|Publisher's Weekly called Pam Perry the “Christian Book PR Guru.”|
|Detroit Free Press called her a "Marketing Genius."|
Would you be able to turn a brief conversation with a newspaper or magazine editor into a free publicity opportunity?
Upon their request, would you be able to send a reporter all the information they needed about you in a professionally branded electronic media kit INSTANTLY?
For most people, the answer to all these questions is a resounding NO! However, there is no reason that a lack of media preparedness should be a barrier to your media success!
Momentum Media Group is offering a special rate on one of our newest and most exclusive service offerings:
HIGH-POWERED PRESS KITS – For authors, experts and executives. Visit our website today today to get your custom High-Powered Press Kit.
Hear her on the Synergy Energy Show: http://tobtr.com/s/2428485. #BlogTalkRadio #pr
Discover how to quickly attract quality customers, build loyal fans and grow your revenue with Facebook.
Social Media Examiner Presents Web’s Largest Fully Online Facebook Marketing Conference
http://bit.ly/fbpamperry, my synergy link
Click & Listen to this one-hour Social Media PR Interview about how to have a BREAKOUT Year!
Go to EasyPLR.com to make your life easier!
Content is always in high demand. Right now the focus seems to be on Private Label Rights (or PLR) articles. PLR articles are pre-written and sold in packages to online businesses looking for content. The big selling points of PLR articles are that you may edit the articles and that there is no author bio required (so they don’t have any outbound links).
Compare PLR articles to free reprint articles. Free reprint articles from places like EzineArticles.com or freeaffiliatearticles.com are written by people who have something they’d like to share. (Or, they are sometimes written by people just publishing junk, in the hopes that they’ll get some incoming links. But, good article directories will delete those, so we’ll focus on the good ones here.)
So, which is better? Honestly, each has its place. Sometimes you’ll find an excellent free reprint article that you’ll want to share with your readers and you won’t mind a bit having an outbound link, especially if there is an affiliate program associated with it. The free reprint article added value to your readers, and you didn’t have to write the article. That’s what free reprint articles are all about.
Other times you’ll already have an idea in mind for a topic and you’ll just want a boost getting that section of your website done. If you run across a high quality PLR package on that niche, you’re set to go.
So, how do you know which PLR service or membership to choose?
Here are some guidelines to follow:
1. Some PLR sites offer a monthly membership where you receive a grab-bag of articles – on any topic. If you already know what you need, this may be a waste of money. Other PLR sites will list topics and you can buy the articles in a shopping cart. That ensures you receive the articles you need when you need them.
2. Are the articles written by professional writers with experience? Or are they outsourced to the cheapest overseas help they can find – no matter the quality? If the articles are going to be a reflection of your business, you’ll want to ensure that the articles are well-written.
3. Who’s running this thing? Is the PLR site run by someone who knows about content or someone who thinks they can ride the content wave and make a quick buck? Make sure you’re hitching your wagon to someone who knows what they’re doing.
Those are just a few tips to keep you from wasting money on a PLR site that you can’t use. Continue to use free reprint articles, but look into PLR articles as well. They can both benefit your website and your business.
Nicole Dean is the co-owner of http://www.EasyPLR.com – where you’ll find high-quality PLR articles sold in very limited quantities.
Here’s a free PLR Ebook: Click here
Time to get with the program!
Hey Super Star!
I’m sure you’ve heard of the website, Facebook.
I’m also sure you’ve had SOMEONE out there say to you, “Go get on Facebook… start marketing on Facebook!”
How in the world can you leverage Facebook into a relationship building, trust acquiring, cash-cow producing slot-machine that will work for you 24×7?
Well, I’m so glad you’ve asked because I want to share my BUZZ building secret!
Watch and learn as a 22yr old kid shows you EVERY trick inside Facebook that will assist you in building YOUR empire!
Not only that… but this should NOT take you more then 30 minutes a day… And the coolest part is that there are no limitations with Facebook… Its currently the second MOST visited site in the world with MILLIONS of people to connect with who are out there looking for YOU. SO GET OUT THERE!
