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  • Posts Tagged ‘PR Coach’

    To get Superstar status with your book, it’s going to cost you something.

    Wednesday, May 12th, 2010
    pam perry

    Learn the Secrets! Get Out There Kit! www.pamperrypr.com

    I deal with authors all the time – African American Christian authors. They are some soulful folks – and filled with hope and faith. Wonderful authors, great testimonies. Anointed.

    Yet, when it comes to business – the business of selling books – they want a “magic pill” to instantly be a superstar.

    I’ve been at this book marketing business for over 10 years. And let me tell you, it takes a few years to be an “overnight success.”

    So many authors believe that once they write and publish their book and tell a few friends, the sales will start coming in. That doesn’t happen.  Sorry.

    They soon realize that it is a crowed market out there and they desperately throw together some marketing materials and do a few eBlasts, and still nothing.

    They hear about social media marketing and try that – for a weeks or a couple of months.  And still nothing.  They call up some author friends and ask what should they do and the authors tell them to hire a publicist.

    They then look online for a publicist, and approach a few of them with $250 to $500 in their hands – and get discouraged because they find out it takes a lot more. A whole lot more.  (See  this special report on what a publicist cost) Note, if the PR person is “cheap” – you get what you pay for. Enough said.

    So what should a new author do?

    1. Get a mentor or PR coach to help you define your target audience, grasp the big picture and avoid costly mistakes.  At least buy a home study course. See my “Get Out There Kit.” Way before the book come out!!!
    2. Have a marketing plan and get contacts and instructions from your PR coach to execute the plan. A written plan is your road map to success.
    3. Have a budget or learn how to create partnerships or joint ventures to leverage your lack of funds. Bartering is good if you have no money.
    4. Build a brand – online and offline. Be consistent in all your marketing materials including blog, press kit, postcards, biz cards, etc.
    5. Have an email list of folks interested in your subject and understand your brand and you feed them with valuable information BEFORE your book is out.

    That’s a start. But I’d go with #1 first. Not willing to get PROFESSIONAL help is ignorant.  Investing in education and getting information will change the game for you.  It has happened for me and my clients.

    Those who have experience can help you go fastest and further towards the superstar track!

    I have mentors and coaches that have helped me over the years. Invaluable lessons they have shared!

    It has cost me time and money – but it would of cost me more if I didn’t engage their services.

    I know that anything of value is NEVER free.  You can get some information for free online, but it is “spotty” and never the entire strategic plan to help YOUR campaign specifically.

    If you have big dreams for your book – be prepared to commit to a program and sacrifice time and money to make the dream a reality.

    pam perry

    There is no magic pill – only a lot of elbow grease. Writing the book was only 10% of the work. 90% is learning about marketing & PR.

    Finally, think about this:

    If you had a tooth ache,  you wouldn’t do your own dental work, you’d go to a dentist.

    Same with book marketing. Hiring a PR Coach and Social Media professional makes a statement that you are SERIOUS about your book marketing and serious about SUCCESS.

    Get the PR Boot Camp in a Box:

    The Get Out There Kit

    at www.pamperryonlinepr.com

    Praise for the Pam Perry “Ultimate Author PR Boot Camp”

    Wednesday, July 1st, 2009

    brown-paper-bagWriting my book was the easy part – getting the word out was a completely different “story.”  Before taking Pam Perry’s PR Boot Camp, I had no idea where my book was headed or how to get it there.  Through the PR Boot Camp I acquired tips, tools and resources that serve as my publicity GPS..  I learned how to develop an effective marketing plan, identify my platform and establish my brand.

    I also learned how to use the internet to get tons of free publicity and drive traffic to my website using social networks, Twitter and by blogging.  In addition, I learned some of the best kept secrets on how to attract media attention.  Now, I am equipped to navigate my way through the labyrinth of book publicity with skill and confidence.

    Venus Mason Theus, author Brown Paper Bag, a novel

    see www.prbootcamponline.eventbrite.com venus

    5 Smart Reasons Why Authors Should Hire a PR Coach instead of a Publicist

    Wednesday, June 10th, 2009

    Hey Future Best Seller!

