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    Facebook wall Posts & Podcasts from Pam Perry, PR Coach

    Tuesday, November 16th, 2010

    pam perry synergy energy show

    Listen to these podcasts and get a glimpse of what you’ll get in the Strategy sessions (PAM PERRY UNIVERSITY) tailored to YOU: http://itunes.apple.com/us/podcast/pam-perry-pr-coach-blog-talk/id302291002

    Top 7 Topic Ideas For Your Next Press Release

    Tuesday, March 9th, 2010

    Your first press release should be your introduction to the business world.

    It should be told in the 3rd person, as if you are a reporter interviewing a new business, and you should refrain from making it sound like an advertisement as much as possible.

    If you are not comfortable writing it yourself, you should find someone who can do it for you. Trying to come up with new ideas is tough.

    Maybe the following will help you brainstorm.

    1. Educate Educate the readers on some new item or procedure in your target market.
    2. Celebrate Tie in your service or product with the current holiday. Brainstorm ways you could help with any local events that are planned in your area. (donate time/product, provide items for raffles)
    3. EntertainWrite about something funny that happened recently. Maybe your clients have a funny story about you that you wouldn’t mind them sharing. Hold a silly contest. Maybe a 10% discount to anyone who scores above a certain # on some ridiculous test (look around the internet, they are everywhere).

      Be silly, just don’t over-do it.

    4. Inform Make sure you are up-to-date on the latest technology for your industry and your target industry. Provide readers with new and exciting information/reviews on the newest gadget, software, etc.
    5. Volunteer There are many places online where you can volunteer “virtually”. Once you have gotten your feet wet with one of the many deserving charities in need, write about your experience working for the charity, what you have learned about the cause, disease, etc. How others can help.
    6. Resolution Research your target market/niche and find out what one of the biggest obstacles or pet peeves they have and solve it, or provide resources for dealing with it or learning more about it. Sounds difficult but, with a little research, should be fairly simple.

    7. Freebies Compile some information that is targeted to your niche and make it into an e-book. Then, give it away free. The best part, you make it so they have to enter their email address to get the free e-book and you can compile a contact list for later. The list can be used to send promotional emails or e-newsletters. Just be sure to provide an unsubscribe link in the emails.

    Christina Nelson is Owner of Vital Office Solutions, a virtual assistance business providing financial and administrative support services to small businesses and professionals. Christina has over 11 years of financial and administrative experience in the construction, retail, food and insurance industries. For more information, please visit http://www.vitalofficesolutions.com

    see www.pamperryonlinepr.com

    for free goodies.

    Book Marketing Simplified & PR Kit in a BOX

    Monday, November 30th, 2009

    boxfinalbuttonGuest blogger, my friend, Sophfronia Scott

    Lately I’ve been attracting questions from first time authors on how to get their books “out there”. In other words, now that your book is done, how do you tell as many people as possible about it? Book marketing! Since my conversations with these writers were brief I kept the tips as simple as possible, but then it occurred to me: this was exactly how I was planning the marketing of my newest book. I’m purposely keeping it simple so I don’t get overwhelmed. And overwhelm is common. After all, according to John Kremer there are 1,001 ways to market your book. You can’t possibly do them all! So here’s the easy way to look at book marketing. Make good choices and you’ll find just the audience you’re looking for.

    Decide What Media You’ll Target

    You don’t have to use all media in your marketing plan. Choose what you’re most comfortable with and what would bring you superior results. Perhaps you prefer print (newspapers and magazines) to radio and television. Or maybe you’ll limit your choices to radio and the internet because that’s where you’re most likely to find the types who will read your book. Is direct mail your cup of tea? Making this choice will help you focus. It will also save you money: pursuing everything can get really expensive.

    Set Specific Goals for Each Target

    Some writers will try for a mention of their book and feel triumphant if they get one review or one interview. That’s great, but a real marketing strategy will help you to secure more than one review or more than one interview. But it won’t happen unless you set goals and shoot for them. Let’s say you choose the internet, magazines and radio as your desired media. Your goals could be:
    –Internet: Get enough partners to do an email blast to 2 million people.
    –Magazines: Get mentions and/or reviews of your book in 4 magazines read by your target audience.
    –Radio: Do 4-6 radio interviews a month.

