that drives readers back to your blog, website or landing page to opt in for something of value. Yes, ethical bribes still work.

    2. Tell people

    You need to let your friends, family, colleagues, clients, peers and just about anybody you know that your book was published. After all, if you’re not willing to talk about your book others may not be either.

    3. Reviews from happy readers

    Third party endorsements (verbal or written) are a great way to have your book stand out. Just today I began reading a book my nutritionist recommended.

    Recently Sandi hosted a workshop on food cravings. During her presentation she recommended the audience read two books. I wrote both down and upon returning home immediately ordered the Kindle version of the one that most caught my attention.

    Once I’m done with the book I will write an Amazon review. It’s likely I will even blog about the book. Viral marketing at its best.

    4. Facebook

    Start a page for your book. I have done that for the last two books I was the marketing director for. The strategy worked well in that we created interest in the book before it was published.

    Once you start the page you need to let everyone know about it. Be actively involved with those who “liked” the page. Otherwise the page is a stagnant piece and does you no good.

    5. LinkedIn groups

    A fantastic way to build a loyal following of potential buyers of your book(s) is to start a LinkedIn group that is specific to the theme or genre of your book.

    Does a group take work? Yes. But so do all the other methods outlined in this article.

    The fact is, anything you do is going to take effort.

    6. Blogging

    By far one of the best things you can do to build visibility, credibility, market reach and SEO is blogging.

    Here are only a handful of ideas for what you can blog about regarding your book.

    7. FAQ’s

    Frequently asked questions as they pertain to the theme of your book. If you’re not sure what the main questions your potential readers have, ask. Even if you have a pretty good idea, ask.

    One way to do this is with Survey Monkey. When someone completes your survey give them a gift for doing so without requiring any opt in. This creates a win/win.

    Try the survey method. Not only can you post results on your blog, you can write articles and develop products based on the answers.

    8. Tips

    Based on the theme of your book you can write tips that are specific to the interests of your market.

    Just like I did with this posting, you can do so with your book.

    9. Interviews with other authors in the same genre

    Why not find other authors who have a following and interview them? Not only will you have great information for your blog, you will build credibility by association.

    10. Case studies

    If your book is a how to, you can profile those who got specific results based on the information your book outlines. This not only increases potential reader interest, it substantiates the value of your book’s information.

    11. Guest Blogging

    One of the fastest and most effective ways to increase market reach and visibility for you and your book is to be a featured blogger on other high traffic blogs.

    12. Videos

    Without a doubt video is one of the most powerful marketing tools you can use to promote your book. You can do book trailers, short readings, or simply share stories as they relate to your book. Be sure to be animated during your shooting and use keywords both in the spoken part of the video and the title and description.

    So there you have it… 12 simple ways to gain visibility for your book(s).

    3 Simple Steps to Begin Making Money Online Right Now! FREE online course from Kathleen Gage. Kathleen works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money making products and services. http://www.streetsmartsmarketing.com/3simple.htm

    Article Source: http://EzineArticles.com/6010505

    Blogging for Beginners Video Series

    Sunday, March 20th, 2011

    Do you desperately NEED A BLOG but you have NO CLUE how to Blog? Internet Entrepreneurs and Newbie Bloggers

    BLACK BLOGGERS
    I’m sure you already know that having a blog is a big deal. As a work at home mom, I’ve been using my blog to market my business for years. Not only does my blog make me money, but it gets me publicity. I have gotten PR opportunities from big name companies like Disney and interview requests from talk show hosts and reporters for magazines like Essence and Black Enterprise (just to name a few).

    With over 8 years blogging experience and a growing list of popular blogs like SistaSense.com and the Black Parenting Blog, I know exactly what you need to know about starting and marketing your own blog online.

    Don’t spend hundreds or even thousands of dollars on a web designer!

    Technology has gotten ALOT easier for people who don’t like computers but need to know how to use them (lol). With just a few clicks, you can easily install and manage your own website. Plus, when you know how to BLOG you can make money setting up blogs for other people!

    I Know WordPress Looks  Scary… but it’s not.

    You no longer have to be afraid of using WordPress or creating your own blog. Let me show you how easy it is for you to setup and manage your own blog. I have created over 30 how-to video tutorials designed to show you the following:

    Module #1 Using WordPress
    Module #2 Marketing Tips for Bloggers
    Module #3 Branding Your Business Via Your Blog
    Module #4 Social Media Marketing & Your Blog
    Module #5 Blogging for Profit

    Plus Bonus Material

    Bonus Module #6 Blogging Tips and Tools
    Bonus PHP Script My Banner Rotator Script
    3 Bonus eBooks Selling Adspace Online, Web Tools for Entrepreneurs, and Turning Your Niche into a Network

    Get Instant Access to the Blogging for Beginners Video Tutorials Online

    This Digital Bundle includes:

    • Access to 30+ Video Tutorials Viewable Online [High Speed Connection Required]
    • 7 Day eCourse: How to Create an Information Website for Profit
    • 3 eBooks for Blogging Beginners
    • Recommended Resources for Bloggers
    • My Banner Rotator PHP Script

    Price: $149 | Value: $349 | You Save: $200

    Click here to visit LaShanda Henry.

