Ministry Marketing Solutions | Pam Perry - PR Coach » PR coaching, training podcasts

12 Simple Ways to Sell More Books (guest post)

Pam Perry — Thu, 24 Mar 2011 22:40:18 +0000

Most authors want to sell books, but many never will. At least not more than a handful.

The #1 way to sell books is to get yours to stand out from the millions of others that are out there.

Below are 12 very easy to implement “stand out” ideas.

1. Article marketing

One of the oldest online marketing strategies is still one of the most effective. Writing articles that tie into the theme of your book should be very easy. After all, you are a writer.

Even if you don’t have a lot of time on your hands you can take portions of a chapter and create several articles.

At the end of the article add in something that drives readers back to your blog, website or landing page to opt in for something of value. Yes, ethical bribes still work.

2. Tell people

You need to let your friends, family, colleagues, clients, peers and just about anybody you know that your book was published. After all, if you’re not willing to talk about your book others may not be either.

3. Reviews from happy readers

Third party endorsements (verbal or written) are a great way to have your book stand out. Just today I began reading a book my nutritionist recommended.

Recently Sandi hosted a workshop on food cravings. During her presentation she recommended the audience read two books. I wrote both down and upon returning home immediately ordered the Kindle version of the one that most caught my attention.

Once I’m done with the book I will write an Amazon review. It’s likely I will even blog about the book. Viral marketing at its best.

4. Facebook

Start a page for your book. I have done that for the last two books I was the marketing director for. The strategy worked well in that we created interest in the book before it was published.

Once you start the page you need to let everyone know about it. Be actively involved with those who “liked” the page. Otherwise the page is a stagnant piece and does you no good.

5. LinkedIn groups

A fantastic way to build a loyal following of potential buyers of your book(s) is to start a LinkedIn group that is specific to the theme or genre of your book.

Does a group take work? Yes. But so do all the other methods outlined in this article.

The fact is, anything you do is going to take effort.

6. Blogging

By far one of the best things you can do to build visibility, credibility, market reach and SEO is blogging.

Here are only a handful of ideas for what you can blog about regarding your book.

7. FAQ’s

Frequently asked questions as they pertain to the theme of your book. If you’re not sure what the main questions your potential readers have, ask. Even if you have a pretty good idea, ask.

One way to do this is with Survey Monkey. When someone completes your survey give them a gift for doing so without requiring any opt in. This creates a win/win.

Try the survey method. Not only can you post results on your blog, you can write articles and develop products based on the answers.

8. Tips

Based on the theme of your book you can write tips that are specific to the interests of your market.

Just like I did with this posting, you can do so with your book.

9. Interviews with other authors in the same genre

Why not find other authors who have a following and interview them? Not only will you have great information for your blog, you will build credibility by association.

10. Case studies

If your book is a how to, you can profile those who got specific results based on the information your book outlines. This not only increases potential reader interest, it substantiates the value of your book’s information.

11. Guest Blogging

One of the fastest and most effective ways to increase market reach and visibility for you and your book is to be a featured blogger on other high traffic blogs.

12. Videos

Without a doubt video is one of the most powerful marketing tools you can use to promote your book. You can do book trailers, short readings, or simply share stories as they relate to your book. Be sure to be animated during your shooting and use keywords both in the spoken part of the video and the title and description.

So there you have it… 12 simple ways to gain visibility for your book(s).

3 Simple Steps to Begin Making Money Online Right Now! FREE online course from Kathleen Gage. Kathleen works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money making products and services. http://www.streetsmartsmarketing.com/3simple.htm

Article Source: http://EzineArticles.com/6010505

Blogging for Beginners Video Series

Pam Perry — Sun, 20 Mar 2011 19:59:07 +0000

Do you desperately NEED A BLOG but you have NO CLUE how to Blog? Internet Entrepreneurs and Newbie Bloggers

I’m sure you already know that having a blog is a big deal. As a work at home mom, I’ve been using my blog to market my business for years. Not only does my blog make me money, but it gets me publicity. I have gotten PR opportunities from big name companies like Disney and interview requests from talk show hosts and reporters for magazines like Essence and Black Enterprise (just to name a few).

With over 8 years blogging experience and a growing list of popular blogs like SistaSense.com and the Black Parenting Blog, I know exactly what you need to know about starting and marketing your own blog online.

Don’t spend hundreds or even thousands of dollars on a web designer!

Technology has gotten ALOT easier for people who don’t like computers but need to know how to use them (lol). With just a few clicks, you can easily install and manage your own website. Plus, when you know how to BLOG you can make money setting up blogs for other people!