Depending on how badly you want results, Facebook could become a HUGE part of your marketing arsenal that generates TONS OF TRAFFIC (prospects) PER DAY and for F*R*E*E!
Pam Perry, PR coach & Social Media Expert
Join my page: http://www.facebook.com/pamperryfanpage
and follow me on twitter: http://www.twitter.com/pamperry
read the new blog
and http://www.christianbookbuzzonline.com/ (want to guest blog? – comment and show me you got the idea)
http://www.ministrymarketingsolutionsblog.com/ (and read the articles)
Kyle Wegner, who is one of the social media experts at BKV Digital and Direct Response, wrote a terrific post on BKV’s blog the other day. It outlined 43 different ways people can use Foursquare to promote their businesses.
What is Foursquare?
In a nutshell, Foursquare is a mobile check-in service that allows regular customers to get points every time they visit their favorite restaurant, bar, coffee shop or whatever. The more points you get, the more likely you’ll be the recipient of special offers from that establishment.
If you’re really lucky, you’ll become Mayor of a particular business. That award is typically given to the person who “checks-in” most frequently.
To read more about what Foursquare is, check out BKV’s blog post called The Foursquare 411. Otherwise, here’s Kyle’s post on the 43 ways you can use Foursquare to promote your business:
First, set it all up:
1. Search for your business on Foursquare.com.
2. If it isn’t there, add it using this link.
3. After you’ve found or added your business, claim your business by hitting the link on your listing that looks like this:
4. Also, make sure to link your Twitter account to your listing.
The claiming process is fairly simple. Once that is done, it’s time to start using Foursquare to help promote your business!
Deals, deals and more deals:
5. Reward first time visitors. Give users a percentage or dollar amount off their bill the first time they check in.
6. Or a free upgrade!
7. Replace your loyalty card – give discounts or rewards every 5 or 10 times someone visits your business. 8. Reward the mayor. Give them a freebie or discount.
9. Or call them out, putting their name up on the wall and thanking them for being the mayor!
10. Create deals around big events. Give a free drink for anyone checking in after the big game, or a % off during a conference.
11. Have evergreen specials, like 10% off for anyone who checks in on Foursquare. Remember, a check in is free publicity.
12. Change deals often. Keep users coming back for different specials by swapping them out.
13. Cross promote your properties that are in close proximity. If users check in at one, present a deal for the other part of your business next door.
14. Make deals “limited time only.” Give a sense of urgency to persuade users to come now instead of later.
15. Stave off seasonality or weekly trends. Have a part of your business that struggles on Tuesdays? Promote that part in the deal.
16. Highlight existing deals. Just because you don’t have any Foursquare exclusives doesn’t mean that users won’t want to know about other deals.
17. Promote group check ins. Make deals progressively better (10, 20, 30% off etc) the more people in your group check in.
18. Accept competitor deals. What better deal is there than “We accept all competitor coupons.”?
19. Bring them back with a “next time” coupon on check in. Give a coupon redeemable on the next visit, ensuring the customers will visit you again.
20. Use “2 for 1″ deals that require both parties to check in. Double the promotion for half the work!
21. Interact with your customers. Make them accomplish a small task (build an origami figure out of a napkin, high five the sales person, say a “passphrase”) to redeem the Foursquare special.
22. Give deals to users who leave behind Foursquare tips. You can regulate this by saying “the first X people to leave a tip get a free shirt!”
Deals will show up in the “deals nearby” section on iPhones, meaning your business will stand out above the rest.
23. Host a swarm party. The Swarm badge can only be achieved if 50+ users check in at the same place, so help organize that event at your business for local users.
24. Better yet, host a Super Swarm Party! This badge takes 250+ people checking in at the same venue at the same time. These are rare events and have been great ways for businesses to bring in new business.
25. Create temporary venues. Speaking at an event? Have a booth at a conference? Users can check in anywhere on Foursquare, so create locations for these temporary venues.
