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    How to get Publicity…with Monique Caradine

    Wednesday, October 12th, 2011

    If a producer called you today for a TV interview would you be ready?

    Monique Caradine

    Would you be able to turn a brief conversation with a newspaper or magazine editor into a free publicity opportunity?
    Upon their request, would you be able to send a reporter all the information they needed about you in a professionally branded electronic media kit INSTANTLY?
    For most people, the answer to all these questions is a resounding NO!  However, there is no reason that a lack of media preparedness should be a barrier to your media success!

    FOR A LIMITED TIME

    Momentum Media Group is offering a special rate on one of our newest and most exclusive service offerings:
    HIGH-POWERED PRESS KITS – For authors, experts and executives.  Visit our website today today to get your custom High-Powered Press Kit.


    Hear her on the Synergy Energy Show: http://tobtr.com/s/2428485. #BlogTalkRadio #pr

    Making The Right Media Pitch

    Thursday, April 21st, 2011


    The opportunity to appear as a guest on a radio or television talk show is a goal for many because they know it can open doors to more exposure and financial prosperity. If you’re one of those people looking to get an interview, this article will help give you insight on what you can do in order to make it happen.

    The first thing you need to know is who is your point of contact for the particular show you’re interested in. Although the Host will be conducting the interview, often times it is the Producer who is calling the shots so you need to know who that is in order to send your information.

    The next thing you need to know is how to pitch them. As a former television reporter and assignment editor, I can tell you first-hand that nearly half of all pitches get rejected because people looking for their thirty seconds of fame don’t have a clear understanding of how to present themselves. The truth of the matter is some radio and TV talk show hosts won’t even acknowledge your pitch if it doesn’t fit their show’s format. That’s why it’s important to research a show before you ask for a guest appearance. Pay attention to whom they are trying to reach.

    Here are two important things to remember:

    1) Not everyone wants to be pitched the same way

    2) Your pitch for a news segment is different than for a feature story

    If you are pitching yourself as a guest for a newscast, what you offer needs to directly tie into the news of the day or an important event.

    Being interviewed in a feature story gives you more leeway on a particular topic and you can actually have a hand in creating the the show.

    One more thing: There is no such thing as the PERFECT media pitch but make sure you do your homework so you know who to pitch and how.
    BEV
    Veteran Journalist and Media Trainer Beverly Mahone offers more insightful media tips on her website: http://beverlymahone.com. She invites you to pick up a FREE copy of her BAMedia Contacts List at: http://beverlymahone.com/bammedia/ or your may purchase the more comprehensive BAMedia Contacts Directory.

    Article Source: http://EzineArticles.com/5684297

    Shine online and brand like a superstar!

    Monday, January 24th, 2011

    shine online with pam perry pr

    BLOGGING Secrets Revealed: Exposing “light” on the internet! PLR

    Content is king on the internet. But you don’t have time to create it?  Watch or read about ways to use Easy PLR in your business, on your blog or website. PLR is a tip from Pam Perry, YOUR PR Coach.

    Go to EasyPLR.com to make your life easier!

    http://easyplr.com

    Content is always in high demand. Right now the focus seems to be on Private Label Rights (or PLR) articles. PLR articles are pre-written and sold in packages to online businesses looking for content. The big selling points of PLR articles are that you may edit the articles and that there is no author bio required (so they don’t have any outbound links).

    Compare PLR articles to free reprint articles. Free reprint articles from places like EzineArticles.com or freeaffiliatearticles.com are written by people who have something they’d like to share. (Or, they are sometimes written by people just publishing junk, in the hopes that they’ll get some incoming links. But, good article directories will delete those, so we’ll focus on the good ones here.)

    So, which is better? Honestly, each has its place. Sometimes you’ll find an excellent free reprint article that you’ll want to share with your readers and you won’t mind a bit having an outbound link, especially if there is an affiliate program associated with it. The free reprint article added value to your readers, and you didn’t have to write the article. That’s what free reprint articles are all about.

    Other times you’ll already have an idea in mind for a topic and you’ll just want a boost getting that section of your website done. If you run across a high quality PLR package on that niche, you’re set to go.

    So, how do you know which PLR service or membership to choose?

    Here are some guidelines to follow:

    1. Some PLR sites offer a monthly membership where you receive a grab-bag of articles – on any topic. If you already know what you need, this may be a waste of money. Other PLR sites will list topics and you can buy the articles in a shopping cart. That ensures you receive the articles you need when you need them.

    2. Are the articles written by professional writers with experience? Or are they outsourced to the cheapest overseas help they can find – no matter the quality? If the articles are going to be a reflection of your business, you’ll want to ensure that the articles are well-written.

    3. Who’s running this thing? Is the PLR site run by someone who knows about content or someone who thinks they can ride the content wave and make a quick buck? Make sure you’re hitching your wagon to someone who knows what they’re doing.

    Those are just a few tips to keep you from wasting money on a PLR site that you can’t use. Continue to use free reprint articles, but look into PLR articles as well. They can both benefit your website and your business.


    Nicole Dean is the co-owner of http://www.EasyPLR.com – where you’ll find high-quality PLR articles sold in very limited quantities.

    Here’s a free PLR Ebook: Click here

    Make Free Radio Publicity Your Marketing Centerpiece and Watch the Sales Roll In

    Friday, October 15th, 2010

    radioGuest post

    As a veteran guest of hundreds of talk radio shows, I can tell you that radio is one of the best free promotional tools available to virtually anyone selling a product or service. I discovered the magic of free radio marketing in the 1990s after writing my first book. Looking for an inexpensive way to get publicity and sales I sort of stumbled into a goldmine – and a free publicity course I purchased served as an excellent pick and shovel to mine the gold.

    Talk radio is still very popular today. Radio hosts are always looking for interesting guests. If you offer something that would be of interest or benefit a large audience, you’re probably a first-rate candidate as a guest. And you don’t have to be plugging a book to make it on talk radio. Sure, you’ll often hear authors talking about their books, but any topic with wide appeal can get you bookings if you’re smart about how you present yourself.