    Write Down Action Steps

    Now that you have these goals, what exactly do you have to do to achieve them? For your internet goal, your tasks may include seeking out like-minded partners who have lists of their own to send an email on your behalf. For your magazine goal, you’ll probably send out regular press releases and story ideas to the editors of the magazines. Likewise for your radio goal. Once you see the steps written down, it’s that much easier to put them in a calendar and schedule time to get them done.

    Take Action Daily

    Make sure you do something everyday to forward your goals. That’s exactly what Jack Canfield and Mark Victor Hansen did to make Chicken Soup for the Soul a success. They called it “The Rule of Five” and they made sure they did five things from their action plan every single day. It paid off for them big time. You can do the same. Remember to go back to your plan and read it again if you get distracted or become overwhelmed. Your plan will remind you of what you want to achieve and what choices will help you to do so. It’s like they say about eating an elephant–you can do it. It just takes a while and you have to take small bites!


    Sophfronia Scott
    is Executive Editor of the Done For You Writing & Publishing Company. Learn what a difference being a published author can make for your business. Get your FREE audio CD, “How to Succeed in Business By Becoming a Bestselling Author” and your FREE online writing and book publishing tips at www.DoneForYouWriting.com.

    PR Kit in a box: http://www.e-junkie.com/pamperry


    Want More Publicity? Need social media mentoring?

    Monday, October 26th, 2009

    Missed the Social Media Boot Camp?
    Well, you can get the digital product..


    PR Boot Camp ONLINE – PR 2.0

    Click and get all the information you need to market
    your book, brand your ministry and promote your platform online.

    PR Boot Camp Kit

    Hey Future Best Seller!
    Would you like to get a whole lot more national

    publicity and promotional exposure for what you do?

    Want to be written-up in more magazines, newspapers
    and interviewed on top radio/TV shows?

    How about getting lots of other people to eagerly
    promote your book, product or service?

    If you answered ‘yes’ to any of those questions, I’d
    like to invite you to a free telephone seminar my
    friend Steve Harrison is offering this Tuesday,
    October 27th where you’ll learn practical strategies
    you can use to promote almost any book, product,
    business or service.

    To reserve your spot on this free 75-minute teleseminar
    – which I’m offering at your choice of two time slots
    on Tuesday (10/27): either 2:00 pm Eastern (11:00 am Pacific)
    OR 7:00 pm Eastern (4:00 pm Pacific)
    — go here now:
    FREE PR Call!
    Here’s some of what you’ll learn on Tuesday’s call:
    * Why conventional press releases are not always
    the best way to contact journalists and what to
    send instead.

    * What a Good Morning America producer told Steve
    is the absolute best way to pitch his show — something
    very few publicity-seekers do but dramatically
    increases your chances of getting booked.

    * Understanding the mindset of journalists and
    producers and how it differs by type of media outlet.
    * The surprisingly simple strategy a former Oprah
    guest booker told Steve everyone should use when
    pitching the show.

    * Five proven ways to create a compelling publicity
    “hook” or angle.

    * How to get other people to promote your book,
    products and services.

    * What you should never wear on a TV show.
    * Some simple non-publicity strategies you can use to
    get the word out.

    * Book not out yet?  You’ll learn some tricks for how
    to structure your book so it’ll be a whole lot easier
    to get publicity and promotional exposure.

    * Three keys to maximizing sales from on-air interviews.
    Go here now to register for Tuesday’s call:
    http://www.YourQuantumLeap.com/PreviewCallFour/?11291

    Get the Pam Perry PR Boot Camp Kit at the PR PRO Shop:
    P.S. If you’re a Christian author and want hands on training. Go to
    www.PRBootCampOnline.eventbrite.com for Online coaching!

    pr boot camp

    Tuesday, September 1st, 2009

    Home-based businesses are estimated to be a $427
    billion-a-year industry. In recent studies it was found that as many as 105
    million people in North America alone were working at home. Considering this
    information, it is obvious that home-based businesses can be successful and
    authors Jill Hart and Diana Ennen will help you succeed with your own.