26. Promote grand openings. Give away freebies or deals for the first X people who check in on opening day – build buzz for your brand new location and create loyal customers at the same time!
Create custom badges:
27. Have more than one location? Give users who check in multiple places a specially branded badge!
28. Create event-based badges, like a badge that can only be earned when checking in during an industry conference.
29. Create a badge that you can only get if you check in to your venue a certain number of times. Apple has a “Jobs” badge for triple-checkins.
Custom badges have to be created by Foursquare, so you’ll need to contact them and form a partnership at this point. Lots of companies have done so though, so Foursquare is more than open to adding new badges.
Join in the fun:
30. Create an account and start checking in. People will notice when they keep checking in the same places as you.
31. Connect with your customers. Follow them on Foursquare, but make sure to let them know why they should follow you back (which is discussed in the next section).
32. Shout! If you’ve gathered a number of followers and know of some interesting news or of fun happenings in your local area, shout the information to your followers.
33. Monitor on Twitter. Many users automatically post their check ins to Twitter. Thank those customers for coming in and invite them back with an exclusive Twitter deal!
34. Get to know your mayor. This doesn’t only apply to within Foursquare, but make sure you know who your mayor is (they will be redeeming mayor deals, so this should be easy). You should always know your best customers
35. However, don’t BE the mayor. Since you work there, you will have the easiest time being the mayor of your business. This takes away the fun of checking in and means you will never be able to award mayor deals to an actual loyal customer.
Get local, give tips:
36. Give tips in your area to get more followers. Businesses like the Huffington Post and IFC provide local tips and recommendations to their followers on a regular basis.
37. Create a scavenger hunt around your local area, leading users through or to your local business.
38. Monitor for duplicate or incorrect information. This can apply to your business or any of those around you. A clean list of businesses, without duplicates or incorrect listings, makes it easier for customers to find your correct listing.
Promote your presence:
39. Put up Foursquare signage reminding customers to check in. Include your deals to incentivize it even more!
40. Also include your Foursquare username so customers can connect with you. Explain why they should follow you as well (local tips/deals, local expertise).
41. Get your business in the “Trending Now” section. Businesses that have multiple people check in within a small period of time are highlighted at the top of the Places list, so coordinate check ins if you can.
42. Connect with local Foursquare deal aggregators and enthusiasts. In Atlanta there is a Twitter account @4sqATL (website at http://4sqatl.com) that covers local deals and specials. I bet there is one in your area too.
43. Cross promote from other social media platforms. Remind your Twitter followers or Facebook fans of your Foursquare deals.
While this is a fairly long list, there are plenty of other ideas out there. Have you seen any cool Foursquare promotions in your area? Have any ideas? Leave them in the comments! We’ll update this post over time to include your suggestions so we have the most extensive list of ways businesses can use Foursquare.
Read more: What Is Foursquare? | Marketing Tips and Marketing Best Practices from the 60 Second Marketer http://60secondmarketer.com/blog/2010/08/23/what-is-foursquare-and-how-can-you-use-it-to-promote-your-business/#ixzz0yiBewhhr
I am often asked by small business owners and entrepreneurs if they should be using Twitter for their business. They seldom like my answer, mainly because I respond with a series of questions.
“What is your goal for using social media?”
“Who are you trying to reach?”
“How much time are you willing to spend each day on social media?”
“Do you want to use Twitter, or feel like you ‘should’ use Twitter?”
“Are you willing to get out of your comfort zone and make a commitment?”
Until these questions can be answered, Twitter and other social media sites would be a waste of time. Chances are, the business owner would get frustrated with the results because of unrealistic expectations, and give up, but not after spending countless hours online without a clear voice or message to promote about themselves or their business. Sometimes sending mixed signals is worse than being silent, and the same holds true when entering the world of social media.
For businesses that are ready to make the commitment to social media, Twitter is a great tool for quickly sharing information, gathering real-time feedback and establishing relationships and building a buzz.