    The formula is easy. If you’re promoting something to a local market you’ll need a list of local radio stations. If you’re looking for a national audience you’ll be looking for a national database. From here, it’s really simple. You or someone acting on your behalf simply calls the station seeking the producer or host of the show where you’d like to appear. Explain what you have to offer in the way of a good show. Some people are shy talking about themselves in this way. No problem. Simply call as a representative of yourself. Yep. Speak about you in third person. And keep this in mind, the show needs you as much as you need the show.

    I learned something interesting in the early going and it paid off in thousands of sales when I needed them most. It was my sole job in any radio interview to make the host look as brilliant as possible in the eyes of his listeners. When you go a great show you make the host and producer look like geniuses. And there’s an obvious benefit to you. When you do a great show everyone benefits. The listeners get great information. You sell your products. And the host looks good in the eyes, or ears if you will, of the listeners. And you’ll often get invited back.

    So how can you accomplish all of these things? Practice getting good at delivering excellent information. I’ve found the story format is best. When I was describing the methods in my first book, one devoted to showing people how to get a great deal when buying a home, I’d use real examples. People like true stories, especially where the underdog wins. I was able to illustrate the fact that regular people could use my techniques to buy property way under market. Since many folks don’t see themselves as being able to pull something like this off, they are intrigued when they hear stories of others who actually have. In other words, if one regular person can do it, they can.

    Along those lines, gather stories of people you’ve helped. It doesn’t matter if you’re an accountant, personal coach, the pastor of a church, dog groomer, or marshal arts instructor. I’d be willing to bet you’ve made a difference in someone’s life, and that’s your angle. Before you approach the talk show circuit, map out your unique approach, gather your stories, and practice. This isn’t hard but it does take some preparation – unless, of course, you’re already a natural storyteller.

    If you plan on using this method of free publicity you might want to set up a little sales system because many talk show hosts are more than willing to help you plug your product or service.
    So having a toll-free number to call or a Website where they can buy is a must. One more thing, make up a list of questions you want the interviewer to ask you. That makes things easy for the both of you. And by all means, don’t be nervous. Most interviews are done by phone so you’ll be able to have a cheat sheet close by. Keep it conversational as though you’re talking to a friend. After all, you are.

    The article you’ve just read is little more than a brief outline of the entire story. Yes, getting free radio publicity to promote your products is simple and you can easily use it too. To get the rest of the story and discover how to entirely avoid the trial and error process, visit: http://www.freepromostory.com

    10 Places to Promote Your Book with Articles and Book Excerpts

    Tuesday, September 14th, 2010

    Many authors receive thousands of dollars worth of free publicity by

    publishing articles and excerpts from their book in other publications. Writing

    your book is only one step in the process of establishing yourself as an expert in

    your field.

    Once your book is written, make a plan to promote it using the

    following venues, and begin formatting your writing to fit in the appropriate

    publication.


    1. Books that relate to your subject can include quotes from your book as a

    reference. Keep an eye out for other authors writing books who will surely

    need reference material for their own writing. Also,books that include

    stories from multiple authors can be a great marketing tool to promote you

    as a writer as well as promoting your book.

    2. Seminar handouts that you use when you are giving a presentation can be

    an excellent way to keep your name and your book in front of the reader.

    Provide the audience with interesting materials written by you to take

    home and read.

    3. Trade publications will print articles relating to your book that are relevant

    to the specific industry. Research to find out which publications and

    journals will fit your topic best and submit your articles to the appropriate

    departments for considerations.

    4. Magazines can provide mass exposure to a targeted audience for your

    book. Call the advertising department and ask for a copy of their editorial

    calendar. This free resource will allow you to see where your topic fits into

    their schedule. Once you see where your story fits, email or write the editor

    of that section to present your story idea. This must be done several

    months in advance to make sure there is plenty of time to include your

    story.

    5. Local and national newspapers are always looking for story ideas. Tie your

    book in to current events or trends to make it newsworthy. Try to stay off

    the Book page, and try to get your book featured in the sections that are

    more widely read.

    6. Community newspapers and journals usually come out on a weekly and

    monthly schedule, so an article reprint has the opportunity to be highly

    read. Make a list of all the smaller community newspapers within a 50 mile

    radius of your city. Submit your article to all potential sources.

    7. Newsletters that are related to your book topic provide a reader base

    interested in learning more and will eagerly read your article. Find out

    what newsletters are mailed out to specific subscribers,as well as online

    newsletters that may consider reprinting your article or excerpt.

    8. E-zines are growing in popularity online. Try to get your article reprinted in

    as many e-zines as possible. The more people who read your article, the

    more possible book sales you will make.

    (see mine: http://ezinearticles.com/?expert=Pam_Perry)

    9. Your own website & blog is a necessary location to place articles for publishers of

    e-zines, newsletters, magazines, and newspapers to retrieve. Your own

    readers will enjoy learning more about your book topic and will visit your

    website more often if you add valuable information for them to read.

    10. Other websites & blogs that allow you to post your articles and excerpts for their

    visitors are a great resource to spreading the message of your book.

    Visit www.MinistryMarketingSolutions.com today for more resources, tools, and coaching. Or get PR Coaching at www.PRbootcamponline.eventbrite.com

    Don’t forget to go to the store. New PR Products are added every week.

    www.e-junkie.com/pamperry – get the “Get out there” Kit there!

    Harness the power of Facebook to sell more books

    Tuesday, June 8th, 2010
    pam perry facebook

    http://www.facebook.com/pamperryfanpage

    Social networking sites like Facebook are a terrific way to promote your book, but many authors don’t optimize their Facebook profile or venture beyond their profile. Here are six ways to effectively promote your book on Facebook:

    1. Take full advantage of the promotional opportunities on your Facebook Profile. Just below your photo is a small box where you can enter a concise description of what you do, including the title of your book.