I Know WordPress Looks Scary… but it’s not.

You no longer have to be afraid of using WordPress or creating your own blog. Let me show you how easy it is for you to setup and manage your own blog. I have created over 30 how-to video tutorials designed to show you the following:

Module #1 Using WordPress
Module #2 Marketing Tips for Bloggers
Module #3 Branding Your Business Via Your Blog
Module #4 Social Media Marketing & Your Blog
Module #5 Blogging for Profit

Plus Bonus Material

Bonus Module #6 Blogging Tips and Tools
Bonus PHP Script My Banner Rotator Script
3 Bonus eBooks Selling Adspace Online, Web Tools for Entrepreneurs, and Turning Your Niche into a Network

Get Instant Access to the Blogging for Beginners Video Tutorials Online

This Digital Bundle includes:

Access to 30+ Video Tutorials Viewable Online [High Speed Connection Required]
7 Day eCourse: How to Create an Information Website for Profit
3 eBooks for Blogging Beginners
Recommended Resources for Bloggers
My Banner Rotator PHP Script

Price: $149 | Value: $349 | You Save: $200

Click here to visit LaShanda Henry.

Click here to get your blog videos: Get clicking in 2011!

Blog on! Get your Social Media SWAG!

Look out for the upcoming book: The Swag of Social Media Marketing with Pam Perry, LaShanda Henry, Karen Taylor Bass, MelindaEmerson and Sylvia Hubbard in 2011!

www.pamperrypr.com

Visit www.PamPerryOnlinePR.com for PR and marketing tools for authors!

Social Media PR Interview featuring Pam Perry

Pam Perry — Sun, 30 Jan 2011 03:39:02 +0000

Brand YOUR Best Life: Market The Message! BE BIG. BOLD.

Click & Listen to this one-hour Social Media PR Interview about how to have a BREAKOUT Year!

Listen to internet radio with Paul Lawrence Vann on Blog Talk Radio

SEO + Publicity + Social Media = ?

See www.PamPerryPRCoach.com too and join www.ChocolatePagesNetwork.com!

Shine online and brand like a superstar!

Pam Perry — Tue, 25 Jan 2011 03:51:26 +0000

Online event registration for Social Media Marketing 101: How to Shine Online

BLOGGING Secrets Revealed: Exposing “light” on the internet! PLR

Content is king on the internet. But you don’t have time to create it? Watch or read about ways to use Easy PLR in your business, on your blog or website. PLR is a tip from Pam Perry, YOUR PR Coach.

Go to EasyPLR.com to make your life easier!

http://easyplr.com

Content is always in high demand. Right now the focus seems to be on Private Label Rights (or PLR) articles. PLR articles are pre-written and sold in packages to online businesses looking for content. The big selling points of PLR articles are that you may edit the articles and that there is no author bio required (so they don’t have any outbound links).

Compare PLR articles to free reprint articles. Free reprint articles from places like EzineArticles.com or freeaffiliatearticles.com are written by people who have something they’d like to share. (Or, they are sometimes written by people just publishing junk, in the hopes that they’ll get some incoming links. But, good article directories will delete those, so we’ll focus on the good ones here.)

So, which is better? Honestly, each has its place. Sometimes you’ll find an excellent free reprint article that you’ll want to share with your readers and you won’t mind a bit having an outbound link, especially if there is an affiliate program associated with it. The free reprint article added value to your readers, and you didn’t have to write the article. That’s what free reprint articles are all about.

Other times you’ll already have an idea in mind for a topic and you’ll just want a boost getting that section of your website done. If you run across a high quality PLR package on that niche, you’re set to go.

So, how do you know which PLR service or membership to choose?

Here are some guidelines to follow:

1. Some PLR sites offer a monthly membership where you receive a grab-bag of articles – on any topic. If you already know what you need, this may be a waste of money. Other PLR sites will list topics and you can buy the articles in a shopping cart. That ensures you receive the articles you need when you need them.

2. Are the articles written by professional writers with experience? Or are they outsourced to the cheapest overseas help they can find – no matter the quality? If the articles are going to be a reflection of your business, you’ll want to ensure that the articles are well-written.

3. Who’s running this thing? Is the PLR site run by someone who knows about content or someone who thinks they can ride the content wave and make a quick buck? Make sure you’re hitching your wagon to someone who knows what they’re doing.

Those are just a few tips to keep you from wasting money on a PLR site that you can’t use. Continue to use free reprint articles, but look into PLR articles as well. They can both benefit your website and your business.