    So You Want to Be a Work-at-Home
    Mom
    details all the basics of starting a business in a
    spiritual, motivational, and comprehensive manner. From deciding what type of
    business to start to keeping your family and faith first, this helpful tool
    details every aspect of establishing a business. With proven success tips
    utilized by the authors and others who own work-at-home businesses, this
    inspiration approach will provide you with the resources you need to start your
    own home-based business.

    So You Want to Be a Work-at-Home
    Mom
    includes:
    * Detailed information on types
    of businesses to start
    * Ideas and assistance for setting up, operating, and
    marketing your business
    * Definitions and descriptions of work-at-home
    terminology and processes
    * Help for developing your Website
    *
    Explanations of the business nuts and bolts, including bookkeeping, taxes, and
    more

    About the Authors
    JILL HART is the founder of Christian Work at Home Moms,
    CWAHM.com. Jill is a co-author of So You Want To Be a Work-at-Home Mom.
    Jill has published many articles and is a contributing author in Laundry Tales,
    The Business Mom Guide Book, I ll Be Home for Christmas, and Faith Deployed. She
    holds a bachelor s degree in human development and family studies. Learn more
    about working from home at http://www.cwahm.com/work-at-home/
    .

    DIANA ENNEN has been a leader and mentor in the
    work-at-home industry since starting her business, Virtual Word Publishing, in 1985.
    She is the author of many books, including Virtual Assistant the Series;
    Become a Highly Successful, Sought After VA
    and Words from Home: Start,
    Run, and Profit from a Home-Based Word Processing Business
    . She resides in
    Margate, Florida, with her husband and their three children.

     

    Below is an interview with the authors of So You
    Want To Be a Work-at-Home Mom
    – Jill & Diana.

    If you have questions they are happy to answer your
    questions anytime. Leave a comment below or email Jill@cwahm.com or
    Diana@virtualwordpublishing.com

    How long have you been working at home?

    Jill Hart – I’ve been
    working at home since 2000. I had to go back to work full-time for a brief
    period in 2003 when my husband got out of the Air Force. At that point I got
    even more serious about making my business work and I’ve been home full-time
    since then.

    Diana Ennen – I’ve
    been working at home since 1985, when my son was born. He’s now graduated
    college and already working towards his own career. I absolutely love it. I
    can’t imagine doing anything else.

     

    What types of businesses do you operate?

    Jill Hart – I run
    Christian Work at Home Moms, CWAHM.com, a website full of free resources, job
    listings and information about home businesses. I also write articles and books
    (yes, more books to come!) and am a blogger for sites like Time/Warner’s
    Christian Momlogic.com and a member of the Guideposts blogger team

    Diana Ennen– I’m the
    President of Virtual Word Publishing. I’m a
    virtual assistant and specialize in marketing & publicity. I’ve also written
    numerous books on how to start a VA business and offer PR and VA Coaching.

     

    Tell us about your book? How do you think it can benefit
    those who want to start a business?

    Jill Hart – The book
    has been such a “God thing.” He orchestrated the entire sequence of events –
    from putting Diana and I together as co-authors to bringing us to the right
    publisher. The book is a hands-on practical guide for anyone who wants to build
    a business from home. We cover topics ranging from how to select the right type
    of business for you, to how to get started, to how to market and grow your
    business.

    Diana Ennen – I think
    one of the best features of our book is that it’s not only informative, but
    motivational as well. You’ll feel like friends are helping you on your journey
    to success. Also, we discuss numerous types of businesses to start and provide
    proven methods to achieve success. We also often hear how starting a business
    can be so overwhelming. That’s why we pay special attention to all the how tos.
    We feel very confident our book will help, not only those starting a business,
    but those already in business wanting to expand it.

     

    What types of businesses are featured in your book?

    Jill Hart – We have
    such a great range of contributors – everything from direct sales companies like
    Southern Living at Home and Avon to unique product-driven businesses like BSM
    Media and GrillCharms. These woman are amazing and give readers a great insight
    into how they’ve grown their businesses in very different ways.

    Diana Ennen – We cover
    everything from direct sales companies to specialized areas such as medical
    transcription and virtual assisting. Also, Jill shares detailed information on
    starting a community based membership site. We think you’ll get a lot of helpful
    tips too from such work-at-home powerhouses as Maria Bailey and Lesley Spencer
    Pyle.