A recent study by Chadwick Martin Bailey and Imoderate Technologies found 67 percent of Twitter followers are more likely to buy at least one brand since becoming a follower and 79 percent of followers are more likely to recommend at least one brand since becoming a follower.
The study also found Twitter followers want to be “Brand Insiders,” with “to receive discounts and promotions” and “to be the first to know information about the brand” as the primary reasons they follow a brand on Twitter.
Followers have shown their loyalty and willingness to spread the word about your business, so it makes sense they want to be rewarded for their support. Who doesn’t want to be considered an insider, receive preferential treatment or save money?
1. Offer inside scoops, special, discounts, coupons and other incentives exclusively to you followers
2. Ask for help or ideas
3. Solicit ideas or solutions to challenges
4. Publish solutions, useful tips and fun facts
5. Comment and retweet to recognize and acknowledge followers
6. Answer tweets, but resist the urge to sell
7. Participate in conversations
8. Thank people for following
9. Join Twitter chats to be seen as a leader in your field and learn from other experts
Incorporating just a few of these tips will greatly increase the amount of buzz generated about your business. Just remember to be consistent and have patience. Most of all, be yourself and have fun.
(c) 2010 Kristina Shands and Authentic Communications
|Join our Facebook page too! facebook.com/nationalchrstianwritersconference|
Social networking sites like Facebook are a terrific way to promote your book, but many authors don’t optimize their Facebook profile or venture beyond their profile. Here are six ways to effectively promote your book on Facebook:
1. Take full advantage of the promotional opportunities on your Facebook Profile. Just below your photo is a small box where you can enter a concise description of what you do, including the title of your book.
The About Me box (under Personal Information) is a good place to describe your book and your business. In the Contact Information section you can enter multiple website addresses. Post your book cover in your photo album or another application and display it in the left column of your profile.
Remember, your Facebook profile must be registered in your real name. If you create a profile for your book or business, you risk having your account canceled.
2. Facebook Fan Pages are similar to personal profiles, but they are created for business use. You can create a page to promote your book or your business, or even create a page for one of the characters in your novel. People join a page by becoming a fan.
You may want to offer an incentive to join (or at least visit) your fan page, such as a free download, a coupon for one of your products, or a contest. Another way to attract fans is to set your page up as an information hub, offering links and resources.
3. Facebook Groups are a great place to meet people who share your interests and find new friends. Search for groups by entering keywords in the Search box at the top of the page and then clicking on the Groups tab. You can gain visibility on a group page by introducing yourself on the wall, participating in discussions, and posting your book cover, photos or videos.
Forming your own group is another good way to subtly promote your book. Be sure to encourage discussions and offer valuable information such as free downloads and links to resources. You can send direct messages the entire group.
4. Joining relevant Facebook Events is a good way to get visibility by writing on the event wall and posting photos. In addition, you can subtly promote your book and yourself by promoting your own live or virtual events through a Facebook event.
5. Facebook displays pay-per-click ads on most pages on the site, and ads can be targeted by age, gender, location, education level, relationship status, or keywords in people’s profiles.
6. The Facebook Marketplace is a free classified advertising area where you can post a listing to sell your book. It’s worth an experiment if you have a book on a topic that someone might search for on a classified advertising site.
Dana Lynn Smith is a book marketing coach and author of The Savvy Book Marketer Guides. For in-depth information on how to promote your book through Facebook, see the Facebook Guide for Authors at http:bit.ly/facebookforauthors.
Article Source: http://EzineArticles.com/?expert=Dana_Lynn_Smith
I deal with authors all the time – African American Christian authors. They are some soulful folks – and filled with hope and faith. Wonderful authors, great testimonies. Anointed.
Yet, when it comes to business – the business of selling books – they want a “magic pill” to instantly be a superstar.
I’ve been at this book marketing business for over 10 years. And let me tell you, it takes a few years to be an “overnight success.”
So many authors believe that once they write and publish their book and tell a few friends, the sales will start coming in. That doesn’t happen. Sorry.
