Learn the Secrets! Get Out There Kit! www.pamperrypr.com
I deal with authors all the time – African American Christian authors. They are some soulful folks – and filled with hope and faith. Wonderful authors, great testimonies. Anointed.
Yet, when it comes to business – the business of selling books – they want a “magic pill” to instantly be a superstar.
I’ve been at this book marketing business for over 10 years. And let me tell you, it takes a few years to be an “overnight success.”
So many authors believe that once they write and publish their book and tell a few friends, the sales will start coming in. That doesn’t happen. Sorry.
They soon realize that it is a crowed market out there and they desperately throw together some marketing materials and do a few eBlasts, and still nothing.
They hear about social media marketing and try that – for a weeks or a couple of months. And still nothing. They call up some author friends and ask what should they do and the authors tell them to hire a publicist.
Get a mentor or PR coach to help you define your target audience, grasp the big picture and avoid costly mistakes. At least buy a home study course. See my “Get Out There Kit.” Way before the book come out!!!
Have an email list of folks interested in your subject and understand your brand and you feed them with valuable information BEFORE your book is out.
That’s a start. But I’d go with #1 first. Not willing to get PROFESSIONAL help is ignorant. Investing in education and getting information will change the game for you. It has happened for me and my clients.
Those who have experience can help you go fastest and further towards the superstar track!
I have mentors and coaches that have helped me over the years. Invaluable lessons they have shared!
It has cost me time and money – but it would of cost me more if I didn’t engage their services.
I know that anything of value is NEVER free. You can get some information for free online, but it is “spotty” and never the entire strategic plan to help YOUR campaign specifically.
If you have big dreams for your book – be prepared to commit to a program and sacrifice time and money to make the dream a reality.
There is no magic pill – only a lot of elbow grease. Writing the book was only 10% of the work. 90% is learning about marketing & PR.
Finally, think about this:
If you had a tooth ache, you wouldn’t do your own dental work, you’d go to a dentist.
Same with book marketing. Hiring a PR Coach and Social Media professional makes a statement that you are SERIOUS about your book marketing and serious about SUCCESS.
“…outstanding book…an intelligent, accessible guide to a new world.” (The Marketer; Chartered Institute of Marketing, October 2007)
–This text refers to an out of print or unavailable edition of this title.
An updated and expanded Second Edition of the popular guide to social media for the business community
Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion.
Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth.
Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media.
In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future.
Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today’s fragmented media environment.
Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.
So . . . have you asked that question at some point? Do you feel somewhat stuck? Can’t figure out where to begin? Is the phone not ringing? Having difficulty gaining support for what you have to offer?
Whatever the case, you’re not alone. All of us go through it at some point. Don’t be discouraged. You know, sometimes you just need, what I call “AAA,” an acronym for Advice, Adjust, and Advertise.
If perhaps you can’t figure out the reason for your “slow” or “no” growth, begin with the three steps below. They’re simple, yet powerful strategies.
1. Get advice. Ask other professionals and successful people. Have you considered that, there are countless individuals who have already done what you’re currently attempting to do? You don’t need to reinvent the wheel. Why not call them up? Or, pick up a book on the subject. If you have some time to spare, you can learn anything.
2. Make Adjustments. After you gain an understanding of what you’re doing wrong, change it. This one is huge. How often do we read books, attend trainings, listen to powerful sermons, and go right back to doing the same old thing? Take the knowledge you have, and apply it.
3. Advertise. Tell someone about what you have to offer. Don’t minimize the importance of making others aware of your event, product, or service. You’d be surprised to see just how many people would support your efforts, if they only knew about them. You have so much you can bring to the table. Whether you realize it or not, someone needs what’s inside of you.
I know you can accomplish amazing things. Trust me, I am speaking from experience. I don’t want to assume that you already know, so I’ll briefly share what I do. I am VP of Marketing for Hobbs Ministries, and founder of Empowering Everyday Women Online Magazine.
