Click to hear interview:
Interview Tactics & Media Coaching from Gayl: How to Give a “Killer” Interview
Be as honest and up front as you can with the person that’s interviewing you without “giving up” anything you wouldn’t want to read about yourself tomorrow.
Relax, enjoy and have a good time. Being interviewed is supposed to be FUN. You get to be the star of THE ME SHOW, starring ME, or in this case … YOU!
Your JOB is to your CAPTURE your listener’s ATTENTION and imagination in the shortest amount of time. One of best ways of doing that is by using COLOR and DETAIL. Always speak in complete sentences and avoid lazy language.
Keep people ENGAGED in what you’re saying, so they’ll continue asking you questions. This keeps the interview DYNAMIC, COHESIVE and MOVING along.
PREPARE. PREPARE. PREPARE. KNOW the hard questions in advance and what you’re going to say BEFORE you talk to the press, or any gatekeeper just don’t write a script. (MURPHY’S LAW: Think BULLET POINTS.)
Stay on TOPIC and stay FOCUSED. Be SPECIFIC. Give facts and information, names, dates and places. And, there is NO such thing as off-the-record.
Always have your SOUNDBITES READY, they help tell your story and keep it COMPELLING and ATTENTION GRABBING. (MURPHY’S LAW: A soundbite is a brief and outstanding mini-version of who you are and what you’re selling. Like an audio snapshot!)
Whenever possible, CONNECT your STORY, or pitch, with a story, or trend that’s already in the headlines, so it becomes NEWSWORTHY. The press loves stories that are “ripped from the headlines” because they’re in the news business.
LISTEN carefully to what’s being asked. Answer SPECIFICALLY and SUCCINCTLY.
Don’t be long-winded and GET TO THE POINT. You can always add more information on the back end.
Know when to WRAP IT UP – and YES or NO is not an answer.
WRAP their questions into your answers. (MURPHY’S LAW: Practice this one so it sounds natural.)
Don’t wear, or carry anything that jingles, beeps, rings, cries, barks or makes noise on it’s own.
Being in the media spotlight requires a level of PERFORMANCE. Always bring your ENERGY with you, regardless of where you are IT’S SHOWTIME!
ALL interviews are GIVE AND TAKE. Listen carefully to what’s being asked, so you know what’s next.
Make eye contact, SMILE! It’s OK to comment on an insightful question.
Whatever your product, service or pitch, take along a sample, or photo, or PR material.
Dress for SUCCESS and dress the part, whatever your part is. You’re the STAR! (MURPHY’S LAW: You decide how you want the world to see you.
Source: GAYL MURPHY’S
INTERVIEW TACTICS! REPORT
Gayl Murphy is a Veteran Hollywood Correspondent, Media and Presentational Coach, Speaker and Author of “Interview Tactics! How to Survive the Media without Getting Clobbered! The Insider’s Guide to Giving a Killer Interview!”
As a Media Expert, Gayl celebrit-izes CEO’s, authors, experts, inventors, creative entrepreneurs, doctors, engineers, entertainment industry pros and celebrities in business and entertainment to CELEBRITIZE themselves and their brands so they can TELL IT TO SELL IT! http://www.InterviewTactics.com
As a veteran Correspondent, Gayl’s has reported on entertainment and show business for ABC News, ABC TV, SKY News, BBC Radio, BBC TV, E! Entertaintment, HollywoodToday.net and BigMediaUSA among others. She has personally interviewed over 14,000 of the biggest celebrities and newsmakers in the world.
About Gayl Murphy’s “Interview Tactics!”
Working with the media and getting the word out about who you are and what you do on TV, radio, print and online is about as good as it gets!
One hot story can bring you an avalanche of new clients and even more press coverage. And, having an arsenal of engaging, media-savvy and sticky soundbites to get you there is the best news of all!
In today’s highly competitive, time-crunching and media-morphing world, having stockpile of “Interview Tactics!” is about knowing the lay of Media Land – and being a STAR in ANY situation that requires stepping up, answering questions, telling your story, peaking your listener’s interest and wrapping it up in 20 seconds or less…because sometimes that’s all you’re going to get.
Go one-on-one with the media, or any gatekeeper/decision-maker to tell the world about who you are, what you do and what’s next using “Interview Tactics!” Learn REAL insider strategies for pitching any business, any product, any service, anytime, anywhere! Because when the going gets tough, the tough use the media!
Watch your email for upcoming FREE Teleseminar with Pam Perry & Gayl Murphy
at the end of January 2010 – “How to Pitch it to Promote it”