NEW>>Order BOOK PR COACHING ON CD Today!

MMS provides a variety of services to those in the AACM and publishing industry. From full marketing campaigns to individual press releases, our menu of services is designed to meet your needs specifically.

>>Click Here To Read "How To Work With Your Publicist - Do's & Don'ts For Christian Authors"

Book Publicity Coaching

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Consulting

• Speaker packaging
• Media Plan
• Public Relations campaigns

Press Materials

• Press kit
        Minimum five pieces: press release, bio, Fact Sheet, Q&A, excerpt
• Individual press releases/media alerts

Full Campaigns

• Christian print and broadcast campaign
• National trade and consumer media for print, radio and television
• African American and Christian print and broadcast campaign
• National African American, trade and consumer media for print, radio and television; includes BlackGospelPromo.com and online marketing such as www.DetroitGospel.com

Print / Online Campaigns

• General market and Christian print campaign
• National trade and consumer magazines, major dailies, religion writers, newswires
• Religion writers campaign; targets religion writers at major dailies
• On line reviews, book clubs and Eblasts to AACM media

Broadcast Campaigns

• African American and Christian radio and television campaign
• Includes interviews, radio contests and/or giveaways
• General Market radio and television blitz

Book Events / Tours

• Turnkey event and tour planning with local media and bookstores

Publishing Assistance

• Endorsement campaign
• Graphic design
• Distributor connections

Book Marketing

We believe in “marketing the message” through the written word. That’s why our company specializes in helping link consumers with authors of inspirational books. We strategically develop press materials, media lists, author tours and events to reach the desired target audience.

Our efforts lead to:

• Planning and executing a creative and aggressive marketing strategy for books that exceed the expectation of the authors/speakers

• Develop high profile, cost-effective special events centered around the author’s book

• Strategize and execute direct marketing & Eblast campaigns that work

• Identify and capitalize on “spin-off” possibilities that will increase sales and open new markets for the respective authors

• Work with publishers, national distributors and bookstores to increase exposure, market penetration and sales

• Secure local and national book signing appearances

Public Relations

Pam “The Promoter” Perry is the specialist who has the savvy, experience and passion required to reach the right media at the right time. Through her ability to perceive making the right connections of people we are able to:

• Secure National and local TV, radio, print, online and electronic media coverage for you and your book….Media hits include – 700 Club, Life Today with James Robison, WCHB with Mildred Gaddis (www.mildredgaddis.com), Precious Times magazine (cover), The Christian Communicator, Heart & Soul Magazine, Jet, Charisma Magazine, Soul Source, Detroit Free Press, CTN Live, Time Out for Women, TCT Today, Black Enterprise, CBA Marketplace Magazine, WLQV Radio, Goodgirlbookclubonline.com, RawSistaz.com, Myshelf.com, Shades of Romance.com and many, many weekly AACM newspapers and local radio shows

• Position you as a “go-to” expert reporters will instinctively turn to for a resource and as a keynote speaker for church or trade events

• Prepare you for interviews with a briefing that will enhance your interviews

• Produce a custom designed press kit that packs the essential information into a no-nonsense and hard-hitting package. Secure professional photographs for kit.
  

Other MMS Services

As well as assisting our clients' marketing needs, we can also arrange speaking engagements and negotiate honorariums.

We have relationships with leaders of non-profit organizations, conference hosts and AACM ministries throughout the U.S.

For more information please email: or call 248.426.2300.

Billing and Fees

Ministry Marketing Solutions, Inc. billing is based on a project basis or monthly retainer. Fees range from $1,000 to $6,000 per project. We create a unique, customized proposal based on each client's needs and objectives. To develop a proposal, we email a questionnaire to each prospective client. The prospective client must fill out and return the questionnaire to MMS, along with their book or manuscript for review, before engaging publicity/promotional services.

We also offer hourly marketing/PR consultation, teleconferences and workshops upon request.

How to Work With Your Publicist – Do’s and Don’ts For Christian Authors

By: Pamela Perry, Ministry Marketing Solutions (www.ministrymarketingsolutions.com)

Do’s

• Tell them your schedule & where you’re speaking.
• Give them ample time to process your requests and return your phone calls.
• Tell them things that come across your desk or emails that would help them get the word out for you. They can’t be everywhere all the time.
• Tell them if you get a good response from an interview.
• Tell them your “wish” list of media interviews and hosts you’d like to talk to and WHY.
• Give them as much background on you as possible: schools, awards, speaking engagements, places of employment (any place where there have been gatherings of people that know you or about you).
• Help other author friends. You reap what you sow. Look out for others.
• Keep a database. Everywhere you go and speak – start a mailing list.
• Send personal thank you notes to the media. Keep in touch with them – but don’t be annoying.
• Give them ideas. Discuss new publicity angles. Publicists work with a variety of clients and they appreciate clients that are engaged in their publicity process and can see natural opportunities that they might miss.
• Give them good materials to work with: a great book cover, a good head shot, a great book title and great endorsements. Have a good business card too (with photo if possible).
• Be nice to the media and get rid of the “entitlement” attitude.
• Whenever possible, advertise on the media stations/TV or in the media outlets you’re featured in, especially if you get a good response.
• Remember to say your book title and website several times during the interview.
• Follow the advice, suggestions and recommendations of your publicist.
• Let your publicist know your expectations right from the beginning.
• Be grateful to your publicist and show appreciation for their efforts. Tell them.
• Be consistent!
• Make a positive confession about your publicity campaign and ask for prayer from your “inner circle,” including your publicist. They’re your “cheerleader” and intercessor.
• Research & know your market and ask them what “buzz” they have heard about your book and what you could do to improve.
• Critique your interviews and constantly improve your “sound bites.”