Essentially, I do lots of account acquisition, networking, copywriting, ghostwriting and editing. My passion is to help entrepreneurs and leaders recognize their full potential through writing, especially in the context of advertising and marketing.
Is it a lot of responsibility? You betcha. Was I intimidated by all of the tasks when my husband and I began our business? Sure was. Did I finally overcome it and break through? Thankfully, yes. That’s why I know that, everything you need to succeed is already inside of you.
You may have heard that before, but it’s very true. Granted, you might not have all the resources or connections you want right now, but keep moving forward, and it will happen for you. Countless women have done it. You can too.
Did you know that according to the Center for Women’s Business Research, 48% of all privately-held U.S. firms have women in positions of majority ownership; 10.6 million firms are at least half owned by a woman or women. That’s encouraging, isn’t it?
I have no doubt that you can accomplish what God put you on this earth to do. That’s why EEW is here. It’s for you to draw strength and inspiration from other women just like you. Through their stories, I pray that you will have an epiphany and become more aware of your own intelligence, creativity, capability and competence.
Most importantly, I want you to lift up your head and trust in God. Know that He is on your side.
Before I go, I want to tell you again; you are amazingly gifted, anointed, and equipped to thrive in business and ministry. All you have to do is maximize the available opportunities for growth, and begin making the necessary inroads.
Don’t just read the exciting articles, celebrity interviews, and information available at eewmagazine.com; rather, take the knowledge and empowerment you receive here, and apply it.
Remember—Get Advice. Make Adjustments. Advertise. Get a PR coach. Go to a boot camp.
Until next time . . . may you be empowered to prosper.
Dianna Hobbs is the Founder and Editor-in-Chief of Empowering Everyday Women Online Magazine, the premier online magazine for African American Christian women. This article is taken from Dianna’s highly popular blog series called, Dianna Hobbs: Empowering Everyday Women. It is circulated to thousands of Christian women in search of inspiration for their ministerial and entrepreneurial efforts. To receive these exceptional articles directly, simply log onto http://www.diannahobbs.typepad.com and subscribe to our email updates. To read EEW Magazine log onto http://www.eewmagazine.com
Writing my book was the easy part – getting the word out was a completely different “story.” Before taking Pam Perry’s PR Boot Camp, I had no idea where my book was headed or how to get it there. Through the PR Boot Camp I acquired tips, tools and resources that serve as my publicity GPS.. I learned how to develop an effective marketing plan, identify my platform and establish my brand.
I also learned how to use the internet to get tons of free publicity and drive traffic to my website using social networks, Twitter and by blogging. In addition, I learned some of the best kept secrets on how to attract media attention. Now, I am equipped to navigate my way through the labyrinth of book publicity with skill and confidence.
Venus Mason Theus, author Brown Paper Bag, a novel
With summer almost upon up and half the year gone, are you getting your PR in gear for 2010 to win? If not, I invite you to take advantage of the June PR Boot Camp Online Coaching Classes. (Class starts again in 3 weeks) Hear the intro on the blog: www.MinistryMarketingSolutionsblog.com
and as a bonus get the FREE PR Boot Camp Orientation mp3
Pam Perry, PR Coach
5 Smart Reasons Why Authors
Should Hire a PR Coach instead of a Publicist
Have you considered hiring a publicist but their fees are way out of your price range?
Do you need a publicist but you’ve heard the horror stories of “I paid my retainers and got nothing?”
Regardless of the fact that this may all be true, at some point people need to know about your business other than by word of mouth. Publicity has served and still today is the best avenue in getting the word out.
Ministry Marketing Solutions does full service PR for the most well known Christian publishers and authors in the nation from Bishop TD Jakes, Pastor Bill Winston, Taffi Dollar, Pastor Andre Butler & Dr. Suzan Johnson Cook but also teaches authors to be their own publicist – to build their platform, brand their ministry.
