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    To get Superstar status with your book, it’s going to cost you something.

    Wednesday, May 12th, 2010
    pam perry

    Learn the Secrets! Get Out There Kit! www.pamperrypr.com

    I deal with authors all the time – African American Christian authors. They are some soulful folks – and filled with hope and faith. Wonderful authors, great testimonies. Anointed.

    Yet, when it comes to business – the business of selling books – they want a “magic pill” to instantly be a superstar.

    I’ve been at this book marketing business for over 10 years. And let me tell you, it takes a few years to be an “overnight success.”

    So many authors believe that once they write and publish their book and tell a few friends, the sales will start coming in. That doesn’t happen.  Sorry.

    They soon realize that it is a crowed market out there and they desperately throw together some marketing materials and do a few eBlasts, and still nothing.

    They hear about social media marketing and try that – for a weeks or a couple of months.  And still nothing.  They call up some author friends and ask what should they do and the authors tell them to hire a publicist.

    They then look online for a publicist, and approach a few of them with $250 to $500 in their hands – and get discouraged because they find out it takes a lot more. A whole lot more.  (See  this special report on what a publicist cost) Note, if the PR person is “cheap” – you get what you pay for. Enough said.

    So what should a new author do?

    1. Get a mentor or PR coach to help you define your target audience, grasp the big picture and avoid costly mistakes.  At least buy a home study course. See my “Get Out There Kit.” Way before the book come out!!!
    2. Have a marketing plan and get contacts and instructions from your PR coach to execute the plan. A written plan is your road map to success.
    3. Have a budget or learn how to create partnerships or joint ventures to leverage your lack of funds. Bartering is good if you have no money.
    4. Build a brand – online and offline. Be consistent in all your marketing materials including blog, press kit, postcards, biz cards, etc.
    5. Have an email list of folks interested in your subject and understand your brand and you feed them with valuable information BEFORE your book is out.

    That’s a start. But I’d go with #1 first. Not willing to get PROFESSIONAL help is ignorant.  Investing in education and getting information will change the game for you.  It has happened for me and my clients.

    Those who have experience can help you go fastest and further towards the superstar track!

    I have mentors and coaches that have helped me over the years. Invaluable lessons they have shared!

    It has cost me time and money – but it would of cost me more if I didn’t engage their services.

    I know that anything of value is NEVER free.  You can get some information for free online, but it is “spotty” and never the entire strategic plan to help YOUR campaign specifically.

    If you have big dreams for your book – be prepared to commit to a program and sacrifice time and money to make the dream a reality.

    pam perry

    There is no magic pill – only a lot of elbow grease. Writing the book was only 10% of the work. 90% is learning about marketing & PR.

    Finally, think about this:

    If you had a tooth ache,  you wouldn’t do your own dental work, you’d go to a dentist.

    Same with book marketing. Hiring a PR Coach and Social Media professional makes a statement that you are SERIOUS about your book marketing and serious about SUCCESS.

    Get the PR Boot Camp in a Box:

    The Get Out There Kit

    at www.pamperryonlinepr.com

    Marketing to the Social Web: How Digital Customer Communities Build Your Business

    Wednesday, December 9th, 2009

    Social Media Marketing

    Editorial Reviews

    “…outstanding book…an intelligent, accessible guide to a new world.” (The Marketer; Chartered Institute of Marketing, October 2007)
    –This text refers to an out of print or unavailable edition of this title.

    Product Description
    An updated and expanded Second Edition of the popular guide to social media for the business community

    Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion.

    Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth.

    Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media.

    In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future.

    Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today’s fragmented media environment.

    Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.

    Social Media Marketing Teleseminar: http://www.pamperry.eventbrite.com
    Get the book. See on the Teleseminar on Dec. 15!

    Facebook, Twitter, Linkedin, Myspace – OH MY!

    Thursday, August 6th, 2009

    It’s as Easy as 123456

    All we hear these days is how important social media is to advertising. But has anyone isolated a simple formula for business outreach through social media?