    Click here to get your blog videos: Get clicking in 2011!

    Blog on! Get your Social Media SWAG!

    Look out for the upcoming book: The  Swag of Social Media Marketing with Pam Perry, LaShanda Henry, Karen Taylor Bass, MelindaEmerson and Sylvia Hubbard in 2011!

    pam perrywww.pamperrypr.com

    Visit www.PamPerryOnlinePR.com for PR and marketing tools for authors!

    Social Media PR Interview featuring Pam Perry

    Saturday, January 29th, 2011
    Brand YOUR Best Life: Market The Message! BE BIG. BOLD.

    Click & Listen to this one-hour Social Media PR Interview about how to have a BREAKOUT Year!

    Listen to internet radio with Paul Lawrence Vann on Blog Talk Radio


    SEO + Publicity + Social Media = ?


    See www.PamPerryPRCoach.com too and join www.ChocolatePagesNetwork.com!

    Shine online and brand like a superstar!

    Monday, January 24th, 2011

    shine online with pam perry pr

    BLOGGING Secrets Revealed: Exposing “light” on the internet! PLR

    Content is king on the internet. But you don’t have time to create it?  Watch or read about ways to use Easy PLR in your business, on your blog or website. PLR is a tip from Pam Perry, YOUR PR Coach.

    Go to EasyPLR.com to make your life easier!

    http://easyplr.com

    Content is always in high demand. Right now the focus seems to be on Private Label Rights (or PLR) articles. PLR articles are pre-written and sold in packages to online businesses looking for content. The big selling points of PLR articles are that you may edit the articles and that there is no author bio required (so they don’t have any outbound links).

    Compare PLR articles to free reprint articles. Free reprint articles from places like EzineArticles.com or freeaffiliatearticles.com are written by people who have something they’d like to share. (Or, they are sometimes written by people just publishing junk, in the hopes that they’ll get some incoming links. But, good article directories will delete those, so we’ll focus on the good ones here.)

    So, which is better? Honestly, each has its place. Sometimes you’ll find an excellent free reprint article that you’ll want to share with your readers and you won’t mind a bit having an outbound link, especially if there is an affiliate program associated with it. The free reprint article added value to your readers, and you didn’t have to write the article. That’s what free reprint articles are all about.

    Other times you’ll already have an idea in mind for a topic and you’ll just want a boost getting that section of your website done. If you run across a high quality PLR package on that niche, you’re set to go.

    So, how do you know which PLR service or membership to choose?

    Here are some guidelines to follow:

    1. Some PLR sites offer a monthly membership where you receive a grab-bag of articles – on any topic. If you already know what you need, this may be a waste of money. Other PLR sites will list topics and you can buy the articles in a shopping cart. That ensures you receive the articles you need when you need them.

    2. Are the articles written by professional writers with experience? Or are they outsourced to the cheapest overseas help they can find – no matter the quality? If the articles are going to be a reflection of your business, you’ll want to ensure that the articles are well-written.

    3. Who’s running this thing? Is the PLR site run by someone who knows about content or someone who thinks they can ride the content wave and make a quick buck? Make sure you’re hitching your wagon to someone who knows what they’re doing.

    Those are just a few tips to keep you from wasting money on a PLR site that you can’t use. Continue to use free reprint articles, but look into PLR articles as well. They can both benefit your website and your business.


    Nicole Dean is the co-owner of http://www.EasyPLR.com – where you’ll find high-quality PLR articles sold in very limited quantities.

    Here’s a free PLR Ebook: Click here

    How to get Buzz for YOUR Christian Book

    Thursday, October 28th, 2010

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    Twitter Weekly Updates for 2010-10-24

    Sunday, October 24th, 2010

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    How to monetize Facebook? Even if you Hate Facebook (Video)

    Wednesday, October 20th, 2010


    Time to get with the program!

    Hey Super Star!

    I’m sure you’ve heard of the website, Facebook.

    I’m also sure you’ve had SOMEONE out there say to you, “Go get on Facebook… start marketing on Facebook!”

    And then you go to Facebook and create your profile…

    And now what?!?

    How in the world can you leverage Facebook into a relationship building, trust acquiring, cash-cow producing slot-machine that will work for you 24×7?

    Well, I’m so glad you’ve asked because I want to share my BUZZ building secret!