Nicole Dean is the co-owner of http://www.EasyPLR.com – where you’ll find high-quality PLR articles sold in very limited quantities.

Here’s a free PLR Ebook: Click here

How to get Buzz for YOUR Christian Book

Pam Perry — Fri, 29 Oct 2010 03:18:09 +0000

Twitter Weekly Updates for 2010-10-24

Pam Perry — Sun, 24 Oct 2010 07:21:00 +0000

I'm at Sinbads on the River. http://4sq.com/aT2BjX #

10 Questions You Must Answer Answer Before You Self-Publish: http://EzineArticles.com/5232193 #

Now…on the air with Angelo Henderson Wyche radio one http://twitpic.com/2zsv3u #

MEDIA UPDATE: Pam Perry starting the Social Media Segment with Angelo B. Henderson tomorrow from 11 am to Noon EST FRIDAYS on… #

@colormesocial @thebrandnewmom @diversebusines @marcperry1 @smallbizlady Flicks from PR Flickr http://ow.ly/2XyFM #ff #

"When do you feel most competitive or most inspired?" http://www.maxsiegel.com #fb #

Internet Marketing: Insider tips and advice for Onlin… – http://itunes.apple.com/us/podcast/internet-marketing-insider/id168492891 #iTunes #

Apple – iTunes – Ping: Social Network for Music http://ff.im/-ssKCn #

Living Life Like it's GOLDEN, Pam Perry – Social Media Michigan meeting. BLOGGING FOR BUCKS… #socialmediapr http://flic.kr/p/8M1dHk #

http://onlywire.com/r/13652608 share – spread the WORD « Chocolate Pages Join the page: http://www.facebook.com/diversebusiness #

Pam Perry, PR Coach Post http://onlywire.com/r/13652063 #

NING EVERYWHERE TAKES CUSTOM TO A NEW LEVEL WITH MOBILE, SOCIAL INTEGRATIONS http://t.co/b4AaTfs #

congrats to Karen Taylor Bass! http://lnkd.in/bydQCx #

I'm going to a Meetup with Motown Writers Meetup Group! http://meetu.ps/3KG6 #

MEDIA UPDATE: I am starting the Social Media Segment with Angelo B. Henderson tomorrow from 11 am to Noon EST on… http://fb.me/CKzVVbEu #

Check this video out — Social Media Michigan: Pam Perry, PR COACH intro http://t.co/ZkOYiFW #blackinamerica #

iphone or Android? #blackinamerica (so I can tweet better) http://fb.me/tYArAzFx #

@vincentpowell LOL in reply to vincentpowell #

Bishop TD Jakes and Pastor Soaries are on #blackinamerica – Good stuff. #

We shape our dwellings, and afterwards our dwellings shape us.-W.Churchill #quote http://iwise.com/YrP7K #

National Association of Black Journalists Hall of Fame to Induct Ed Bradley, Ray Taliaferro http://t.co/WRdq4WF via @DryerBuzz #

Social Media: 22 Tips to Differentiate Your Brand Presence | Social Media Today http://t.co/kmaZTeA #socialmediapr @smallbizlady #

Engage in social media……it's all about relationships. See the new blog: http://www.pamperrypr.com http://icio.us/y4ylxo #

Updating Joomla, setting up for next phase. http://www.pamperrypr.com #

ShareThis Starts Measuring Social Reach, Facebook And Twitter Account For Nearly Half http://t.co/dZYseZa via @techcrunch #socialmediapr #

Chocolate Pages. A Treat for your ears…hear these great authors! Judge Glenda Hatchett, Yolanda Adams, Rudy… http://fb.me/ELJsWGH1 #

Five Things Christian Writers Should Know http://nblo.gs/9slq2 #

Check this video out — "Be Blogalicious" Theatrical Trailer http://t.co/1OiBFNu via @youtube #blogalicious10 #

Fellow Writers: Can you help a sista out? American Christian Writers – Detroit Detroitprayerteam… http://fb.me/LYZ0zbdk #

Christian-PR Group is Now Christian-PR News. Make Your Press Release News…It's FREE!… http://fb.me/JdBwIMI3 #

@smsperrypr How to Create a Paper.li Twitter Daily Newspaper http://t.co/usoc3GY via @SearchMojo #socialmediapr #

How to Add the Facebook Share Button to WordPress http://t.co/CVZEMlT via @SearchMojo #

Read The Pam Perry, PR coach Daily ▸ today's top stories are contributed by @TerenceWilliams @adage and @IncMagazine ▸ http://t.co/zh2Uefa #

@TheBOSSNetwork hello to you too. God bless #

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How to monetize Facebook? Even if you Hate Facebook (Video)

Pam Perry — Thu, 21 Oct 2010 04:27:10 +0000

Time to get with the program!