    The About Me box (under Personal Information) is a good place to describe your book and your business. In the Contact Information section you can enter multiple website addresses. Post your book cover in your photo album or another application and display it in the left column of your profile.

    Remember, your Facebook profile must be registered in your real name. If you create a profile for your book or business, you risk having your account canceled.

    2. Facebook Fan Pages are similar to personal profiles, but they are created for business use. You can create a page to promote your book or your business, or even create a page for one of the characters in your novel. People join a page by becoming a fan.

    You may want to offer an incentive to join (or at least visit) your fan page, such as a free download, a coupon for one of your products, or a contest. Another way to attract fans is to set your page up as an information hub, offering links and resources.

    3. Facebook Groups are a great place to meet people who share your interests and find new friends. Search for groups by entering keywords in the Search box at the top of the page and then clicking on the Groups tab. You can gain visibility on a group page by introducing yourself on the wall, participating in discussions, and posting your book cover, photos or videos.

    Forming your own group is another good way to subtly promote your book. Be sure to encourage discussions and offer valuable information such as free downloads and links to resources. You can send direct messages the entire group.

    4. Joining relevant Facebook Events is a good way to get visibility by writing on the event wall and posting photos. In addition, you can subtly promote your book and yourself by promoting your own live or virtual events through a Facebook event.

    5. Facebook displays pay-per-click ads on most pages on the site, and ads can be targeted by age, gender, location, education level, relationship status, or keywords in people’s profiles.

    6. The Facebook Marketplace is a free classified advertising area where you can post a listing to sell your book. It’s worth an experiment if you have a book on a topic that someone might search for on a classified advertising site.

    Dana Lynn Smith is a book marketing coach and author of The Savvy Book Marketer Guides. For in-depth information on how to promote your book through Facebook, see the Facebook Guide for Authors at http:bit.ly/facebookforauthors.

    Article Source: http://EzineArticles.com/?expert=Dana_Lynn_Smith

    pam perry

    www.pamperrypr.com

    To get Superstar status with your book, it’s going to cost you something.

    Wednesday, May 12th, 2010
    pam perry

    Learn the Secrets! Get Out There Kit! www.pamperrypr.com

    I deal with authors all the time – African American Christian authors. They are some soulful folks – and filled with hope and faith. Wonderful authors, great testimonies. Anointed.

    Yet, when it comes to business – the business of selling books – they want a “magic pill” to instantly be a superstar.

    I’ve been at this book marketing business for over 10 years. And let me tell you, it takes a few years to be an “overnight success.”

    So many authors believe that once they write and publish their book and tell a few friends, the sales will start coming in. That doesn’t happen.  Sorry.

    They soon realize that it is a crowed market out there and they desperately throw together some marketing materials and do a few eBlasts, and still nothing.

    They hear about social media marketing and try that – for a weeks or a couple of months.  And still nothing.  They call up some author friends and ask what should they do and the authors tell them to hire a publicist.

    They then look online for a publicist, and approach a few of them with $250 to $500 in their hands – and get discouraged because they find out it takes a lot more. A whole lot more.  (See  this special report on what a publicist cost) Note, if the PR person is “cheap” – you get what you pay for. Enough said.

    So what should a new author do?

    1. Get a mentor or PR coach to help you define your target audience, grasp the big picture and avoid costly mistakes.  At least buy a home study course. See my “Get Out There Kit.” Way before the book come out!!!
    2. Have a marketing plan and get contacts and instructions from your PR coach to execute the plan. A written plan is your road map to success.
    3. Have a budget or learn how to create partnerships or joint ventures to leverage your lack of funds. Bartering is good if you have no money.
    4. Build a brand – online and offline. Be consistent in all your marketing materials including blog, press kit, postcards, biz cards, etc.
    5. Have an email list of folks interested in your subject and understand your brand and you feed them with valuable information BEFORE your book is out.

    That’s a start. But I’d go with #1 first. Not willing to get PROFESSIONAL help is ignorant.  Investing in education and getting information will change the game for you.  It has happened for me and my clients.

    Those who have experience can help you go fastest and further towards the superstar track!

    I have mentors and coaches that have helped me over the years. Invaluable lessons they have shared!

    It has cost me time and money – but it would of cost me more if I didn’t engage their services.

    I know that anything of value is NEVER free.  You can get some information for free online, but it is “spotty” and never the entire strategic plan to help YOUR campaign specifically.

    If you have big dreams for your book – be prepared to commit to a program and sacrifice time and money to make the dream a reality.

    pam perry

    There is no magic pill – only a lot of elbow grease. Writing the book was only 10% of the work. 90% is learning about marketing & PR.

    Finally, think about this:

    If you had a tooth ache,  you wouldn’t do your own dental work, you’d go to a dentist.

    Same with book marketing. Hiring a PR Coach and Social Media professional makes a statement that you are SERIOUS about your book marketing and serious about SUCCESS.

    Get the PR Boot Camp in a Box:

    The Get Out There Kit

    at www.pamperryonlinepr.com

    Top 7 Book Promotion Methods for Your Nonfiction Book

    Monday, May 10th, 2010
    There are two things every author must know about book promotion for your nonfiction book. First, it is your responsibility, no matter what publishing method you use – conventional, print on demand (POD), or self-publishing.
    Second, promotion should begin long before your book is finished. In fact, you should be thinking about it from the very beginning of the planning process.

    One of the first questions you should ask yourself is who are my readers? Once you have identified your target market, your next step is to find ways to tell them what the book is about; what problem it will solve; why it is funny, informative, or moving; who wrote it and why; and, most important, why they want to spend money to own your book. What follows are seven proven book promotion ways to reach your readers with this information:

    1. Create a website for your book.

    You must have a presence on the Internet for solid book promotion and book marketing. A Website showcases your book, highlights the cover, introduces you as an expert author, delineates the main points, tells where the book may be purchased, and provides a place for testimonials. A Website doesn’t have to be expensive or elaborate, but it should be professionally designed and constructed. Unless you are a Web guru, invest in a professional Website designer.

