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    7 Tips on Effectively Writing and Distributing Press Releases to the Black Media

    Friday, November 6th, 2009

    Pam Perry talking about branding at Christian Writer\’s Meeting

    publicity1

    1. It’s all in the title.

    The title of your press release should be short, meaningful and descriptive. The title is the determining factor of whether or not people will ever bother to read further. Consider using a subtitle to summarize the content.

    2. Make sure the information is newsworthy.

    You are wasting your time and money sending out information that people wont care about. Ask yourself –“would I read this?”

    2. Speak to your audience.

    If your sending a press release out to the Black media, you must make it obvious how your information relates to the African Americans.

    4. Don’t be too fancy.

    Avoid the excessive use of adjectives and fancy language. Don’t bold or underline words within your body. This is unprofessional. The content alone should sell its self.

    5. Include all forms of contact info.

    Include your email address and 1-2 phone numbers. If someone is trying to reach you for an urgent story, you want to be easily reached. Also, include your web site address so they can research more about what you do.

    6. Use BlackPR.com for distribution.

    When your press release is final, use BlackPR.com to distribute it to all the Black newspapers, magazines, TV and radio stations. They only charge $150 bucks to do this. Also, consider using PRweb.com to increase search engine visibility.

    7. Send press releases regularly.

    A well- written press release can easily get you radio interviews and other media coverage. This, in turn, drives traffic to your web site, and more sales to your bottom line. The key is to be consistent. Send out press releases on a monthly basis, and consider writing weekly or bi-weekly columns to distribute as well.

    Dante Lee is the founder of Diversity City Media, a multicultural marketing empire. Visit his daily blog at www.DanteLee.com

    Praise for the Pam Perry “Ultimate Author PR Boot Camp”

    Wednesday, July 1st, 2009

    brown-paper-bagWriting my book was the easy part – getting the word out was a completely different “story.”  Before taking Pam Perry’s PR Boot Camp, I had no idea where my book was headed or how to get it there.  Through the PR Boot Camp I acquired tips, tools and resources that serve as my publicity GPS..  I learned how to develop an effective marketing plan, identify my platform and establish my brand.


    I also learned how to use the internet to get tons of free publicity and drive traffic to my website using social networks, Twitter and by blogging.  In addition, I learned some of the best kept secrets on how to attract media attention.  Now, I am equipped to navigate my way through the labyrinth of book publicity with skill and confidence.

    Venus Mason Theus, author Brown Paper Bag, a novel

    see www.prbootcamponline.eventbrite.com venus

    Hate YOUR website? Get a makeover!

    Wednesday, June 24th, 2009

    crash-course-arrows-downWebsite Makeover Workshop helps those with book
    marketing and internet marketing struggles. To assist you with learning how to
    market a book online to traffic generation.

    It’s for authors and entrepreneurs who are non
    techie / non web designers just like you, understand and better utilize book
    excerpts, subscriptions forms, book reviews and videos on websites, to capture
    more subscribers, readers, and sales.

    We have helpedcomputer-stuff many authors
    generate more sales and subscribers.

    With Website Makeover Workshop, you
    can more effectively sale online by learning practical and applicable
    techniques. The question is this: What if everything you believed about your
    website was wrong?

    And to help you learn more about how to improve
    your website and  achieve greater results, we’re inviting you to claim your Free
    Website Makeover Workshop eCourse when you visit www.tinyurl.com/authorwebmakeover

    How to write your book in a weekend

    Saturday, June 20th, 2009


    Is it takin
    g youblack-woman-on-computer2 longer to write your book

    than you ever expected … a lot longer?

    If so, you’re invited to a free telephone

    seminar on Thursday, June 25th with a woman

    who’s developed a unique system for writing

    a quality non-fiction book in a weekend!

    http://www.WriteYourBookInAWeekend.com/call/?11291


    Discover the speed writing system she’s

    used to help 238 authors get their books

    done quickly. Yes YOU can too! You are one

    click away from awesome!

    To your success,

    Pam Perry, Your PR Coach

    P.S. For PR tools and resources go to: http://www.e-junkie.com/pamperry (Get free mp3 for PR Boot Camp Orientation call) Next Class starts July 14!

    7 Book Promotion Methods for Your Nonfiction Book (Guest Blog)

    Monday, June 8th, 2009

    There are two things every author must know about book promotion for your nonfiction book. First, it is your responsibility, no matter what publishing method you use – conventional, print on demand (POD), or self-publishing. Second, promotion should begin long before your book is finished. In fact, you should be thinking about it from the very beginning of the planning process.

    One of the first questions you should ask yourself is who are my readers? Once you have identified your target market, your next step is to find ways to tell them what the book is about; what problem it will solve; why it is funny, informative, or moving; who wrote it and why; and, most important, why they want to spend money to own your book. What follows are seven proven book promotion ways to reach your readers with this information:

    1. Create a website for your book.

    You must have a presence on the Internet for solid book promotion and book marketing. A Website showcases your book, highlights the cover, introduces you as an expert author, delineates the main points, tells where the book may be purchased, and provides a place for testimonials. A Website doesn’t have to be expensive or elaborate, but it should be professionally designed and constructed. Unless you are a Web guru, invest in a professional Website designer.