     

    Do you have any tips for success for Christian
    entrepreneurs that you’d like to share?

    Jill Hart – I think my
    favorite tip – shared with me by one of our contributors, Tammy Degenhart,
    almost ten years ago is that working together benefits everyone. She told me,
    “Jill, what you give to others God brings back tenfold” and I’ve seen that hold
    true time and time again. It may not be in financial gains and it may not look
    like what we expected but God is so faithful in that when we work together there
    is no competition – it’s a win-win situation.

    Diana Ennen – Do what
    you believe in and use your own skills and prior experience to find the business
    that’s just right for you. Research/Research/Research. The more you research,
    the better your business. Continue to market and be out there. So many once they
    find a few clients stop marketing. You need to get out there continually. You
    then become the go to person when someone needs services or products that you
    offer.

     

    What are some of the challenges that you see with those
    starting or operating a business?

    Jill Hart – In my
    experience, I’ve talked with many women who get frustrated because success
    doesn’t come easily or quickly. Working from home may sound easy, but in reality
    it can actually be just as hard as working outside the home. There are many
    unique challenges, especially when working at home while raising children. If
    women don’t prepare themselves, they can become discouraged and
    disheartened.

    Diana Ennen– One of
    the major challenges I see is losing belief in yourself that you can do it.
    That’s why I think a faith-based book will be so beneficial. Even when times get
    tough, you can rely on your faith to forge ahead.

     

    With the economy, do you believe it’s still a good time to
    start a business? Why?

    Jill Hart – I think
    it’s a better time than ever. The internet is so much more widely used than it
    was even nine years ago when I began my website. If people do their research and
    find a company that fits them as well as their budget this can be a great time
    to break into the work-at-home field.

    Diana Ennen
    Absolutely. In fact, I think there’s never been a better time. You might have to
    work a little harder, but it absolutely can be done. Plus, there are so many
    businesses who need us more than ever because of the economy. For example, with
    virtual assistants because businesses are downsizing they are seeking the help
    of a VA to help on an as needed basis.

     

    Your book is written from a Christian perspective? Tell us
    a little about that and how you feel that makes it so unique?

    Jill Hart – My faith
    is central to who I am and therefore central to my business. I began Christian
    Work at Home Moms because I wanted women to have a safe place where they could
    discuss not only business things, but also talk about an area that doesn’t get
    talked about a lot in business circles – how our faith affects our businesses.
    The book is written in a way that doesn’t hit anyone over the head with our
    faith, but it’s true to who we are and talks about things from the vantage point
    that we see life – through the lens of our faith.

    Diana Ennen – There
    are so many books out there today on starting a business. However, few have the
    Christian mom in mind. We provide a lot of scriptures and examples of how you
    can use your faith to help you. Our hope is that not only will your business
    thrive, but it might just give a little boost to your faith as well.


    Learn more about the book at Beacon
    Hill Press
    or SoYouWantToBeAWAHM.com.

    www.e-junkie.com/pamperry

    and see www.ardyssintl.blogspot.com

    Need some help with your PR Campaign? Get a Publicity Virtual Assistant: Leah to the Rescue!

    Saturday, August 29th, 2009

    overwhelmed
    How can you focus on being the top

    of your writing game
    when you’re overwhelmed with

    administrative tasks?

    books
    The answer:
    DELEGATE to a well-qualified
    Publicity Virtual Assistant!

    Publicity virtual assistants are especially beneficial

    for those many first-time authors who are overwhelmed

    with the publishing & marketing process. By partnering

    with a Publicity Virtual Assistant, the stress of having to know

    it all is drastically reduced and the author can rely on their

    PVA to take over and implement much of the publicity campaign.

    Ministry Marketing Solutions offers you an answer:
    Mrs. Leah Hubbard, PVA Extraordinaire!
    pam perry and leah hubbard
    “Leah Hubbard is my right hand – without her expert administrative
    & proof reading skills Ministry Marketing Solutions would just be ministry marketing
    – and we’d be scrambling for the solutions. She helps us clarify and soar.” Pam Perry

    Hey Future best seller:

    You are always on my mind.
    You have been coached and know your stuff.
    I know you’re serious about “marketing the message.”