    2. Brainstorm ideas for book promotion and book marketing.

    Gather a group of your most creative friends to generate as many ideas as you can (It’s a good idea to feed them). Break your reading audience into subgroups, and list all the places to find them. Where do they hang out? What organizations do they belong to? Where do they shop? What are their passions, hobbies, and vocations? The spreadsheet you create is the beginning of your promotional plan.

    3. Send advance readers’ copies (ARCs) to promote your book.

    When the book is finished but not yet published, send bound copies of Galley proofs to book reviewers at print and electronic media. Be sure to stamp them “Reader’s Copy” or “Galley Proof.” You want to time the reviews to coincide with the publication and availability of your book. Reviewers want to read it before it hits the shelves. Timing is everything. Ministry Marketing Solutions can help with this.

    4. Submit articles to promote your book.

    Your book is a goldmine of article ideas. Every major point is an article ready to be excerpted or paraphrased. Once you know what your target audience is reading, you have a list of potential publications, print and electronic. Write a 25- and 50-word author’s blurb to be printed at the end of every article. When you submit to an online article Website, indicate that the article may be reprinted at no charge, as long as it includes the author’s blurb.

    5. Take part in book fairs as a great book promotion tool.

    Share a table or booth with other writers or with members of an association of which you are a member, if it is relevant to your topic. Book fairs can mean long hours on your feet if you go it alone; but, when you share the workload, the experience can be fun and rewarding. You’ll meet new people, reach readers directly, and become personally involved in selling your book.

    6. Share what you know to become an expert in your field.

    Offer to give free presentations at bookstores and other venues that carry your book. This is a great way to build your reputation as an expert in your field, provide value to the bookseller and the book buyer, and connect directly with your readers. It’s good for your ego to be asked to sign your own book. One caveat: if you don’t feel comfortable speaking in front of a group, join Toastmasters or hire a speaking coach. Don’t muddle through your presentation.

    7. Assemble a book sales package.

    (see http://pamperry.posterous.com for an instant press kit package)

    Put together a press kit to send to local radio and TV stations. Include a news release with pertinent information about the book and future scheduled appearances, an author’s bio, talking points to use in an on-air interview, a sample book cover, background information, and favorable reviews and testimonials. A press kit is like a resume; it gets you in the door. Once you get there, the rest is up to you.

    Promoting your book is an ongoing project. It isn’t something you do once and then move on. As long as your book is available and there are potential readers who could enjoy it and benefit from reading it, you have a job to do. This is, after all, why you wrote it.

    For more guidance and direction on marketing your book from me, go to:

    4 Ways to Make Profit With Press Releases

    Wednesday, February 10th, 2010
    Christian PR

    Get the PR you Deserve! Market the Message!

    Millions of people log on to the internet daily. The internet has become a big market for products and services. In addition, as you know, marketing your product or service anywhere needs promotion because you need to make your presence felt to consumers.

    Writing press releases is one of the most important ways to promote your website over the internet. Writing press releases frequently will attract web traffic to your site.

    Press releases are an essential part of advertising and promoting your campaigns online, and hence writing an effective press release, which is newsworthy, and attention grabbing is very important. Simply writing the PR does not help your purpose. It needs to be well complemented with proper use, to get the most effective result.

    * Your PR needs to stand out so that the media and or consumer will see that it is newsworthy and it is something they want to explore of purchase.
    * The more people want to read your PR, the more advertising you will be getting online. Your Christian-PR news release is like a “virtual sales brochure” that can attract potential customers. Hence, the body of the PR should be factual and informative, giving the readers like bloggers, the consumer and media a reason to read your press release.

    * After identifying your target audience, you should write your PR keeping in mind the maturity level and the attitude of your audience. Write more versions of the same press release to cater to the different fragments of your objective market.

    * The titles of your press release acts like a door bell, it should attract attention.

    PR is one of the most important tools of advertising over internet.

    However, if the above tips are kept in mind while writing it, you can write an effective and newsworthy PR, which in turn will help you make profit.

    Get started TODAY!

    Hear Pam Perry's Show and get PR Tips weekly

    Visit:

    http://www.blogtalkradio.com/ministrymarketingsolutions

    to hear live tips and PR Coaching from Pam Perry

    Christian-PR | P.O. Box 4172 | Houston | TX | 77210

    You need a Book Publicity Toolkit for your book

    Wednesday, February 3rd, 2010

    Pam Perry's PR Kit in a Box - 1/2 off now


    Author Marketing 101

    Professionals always come prepared. Good plumbers don’t show up at your home unless they have all the right tools with them. And, they keep their equipment in shipshape condition so repairs go smoothly.

    Well, the same holds true when you want to publicize your book; you need to have the right tools and they must be ready to use. Having the right tools is an indispensable part of being prepared.

    Numerous tools can help you publicize your book. However, for our purpose, lets classify them in two basic categories. They are:

    1. Primary tools, items that are essential and that no promotional campaign should attempt to proceed without, and

    2. Secondary tools, those that are not essential but can help your campaign be more productive.

    Previously we discussed the author’s silver bullet (see http://www.ministrymarketingsolutionsblog.com), which is an author’s number one publicity tool. No book publicity campaign should proceed without a silver bullet. In addition, every campaign should include the following primary tools, which we will subsequently address in greater detail.

    The primary tools include:

    Websites
    Media lists
    Media kits
    Press releases
    Biographies
    Photographs of the author in color and black and white, including one of the author in an action shot, perhaps signing the book or doing something that relates to the book
    Question-and-answer sheets
    Business cards
    Newsletters
    Promotional materials

    Additional Tools

    The number of additional tools that you can use in your campaign is as extensive as your imagination. Finding them can be an exercise in creativity. Unlike the primary tools, which are a must for every campaign, additional tools should be plugged in only when they can be helpful, because adding tools you don’t need can clutter your campaign and weaken the impact of initiatives that could be more productive.