    Those who show up, go up. That’s my mantra.

    With summer almost upon up and half the year gone, are you getting your PR in gear for 2010 to win? If not, I invite you to take advantage of the June PR Boot Camp Online Coaching Classes. (Class starts again in 3 weeks)
    Hear the intro on the blog: www.MinistryMarketingSolutionsblog.com
    and as a bonus get the FREE PR Boot Camp Orientation mp3
    at http://www.e-junkie.com/pamperry

    Pam Perry, PR Coach

    Pam Perry, PR Coach

    5 Smart Reasons Why Authors
    Should Hire a PR Coach instead of a Publicist

    Have you considered hiring a publicist but their fees are way out of your price range?

    Do you need a publicist but you’ve heard the horror stories of “I paid my retainers and got nothing?”

    Regardless of the fact that this may all be true, at some point people need to know about your business other than by word of mouth.  Publicity has served and still today is the best avenue in getting the word out.

    Ministry Marketing Solutions does full service PR for the most well known Christian publishers and authors in the nation from Bishop TD Jakes, Pastor Bill Winston, Taffi Dollar, Pastor Andre Butler & Dr. Suzan Johnson Cook but also teaches authors to be their own publicist – to build their platform, brand their ministry.

    I will be your coach that shows you step by step, exactly how to do your own publicity just like the pros.  You actually become the publicist for your book and build your “brand.”

    Let’s check out these 5 reasons why you may want to consider
    The PR Boot Camp Coaching  Program:

    #1 – Cost
    This is the number one reason many authors have turned to PR coaching.  The usual fees for a publicist range from $2,000-$5,000 a amonth, depending on the publicist and the number of hours required to publicize the business.

    #2 – Customized Plan
    When you work with a PR coach, your publicity plan is customized just for your book/ministry, not some template used for all other books.

    #3 – Media Savvy
    You will learn everything there is to know about the various forms of media and how to get your business noticed by them. I will give you real contacts too! (Unheard of in the industry)

    #4 – Online Tips and Tricks
    You will learn how to leverage twitter, flickr, facebook, myspace, youtube, blogs, linkedin and more to build your brand and sell more books. Create online relationships that turn into customers and ministry partners.  Learning these free online marketing tools will save you thousands of dollars.

    #5 – Media  vs. Public vs. Ministry Industry Publicity
    In today’s society, mainly because of the Internet, there is more than just media publicity.  Learn how to get to all 3!

    So as you see, PR Coaching is a great alternative to hiring a publicist or a public relations firm.

    For more info go to:

    to see what others have said about Ministry Marketing Solutions results!

    Our PR Boot Camp classes start on Tuesday and runs for 4 weeks plus you get 4 weeks of support to make sure you stay on track!  – don’t worry if you can’t make the exact date/times, the classes are recorded and delivered to you via MP3 and you get the PR Boot Camp workbook, email support and worksheets!

    How simple is that!?

    Pam Perry
    Ministry Marketing Solutions, Inc. – Creator of Chocolate Pages Show & Network

    P.S. Bonus – those who register get a copy of the new book: Synergy Energy and a bonus CD! CAMP STARTS SOON! Get in before we fill up! Need details? Email Leah Hubbard at waabiz@aol.com

    Make and Keep Friends in the Media – Networking is KEY

    Friday, June 5th, 2009
    Pam Perry and Rick Frishman, book PR mentor

    Pam Perry and Rick Frishman, book PR mentor

    from Rick Frishman’s Amazon Blog

    Cultivating relationships with the media is crucial to the success of a publicity campaign. In order to get optimum publicity, you need to become a media resource. The fact is the media is interested only in what you can do for them or their audience so you need to frame your presentations to show the media how your story can satisfy their goals.

    Always be a professional. If the media doesn’t respond to or return your call, understand it’s not personal. Remember there are thousands of other people doing exactly what you’re doing and it takes time to respond to everyone.