They soon realize that it is a crowed market out there and they desperately throw together some marketing materials and do a few eBlasts, and still nothing.
They hear about social media marketing and try that – for a weeks or a couple of months. And still nothing. They call up some author friends and ask what should they do and the authors tell them to hire a publicist.
They then look online for a publicist, and approach a few of them with $250 to $500 in their hands – and get discouraged because they find out it takes a lot more. A whole lot more. (See this special report on what a publicist cost) Note, if the PR person is “cheap” – you get what you pay for. Enough said.
That’s a start. But I’d go with #1 first. Not willing to get PROFESSIONAL help is ignorant. Investing in education and getting information will change the game for you. It has happened for me and my clients.
Those who have experience can help you go fastest and further towards the superstar track!
I have mentors and coaches that have helped me over the years. Invaluable lessons they have shared!
It has cost me time and money – but it would of cost me more if I didn’t engage their services.
I know that anything of value is NEVER free. You can get some information for free online, but it is “spotty” and never the entire strategic plan to help YOUR campaign specifically.
If you had a tooth ache, you wouldn’t do your own dental work, you’d go to a dentist.
Same with book marketing. Hiring a PR Coach and Social Media professional makes a statement that you are SERIOUS about your book marketing and serious about SUCCESS.
Networking on Facebook is a great way to meet and develop relationships with potential customers as well as other authors, experts, and key influencers in your field or genre, but it can be a challenge to figure out how to take advantage Facebook’s full potential.
In Facebook Guide for Authors you’ll get step-by-step instructions with screen shots, plus an action plan to help you quickly master the power of Facebook. This guide is tailored to meet the unique needs of authors and features real-life examples.
In Facebook Guide for Authors you’ll learn:
Don’t waste your time trying to figure out how to take advantage of Facebook’s marketing tools. Let the Facebook Guide for Authors be your blueprint for success.
This 58-page ebook is available for download in PDF format for $12.
Praise for Other Savvy Book Marketer Guides
“Dana Lynn Smith is an expert in marketing and everything in The Savvy Book Marketer’s Guide to Successful Social Marketing proves it. This is the most comprehensive and well-researched resource available. If you only purchase one book on this topic, make it Successful Social Marketing.” Read the full book review here.
“This book is absolutely amazing. It’s basic and clear enough for writers just beginning to use social marketing as a marketing tool, but complete enough that even veteran marketers will find new applications and new marketing ideas within its pages. Dana is the perfect marketer to write about social networking. She sure knows how to do it!” Read the full book review here.
“If you have yet to start a social media marketing plan or you have tried to but you are not seeing the results you want, The Savvy Book Marketers Guide to Successful Social Marketing will help you accomplish your goals. It covers the subject with such depth and expertise that it is the closest thing I have yet to come across that can be called a definitive guide to social media marketing.” Read the full book review here.
“I love the book! It is jam-packed with useful information about online marketing opportunities, including many that I did not know were out there.”
—Yvonne Perry, freelance writer, editor, author, and owner of Writers in the Sky Creative Writing Services http://writersinthesky.com
“I REALLY enjoyed your book. It is a Must Read for any author stepping into the virtual arena.” Read the full book review here.
—Angela Wilson, author, publicist, and social media consultant, www.MarketMyNovel.com
“Dana Smith has created a powerful tool for authors and small business marketers with her comprehensive, up-to-date, high energy book detailing the best ways to get the word out using social media.”
—Paul J. Krupin, publicist and author, www.DirectContactPR.com
“I stayed up late reading Dana’s new Guide to Successful Social Marketing—it is incredibly comprehensive, yet easy to understand. I thought I knew a lot already, but . . .”
—Linda Austin, author, www.moonbridgebooks.com
For more tips, go to: http://www.pamperrypr.com
Who are YOU following and what have you learned?
Have YOU let them know? Rave about them to others!