    In a word, yes! In a recent article at Tech Journal South, The Findability Group’s Heather Lutze presented her Social Media Advertising Formula for optimizing business presence at six top social sites. Here’s a brief breakdown:

    1. LinkedIn. This platform is great for sending updates to business associates, Lutze says. Tip: To search-optimize your profile, select one core keyword and deftly repeat it in your copy.
    2. Facebook. Your best choice for posting a “personal” profile online. Tip: A profile keyword here can set up a company exec as an expert within the closed Facebook community.
    3. MySpace. Create a fully developed business profile in this open community. Tip: Search your target B2B audience within the site to develop “a great outreach network,” Lutze suggests.
    4. YouTube. An excellent forum for viral campaigns. Tip: For each amazing video you create, include a keyword in the title and in its description.
    5. Your Blog. Starting a blog should be a top social priority, Lutze advises. Tip: Select a unique keyword before writing each post.
    6. Twitter. Use Twitter to push tweets out to other platforms like Facebook, and increase your reach. Tip: “[P]ersonalize your Twitter background for a … branded look and feel.”

    The Po!nt: Who says businesses can’t be social? Following steps like these can help you optimize your brand in a variety of online communities. Go for it!

    Source: Tech Journal South. Read the full article here.

    See more goodies at the PR PRO Shop: www.e-junkie.com/pamperry

    Praise for the Pam Perry “Ultimate Author PR Boot Camp”

    Wednesday, July 1st, 2009

    brown-paper-bagWriting my book was the easy part – getting the word out was a completely different “story.”  Before taking Pam Perry’s PR Boot Camp, I had no idea where my book was headed or how to get it there.  Through the PR Boot Camp I acquired tips, tools and resources that serve as my publicity GPS..  I learned how to develop an effective marketing plan, identify my platform and establish my brand.


    I also learned how to use the internet to get tons of free publicity and drive traffic to my website using social networks, Twitter and by blogging.  In addition, I learned some of the best kept secrets on how to attract media attention.  Now, I am equipped to navigate my way through the labyrinth of book publicity with skill and confidence.

    Venus Mason Theus, author Brown Paper Bag, a novel

    see www.prbootcamponline.eventbrite.com venus

    Make and Keep Friends in the Media – Networking is KEY

    Friday, June 5th, 2009
    Pam Perry and Rick Frishman, book PR mentor

    Pam Perry and Rick Frishman, book PR mentor

    from Rick Frishman’s Amazon Blog

    Cultivating relationships with the media is crucial to the success of a publicity campaign. In order to get optimum publicity, you need to become a media resource. The fact is the media is interested only in what you can do for them or their audience so you need to frame your presentations to show the media how your story can satisfy their goals.

    Always be a professional. If the media doesn’t respond to or return your call, understand it’s not personal. Remember there are thousands of other people doing exactly what you’re doing and it takes time to respond to everyone.

    Stay on their radar screen by periodically calling or e-mailing to gently remind them that you’re still around and available if they need your expertise. Follow the careers of your media contacts. Learn which subjects interest them, the projects they’re working on and those they plan to cover. When you make new media contacts, ask how they prefer to be contacted-email, phone, fax or mailing and be sure to note their preference on your media list.

    Be available when media contacts call, consider it an opportunity and go the extra mile. If you can’t supply what they want, think of who else you know that might. Give the media names and leads, make some calls, check with your network and do research . . . whatever might help. They’ll remember that and you.
    This is syndicated from Rick Frishman’s Blog.

    Get the both books on Amazon.com: Synergy Energy and Networking Magic

    The NEW Formula For Business Success By Guest Blogger Maria Simone

    Wednesday, May 27th, 2009

    Despite the economy, many people are pursuing their dreams and succeeding by playing with a new set of rules
    on-the-air-and-on-the-web

    In what looks like a scene from an old science fiction movie, many people appear to have stopped dead in their tracks when it comes to moving their business forward, paralyzed by fear and unable to take action. There are still others who have lost jobs in industries undergoing dramatic shifts yet they continue to pursue similar opportunities within the same industries, only to find out repeatedly that those once familiar opportunities just aren’t there anymore.