    Stay on their radar screen by periodically calling or e-mailing to gently remind them that you’re still around and available if they need your expertise. Follow the careers of your media contacts. Learn which subjects interest them, the projects they’re working on and those they plan to cover. When you make new media contacts, ask how they prefer to be contacted-email, phone, fax or mailing and be sure to note their preference on your media list.

    Be available when media contacts call, consider it an opportunity and go the extra mile. If you can’t supply what they want, think of who else you know that might. Give the media names and leads, make some calls, check with your network and do research . . . whatever might help. They’ll remember that and you.
    This is syndicated from Rick Frishman’s Blog.

    Get the both books on Amazon.com: Synergy Energy and Networking Magic

    Are you Ready to be on the “Essence Best-Seller” List?

    Thursday, May 7th, 2009


    Quick Publishing Self-Assessment

    Before you publish, take this test.

    1. You have at least $3,500 to $7,000 to invest in the project.
    2. Your topic is a topic that is very “marketable” in a book.
    3. You regularly support other author events, i.e. book signings and lectures.
    4. You frequently visit bookstores and know what the trends are in Christian books and know the best sellers.
    5. You have a website or plan to get one to sell/market your book.
    6. You’ve published articles or regularly speak/lecture thereby you have an “audience” for your book.
    7. You research and read books/magazines on publishing or go to writer’s conferences or are apart of a writer’s group.
    8. You know a good graphic designer, editor and webmaster – or at least know where to find one.
    9. You have a written marketing plan and know how you’re going to sell your book– before you’ve written it.
    10. You have at least 10 to 20 hours a week to promote your book.
    11. You are part a writer’s discussion group online or blog regularly.
    12. You have had media training or worked with a PR Coach.

    If you have answered “yes” to 7 or more of these questions, you are a good candidate to be a successful author.

    If not, you now have a guideline of what to do before you start the publishing process.

    Insider Secrets revealed during Publishing Promotion Teleseminar with New York Times Best Seller

    Tuesday, May 5th, 2009

    Future Best-Selling Authors From the Desk of: Pam Perry, PR Coach

    How to Jump Start and Pump up Your Publishing Career

    Time to stop dreaming your dreams and start living your dreams!

    How would you like to learn the insider secrets that most authors will never know about publishing and promoting their books? Well, fasten your seatbelt!

    On Tuesday, April 14, join me and New York Times Best-selling author Omar Tyree, for an informative, exhilarating and enlightening publishing and promotion teleseminar that will give you everything you need and always wanted to know about the book business.

    Omar Tyree, who is one of the pioneers in contemporary African American literature, is an icon of publishing success. His high-energy, intense, in-your-face style will ignite you to soar in your publishing speaking career.

    See him in action, CLICK HERE!!!

    youtube logo

    That’s why I partnered with him: To share with you what he knows. So, you can apply it to what YOU do – and be a power-player for the Kingdom.

    This teleseminar won’t be like Sunday School – but it is a God-ordained event that may be your breakthrough to go to your next level!

    I made it my personal mission to keep you on the cutting-edge by bringing you the most savvy, enterprising, seasoned and successful experts to the table to help take the guesswork out of the publishing game.

    When you sign up, you’ll get:

    • An insider’s grasp of how major publishers work
    • The facts you need on how to secure an agent
    • Hard-won wisdom on self-publishing
    • A Step-by-Step No-Brainer Promotion Checklist
    • In-Depth Answers on How to Get Your Book Noticed & Known
    • Useful Advice on How to Get More Web Traffic and Sales
    • Great PR Ideas to get Maximum Sales with Minimum Budget
    • An understanding of how the media works and what they want
    • A Blueprint on How to Write a Book – and have it make money
    check this out
    You’re just one click away from what is standing between you and YOUR Dream. This is your divine link in your destiny.
    red carpet

    So, why should you listen to us?

    This synergistic event promises give you a wealth of information from the spiritual and practical perspective!