10. Write a column for a local paper for free in exchange for a plug for your book.
11. People are always looking for more content. (Newspapers and broadcast) – so send out a newsletter to the media, send postcards, send emails.
12. Build Relationships with the media…and other book clubs.
13. Do Teleseminars or regular seminars – this establishes you as an expert.
14. Internet Marketing (www.BlackGospelPromo.com) is the best!
15. Blogs…high in search engines and comment on B. (Like an online diary) See http://www.ministrymarketingsolutionsblog.com
Courtesy of Ministry Marketing Solutions
Pam Perry, 248.426-2300
Click to hear interview:
Interview Tactics & Media Coaching from Gayl: How to Give a “Killer” Interview
Be as honest and up front as you can with the person that’s interviewing you without “giving up” anything you wouldn’t want to read about yourself tomorrow.
Relax, enjoy and have a good time. Being interviewed is supposed to be FUN. You get to be the star of THE ME SHOW, starring ME, or in this case … YOU!
Your JOB is to your CAPTURE your listener’s ATTENTION and imagination in the shortest amount of time. One of best ways of doing that is by using COLOR and DETAIL. Always speak in complete sentences and avoid lazy language.
Keep people ENGAGED in what you’re saying, so they’ll continue asking you questions. This keeps the interview DYNAMIC, COHESIVE and MOVING along.
PREPARE. PREPARE. PREPARE. KNOW the hard questions in advance and what you’re going to say BEFORE you talk to the press, or any gatekeeper just don’t write a script. (MURPHY’S LAW: Think BULLET POINTS.)
Stay on TOPIC and stay FOCUSED. Be SPECIFIC. Give facts and information, names, dates and places. And, there is NO such thing as off-the-record.
Always have your SOUNDBITES READY, they help tell your story and keep it COMPELLING and ATTENTION GRABBING. (MURPHY’S LAW: A soundbite is a brief and outstanding mini-version of who you are and what you’re selling. Like an audio snapshot!)
Whenever possible, CONNECT your STORY, or pitch, with a story, or trend that’s already in the headlines, so it becomes NEWSWORTHY. The press loves stories that are “ripped from the headlines” because they’re in the news business.
LISTEN carefully to what’s being asked. Answer SPECIFICALLY and SUCCINCTLY.
Don’t be long-winded and GET TO THE POINT. You can always add more information on the back end.
Know when to WRAP IT UP – and YES or NO is not an answer.
WRAP their questions into your answers. (MURPHY’S LAW: Practice this one so it sounds natural.)
Don’t wear, or carry anything that jingles, beeps, rings, cries, barks or makes noise on it’s own.
Being in the media spotlight requires a level of PERFORMANCE. Always bring your ENERGY with you, regardless of where you are IT’S SHOWTIME!
ALL interviews are GIVE AND TAKE. Listen carefully to what’s being asked, so you know what’s next.
Make eye contact, SMILE! It’s OK to comment on an insightful question.
Whatever your product, service or pitch, take along a sample, or photo, or PR material.
Dress for SUCCESS and dress the part, whatever your part is. You’re the STAR! (MURPHY’S LAW: You decide how you want the world to see you.
Source: GAYL MURPHY’S
INTERVIEW TACTICS! REPORT
Gayl Murphy is a Veteran Hollywood Correspondent, Media and Presentational Coach, Speaker and Author of “Interview Tactics! How to Survive the Media without Getting Clobbered! The Insider’s Guide to Giving a Killer Interview!”
As a Media Expert, Gayl celebrit-izes CEO’s, authors, experts, inventors, creative entrepreneurs, doctors, engineers, entertainment industry pros and celebrities in business and entertainment to CELEBRITIZE themselves and their brands so they can TELL IT TO SELL IT! http://www.InterviewTactics.com
As a veteran Correspondent, Gayl’s has reported on entertainment and show business for ABC News, ABC TV, SKY News, BBC Radio, BBC TV, E! Entertaintment, HollywoodToday.net and BigMediaUSA among others. She has personally interviewed over 14,000 of the biggest celebrities and newsmakers in the world.