    The following items are examples of some of the additional devices you can use. Be creative and come up with other promotional tools of your own that could help you publicize your book.

    Additional promotional tools include:

    Articles
    Blogs
    Book excerpts
    Bookmarks
    Brochures
    Clippings
    Contests
    Endorsements/recommendations
    Fact sheets
    Graphics (photographs, charts, diagrams, lists, illustrations)
    Handouts List of top topics for the media
    Op-ed piece
    Pitch letter
    Postcards
    Puzzles/Quizzes
    Quotations
    Reviews
    Sample chapter(s)
    Stories about the Book
    Toll-free telephone number
    Videos


    More Publishing resources at

    more at http://bit.ly/8cDLgm

    Also see www.e-junkie.com/pamperry

    Source: Rick Frishman

    Interview Tactics: How to Give a Killer Interview

    Thursday, December 24th, 2009

    Click to hear interview:

    Gayl Murphy interview with Pam Perry on Chocolate Pages Show

    Interview Tactics & Media Coaching  from Gayl: How to Give a “Killer” Interview

    Be as honest and up front as you can with the person that’s interviewing you without “giving up” anything you wouldn’t want to read about yourself tomorrow.

    Relax, enjoy and have a good time. Being interviewed is supposed to be FUN. You get to be the star of THE ME SHOW, starring ME, or in this case … YOU!

    Your JOB is to your CAPTURE your listener’s ATTENTION
    and imagination in the shortest amount of time. One of best ways of doing that is by using COLOR and DETAIL. Always speak in complete sentences and avoid lazy language.

    Keep people ENGAGED in what you’re saying, so they’ll continue asking you questions. This keeps the interview DYNAMIC, COHESIVE and MOVING along.

    PREPARE. PREPARE. PREPARE. KNOW the hard questions in advance and what you’re going to say BEFORE you talk to the press, or any gatekeeper just don’t write a script. (MURPHY’S LAW: Think BULLET POINTS.)

    Stay on TOPIC and stay FOCUSED
    . Be SPECIFIC. Give facts and information, names, dates and places. And, there is NO such thing as off-the-record.

    Always have your SOUNDBITES READY, they help tell your story and keep it COMPELLING and ATTENTION GRABBING. (MURPHY’S LAW: A soundbite is a brief and outstanding mini-version of who you are and what you’re selling. Like an audio snapshot!)

    Whenever possible, CONNECT your STORY, or pitch, with a story, or trend that’s already in the headlines, so it becomes NEWSWORTHY. The press loves stories that are “ripped from the headlines” because they’re in the news business.

    LISTEN carefully to what’s being asked.
    Answer SPECIFICALLY and SUCCINCTLY.

    Don’t be long-winded and GET TO THE POINT. You can always add more information on the back end.

    Know when to WRAP IT UP – and YES or NO is not an answer.

    WRAP their questions into your answers. (MURPHY’S LAW: Practice this one so it sounds natural.)

    Don’t wear, or carry anything that jingles, beeps, rings, cries, barks or makes noise on it’s own.

    Being in the media spotlight requires a level of PERFORMANCE. Always bring your ENERGY with you, regardless of where you are IT’S SHOWTIME!

    ALL interviews are GIVE AND TAKE. Listen carefully to what’s being asked, so you know what’s next.

    Make eye contact, SMILE!
    It’s OK to comment on an insightful question.

    Whatever your product, service or pitch, take along a sample, or photo, or PR material.

    Dress for SUCCESS and dress the part,
    whatever your part is. You’re the STAR! (MURPHY’S LAW: You decide how you want the world to see you.

    Source: GAYL MURPHY’S
    INTERVIEW TACTICS! REPORT
    www.InterviewTactics.com


    Gayl Murphy is a Veteran Hollywood Correspondent, Media and Presentational Coach, Speaker and Author of “Interview Tactics! How to Survive the Media without Getting Clobbered! The Insider’s Guide to Giving a Killer Interview!”

    As a Media Expert, Gayl celebrit-izes CEO’s, authors, experts, inventors, creative entrepreneurs, doctors, engineers, entertainment industry pros and celebrities in business and entertainment to CELEBRITIZE themselves and their brands so they can TELL IT TO SELL IT! http://www.InterviewTactics.com

    As a veteran Correspondent, Gayl’s has reported on entertainment and show business for ABC News, ABC TV, SKY News, BBC Radio, BBC TV, E! Entertaintment, HollywoodToday.net and BigMediaUSA among others. She has personally interviewed over 14,000 of the biggest celebrities and newsmakers in the world.

    About Gayl Murphy’s “Interview Tactics!”
    Working with the media and getting the word out about who you are and what you do on TV, radio, print and online is about as good as it gets!

    One hot story can bring you an avalanche of new clients and even more press coverage. And, having an arsenal of engaging, media-savvy and sticky soundbites to get you there is the best news of all!

    In today’s highly competitive, time-crunching and media-morphing world, having stockpile of “Interview Tactics!” is about knowing the lay of Media Land – and being a STAR in ANY situation that requires stepping up, answering questions, telling your story, peaking your listener’s interest and wrapping it up in 20 seconds or less…because sometimes that’s all you’re going to get.

    Go one-on-one with the media, or any gatekeeper/decision-maker to tell the world about who you are, what you do and what’s next using “Interview Tactics!” Learn REAL insider strategies for pitching any business, any product, any service, anytime, anywhere! Because when the going gets tough, the tough use the media!

    www.InterviewTactics.com

    Watch your email for upcoming FREE Teleseminar with Pam Perry & Gayl Murphy

    at the end of January 2010 – “How to Pitch it to Promote it”

    Go to: www.MinistryMarketingSolutions.com


    Need some help with your PR Campaign? Get a Publicity Virtual Assistant: Leah to the Rescue!

    Saturday, August 29th, 2009

    overwhelmed
    How can you focus on being the top

    of your writing game
    when you’re overwhelmed with

    administrative tasks?

    books
    The answer:
    DELEGATE to a well-qualified
    Publicity Virtual Assistant!