    “Pam Perry has been instrumental in connecting me with a network of people that have opened their doors to my ministry and my message. She has provided priceless exposure for me, in the marketplace, helping me to brand my business, books and outreach. God bless you, Pam!”

    lyndsay marsh

    -Lindsay Marsh, MD, President
    Worth The Wait Revolution, Inc
    Worth The Wait, LLC and
    author of The Best Sex of My Life: A Guide to Purity

    In his “Equation for Life” lecture, Tyree weaves together a full-proof formula for attaining life-long success in business, as well as everyday living. Ideal for corporate sales and marketing teams, one attendee who heard the lecture commented, “Omar Tyree’s Equation for Life speech made me rethink my whole life – it has given me the focus I need.” (See clip from this lecture)

    click here

    And Click to hear Omar on a recent Synergy Energy Show. He is intriguing, thought-provoking, challenging and powerful. A real off-the-chart type of speaker.

    blogtalkradio logo

    Catch the excitement, feel the energy, he will share even more of his “Equation” success strategies.

    Tuesday, April 14th, teleseminar with you that will catapult your publishing career and unleash your creativity. www.publishingpromotion.eventbrite.com

    But this seminar isn’t for everyone – only those serious about success. Only a handful will probably step forward to get in on the information-packed seminar. I encourage YOU to tap in to his golden opportunity. Take the leap of faith – and do it now.


    The Publishing and Promotion Teleseminar will awaken your spirit to the possibilities in publishing and give you a whole new perspective on how to make real money with your creative products and projects.

    Just go to www.publishingpromotion.eventbrite.com – to learn more about the presenters and the flow of the telesemiarn and to order now while we still have a spots left. You will get your teleseminar Handbook and materials once we receive your payment.

    synergy energy


    P.S. The first 50 to reserve their spot for the April 14, Publishing Promotion TeleSeminar will get the new hardcover book by Omar Tyree, “The Equation: Applying the 4 Indisputable Components of Business Success” and immediately get the Ebook version of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry” by Pam Perry and Anthony/Crystal Obey. These books are vital to your success! (A $50 Value)


    P.S. I should also mention that the Teleseminar recording will be available FREE to everyone that registers along with a teleseminar Handbook and a 30-minute personal consultation with me to go over your marketing and promotion strategy for your book. (Sorry, recordings are only for those who register)

    FINAL NOTE: “Those that show up, go up.” – Pam Perry


    I am dedicated to YOUR success! Satisfaction guaranteed. If you’re not satisfied, we have a no-hassle return refund policy. So, you see there’s nothing to lose – but you will gain an abundance of information that will broaden your reach, build your platform, brand your ministry, boost your career, and increase your confidence about navigating the book biz.



    “Your art is your business…learn how to make business an art.”

    Pam Perry

    Ministry Marketing Solutions, Inc.

    Attention Christian Authors, Ministers and Life Coaches:

    So, you’re writing a book
    or you’re an author
    and want to “get out there?”

    Are you weary from searching for solutions on how to market, promote and sell your book?

    • Do you need help marketing your book?
    • Want to get more exposure immediately for your book?
    • Do you need help putting together dazzling marketing materials such as post cards, a book trailer, a podcast, an author photo or press kit?
    • Could you use a list of media contacts and book stores to send promotional materials?
    • Would you like to know how the media finds and ranks guests?
    • How to do a great interview and get called back over and over again?
    • Would you like more invitations for speaking engagements and book signings?

    Well, I can help! It’s my calling! I will walk you through the steps to help you fulfill your dreams. I can help you as your PR Coach by giving you all of my industry resources, contacts, best-selling tips, proven PR strategies to get your book “out there.”

    As your PR Coach I will show you how to…

    1. Define and target your audience who will buy your book
    2. Build a platform that will sustain your speaking and publishing career
    3. Create a brand that identifies your ministry and translates globally
    4. Develop a campaign strategy that will sell books
    5. Produce dazzling press & marketing materials that get noticed and picked up by the media
    6. Navigate social media to leverage and extend your brand
    7. Generate media hits that will automatically get you to the “A list” status and be a sought-after speaker!

    and more!