I will be your coach that shows you step by step, exactly how to do your own publicity just like the pros. You actually become the publicist for your book and build your “brand.”
Let’s check out these 5 reasons why you may want to consider
The PR Boot Camp Coaching Program:
#1 – Cost
This is the number one reason many authors have turned to PR coaching. The usual fees for a publicist range from $2,000-$5,000 a amonth, depending on the publicist and the number of hours required to publicize the business.
#2 – Customized Plan
When you work with a PR coach, your publicity plan is customized just for your book/ministry, not some template used for all other books.
#3 – Media Savvy
You will learn everything there is to know about the various forms of media and how to get your business noticed by them. I will give you real contacts too! (Unheard of in the industry)
#4 – Online Tips and Tricks
You will learn how to leverage twitter, flickr, facebook, myspace, youtube, blogs, linkedin and more to build your brand and sell more books. Create online relationships that turn into customers and ministry partners. Learning these free online marketing tools will save you thousands of dollars.
#5 – Media vs. Public vs. Ministry Industry Publicity
In today’s society, mainly because of the Internet, there is more than just media publicity. Learn how to get to all 3!
So as you see, PR Coaching is a great alternative to hiring a publicist or a public relations firm.
For more info go to:
to see what others have said about Ministry Marketing Solutions results!
Our PR Boot Camp classes start on Tuesday and runs for 4 weeks plus you get 4 weeks of support to make sure you stay on track! – don’t worry if you can’t make the exact date/times, the classes are recorded and delivered to you via MP3 and you get the PR Boot Camp workbook, email support and worksheets!
There are two things every author must know about book promotion for your nonfiction book. First, it is your responsibility, no matter what publishing method you use – conventional, print on demand (POD), or self-publishing. Second, promotion should begin long before your book is finished. In fact, you should be thinking about it from the very beginning of the planning process.
One of the first questions you should ask yourself is who are my readers? Once you have identified your target market, your next step is to find ways to tell them what the book is about; what problem it will solve; why it is funny, informative, or moving; who wrote it and why; and, most important, why they want to spend money to own your book. What follows are seven proven book promotion ways to reach your readers with this information:
1. Create a website for your book.
You must have a presence on the Internet for solid book promotion and book marketing. A Website showcases your book, highlights the cover, introduces you as an expert author, delineates the main points, tells where the book may be purchased, and provides a place for testimonials. A Website doesn’t have to be expensive or elaborate, but it should be professionally designed and constructed. Unless you are a Web guru, invest in a professional Website designer.
2. Brainstorm ideas for book promotion and book marketing.
Gather a group of your most creative friends to generate as many ideas as you can (It’s a good idea to feed them). Break your reading audience into subgroups, and list all the places to find them. Where do they hang out? What organizations do they belong to? Where do they shop? What are their passions, hobbies, and vocations? The spreadsheet you create is the beginning of your promotional plan.
3. Send advance readers’ copies (ARCs) to promote your book.
When the book is finished but not yet published, send bound copies of Galley proofs to book reviewers at print and electronic media. Be sure to stamp them “Reader’s Copy” or “Galley Proof.” You want to time the reviews to coincide with the publication and availability of your book. Reviewers want to read it before it hits the shelves. Timing is everything.
4. Submit articles to promote your book.
Your book is a goldmine of article ideas. Every major point is an article ready to be excerpted or paraphrased. Once you know what your target audience is reading, you have a list of potential publications, print and electronic. Write a 25- and 50-word author’s blurb to be printed at the end of every article. When you submit to an online article Website, indicate that the article may be reprinted at no charge, as long as it includes the author’s blurb.
5. Take part in book fairs as a great book promotion tool.
Share a table or booth with other writers or with members of an association of which you are a member, if it is relevant to your topic. Book fairs can mean long hours on your feet if you go it alone; but, when you share the workload, the experience can be fun and rewarding. You’ll meet new people, reach readers directly, and become personally involved in selling your book.