    Watch and learn as a 22yr old kid shows you EVERY trick inside Facebook that will assist you in building YOUR empire!

    http://bit.ly/facebookbuzzbuilding

    Not only that… but this should NOT take you more then 30 minutes a day… And the coolest part is that there are no limitations with Facebook… Its currently the second MOST visited site in the world with MILLIONS of people to connect with who are out there looking for YOU. SO GET OUT THERE!

    Depending on how badly you want results, Facebook could become a HUGE part of your marketing arsenal that generates TONS OF TRAFFIC (prospects) PER DAY and for F*R*E*E!

    Get free training. Go to: http://bit.ly/facebookbuzzbuilding

    Pam Perry, PR coach & Social Media Expert

    Join my page: http://www.facebook.com/pamperryfanpage

    and follow me on twitter: http://www.twitter.com/pamperry

    read the new blog

    and http://www.christianbookbuzzonline.com/ (want to guest blog? – comment and show me you got the idea)

    P.S. The next PR Boot Camp starts in a few weeks. Strap up your boots and get with the program. Weekly PR Tips & Branding Video to come – Watch your email! www.pamperryonlinepr.com

    http://www.ministrymarketingsolutionsblog.com/ (and read the articles)

    Twitter Weekly Updates for 2010-10-17

    Sunday, October 17th, 2010

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    Make Free Radio Publicity Your Marketing Centerpiece and Watch the Sales Roll In

    Friday, October 15th, 2010

    radioGuest post

    As a veteran guest of hundreds of talk radio shows, I can tell you that radio is one of the best free promotional tools available to virtually anyone selling a product or service. I discovered the magic of free radio marketing in the 1990s after writing my first book. Looking for an inexpensive way to get publicity and sales I sort of stumbled into a goldmine – and a free publicity course I purchased served as an excellent pick and shovel to mine the gold.

    Talk radio is still very popular today. Radio hosts are always looking for interesting guests. If you offer something that would be of interest or benefit a large audience, you’re probably a first-rate candidate as a guest. And you don’t have to be plugging a book to make it on talk radio. Sure, you’ll often hear authors talking about their books, but any topic with wide appeal can get you bookings if you’re smart about how you present yourself.

    The formula is easy. If you’re promoting something to a local market you’ll need a list of local radio stations. If you’re looking for a national audience you’ll be looking for a national database. From here, it’s really simple. You or someone acting on your behalf simply calls the station seeking the producer or host of the show where you’d like to appear. Explain what you have to offer in the way of a good show. Some people are shy talking about themselves in this way. No problem. Simply call as a representative of yourself. Yep. Speak about you in third person. And keep this in mind, the show needs you as much as you need the show.

    I learned something interesting in the early going and it paid off in thousands of sales when I needed them most. It was my sole job in any radio interview to make the host look as brilliant as possible in the eyes of his listeners. When you go a great show you make the host and producer look like geniuses. And there’s an obvious benefit to you. When you do a great show everyone benefits. The listeners get great information. You sell your products. And the host looks good in the eyes, or ears if you will, of the listeners. And you’ll often get invited back.

    So how can you accomplish all of these things? Practice getting good at delivering excellent information. I’ve found the story format is best. When I was describing the methods in my first book, one devoted to showing people how to get a great deal when buying a home, I’d use real examples. People like true stories, especially where the underdog wins. I was able to illustrate the fact that regular people could use my techniques to buy property way under market. Since many folks don’t see themselves as being able to pull something like this off, they are intrigued when they hear stories of others who actually have. In other words, if one regular person can do it, they can.

    Along those lines, gather stories of people you’ve helped. It doesn’t matter if you’re an accountant, personal coach, the pastor of a church, dog groomer, or marshal arts instructor. I’d be willing to bet you’ve made a difference in someone’s life, and that’s your angle. Before you approach the talk show circuit, map out your unique approach, gather your stories, and practice. This isn’t hard but it does take some preparation – unless, of course, you’re already a natural storyteller.

    If you plan on using this method of free publicity you might want to set up a little sales system because many talk show hosts are more than willing to help you plug your product or service.
    So having a toll-free number to call or a Website where they can buy is a must. One more thing, make up a list of questions you want the interviewer to ask you. That makes things easy for the both of you. And by all means, don’t be nervous. Most interviews are done by phone so you’ll be able to have a cheat sheet close by. Keep it conversational as though you’re talking to a friend. After all, you are.

    The article you’ve just read is little more than a brief outline of the entire story. Yes, getting free radio publicity to promote your products is simple and you can easily use it too. To get the rest of the story and discover how to entirely avoid the trial and error process, visit: http://www.freepromostory.com

    Twitter Weekly Updates for 2010-10-03

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