    But as a busy author, it’s easy to feel overwhelmed
    by all the details of your book, marketing plans,
    online efforts and promotional duties. I feel you!

    Your many projects and ideas can lose their effectiveness

    if you can’t implement them successfully.

    If you are drowning in a sea of sticky notes,
    you need a Publicity Virtual Assistant!
    Enter – The PVA Solution: Leah Hubbard! (waabiz@aol.com)
    Delegating will help you go from obscurity to fame!

    busy lady

    Get YOUR Author Act Together! Delegate!

    Self-publishers and published authors alike often need assistance with the most vital aspect of their book journey, marketing and publicity.

    Successful authors know that to sell books, you need to do PR. And even more importantly, you need to do a lot of PR.
    You can’t just put your book on Amazon and send out a press release or two and hope for the masses to come.

    You need do an aggressive marketing campaign and get out there and promote your hard work.

    Fortunately, with the help of a Publicity Virtual Assistant it has never been easier.

    Publicity Virtual Assistants are virtual assistants who specialize in publicity and marketing.

    Publicity Virtual Assistants utilize all their expert talents and superb writing abilities for book marketing and promotions, thereby helping authors achieve the success they deserve by providing extensive marketing support, help with social networking, following up on media pitches, proofing and editing capabilities, extensive research, administrative support and so much more.

    Leah Hubbard started Wise Administrative Associates in 1996 to support small-mid sized companies and entrepreneurs in all phases of Administrative Support.

    With over 20 years of corporate office experience as well as entreprenuerial business support, Leah can assist you by ensuring that your administrative tasks are completed in a timely and professional manner.

    Her business is to alleviate the tasks that prevent your from getting your primary goals completed.

    Publicity virtual assistants are especially beneficial for those many first-time authors who are overwhelmed with the publishing process. By partnering with a Publicity Virtual Assistant, the stress of having to do it all while maintaining the rest of your life is drastically reduced and the author can rely on their PVA to take over and implement much of the mundane tasks of a publicity campaign.

    As your Publishing Virtual Assistant, Leah Hubbard will:

    • Proof articles and post to your blog and tweet out for you
    • Be your social networker: finding you friends, followers and fans
    • Submit articles to online directories & press releases to the media
    • Follow up on media contacts & set up interviews                        (a job all by itself!!)
    • Assist in arranging book signings and speaking engagements
    • Mailings of marketing materials to various outlets
    • Calendar Coordination to keep you on top of appointments
    • Help you keep your sanity and keep your dream alive while you work by providing top-notch administrative support!


    For pricing information, please email her at waabiz@aol.com or call 248.342-8806.

    Sincerely,


    Pam Perry, PR Coach
    “Brand Your Best Life”
    Ministry Marketing Solutions, Inc.

    P.S. Achieve the success they deserve – contact Leah today! She can only work effectively with a limited number of authors at a time. There is a 3 month minimum commitment. Prices will rise in the fall! Don’t drag your feet. Get help so you can focus on what YOU do best!

    8 Points Online Marketing Plan for Authors

    Friday, August 28th, 2009
    book promotion with pam perry

    book promotion with pam perry

    This is from my PR friend and colleague, Dee Stewart. We were both participants in SORMAG’s online conference.  This is her “discussion” from the conference on the SORMAG blog.

    I want to talk to you about a specialized marketing form that has fast become the choice for publishing houses, online marketing.

    If you are an author with a contract, then you know most midlist authors and below are no longer receiving marketing support by way of product placement, instore events, book tours, and book promo items.

    Instead publishing houses are devoting a bulk of the author’s designated marketing dollars to online campaigns. And since I’ve talked about book marketing plans all year, I decided to switch the game up.

    I want to help you create an online marketing campaign that will help you meet and galvanize your ideal readers.

    Imagine as an author your day consists of writing great stories you know your readers will love, then meeting these readers to fellowship with you about your story and why they love them. Isn’t that a sweet dream? In life coaching terms we call that place- operating in your sweet spot.

    Online Marketing—if you plan your efforts well—is the best tool to get you to that sweet spot faster than any other opportunity out there. It is why your publishing houses are using it, as well as the face that it is a more affordable alternative to traditional advertising.

    Today’s session I will share basic online marketing planning tips, techniques and tricks to help you galvanize your readership. If you have further questions, you can leave a comment at the end of the post or email me at deegospelpr at gmail dot com.