    Yet on the flip side, there are an equal number of people who appear to be thriving in this new economy, seemingly unaffected by the doom and gloom being reported. Why is this so?

    The rules are changing for entrepreneurs and small business owners and those who are embracing the new models and taking action are thriving. Here are some of the basic strategies:

    • Pursue your passion. It’s not just about making money anymore, it’s about doing something you love. Customers want authenticity and know that you have their best interest at heart at all times. This happens naturally when you’re being true to yourself. Additionally, coming from this place of high service leads to prosperity in business.

    •Build a support team. The “Lone Ranger” syndrome is not sexy anymore and could be a formula for disaster. Learn to ask for and RECEIVE support from those that have taken a similar journey. Allow Mentors to show you the ropes, open doors for you, inspire you and help you be accountable to yourself.

    •Create Multiple Revenue Streams. This is a time to stop trading time for dollars and start packaging your skills and talents to create products and services with varying price points. Maintain your premium price points and begin adding lower price point items or begin bundling services to provide additional value. Even Starbucks recently announced new price points and product combinations yet still maintains a high level of service and brand integrity.

    •Build a subscriber base. People are more likely to buy from those they have an existing relationship with. That’s difficult to do unless you have the opportunity to regularly communicate with a potential customer. It’s important that businesses take the time to collect basic contact information from everyone who crosses their path and use the latest technology tools that allow for regular follow up via phone, email or snail mail.

    •Collaborate with others for promotional purposes. The “dog-eat-dog” model of doing business has fallen by the wayside. Those who are succeeding are creating win-win opportunities for cross promotion and bundling of products and services. It’s crucial that we support each other by formulating ways to build value for our customers, endorse our colleagues, and tap into each other’s markets.

    •Incorporate Web 2.0 and Social Media strategies. If you haven’t tapped into this new paradigm or plan to, you’re absolutely missing the boat.  The power of this medium was evidenced during the last presidential campaign as Obama stunned McCain’s camp with his ability to quickly raise large sums of money, mobilize millions of volunteers and regularly get his message across to the masses. Social Networks such as Facebook and Twitter, in addition to some of the other Social Media tools, have made it virtually effortless to connect to potential customers, employers, as well as movers and shakers in your industry.  Large corporations have even tapped into this resource to track market changes and quickly survey customers so they are constantly staying ahead of the game. The barriers have come down and the playing field is more “even” online so what used to be considered an afterthought should now be at the forefront in any marketing plan.

    •Provide solutions to problems. It’s not just about selling more stuff. It’s important to regularly communicate with your market to truly understand what their immediate needs are and to then craft products and services that are true solutions to those needs. The more in alignment your business is with this philosophy, the more in demand you’ll be.

    •Automate your marketing platforms. There are a variety of methods you can employ to reach your market but whatever methods you employ, you want to systematize and automate your processes to allow you to reach the masses with increased frequency. More often than not, customers respond by making a purchase only after multiple encounters.

    •Celebritize yourself. Become an authority figure, the media “go-to” person and the face of your company. People connect with people, especially those who can quickly establish their credibility. There are a plethora of media opportunities for those who have a story to tell or an expertise to share.

    One of the most important things you can do as an entrepreneur is to give yourself permission to do your dream and realize that success is possible for anyone who allows it. Challenges are usually related to your own limiting beliefs that get in your way. Learn to break free of them by planning to succeed!

    About Maria Simone
    Maria Simone is an entrepreneur, speaker, author, conscious business “architect” and marketing expert who has been featured in the media for her expertise. She has helped thousands with the exact “next steps” they need to take to package their ideas, attract investors, develop a steady stream of customers and create revenue. Her book “Passion 2 Prosperity: Instant Ways To Profit From Your Skills and Talents”, with bonus gift offerings, is a how-to of setting this type of system up for yourself and can be found at www.passion2prosperitybook.com

    Hear the recent SYNERGY ENERGY SHOW where Maria Simone was a guest

    Click here to hear the interview!