Hey Super Star!

I’m sure you’ve heard of the website, Facebook.

I’m also sure you’ve had SOMEONE out there say to you, “Go get on Facebook… start marketing on Facebook!”

And then you go to Facebook and create your profile…

And now what?!?

How in the world can you leverage Facebook into a relationship building, trust acquiring, cash-cow producing slot-machine that will work for you 24×7?

Well, I’m so glad you’ve asked because I want to share my BUZZ building secret!

Watch and learn as a 22yr old kid shows you EVERY trick inside Facebook that will assist you in building YOUR empire!

http://bit.ly/facebookbuzzbuilding

Not only that… but this should NOT take you more then 30 minutes a day… And the coolest part is that there are no limitations with Facebook… Its currently the second MOST visited site in the world with MILLIONS of people to connect with who are out there looking for YOU. SO GET OUT THERE!

Depending on how badly you want results, Facebook could become a HUGE part of your marketing arsenal that generates TONS OF TRAFFIC (prospects) PER DAY and for F*R*E*E!

Get free training. Go to: http://bit.ly/facebookbuzzbuilding

Pam Perry, PR coach & Social Media Expert

Join my page: http://www.facebook.com/pamperryfanpage

and follow me on twitter: http://www.twitter.com/pamperry

read the new blog

and http://www.christianbookbuzzonline.com/ (want to guest blog? – comment and show me you got the idea)

P.S. The next PR Boot Camp starts in a few weeks. Strap up your boots and get with the program. Weekly PR Tips & Branding Video to come – Watch your email! www.pamperryonlinepr.com

http://www.ministrymarketingsolutionsblog.com/ (and read the articles)

Twitter Weekly Updates for 2010-10-17

Pam Perry — Sun, 17 Oct 2010 07:21:00 +0000

@Execumama I hope you do that tip I gave you…get ready for book two! YOU Rock #blogalicous10 in reply to Execumama #

Blogging is about comments…I love comments: This one made my da: Deborah said > Pam Pratt-Perry operates through… http://fb.me/zopGGu6n #

@LittleTechGirl YOU are the REAL DEAL. Did you see the video I did of you and Luvvie? YOU were my 1st one on my android! in reply to LittleTechGirl #

@LittleTechGirl @NYCityMama @sistasense Great seeing/meeting you guys at #blogalicious10 …YOU ROCK! in reply to LittleTechGirl #

Impressed with: this Joomla CMS site: "My Latino Voice Home" ( http://bit.ly/bngoPB ) Met her at #blogalicious10 #

@SmallBizLady Happy Birthday!!!!!!!!!!! in reply to SmallBizLady #

Ministry Marketing Solutions: Author Platforms: Put your BEST Face, Foot and Brand FORWARD http://t.co/VLY3x8Q via @Digg #

Listening to "Karen Hunter discusses What it REALLY takes hosted by Chocolate Pages on #BlogTalkRadio http://tobtr.com/s/1191659 #

Interesting article. http://lnkd.in/7-WRx4 #

"Ministry Marketing TODAY: PR 2.0 with Pam Perry, PR Coach VIDEO from TCT Network BrandingSuperStar" ( http://bit.ly/bR6hAW ) #

RT @aweber: How to Make Sales at Email Signup http://www.aweber.com/blog/email-marketing/how-to-make-sales-at-email-signup.htm #

Meet us at the ACW/Detroit Meeting. Learn how to Brand BETTER http://icio.us/m2ntvo #

http://fb.me/LJvd2nMb #

Author Platforms: Put your BEST Face, Foot and Brand FORWARD http://nblo.gs/91RqS #

Author Platforms: Put your BEST Face, Foot and Brand FORWARD: Authors of the Month: Kim Brooks and Dara NicholLoui… http://bit.ly/d4sDop #

When all think alike, no one thinks very much.-A.Einstein #quote http://iwise.com/DclWa #

Antonio and PR Coach Pam Perry will discuss how to become a social media expert and drive traffic to your web… http://fb.me/BFUlEmHD #

getting tutorial on my Android Vibrant #

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Make Free Radio Publicity Your Marketing Centerpiece and Watch the Sales Roll In

Pam Perry — Sat, 16 Oct 2010 06:22:58 +0000

Guest post

As a veteran guest of hundreds of talk radio shows, I can tell you that radio is one of the best free promotional tools available to virtually anyone selling a product or service. I discovered the magic of free radio marketing in the 1990s after writing my first book. Looking for an inexpensive way to get publicity and sales I sort of stumbled into a goldmine – and a free publicity course I purchased served as an excellent pick and shovel to mine the gold.