About Gayl Murphy’s “Interview Tactics!”
Working with the media and getting the word out about who you are and what you do on TV, radio, print and online is about as good as it gets!
One hot story can bring you an avalanche of new clients and even more press coverage. And, having an arsenal of engaging, media-savvy and sticky soundbites to get you there is the best news of all!
In today’s highly competitive, time-crunching and media-morphing world, having stockpile of “Interview Tactics!” is about knowing the lay of Media Land – and being a STAR in ANY situation that requires stepping up, answering questions, telling your story, peaking your listener’s interest and wrapping it up in 20 seconds or less…because sometimes that’s all you’re going to get.
Go one-on-one with the media, or any gatekeeper/decision-maker to tell the world about who you are, what you do and what’s next using “Interview Tactics!” Learn REAL insider strategies for pitching any business, any product, any service, anytime, anywhere! Because when the going gets tough, the tough use the media!
Watch your email for upcoming FREE Teleseminar with Pam Perry & Gayl Murphy
at the end of January 2010 – “How to Pitch it to Promote it”
1. It’s all in the title.
The title of your press release should be short, meaningful and descriptive. The title is the determining factor of whether or not people will ever bother to read further. Consider using a subtitle to summarize the content.
2. Make sure the information is newsworthy.
You are wasting your time and money sending out information that people wont care about. Ask yourself –“would I read this?”
2. Speak to your audience.
If your sending a press release out to the Black media, you must make it obvious how your information relates to the African Americans.
4. Don’t be too fancy.
Avoid the excessive use of adjectives and fancy language. Don’t bold or underline words within your body. This is unprofessional. The content alone should sell its self.
5. Include all forms of contact info.
Include your email address and 1-2 phone numbers. If someone is trying to reach you for an urgent story, you want to be easily reached. Also, include your web site address so they can research more about what you do.
6. Use BlackPR.com for distribution.
When your press release is final, use BlackPR.com to distribute it to all the Black newspapers, magazines, TV and radio stations. They only charge $150 bucks to do this. Also, consider using PRweb.com to increase search engine visibility.
7. Send press releases regularly.
A well- written press release can easily get you radio interviews and other media coverage. This, in turn, drives traffic to your web site, and more sales to your bottom line. The key is to be consistent. Send out press releases on a monthly basis, and consider writing weekly or bi-weekly columns to distribute as well.
Dante Lee is the founder of Diversity City Media, a multicultural marketing empire. Visit his daily blog at www.DanteLee.com
Why? Because the internet is the largest market place in the world, with billions of buyers and sellers all coming together to exchange goods and services for cold-hard cash. And, if you’re not capitalizing on the internet…you will be left behind!
People are earning from hundred to thousands of dollars a month via the web – using automated systems. “The money is NOT automatic, but if your system is automated – the money will come. It takes time to get there but once the you know what you’re doing online and your systems are in place it can happen,” said Detroiter Ralph Claxton, who is the founder of Tech Club CPR (www.techclubcpr.com), an internet coaching and training organization located online.
Claxton’s Michigan partner, Pam Perry, of Farmington, is the chief visionary of Ministry Marketing Solutions, Inc. She is a publicist turned social media marketing expert. The two met online early this year via a mutual twitter friend and have been tweeting, blogging and podcasting ever since.
Claxton and Perry spent thousands of dollars on internet training over the past few years. They each clunked down almost $20,000 in live seminars, online courses, books, teleseminars, e-courses, home study courses and personal coaching from the “masters” of internet marketing.
Now, the two internet marketing mavens have come together to help other entrepreneurs and authors make money online – without spending an arm and leg.
On Saturday, October 17 from 10 am-4pm (Sweetest Day in Michigan), The Tech Club CPR will host a sweet deal for those who are serious about making money online leveraging social media.
“Because we get calls all the time from people who want to learn how we do what we do, we wanted to share our resources, experiences and give them an up-close and personal event to show what we do behind the scenes. Our mission is to help people crack the internet code,” said Perry.
