I deal with authors all the time – African American Christian authors. They are some soulful folks – and filled with hope and faith. Wonderful authors, great testimonies. Anointed.
Yet, when it comes to business – the business of selling books – they want a “magic pill” to instantly be a superstar.
I’ve been at this book marketing business for over 10 years. And let me tell you, it takes a few years to be an “overnight success.”
So many authors believe that once they write and publish their book and tell a few friends, the sales will start coming in. That doesn’t happen. Sorry.
They soon realize that it is a crowed market out there and they desperately throw together some marketing materials and do a few eBlasts, and still nothing.
They hear about social media marketing and try that – for a weeks or a couple of months. And still nothing. They call up some author friends and ask what should they do and the authors tell them to hire a publicist.
They then look online for a publicist, and approach a few of them with $250 to $500 in their hands – and get discouraged because they find out it takes a lot more. A whole lot more. (See this special report on what a publicist cost) Note, if the PR person is “cheap” – you get what you pay for. Enough said.
So what should a new author do?
- Get a mentor or PR coach to help you define your target audience, grasp the big picture and avoid costly mistakes. At least buy a home study course. See my “Get Out There Kit.” Way before the book come out!!!
- Have a marketing plan and get contacts and instructions from your PR coach to execute the plan. A written plan is your road map to success.
- Have a budget or learn how to create partnerships or joint ventures to leverage your lack of funds. Bartering is good if you have no money.
- Build a brand – online and offline. Be consistent in all your marketing materials including blog, press kit, postcards, biz cards, etc.
- Have an email list of folks interested in your subject and understand your brand and you feed them with valuable information BEFORE your book is out.
That’s a start. But I’d go with #1 first. Not willing to get PROFESSIONAL help is ignorant. Investing in education and getting information will change the game for you. It has happened for me and my clients.
Those who have experience can help you go fastest and further towards the superstar track!
I have mentors and coaches that have helped me over the years. Invaluable lessons they have shared!
It has cost me time and money – but it would of cost me more if I didn’t engage their services.
I know that anything of value is NEVER free. You can get some information for free online, but it is “spotty” and never the entire strategic plan to help YOUR campaign specifically.
If you have big dreams for your book – be prepared to commit to a program and sacrifice time and money to make the dream a reality.
There is no magic pill – only a lot of elbow grease. Writing the book was only 10% of the work. 90% is learning about marketing & PR.
Finally, think about this:
If you had a tooth ache, you wouldn’t do your own dental work, you’d go to a dentist.
Same with book marketing. Hiring a PR Coach and Social Media professional makes a statement that you are SERIOUS about your book marketing and serious about SUCCESS.
Get the PR Boot Camp in a Box:
The Get Out There Kit