Talk radio is still very popular today. Radio hosts are always looking for interesting guests. If you offer something that would be of interest or benefit a large audience, you’re probably a first-rate candidate as a guest. And you don’t have to be plugging a book to make it on talk radio. Sure, you’ll often hear authors talking about their books, but any topic with wide appeal can get you bookings if you’re smart about how you present yourself.

The formula is easy. If you’re promoting something to a local market you’ll need a list of local radio stations. If you’re looking for a national audience you’ll be looking for a national database. From here, it’s really simple. You or someone acting on your behalf simply calls the station seeking the producer or host of the show where you’d like to appear. Explain what you have to offer in the way of a good show. Some people are shy talking about themselves in this way. No problem. Simply call as a representative of yourself. Yep. Speak about you in third person. And keep this in mind, the show needs you as much as you need the show.

I learned something interesting in the early going and it paid off in thousands of sales when I needed them most. It was my sole job in any radio interview to make the host look as brilliant as possible in the eyes of his listeners. When you go a great show you make the host and producer look like geniuses. And there’s an obvious benefit to you. When you do a great show everyone benefits. The listeners get great information. You sell your products. And the host looks good in the eyes, or ears if you will, of the listeners. And you’ll often get invited back.

So how can you accomplish all of these things? Practice getting good at delivering excellent information. I’ve found the story format is best. When I was describing the methods in my first book, one devoted to showing people how to get a great deal when buying a home, I’d use real examples. People like true stories, especially where the underdog wins. I was able to illustrate the fact that regular people could use my techniques to buy property way under market. Since many folks don’t see themselves as being able to pull something like this off, they are intrigued when they hear stories of others who actually have. In other words, if one regular person can do it, they can.

Along those lines, gather stories of people you’ve helped. It doesn’t matter if you’re an accountant, personal coach, the pastor of a church, dog groomer, or marshal arts instructor. I’d be willing to bet you’ve made a difference in someone’s life, and that’s your angle. Before you approach the talk show circuit, map out your unique approach, gather your stories, and practice. This isn’t hard but it does take some preparation – unless, of course, you’re already a natural storyteller.

If you plan on using this method of free publicity you might want to set up a little sales system because many talk show hosts are more than willing to help you plug your product or service. So having a toll-free number to call or a Website where they can buy is a must. One more thing, make up a list of questions you want the interviewer to ask you. That makes things easy for the both of you. And by all means, don’t be nervous. Most interviews are done by phone so you’ll be able to have a cheat sheet close by. Keep it conversational as though you’re talking to a friend. After all, you are.

The article you’ve just read is little more than a brief outline of the entire story. Yes, getting free radio publicity to promote your products is simple and you can easily use it too. To get the rest of the story and discover how to entirely avoid the trial and error process, visit: http://www.freepromostory.com

Twitter Weekly Updates for 2010-10-03

Pam Perry — Sun, 03 Oct 2010 07:21:00 +0000

Web 2.0 Teleseminar "Be The Media" with Dave Mathison – Web 2.0 Tips and Motivation – http://www.e-junkie.com/pamperry/product/76271.php #

Check out "ROSA PARKS: Celebrating the Life and Legacy " http://t.co/TKb7reh via @eventbrite #

@bugsact sent you an email…..switched to Android – have nothing but your email….no phone #! urrgh! Upgrading …and catching up… in reply to bugsact #

Check this video out — HELLO DETROIT – BOBBY ST. THOMAS & THE SUN MESSENGERS http://t.co/H1UAECh via @youtube #

Career Fair: Revving Up the Motor City ….. Ready. Set. Go! Putting Detroit Back to WORK http://dlvr.it/656wT #

Full Service Publicity Campaigns – Everyone wants to know…. http://aweber.com/b/1xs5i #

RT @sistasense: SistaSense Giveaway: Marketing and Sales Course for Women Entrepreneurs http://bit.ly/ciV2In #

"Ministry Marketing Solutions, Inc. – 2010 StartupNation Home Based 100 Competition" ( http://bit.ly/bsqk84 ) #

RT @WarrenWhitlock Your Strategy For the New Twitter http://bit.ly/dwaMYm #

Check this video out — TD Jakes Addresses The Eddie Long Sex Scandal http://t.co/firejgg via @youtube #

@i_creatives @sophfronia thanks for the RTs. in reply to i_creatives #

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