6. Share what you know to become an expert in your field.
Offer to give free presentations at bookstores and other venues that carry your book. This is a great way to build your reputation as an expert in your field, provide value to the bookseller and the book buyer, and connect directly with your readers. It’s good for your ego to be asked to sign your own book. One caveat: if you don’t feel comfortable speaking in front of a group, join Toastmasters or hire a speaking coach. Don’t muddle through your presentation.
7. Assemble a book sales package.
Put together a press kit to send to local radio and TV stations. Include a news release with pertinent information about the book and future scheduled appearances, an author’s bio, talking points to use in an on-air interview, a sample book cover, background information, and favorable reviews and testimonials. A press kit is like a resume; it gets you in the door. Once you get there, the rest is up to you.
Promoting your book is an ongoing project. It isn’t something you do once and then move on. As long as your book is available and there are potential readers who could enjoy it and benefit from reading it, you have a job to do. This is, after all, why you wrote it.
About the Author
Bobbi Linkemer is a ghostwriter, editor, and the author of 12 books under her own name. She has been a professional writer for 40 years, a magazine editor and journalist, and a book-writing teacher. Her clients range from Fortune 100 companies to entrepreneurs who want to write books in order to enhance their credibility and build their businesses. Visit her Website at: http://www.WriteANonfictionBook.com
These famous best-selling authors self published for the same reasons that you
should consider choosing as an option to achieving your publishing dream.
Lack of money and resources, wanting creative control, wanting to get published
faster and being rejected multiple times by publishing houses are all normal
reasons to self publish. And that’s not a BAD thing to do!
It is obvious by this list that self publishing can be a wonderful way to get your foot
in the door leading to a successful writing career that can change lives for years to come!
Here are 12 authors who did it…recognize any of these authors?
1. TD Jakes (pictured above)
2. Ken Blanchard
3. Benjamin Franklin
4. Earnest Hemingway
5. Spencer Johnson
6. Stephen King
7. Edgar Allen Poe
8. William Strunk
9. Henry David Thoreau
10 Mark Twain
11 Walt Whitman
12 Omar Tyree
1. You have at least $3,500 to $7,000 to invest in the project.
2. Your topic is a topic that is very “marketable” in a book.
3. You regularly support other author events, i.e. book signings and lectures.
4. You frequently visit bookstores and know what the trends are in Christian books and know the best sellers.
5. You have a website or plan to get one to sell/market your book.
6. You’ve published articles or regularly speak/lecture thereby you have an “audience” for your book.
7. You research and read books/magazines on publishing or go to writer’s conferences or are apart of a writer’s group.
8. You know a good graphic designer, editor and webmaster – or at least know where to find one.
9. You have a written marketing plan and know how you’re going to sell your book– before you’ve written it.
10. You have at least 10 to 20 hours a week to promote your book.
11. You are part a writer’s discussion group online or blog regularly.
12. You have had media training or worked with a PR Coach.
If you have answered “yes” to 7 or more of these questions, you are a good candidate to be a successful author.
If not, you now have a guideline of what to do before you start the publishing process.
Future Best-Selling Authors From the Desk of: Pam Perry, PR Coach
How to Jump Start and Pump up Your Publishing Career
Time to stop dreaming your dreams and start living your dreams!
How would you like to learn the insider secrets that most authors will never know about publishing and promoting their books? Well, fasten your seatbelt!
On Tuesday, April 14, join me and New York Times Best-selling author Omar Tyree, for an informative, exhilarating and enlightening publishing and promotion teleseminar that will give you everything you need and always wanted to know about the book business.
Omar Tyree, who is one of the pioneers in contemporary African American literature, is an icon of publishing success. His high-energy, intense, in-your-face style will ignite you to soar in your publishing speaking career.
That’s why I partnered with him: To share with you what he knows. So, you can apply it to what YOU do – and be a power-player for the Kingdom.