    Let’s begin by defining Online Marketing.

    Marketing– is a practiced science, the ongoing process to identify, anticipate, supply and satisfy your ideal client.

    Book Marketing is the ongoing processes to identify, anticipate, supply and satisfy your ideal clients( readers, your distributors, your publishing house, bookstores.)

    Online Book Marketing: is the ongoing processes to identify, anticipate, supply and satisfy your ideal client by using online tools. It is an extension of your overall book marketing campaign.

    Let me repeat: Online Book Marketing is an extension of your overall book marketing toolbox. Do not stop your other marketing efforts!

    Now I will introduce you to seven basic online marketing tools and how to prepare a strategy to use them.

    The 8 Point Online Marketing Toolbox

    1. Email Marketing
    2. Blogging, including Podcasting, Vlogging & Microblogging
    3. Social Media Design
    4. Forum Building
    5. Online Advertising
    6. Online PR
    7. Social Bookmarking

    A more detailed look:

    Email Marketing: Email marketing is a public relations, customer relations management, direct mailing Trifecta (PR/CRM/DM.) You can participate in three marketing processes at once. What’s very good about email marketing is that your direct mailing efforts have a better return on investment(ROI) when you couple it with a client connection piece—consistent, compelling and strategic email placements to your ideal readers.

    Blogging: Online Journaling (blogging) Many authors blog to share their writing life with their readers. Blogging can be used for various reasons:

    · To serve as an online hub for your fanbase
    · To serve as your newsletter content builder
    · To promote your next event
    · To attract event planners and bookclubs
    · To serve as an online bookstore
    · To serve as an online press room
    · To attract agents and editors
    · To create another source of writing revenue
    · To host an online blogtour
    · To podcast your book
    · To videocast(vlog) your book

    The key to blogging is commitment, consistence and content. Join me in September for 30 Days to Build a Better Book Blog at http://www.christianfiction.blogspot.com

    Social Media Design: Despite the contrary authors should have a strategy and design in place when you are online. This design consists of scheduling, tooling, and driving readers from event to event. Tools like brightkite, eventbrite, igoogle, ping.fm, and squidoo helps you create almost an online (ro)bot of you, whereby you are promoting yourself 24-7 streaming and responding to your ideal readers and clients in real time. The top social media building blocks for authors are:

    · Twitter
    · Facebook
    · Amazon Author Pages
    · Eventbrite
    · BrightKite
    · Skype
    · FriendFeed
    · LiveStream
    · YouTube
    · BlogTalkRadio
    · TalkShoe
    · MySpace
    · GoodReads
    · LibraryThing
    · Flickr

    Forum Building: Fan bases grow exponentially when they form a community. The Twilight Moms Club on Mommy Blogger is a huge community that talks about the series, meet regularly and host charity events. If you’re operating in your sweet spot your fans will come together and create a fun and exciting community for you as well. The best way to do that is through forum building. Couple your email campaign with a forum to continue conversations in and you have a winning combination. A great example of a blog that created a community with a forum is Faith*in*Fiction. Bethany House Editor David Long created the blog to start a conversation about compelling Christian novels. It is the catalyst for The Christian Fiction Blog Alliance, Relief Journal, First Wildcard Blog Tours, and over 150 Christian book review blogs.

    The top forum building sites for authors are:

    · Ning
    · Facebook Groups
    · Twitter Groups
    · GoodReads Groups
    · Utterli Groups
    · MySpace Book Groups
    · Shelfari Groups
    · YahooGroups
    · Blogger Fan Groups

    Online Advertising – paid for placement. Examples of book ads are (ads in print & online publications, radio, internet or network television, blogs, etc.) Its goal is immediate promotional impact and short lived. It’s results can be measured via survey, tracking backlinks and sneeze page hits. It is the most expensive form of marketing. When you create your plan it is imperative to use online ads to promote your next event or next title, and most effective when creating and implementing book launch strategy. Where can you find online advertise placements?