    2. Brainstorm ideas for book promotion and book marketing.

    Gather a group of your most creative friends to generate as many ideas as you can (It’s a good idea to feed them). Break your reading audience into subgroups, and list all the places to find them. Where do they hang out? What organizations do they belong to? Where do they shop? What are their passions, hobbies, and vocations? The spreadsheet you create is the beginning of your promotional plan.

    3. Send advance readers’ copies (ARCs) to promote your book.

    When the book is finished but not yet published, send bound copies of Galley proofs to book reviewers at print and electronic media. Be sure to stamp them “Reader’s Copy” or “Galley Proof.” You want to time the reviews to coincide with the publication and availability of your book. Reviewers want to read it before it hits the shelves. Timing is everything.

    4. Submit articles to promote your book.

    Your book is a goldmine of article ideas. Every major point is an article ready to be excerpted or paraphrased. Once you know what your target audience is reading, you have a list of potential publications, print and electronic. Write a 25- and 50-word author’s blurb to be printed at the end of every article. When you submit to an online article Website, indicate that the article may be reprinted at no charge, as long as it includes the author’s blurb.

    5. Take part in book fairs as a great book promotion tool.

    Share a table or booth with other writers or with members of an association of which you are a member, if it is relevant to your topic. Book fairs can mean long hours on your feet if you go it alone; but, when you share the workload, the experience can be fun and rewarding. You’ll meet new people, reach readers directly, and become personally involved in selling your book.

    6. Share what you know to become an expert in your field.

    Offer to give free presentations at bookstores and other venues that carry your book. This is a great way to build your reputation as an expert in your field, provide value to the bookseller and the book buyer, and connect directly with your readers. It’s good for your ego to be asked to sign your own book. One caveat: if you don’t feel comfortable speaking in front of a group, join Toastmasters or hire a speaking coach. Don’t muddle through your presentation.

    7. Assemble a book sales package.

    Put together a press kit to send to local radio and TV stations. Include a news release with pertinent information about the book and future scheduled appearances, an author’s bio, talking points to use in an on-air interview, a sample book cover, background information, and favorable reviews and testimonials. A press kit is like a resume; it gets you in the door. Once you get there, the rest is up to you.

    Promoting your book is an ongoing project. It isn’t something you do once and then move on. As long as your book is available and there are potential readers who could enjoy it and benefit from reading it, you have a job to do. This is, after all, why you wrote it.

    About the Author

    Bobbi Linkemer is a ghostwriter, editor, and the author of 12 books under her own name. She has been a professional writer for 40 years, a magazine editor and journalist, and a book-writing teacher. Her clients range from Fortune 100 companies to entrepreneurs who want to write books in order to enhance their credibility and build their businesses. Visit her Website at: http://www.WriteANonfictionBook.com

    5 Different Kinds of Articles You Can Write to Promote Your Book

    Thursday, May 21st, 2009

    Writing articles to promote your book can be a super way to let readers know
    about your area of expertise and encourage them to learn more by purchasing your
    book.

    Write articles to promote your book

    Write articles to promote your book

    Here are 5 different kinds of articles you can write that will make it easy for you to put together a portfolio of articles to promote your book.

    1. How To articles are always fun and highly informational. They get right to the point and the reader is sure to take something away that they can use
    immediately.

    2. Opinion or “op-ed” is an article that is sure to get a response. This article is
    used to write a convincing and persuasive article that is opposite the popular
    viewpoints on the subject matter.

    3. Reflection articles are interesting because the writer is able to pour out the feelings and emotions from a particular experience in a free way.

    4. Case Study articles present a problem and then lay out how it was solved by a certain person or group.

    5. Compilation articles are basically the opinions or questions and answers of
    multiple sources compiled into one article to present a message.
    Take the time to decide which article type is best for you and enjoy the
    benefits of using articles to promote your book.

    See all my articles at Ezine Articles on book marketing and publicity.

    See The PR Pro Coach Shop for digital products and shoot me

    an email if you have questions.

    Self-Publishing is NOT a bad thing. 12 Authors Who Originally Self-Published

    Wednesday, May 13th, 2009

    td-jakes-and-pam-perry-2000
    These famous best-selling authors self published for the same reasons that you
    should consider choosing as an option to achieving your publishing dream.

    Lack of money and resources, wanting creative control, wanting to get published
    faster and being rejected multiple times by publishing houses are all normal
    reasons to self publish.  And that’s not a BAD thing to do!

    It is obvious by this list that self publishing can be a wonderful way to get your foot
    in the door leading to a successful writing career that can change lives for years to come!

    Here are 12 authors who did it…recognize any of these authors?

    1. TD Jakes (pictured above)
    2. Ken Blanchard
    3. Benjamin Franklin
    4. Earnest Hemingway
    5. Spencer Johnson
    6. Stephen King
    7. Edgar Allen Poe
    8. William Strunk
    9. Henry David Thoreau
    10 Mark Twain
    11 Walt Whitman
    12 Omar Tyree

    Resources:  See www.e-junkie.com/pamperry for Publishing & Promotion seminar

    by Pam Perry & Omar Tyree