    Publicity virtual assistants are especially beneficial

    for those many first-time authors who are overwhelmed

    with the publishing & marketing process. By partnering

    with a Publicity Virtual Assistant, the stress of having to know

    it all is drastically reduced and the author can rely on their

    PVA to take over and implement much of the publicity campaign.

    Ministry Marketing Solutions offers you an answer:
    Mrs. Leah Hubbard, PVA Extraordinaire!
    pam perry and leah hubbard
    “Leah Hubbard is my right hand – without her expert administrative
    & proof reading skills Ministry Marketing Solutions would just be ministry marketing
    – and we’d be scrambling for the solutions. She helps us clarify and soar.” Pam Perry

    Hey Future best seller:

    You are always on my mind.
    You have been coached and know your stuff.
    I know you’re serious about “marketing the message.”

    But as a busy author, it’s easy to feel overwhelmed
    by all the details of your book, marketing plans,
    online efforts and promotional duties. I feel you!

    Your many projects and ideas can lose their effectiveness

    if you can’t implement them successfully.

    If you are drowning in a sea of sticky notes,
    you need a Publicity Virtual Assistant!
    Enter – The PVA Solution: Leah Hubbard! (waabiz@aol.com)
    Delegating will help you go from obscurity to fame!

    busy lady

    Get YOUR Author Act Together! Delegate!

    Self-publishers and published authors alike often need assistance with the most vital aspect of their book journey, marketing and publicity.

    Successful authors know that to sell books, you need to do PR. And even more importantly, you need to do a lot of PR.
    You can’t just put your book on Amazon and send out a press release or two and hope for the masses to come.

    You need do an aggressive marketing campaign and get out there and promote your hard work.

    Fortunately, with the help of a Publicity Virtual Assistant it has never been easier.

    Publicity Virtual Assistants are virtual assistants who specialize in publicity and marketing.

    Publicity Virtual Assistants utilize all their expert talents and superb writing abilities for book marketing and promotions, thereby helping authors achieve the success they deserve by providing extensive marketing support, help with social networking, following up on media pitches, proofing and editing capabilities, extensive research, administrative support and so much more.

    Leah Hubbard started Wise Administrative Associates in 1996 to support small-mid sized companies and entrepreneurs in all phases of Administrative Support.

    With over 20 years of corporate office experience as well as entreprenuerial business support, Leah can assist you by ensuring that your administrative tasks are completed in a timely and professional manner.

    Her business is to alleviate the tasks that prevent your from getting your primary goals completed.

    Publicity virtual assistants are especially beneficial for those many first-time authors who are overwhelmed with the publishing process. By partnering with a Publicity Virtual Assistant, the stress of having to do it all while maintaining the rest of your life is drastically reduced and the author can rely on their PVA to take over and implement much of the mundane tasks of a publicity campaign.

    As your Publishing Virtual Assistant, Leah Hubbard will:

    • Proof articles and post to your blog and tweet out for you
    • Be your social networker: finding you friends, followers and fans
    • Submit articles to online directories & press releases to the media
    • Follow up on media contacts & set up interviews                        (a job all by itself!!)
    • Assist in arranging book signings and speaking engagements
    • Mailings of marketing materials to various outlets
    • Calendar Coordination to keep you on top of appointments
    • Help you keep your sanity and keep your dream alive while you work by providing top-notch administrative support!


    For pricing information, please email her at waabiz@aol.com or call 248.342-8806.

    Sincerely,


    Pam Perry, PR Coach
    “Brand Your Best Life”
    Ministry Marketing Solutions, Inc.

    P.S. Achieve the success they deserve – contact Leah today! She can only work effectively with a limited number of authors at a time. There is a 3 month minimum commitment. Prices will rise in the fall! Don’t drag your feet. Get help so you can focus on what YOU do best!

    Learn How to Market Yourself Like A Media Pro with BE THE MEDIA

    Sunday, July 12th, 2009

    Renowned media consultant and author David Mathison has assembled a who’s who of new media experts and compiled this essential guide to the “personal media renaissance.”

    Until recently, publishing books, music and film required years of education and the expensive assistance of publishers, labels, studios, distributors and lawyers.

    Today, artists can leverage low-cost tools and new methods of distribution to connect with their audience directly, and keep more of their royalties and rights.

    This book covers everything from how to blog and podcast to the ins-and-outs of social networking and internet syndication. Specific chapters help authors, musicians, filmmakers, and journalists.

    Buy BE THE MEDIA right now, and you’ll gain access to the “Blockbuster Media Success” package with $10,000 in BONUS GIFTS provided by over 100 media experts:
    http://www.bethemediabooklaunch.com/bookpromo.html

    be_the_media_banner_animation_500redgif2

    Also see www.e-junkie.com/pamperry for PR products

    5 Smart Reasons Why Authors Should Hire a PR Coach instead of a Publicist

    Wednesday, June 10th, 2009

    Hey Future Best Seller!

    Those who show up, go up. That’s my mantra.

    With summer almost upon up and half the year gone, are you getting your PR in gear for 2010 to win? If not, I invite you to take advantage of the June PR Boot Camp Online Coaching Classes. (Class starts again in 3 weeks)
    Hear the intro on the blog: www.MinistryMarketingSolutionsblog.com
    and as a bonus get the FREE PR Boot Camp Orientation mp3
    at http://www.e-junkie.com/pamperry

    Pam Perry, PR Coach

    Pam Perry, PR Coach

    5 Smart Reasons Why Authors
    Should Hire a PR Coach instead of a Publicist

    Have you considered hiring a publicist but their fees are way out of your price range?

    Do you need a publicist but you’ve heard the horror stories of “I paid my retainers and got nothing?”

    Regardless of the fact that this may all be true, at some point people need to know about your business other than by word of mouth.  Publicity has served and still today is the best avenue in getting the word out.