    · Online Mags like SORMAG
    · Blogs like Christian Fiction Blog
    http://www.christianfiction.blogspot.com
    · You can submit ads/drops to online radio shows like Media Candy www.blogtalkradio.com/mediacandy
    · Social Media Sites like Facebook Ads
    · Internet TV Shows like Faithful Folios on LiveStream
    · Eblast services like GoodGirlBookClub. Make sure to include in your plan to purchase eblast service from a local service, a genre specific service, a national magazine.
    · Link Ads in online newsletters like Dee’s Goody Mail
    · Book Trailers on DeeGospel on YouTube
    · Sponsoring online events like SORMAG Online Conference
    · Paying for a Blog Tour through Ty Moody Creations
    · Ad placements on Literary Sites like Booktour.com

    Online Public Relations & CRM – the activity to create opportunities to build relationships with your readers gatekeepers and to promote your service, product and brand. It is not a guaranteed sale, cannot be measured short-term, but affects are longer and more lasting than advertising. Customer Relations Management (CRM) is tied to PR, because PR also handles crisis management and customer feedback and retention. Online PR & CRM activities are:

    Online Book Tours like CFBA
    Online Audio Interviews like From Cover to Cover Literary Talk Show
    Online Book club meetings using SKYPE or Mogalus
    Book review placements on Christian Fiction Blog or RAWSISTAZ
    Online mag interview opps like Victorious Living
    Radio opps like Ella Curry’s BAN
    Speaking opps like Nia Promotions’ Online Teleseminars
    Online Parties via Twitter and Facebook and BrightKite

    Social BookMarking– social bookmarking is a referral activity for bloggers. Blog readers find a great service or read and the refer what they like through social bookmarking sites like:

    · Dig
    · Mahalo
    · StumbledUpon
    · Delicious
    · Librarything
    · Facebook
    · BookTour

    Become very familiar with this tool and implore your readers to do the same.

    Direct Selling – your website or blog is the lifeblood of your online presence. Moreover you can create a buyer’s page to navigate readers to direct selling. It is best practice to provide your local booksense tour, an online bookstore and an affiliate link with either Amazon, Borders or Faithpoint. To be able to watch the activity from your site setup a google analytics account and put the code inside or have your website designer place the code and provide monthly reports about your site’s activity. On that site make sure you have both audio and visual components of who you are and your book, preferably, you the author.

    In short, let me share what these services should do for you. Online Marketing – is not the same as CRM, although social networking is a tool for both CRM, publicity, advertising, direct sales, and direct mailing. Online Marketing is using the 4ps of marketing process online.

    Identify readers with online research using SMS, bookmarking, blogging, podcasting, polling.

    Anticipating reader needs via polling, forum building, e-newsletter campaign strategy
    Supply readers by introducing your answer to their wants and needs by creating an effective product launch strategy using online hubs, blogs and supplying online snippets in audio, video and print forms via viral sms like Twitter, Facebook, MySpace, Viddler, YouTube, UStream, Skype, Utterz

    Satisfy readers by enabling your book e-reader capable with ebooks and sony reader and Kindle Ready.

    Dee Stewart is a writing diva mother, publicist, inspirational book reviewer for Romantic Times Magazine, Atlanta Satellite Bookseller for Mocha Readers Bookstores, and owner of Christian Fiction Blog(www.christianfiction.blogspot.com) and The Christian Fiction Network(christianfiction.ning.com). Her writings have appeared in: Spirit Led Woman, Gospel Today, Good Girl Book Club, The Dabbling Mum, Atlanta Christian Family, Mosaic Literary, Precious Times, Vertical Fix just a few. She will be featured in SistahFaith Anthology(Simon & Schuster, Feb. 2010.) Follow her on Twitter at @DeeGospel. Or visit my site at http://www.deestewart.com or on Facebook at www.facebook.com/dee.stewart

    “This fall I will be hosting a six week Media Candy book marketing session for a very affordable rate. Let me know if you are interested in more details. Also in the fall my site www.deegospelpr.com will become a membership site, whereby you can download free reports, ebooks, tip sheets, bookclub contact info, participate in some of my free teleseminars, podcasts receive discounts for group coaching and marketing products, literary agents accepting submissions, book festival panel speaking opps, an invitation to apply to become a speaker’s bureau member, and much more more for a low fee of $25 a month.