This teleseminar won’t be like Sunday School – but it is a God-ordained event that may be your breakthrough to go to your next level!
I made it my personal mission to keep you on the cutting-edge by bringing you the most savvy, enterprising, seasoned and successful experts to the table to help take the guesswork out of the publishing game.
When you sign up, you’ll get:
An insider’s grasp of how major publishers work
The facts you need on how to secure an agent
Hard-won wisdom on self-publishing
A Step-by-Step No-Brainer Promotion Checklist
In-Depth Answers on How to Get Your Book Noticed & Known
Useful Advice on How to Get More Web Traffic and Sales
Great PR Ideas to get Maximum Sales with Minimum Budget
An understanding of how the media works and what they want
A Blueprint on How to Write a Book – and have it make money
You’re just one click away from what is standing between you and YOUR Dream. This is your divine link in your destiny.
So, why should you listen to us?
This synergistic event promises give you a wealth of information from the spiritual and practical perspective!
“Pam Perry has been instrumental in connecting me with a network of people that have opened their doors to my ministry and my message. She has provided priceless exposure for me, in the marketplace, helping me to brand my business, books and outreach. God bless you, Pam!”
-Lindsay Marsh, MD, President
Worth The Wait Revolution, Inc
Worth The Wait, LLC and
author of The Best Sex of My Life: A Guide to Purity
In his “Equation for Life” lecture, Tyree weaves together a full-proof formula for attaining life-long success in business, as well as everyday living. Ideal for corporate sales and marketing teams, one attendee who heard the lecture commented, “Omar Tyree’s Equation for Life speech made me rethink my whole life – it has given me the focus I need.” (See clip from this lecture)
And Click to hear Omar on a recent Synergy Energy Show. He is intriguing, thought-provoking, challenging and powerful. A real off-the-chart type of speaker.
Catch the excitement, feel the energy, he will share even more of his “Equation” success strategies.
But this seminar isn’t for everyone – only those serious about success. Only a handful will probably step forward to get in on the information-packed seminar. I encourage YOU to tap in to his golden opportunity. Take the leap of faith – and do it now.
The Publishing and Promotion Teleseminar will awaken your spirit to the possibilities in publishing and give you a whole new perspective on how to make real money with your creative products and projects.
Just go to www.publishingpromotion.eventbrite.com – to learn more about the presenters and the flow of the telesemiarn and to order now while we still have a spots left. You will get your teleseminar Handbook and materials once we receive your payment.
P.S. The first 50 to reserve their spot for the April 14, Publishing Promotion TeleSeminar will get the new hardcover book by Omar Tyree, “The Equation: Applying the 4 Indisputable Components of Business Success” and immediately get the Ebook version of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry” by Pam Perry and Anthony/Crystal Obey. These books are vital to your success! (A $50 Value)
P.S. I should also mention that the Teleseminar recording will be available FREE to everyone that registers along with a teleseminar Handbook and a 30-minute personal consultation with me to go over your marketing and promotion strategy for your book. (Sorry, recordings are only for those who register)
FINAL NOTE: “Those that show up, go up.” – Pam Perry
I am dedicated to YOUR success! Satisfaction guaranteed. If you’re not satisfied, we have a no-hassle return refund policy. So, you see there’s nothing to lose – but you will gain an abundance of information that will broaden your reach, build your platform, brand your ministry, boost your career, and increase your confidence about navigating the book biz.
Attention Christian Authors, Ministers and Life Coaches:
So, you’re writing a book
or you’re an author
and want to “get out there?”
Are you weary from searching for solutions on how to market, promote and sell your book?
Do you need help marketing your book?
Want to get more exposure immediately for your book?
Do you need help putting together dazzling marketing materials such as post cards, a book trailer, a podcast, an author photo or press kit?
Could you use a list of media contacts and book stores to send promotional materials?