    Ministry Marketing Solutions does full service PR for the most well known Christian publishers and authors in the nation from Bishop TD Jakes, Pastor Bill Winston, Taffi Dollar, Pastor Andre Butler & Dr. Suzan Johnson Cook but also teaches authors to be their own publicist – to build their platform, brand their ministry.

    I will be your coach that shows you step by step, exactly how to do your own publicity just like the pros.  You actually become the publicist for your book and build your “brand.”

    Let’s check out these 5 reasons why you may want to consider
    The PR Boot Camp Coaching  Program:

    #1 – Cost
    This is the number one reason many authors have turned to PR coaching.  The usual fees for a publicist range from $2,000-$5,000 a amonth, depending on the publicist and the number of hours required to publicize the business.

    #2 – Customized Plan
    When you work with a PR coach, your publicity plan is customized just for your book/ministry, not some template used for all other books.

    #3 – Media Savvy
    You will learn everything there is to know about the various forms of media and how to get your business noticed by them. I will give you real contacts too! (Unheard of in the industry)

    #4 – Online Tips and Tricks
    You will learn how to leverage twitter, flickr, facebook, myspace, youtube, blogs, linkedin and more to build your brand and sell more books. Create online relationships that turn into customers and ministry partners.  Learning these free online marketing tools will save you thousands of dollars.

    #5 – Media  vs. Public vs. Ministry Industry Publicity
    In today’s society, mainly because of the Internet, there is more than just media publicity.  Learn how to get to all 3!

    So as you see, PR Coaching is a great alternative to hiring a publicist or a public relations firm.

    For more info go to:
    http://www.ministrymarketingsolutions.com/blog/pr-boot-camp/

    to see what others have said about Ministry Marketing Solutions results!

    Our PR Boot Camp classes start on Tuesday and runs for 4 weeks plus you get 4 weeks of support to make sure you stay on track!  – don’t worry if you can’t make the exact date/times, the classes are recorded and delivered to you via MP3 and you get the PR Boot Camp workbook, email support and worksheets!

    How simple is that!?

    Pam Perry
    Ministry Marketing Solutions, Inc. – Creator of Chocolate Pages Show & Network
    http://prbootcamponline.eventbrite.com

    P.S. Bonus – those who register get a copy of the new book: Synergy Energy and a bonus CD! CAMP STARTS SOON! Get in before we fill up! Need details? Email Leah Hubbard at waabiz@aol.com

    7 Book Promotion Methods for Your Nonfiction Book (Guest Blog)

    Monday, June 8th, 2009

    There are two things every author must know about book promotion for your nonfiction book. First, it is your responsibility, no matter what publishing method you use – conventional, print on demand (POD), or self-publishing. Second, promotion should begin long before your book is finished. In fact, you should be thinking about it from the very beginning of the planning process.

    One of the first questions you should ask yourself is who are my readers? Once you have identified your target market, your next step is to find ways to tell them what the book is about; what problem it will solve; why it is funny, informative, or moving; who wrote it and why; and, most important, why they want to spend money to own your book. What follows are seven proven book promotion ways to reach your readers with this information:

    1. Create a website for your book.

    You must have a presence on the Internet for solid book promotion and book marketing. A Website showcases your book, highlights the cover, introduces you as an expert author, delineates the main points, tells where the book may be purchased, and provides a place for testimonials. A Website doesn’t have to be expensive or elaborate, but it should be professionally designed and constructed. Unless you are a Web guru, invest in a professional Website designer.

    2. Brainstorm ideas for book promotion and book marketing.

    Gather a group of your most creative friends to generate as many ideas as you can (It’s a good idea to feed them). Break your reading audience into subgroups, and list all the places to find them. Where do they hang out? What organizations do they belong to? Where do they shop? What are their passions, hobbies, and vocations? The spreadsheet you create is the beginning of your promotional plan.

    3. Send advance readers’ copies (ARCs) to promote your book.

    When the book is finished but not yet published, send bound copies of Galley proofs to book reviewers at print and electronic media. Be sure to stamp them “Reader’s Copy” or “Galley Proof.” You want to time the reviews to coincide with the publication and availability of your book. Reviewers want to read it before it hits the shelves. Timing is everything.

    4. Submit articles to promote your book.

    Your book is a goldmine of article ideas. Every major point is an article ready to be excerpted or paraphrased. Once you know what your target audience is reading, you have a list of potential publications, print and electronic. Write a 25- and 50-word author’s blurb to be printed at the end of every article. When you submit to an online article Website, indicate that the article may be reprinted at no charge, as long as it includes the author’s blurb.

    5. Take part in book fairs as a great book promotion tool.

    Share a table or booth with other writers or with members of an association of which you are a member, if it is relevant to your topic. Book fairs can mean long hours on your feet if you go it alone; but, when you share the workload, the experience can be fun and rewarding. You’ll meet new people, reach readers directly, and become personally involved in selling your book.

    6. Share what you know to become an expert in your field.

    Offer to give free presentations at bookstores and other venues that carry your book. This is a great way to build your reputation as an expert in your field, provide value to the bookseller and the book buyer, and connect directly with your readers. It’s good for your ego to be asked to sign your own book. One caveat: if you don’t feel comfortable speaking in front of a group, join Toastmasters or hire a speaking coach. Don’t muddle through your presentation.

    7. Assemble a book sales package.

    Put together a press kit to send to local radio and TV stations. Include a news release with pertinent information about the book and future scheduled appearances, an author’s bio, talking points to use in an on-air interview, a sample book cover, background information, and favorable reviews and testimonials. A press kit is like a resume; it gets you in the door. Once you get there, the rest is up to you.

    Promoting your book is an ongoing project. It isn’t something you do once and then move on. As long as your book is available and there are potential readers who could enjoy it and benefit from reading it, you have a job to do. This is, after all, why you wrote it.