    Also see: www.e-junkie.com/pamperry for FREE Ebook & PR materials (cds, books, etc)

    How to write your book in a weekend

    Saturday, June 20th, 2009


    Is it takin
    g youblack-woman-on-computer2 longer to write your book

    than you ever expected … a lot longer?

    If so, you’re invited to a free telephone

    seminar on Thursday, June 25th with a woman

    who’s developed a unique system for writing

    a quality non-fiction book in a weekend!

    http://www.WriteYourBookInAWeekend.com/call/?11291


    Discover the speed writing system she’s

    used to help 238 authors get their books

    done quickly. Yes YOU can too! You are one

    click away from awesome!

    To your success,

    Pam Perry, Your PR Coach

    P.S. For PR tools and resources go to: http://www.e-junkie.com/pamperry (Get free mp3 for PR Boot Camp Orientation call) Next Class starts July 14!

    Top 10 Facts about an Ebook

    Thursday, May 14th, 2009

    Create Ebook from your laptop

    Create an Ebook from your laptop - EASY!

    1. E-Books are digital files that contain all of the same information as a traditional book.
    2. You do not have to publish a traditional book to have an E-Book.
    3. E-Books are most commonly in PDF form.
    4. They are usually between 4 – 200+ pages.
    5. They are delivered to the reader by email or they can be viewed at your website.
    6. Readers can print out the book or read it on their computer.
    7. There are no printing or warehouse expenses.
    8. They can be written and delivered quickly to the audience.
    9. Changes and updates can rapidly be made.
    10. They are marketed through a variety of online and offline techniques.

    Wondering if you should do one?  Yes! It’s a great way to “test” your market without a lot of expense.  Better than printing 500 or more copies and beg people to buy them, right?  Put the Ebook online and ask for feedback.

    For more details and publishing wisdom go to: www.e-junkie.com/pamperry

    Want to Learn more?  Next PR Boot Camp www.prbootcamponline.eventbrite.com

    (PR Coaching)

    Self-Publishing is NOT a bad thing. 12 Authors Who Originally Self-Published

    Wednesday, May 13th, 2009

    td-jakes-and-pam-perry-2000
    These famous best-selling authors self published for the same reasons that you
    should consider choosing as an option to achieving your publishing dream.

    Lack of money and resources, wanting creative control, wanting to get published
    faster and being rejected multiple times by publishing houses are all normal
    reasons to self publish.  And that’s not a BAD thing to do!

    It is obvious by this list that self publishing can be a wonderful way to get your foot
    in the door leading to a successful writing career that can change lives for years to come!

    Here are 12 authors who did it…recognize any of these authors?

    1. TD Jakes (pictured above)
    2. Ken Blanchard
    3. Benjamin Franklin
    4. Earnest Hemingway
    5. Spencer Johnson
    6. Stephen King
    7. Edgar Allen Poe
    8. William Strunk
    9. Henry David Thoreau
    10 Mark Twain
    11 Walt Whitman
    12 Omar Tyree

    Resources:  See www.e-junkie.com/pamperry for Publishing & Promotion seminar

    by Pam Perry & Omar Tyree

    Are you Ready to be on the “Essence Best-Seller” List?

    Thursday, May 7th, 2009

    essence-patrik1

    Quick Publishing Self-Assessment

    Before you publish, take this test.

    1. You have at least $3,500 to $7,000 to invest in the project.
    2. Your topic is a topic that is very “marketable” in a book.
    3. You regularly support other author events, i.e. book signings and lectures.
    4. You frequently visit bookstores and know what the trends are in Christian books and know the best sellers.
    5. You have a website or plan to get one to sell/market your book.
    6. You’ve published articles or regularly speak/lecture thereby you have an “audience” for your book.
    7. You research and read books/magazines on publishing or go to writer’s conferences or are apart of a writer’s group.
    8. You know a good graphic designer, editor and webmaster – or at least know where to find one.
    9. You have a written marketing plan and know how you’re going to sell your book– before you’ve written it.
    10. You have at least 10 to 20 hours a week to promote your book.
    11. You are part a writer’s discussion group online or blog regularly.
    12. You have had media training or worked with a PR Coach.

    If you have answered “yes” to 7 or more of these questions, you are a good candidate to be a successful author.

    If not, you now have a guideline of what to do before you start the publishing process.