The Tech CPR Boot Campis basic training for people who are comfortable with the internet but find it hard to really leverage it to make money online, brand themselves and keep up with all the new social media tools. “If you can log on, browse, click, drag and drop online, we can help you get to the next level,” said Claxton.
Claxton and Perry will provide hands-on internet training so that everyone will leave with knowledge of how to play the game of Social Networking.
Those who attend the Tech Club CPR will discover….
This Boot Camp is different from others because people will get personal attention that will cater to those from beginner to the advanced level. “Without all the techno-speak,” added Perry.
“All the other courses were too techy and made me feel intimidated. We won’t do. I personally want to help people avoid costly mistakes I made when attending over-priced seminars that left me with more questions than answers. Me and Ralph want everyone to leave our boot camp ready to go get paid without having had to pay an arm and a leg.”
Added Claxton, “the last event we did in Farmington Hills, people walked away feeling empowered. They had their ‘aha’ moments – and we still get tons of testimonials,” said Claxton.
To see the videos of some of the testimonials and more details, go to: www.TechClubCPR.com.
For more information on early bird registration for the boot camp event on Sat, Oct. 17, go to Tech Club CPR website or contact Pam Perry via info(at)ministrymarketingsolutions.com.
Brand YOUR Best Life!
Also, ask about Ministry Marketing Solutions Inc. monthly Teleseminars, Webinars, Home Study Courses, bootcamps and online forums, blogs and podcasts.
Also get the Christian Writers Market Guide available from www.e-junkie.com/pamperry (The tool every Christian Writer Should have)
Visit the PR PRO Shop at www.e-junkie.com/pamperry get free stuff there too.
WHY SHOULD HIRE OR CONTINUE
WITH A PR COACH…
Hold you accountable. It’s too easy to neglect or postpone tasks critical to the sales and marketing of your book. I require a commitment from you to buckle down and get them done.
Develop and refine your ideas…make a plan. You have great ideas. Some are easy to put into practice and others need refinement. I have a working knowledge of hundreds of PR strategies and marketing know-hows to adapt to your book. Come away with a workable plan that fits your schedule and budget!
Share a wealth of PR strategies and secrets. When you’ve just “run out of ideas” on how to market and sell your book, I will educate you in the industry and PR principles you’ll use to get results.
Provide you with the contacts you need. When you need contacts or resources for the marketing of your book, I have an extensive network of media and publishing industry contacts and know where to find the information.
Give you perspective from the outside looking in. It’s possible to lose the ability to “see the forest for the trees” once your book is published and ready for sale. I am there to take a fresh look, knowing what to look for, seeing the market potential and providing you the accurate, frank and honest feedback that you need to be a success.
Go to: www.prbootcamponline.eventbrite.com for next teleclasses (Oct. 20)
Need help to get started with branding yourself “online” too – don’t know where to start? Start here… www.prbootcamponline.eventbrite.com & www.techclubcpr.com
Home-based businesses are estimated to be a $427
So You Want to Be a Work-at-Home
So You Want to Be a Work-at-Home
About the Authors
DIANA ENNEN has been a leader and mentor in the
Below is an interview with the authors of So You
How long have you been working at home?
Jill Hart – I’ve been
Diana Ennen – I’ve
What types of businesses do you operate?
Jill Hart – I run
Diana Ennen– I’m the
Tell us about your book? How do you think it can benefit
Jill Hart – The book
Diana Ennen – I think
What types of businesses are featured in your book?
Jill Hart – We have
Diana Ennen – We cover
Do you have any tips for success for Christian
Jill Hart – I think my
Diana Ennen – Do what
What are some of the challenges that you see with those
Jill Hart – In my
Diana Ennen– One of
With the economy, do you believe it’s still a good time to
Jill Hart – I think
Diana Ennen –
Your book is written from a Christian perspective? Tell us
Jill Hart – My faith
Diana Ennen – There
and see www.ardyssintl.blogspot.com