    About the Author

    Bobbi Linkemer is a ghostwriter, editor, and the author of 12 books under her own name. She has been a professional writer for 40 years, a magazine editor and journalist, and a book-writing teacher. Her clients range from Fortune 100 companies to entrepreneurs who want to write books in order to enhance their credibility and build their businesses. Visit her Website at: http://www.WriteANonfictionBook.com

    Appear on the Oprah Show.

    Monday, May 25th, 2009

    You hear it all the time: Getting on The Oprah Winfrey Show is just like winning the lottery. And it can be. But as you probably know you have fierce competition-a lot of it. Thousands of others like you want to be on the show just as much as you do. The only thing that stands between you and them is knowledge, skills, and abilities.

    The good news is that some of these things can be taught. The bad news is that others cannot. You need to have expertise, good timing, and a certain set of skills, to even be considered by the Oprah producers.

    Maybe you’ve already tried to contact the Oprah producers and have not received a reply. Maybe you believe you’ve got just the right talent or expertise for Oprah, but you haven’t been able to get the Oprah Show’s attention. Maybe you know you’ve got a story that is so incredible the Oprah producers are sure to call you up in a flashŠbut they haven’t.

    Oprah Winfrey

    Oprah Winfrey

    If you’ve answered ‘yes’ to any of  these questions, I’d like to invite you to explore The Ultimate Guide to Getting Booked on Oprah: Super Training kit from my colleague Susan Harrow, respected media trainer & marketing strategist who is also the author of Sell Yourself Without Selling Your Soul, considered by most to be The Bible of all publicity.

    Harrow, along with her team of experts, the best publicists in the business, show you how to get on America’s #1 talk show.

    Collectively, they have worked with high profile people, best-selling authors, top experts, famous speakers, successful entrepreneurs, well-known non-profits, and people who are doing remarkable things inspiring others and changing the world. The kind of people Oprah’s producers want.

    Harrow’s team has not only gotten guests on The Oprah Winfrey Show, but virtually all the national TV talk shows that matter. Their clients have been on Oprah, Larry King Live, CBS’ 60 Minutes, Good Morning America, The Today Show, Rachael Ray, Donny Deutsch, Montel, Ellen, E! Entertainment Channel, ABC’s 20/20, CBS’ 48 Hours, NBC’s Dateline, MSNBC, CNN, even Bill O’Reilly, and Fox & Friends, and more.

    Harrow’s personal clients paid her thousands of dollars for creating pitches and for extensive media training. Now she has encapsulated all that advice, and their experiences, into a definitive guide – one that’s not available anywhere else, on or off the Internet.

    This is invaluable information if your goal is to be on Oprah. And it’s important to take action right away since many people who make it on to the show have a timely topic that’s current in the news…and you never know when that will happen.

    To find out how to be a guest on the Oprah Winfrey Show go here now:

    http://budurl.com/oprahpr

    P.S.  Also, see the must-have PR tools at: www.e-junkie.com/pamperry

    Next Online PR Boot Camp is June 16. Be Oprah-READY!

    www.prbootcamponline.eventbrite.com

    American Christian Writers Meeting Info & 20 Books to Help You Market Your Book!

    Sunday, May 17th, 2009

    Web 2.0 Recommended Reading List

    1. Taking Your Business To the Next Level: An Essential Step-By-Step Success Plan for Small Business by Frances McGuckin

    2. How to Be an Entrepreneur and Keep Your Sanity: The African-American Handbook & Guide to Owning, Building, and Maintaining Successfully Your Own Small Business by Paula McCoy Pinderhughes

    3. Complete Publicity Plans: Create Publicity That Will Spark Media Exposure and Excitement by Sandra Beckwith

    4. Branding for Dummies: Discover a Dynamic System for Brand-creation & Management by Bill Chiaravelle and Barbara Findlay Schenck

    5. The Brand YU Life: Re-Thinking Who You Are Through Personal Brand Management by Hajj E. Flemings

    6. The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin

    7. The E Code: 34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly – Using Only Email! By Joe Vitale and Jo Han Mok

    8. Advanced Email Marketing: How to Deliver the Right Message to the Right Audience by Jim Sterne

    9. Blogs, Wikis, MySpace, and More: Everything You Want to Know About Using Web 2.0 but Are Afraid to Ask by Terry Burrows

    10. Permission-Based E-Mail Marketing That Works!: Everything You Need to Know by Kim MacPherson

    11. What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere by Ted Demopoulis

    12. Red Hot Internet Publicity: An Insider’s Guide to Marketing Your Book on the Internet by Penny C. Sansevieri

    13. From Book to Bestseller: An Insider’s Guide to Publicizing and Marketing Your Book! by Penny C. Sansevieri

    14. Publish & Market Your Christian Book in 10 Easy Steps by Tamika Johnson-Hall

    15. The New Rules of Marketing & PR: How to use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly by David Meerman Scott

    16. Blogging for Dummies: Set up, publish and maintain a blog that draws readers by Brad Hill

    17. Amp Your MySpace Page: Essential Tools for Giving your Profile an Extreme Makeover by Eric Butow & Michael Bellomo

    18. Be The Media: How to Create and Accelerate Your Message…Your Way by David Mathison

    19. You Want Caviar but have money for Chitlins: A Smart PR Guide for Those on a Budget by Karen Taylor Bass

    20. Syndicating Web Sites with RSS Feeds for Dummies by Ellen Finkelstein

    Prepared by: Pam Perry, www.MinistryMarketingSolutions.com & see www.e-junkie.com/pamperry

    for products
    President of American Christian Writers/Detroit Chapter*

    *FREE ACW/Detroit Meeting every Third Monday
    (except during the summer) held at
    Greater Grace Temple City of David, Conf. Rm. 200 C.
    23500 W. Seven Mile Road (near Telegraph) – Detroit, MI 48235
    313.543-6000
    Next Meeting: Monday, May 18 meeting at 6:00 p.m. to 8:30 p.m.

    Topic: Publishing & Dream Management with Cliff Hubbard
    All authors, writers and aspiring welcome!