    [quoteRotator title=”What our clients say…” delay=”5″ fade=”1″]

    Grab your free subscription to the MMS Newswire and get the FREE Ebook:

    “62 Ways to Boost Your Business Success

    A collection of Essential Tips from Networking Experts.”

    The MMS Newswire will keep you informed on the latest:

    • CHOCOLATE PAGES “Books so good you can eat ’em!”
    • Christian Events
    • National Writer’s Conferences
    • Ministry marketing tools and tips
    • Author podcasts & media interviews
    • PR resources to help take your ministry to the next level

    Subscribe now and get the FREE Ebook



    Pam Perry 2009 Sojourner Truth Awardee by Faith At Work Ministries (award dedicated to her friend, and mentor, the late Andria Hall)

    Tuesday, May 5th, 2009


    Let no corrupt communication proceed out of your mouth, but that which is good to the use of edifying, that it may minister grace unto the hearers

    Ephesians 4:29

    Source: The SpeakEasy M.E.D.I.A. Foundation

    Contact: Bevan Springer, Marketplace Excellence + 1 201 861-2056 – bevanspringer@nj.rr.com Local media contact: Pam Perry, Ministry Marketing Solutions Inc., 248.426-2300 or pamperry@tmail.com ANDRIA HALL COMMUNICATIONS SCHOLARSHIP ANNOUNCED

    Foundation offers awards to US and Caribbean students

    Andria Hall

    SCOTCH PLAINS, New Jersey (2009) – US and Caribbean nationals interested in pursuing studies in media, broadcasting or public speaking are being offered scholarship awards in the memory of Christian communications professional and former CNN news anchor, Andria Hall.

    The SpeakEasy M.E.D.I.A. Foundation opened the application process for two grants which will be awarded to a high school student from the United States and another from the Caribbean region where Andria Hall featured at many inspiring tourism and media conferences.

    Each grant will total US $2,000 and will be awarded to individuals pursing media-related studies at the college or university of their choice.

    In addition, each winner will receive a fellowship to attend an upcoming edition of the Caribbean Media Exchange on Sustainable Tourism (CMEx) – which Andria helped to produce – or another media event in the US or Caribbean.

    “We are determined to ensure Andria’s legacy lives on through the lives of our future generation,” said Andria’s husband Clayton Sizemore, president of The SpeakEasy M.E.D.I.A. Foundation. He added it is appropriate to include Caribbean youth for whom Andria had designed mentoring plans even while courageously battling breast cancer.

    Applications for the scholarships and study grants can be sent via email or via post by May 1, 2009.

    “The dedication of Andria’s family to continue her work so soon after her deeply lamented departure is in itself a huge tribute to Andria and what she stood for so devoutly,” said CMEx Director Lelei LeLaulu. “We as a sustainable development organization will never be the same since Andria reminded us, in her ineffably graceful and elegant fashion, that spiritual development and professional excellence had to go hand in hand,” recalled LeLaulu.

    Applicants must either be a graduating high school senior in the US or 5th/6th Form graduating secondary school student in the Caribbean with an overall grade point average of at least 2.5 or C+ average. Participation in extracurricular activities, community work/social service, school, church, volunteer or work experience is required.

    The scholarship criteria and application form can be found at the following links:

    Completed applications can be emailed or mailed to:

    The SpeakEasy M.E.D.I.A Foundation
    1812 Front Street
    Scotch Plains, New Jersey 07076
    United States
    Email: info@speakeasymedia.com

    About The SpeakEasy M.E.D.I.A. Foundation:

    The SpeakEasy M.E.D.I.A. Foundation, established by Christian communications professional and Emmy award-winning journalist Andria Hall, is dedicated to Ministering, Edifying and Divinely Inspiring All to the glory of God. The Foundation, which Andria established to minister, mentor and mold the future generations, supports education, training and the character development of young people in the fields of Media, Broadcasting and Public Speaking.

    Contributions can be sent to The SpeakEasy M.E.D.I.A. Foundation – 1812 Front Street, Scotch Plains, New Jersey 07076. For further information, email info@speakeasymedia.com.