Would you like to know how the media finds and ranks guests?
How to do a great interview and get called back over and over again?
Would you like more invitations for speaking engagements and book signings?
Well, I can help! It’s my calling! I will walk you through the steps to help you fulfill your dreams. I can help you as your PR Coach by giving you all of my industry resources, contacts, best-selling tips, proven PR strategies to get your book “out there.”
As your PR Coach I will show you how to…
Define and target your audience who will buy your book
Build a platform that will sustain your speaking and publishing career
Create a brand that identifies your ministry and translates globally
Develop a campaign strategy that will sell books
Produce dazzling press & marketing materials that get noticed and picked up by the media
Navigate social media to leverage and extend your brand
Generate media hits that will automatically get you to the “A list” status and be a sought-after speaker!
Let no corrupt communication proceed out of your mouth, but that which is good to the use of edifying, that it may minister grace unto the hearers
Source: The SpeakEasy M.E.D.I.A. Foundation
Contact: Bevan Springer, Marketplace Excellence + 1 201 861-2056 – email@example.com Local media contact: Pam Perry, Ministry Marketing Solutions Inc., 248.426-2300 or firstname.lastname@example.org ANDRIA HALL COMMUNICATIONS SCHOLARSHIP ANNOUNCED
Foundation offers awards to US and Caribbean students
SCOTCH PLAINS, New Jersey (2009) – US and Caribbean nationals interested in pursuing studies in media, broadcasting or public speaking are being offered scholarship awards in the memory of Christian communications professional and former CNN news anchor, Andria Hall.
The SpeakEasy M.E.D.I.A. Foundation opened the application process for two grants which will be awarded to a high school student from the United States and another from the Caribbean region where Andria Hall featured at many inspiring tourism and media conferences.
Each grant will total US $2,000 and will be awarded to individuals pursing media-related studies at the college or university of their choice.
In addition, each winner will receive a fellowship to attend an upcoming edition of the Caribbean Media Exchange on Sustainable Tourism (CMEx) – which Andria helped to produce – or another media event in the US or Caribbean.
“We are determined to ensure Andria’s legacy lives on through the lives of our future generation,” said Andria’s husband Clayton Sizemore, president of The SpeakEasy M.E.D.I.A. Foundation. He added it is appropriate to include Caribbean youth for whom Andria had designed mentoring plans even while courageously battling breast cancer.
Applications for the scholarships and study grants can be sent via email or via post by May 1, 2009.
“The dedication of Andria’s family to continue her work so soon after her deeply lamented departure is in itself a huge tribute to Andria and what she stood for so devoutly,” said CMEx Director Lelei LeLaulu. “We as a sustainable development organization will never be the same since Andria reminded us, in her ineffably graceful and elegant fashion, that spiritual development and professional excellence had to go hand in hand,” recalled LeLaulu.
Applicants must either be a graduating high school senior in the US or 5th/6th Form graduating secondary school student in the Caribbean with an overall grade point average of at least 2.5 or C+ average. Participation in extracurricular activities, community work/social service, school, church, volunteer or work experience is required.
The scholarship criteria and application form can be found at the following links:
Completed applications can be emailed or mailed to:
The SpeakEasy M.E.D.I.A Foundation
1812 Front Street
Scotch Plains, New Jersey 07076
About The SpeakEasy M.E.D.I.A. Foundation:
The SpeakEasy M.E.D.I.A. Foundation, established by Christian communications professional and Emmy award-winning journalist Andria Hall, is dedicated to Ministering, Edifying and Divinely Inspiring All to the glory of God. The Foundation, which Andria established to minister, mentor and mold the future generations, supports education, training and the character development of young people in the fields of Media, Broadcasting and Public Speaking.
Contributions can be sent to The SpeakEasy M.E.D.I.A. Foundation – 1812 Front Street, Scotch Plains, New Jersey 07076. For further information, email email@example.com.