Don’ts

• Reschedule an interview directly with the producer or reporter. Go thru the publicist.
• Ignore interview requests.
• Don’t take credit for your “media” success – know that it’s God that orchestrates everything and a team that helps you LOOK good.
• If you have a question about the interview, ask your publicist immediately. Don’t ask the interviewer. They’ll take it as a bad sign that you don’t know your facts or what you’re doing.
• Don’t lie or over exaggerate the truth to the media. They check you out anyway.
• Don’t call your publicist after work hours or on the weekends unless it’s an emergency – they’re human too. The have their own lives, although they love you and your book, give them some space.
• Complain to your publicist if they can’t get the media hit you’re looking for right away. It may come in time, but it may not come at all if you’re negative. Faith and patience produces the promise.
• Expect your publicist to know everything and everybody. Give them updates and FYIs via email. Keep in contact but don’t be a nuisance.
• Assume that the media will give you copies of the story or the interview. Ask before the interview begins, or better yet, tape them yourself and/or subscribe to their periodical/newspaper via the website.
• Be a lone ranger. Connect with other writers/authors/speakers. Go to other author’s book signings. You reap what you sow.
• Be antagonistic with your publicist – they can be your best friend or worst enemy. Do unto others as you would have them do unto you.
• Think you’re a failure if you don’t get on Oprah.

BOOK PR COACHING ON CD

Ministry Marketing Solutions, Inc. Announces
"Book PR Coaching on CD"

My mission is to coach Christian authors to media success. If you want to hear insider secrets to getting your Christian book noticed, getting interviews - thereby creating "buzz" for your book, then order my "Book PR Coaching" CD.

Order Now via PayPal (fast, secure, and easy) and I'll send you the CD for $20 which includes shipping.

Also as a BONUS receive....FREE PUBLICITY CD “How To Create An Online Media Kit” by Annie Jennings of the National Publicity Firm, Annie Jennings PR offers you a FREE Publicity CD “How To Create An Online Media Kit” that’s packed with the insider secrets to help you create a compelling and info packed online media kit! When the media asks you to send your “info” over to them what will you send? An old fashioned media kit over night in the mail? By that time, you may have already lost the placement especially with publicists like Annie Jennings PR who like to close the media on the spot and do NOT wait for overnight mail! “Everything is happening faster in the media”, says Annie “It’s easy to get all set up with everything you need to showcase your expertise to the media just a keystroke away”. Get your free "How To Create An Online Media Kit" by filling out the CD request form using this link! http://www.anniejenningspr.com/pamperry.htm

Wondered what is a coach anyway and how can a coach help you in your publishing career? Think about this: though you're qualified to play the game, wouldn't you want someone there to help through the rough spots and give you pointers as they see you play. A good coach gives you play-by-play advice, motivation and instruction to help you win the game.Get the one-hour Book PR Coaching CD by Pam Perry and hear the info shared. Learn:

• What is digital evangelism
• What is platform & how every Christian author must have one
• How to set goals and measure publishing success
• What conferences to attend in 2007 to make publishing connections
• The secrets to getting a good media list
• The importance of audience building and how to garner response from your target audience
• Key mistakes most new authors make
• New media and how to do virtual book tours

 

THE BOOK PUBLICITY COACH

By: Pam Perry, Ministry Marketing Solutions, Inc.

You’ve written it, published it – and now the hard part – promoting it. It can be frustrating – especially if you don’t know what to do and how. Well, that's where I come in. As an expert in the African American Christian market and someone who has been in public relations for 20 years, I'll help you to not only solve these problems, but also focus you on doing what's needed to produce the results you want.

That's what you want, isn't it? Someone to cut through the publicity maze and help you come up with an overall game plan to “master the media” and market your message to the masses. I will do this for you when you hire me as your book publicity coach! You can hire me for 4 weeks or 8 weeks.

Coaching you to media success in the

African American Christian Market (AACM)

What you will learn:

Week #

1. The publicity plan & what makes a best-seller

2. The publicity process & how to master the media

3. The media list – how to get radio, TV & newspaper/magazine interviews

4. The media kit – how to create a “killer” kit

Week #

5. Internet Publicity and banners ads – Guest Speaker Keith/Mary Crosby, DetroitGospel.com

6. Radio Tours and TV Talk Shows – how to get broadcast exposure consistently

7. Print Publications and creative ad strategies that sell books– Guest Speakers from various Christian print pubs

8. PR Secrets & tools of the trade (receive media lists)